Social Media Decoded

What You’ll Learn in This Episode: The behind-the-scenes strategy Michelle used to sell out her high-ticket retreats using only organic Instagram marketing How to create urgency and demand for your events using Instagram Stories The authority-building moves that made Michelle’s audience trust her enough to buy premium offer The role of consistency and intentional storytelling when launching in a “...

Think you need 10K followers to get clients? Think again. In this episode, Michelle Thames breaks down the real reason why your audience size doesn’t matter as much as you think — and what actually moves the needle when it comes to visibility, authority, and sales. If you're tired of chasing numbers and ready to make your small audience work for you, this is the episode you need. What You'll Learn...

Welcome back to Social Media Decoded , the podcast where we break down social media and digital marketing strategies so you can build a powerful online brand and make more sales. In today’s episode, host Michelle Thames sits down with William Gasner , CMO of Stack Influence , to uncover exactly how micro and nano influencers are changing the game for eCommerce brands. William shares his journey fr...

Feeling stuck on how to get visible online and turn your content into consistent sales? In this special Q&A episode, visibility strategist Michelle Thames answers your real questions about building a sustainable strategy that grows your audience and income, without burning out or spinning your wheels. Inside this episode, you’ll learn: ✅ How to find your niche or “lane” when you’ve shifted away f...

Ready to turn your Instagram and content into a reliable client-attracting machine? In this powerful episode, marketing strategist and visibility expert Michelle Thames shares her proven, step-by-step content plan that helps entrepreneurs book out their services without needing to go viral or post every day. You’ll learn: ✅ The exact 3-post weekly content system that balances visibility, connecti...

Ever wonder what really changes when you finally get a clear visibility strategy? In this powerful episode, Michelle Thames dives deep into the transformation of her client Robin Mohammad, founder of Necessary Nutrition, who went from feeling scattered and invisible online to creating a visibility flow that made her content consistent, her days easier, and her brand stronger. You’ll hear Robin’s s...

Wondering why you’re posting Reels, Stories, and carousels but still hearing crickets? In this powerful episode, Michelle Thames uncovers the real reasons you’re not getting seen on Instagram, even if you think you’re doing everything “right.” She reveals what’s missing from most IG strategies, why trending audio and posting daily won’t fix visibility problems, and how to finally create content th...

Want to know how to audit your online presence to stand out online and attract your dream clients in 2025? In this actionable episode, Michelle Thames, marketing strategist and visibility expert, shares a step-by-step guide to performing a full brand audit so your Instagram, website, and digital footprint start working for you, not against you. You’ll discover: ✅ What an effective online presence...

Ever wish you could ask a marketing strategist your burning questions about getting visible, building authority, and selling online? In this Q&A Sunday episode of the Booked & Visible series, Michelle Thames answers the most common—and powerful—questions from women entrepreneurs and coaches about standing out, growing a community, and making sales with confidence in 2025. From overcoming overwhelm...

Ready to create content that positions you as the go-to authority, attracts dream clients, and brings in daily sales—even if you’re not a millionaire (yet)? In this powerful episode of the Booked & Visible series, Michelle Thames breaks down her signature 5-step content system for women entrepreneurs and coaches who want to build a magnetic brand and grow their income with ease. Michelle shares th...

Tired of sleazy sales tactics and bro marketing that just don’t feel right? In this episode of the Booked & Visible series, Michelle Thames reveals the five authentic sales strategies that are working for women entrepreneurs and coaches in 2025. Learn how to sell with confidence, build genuine connections, and attract clients who want what you offer no pressure, no gimmicks, just results. Michelle...

Tired of posting, emailing, and showing up on Instagram—only to feel like nobody’s buying? In this episode of the Booked & Visible series, Michelle Thames shares her step-by-step 2025 playbook for building an email list and Instagram community full of loyal buyers—not just passive followers. Michelle walks you through the proven strategies she and her clients use to grow an engaged audience, nurtu...

In this high-impact episode of Social Media Decoded , Michelle Thames sits down with powerhouse sales coach Jillian Murphy to uncover the truth about making sales online—without a fancy funnel or website. With over 25 years in sales and more than $100M in closed deals, Jillian shares how she transitioned from a corporate career to building a 7-figure business by mastering direct messaging. Learn h...

Are you feeling stuck, overwhelmed, or invisible online, even though you’re working hard to grow your brand? In this special episode of the Booked & Visible series, Michelle Thames spotlights client Aleida Clincy , a sole prosperity coach and founder of The Best You Network, who went from losing momentum to booking out her business with Michelle’s proven visibility system. Listen in as Aleta share...

Thinking about launching a podcast, but not sure where to start—or if it’ll even move the needle for your business? In today’s “Booked & Visible” series episode, Michelle Thames pulls back the curtain on how her podcast became the engine for her brand, community, and client roster. If you want a step-by-step, no-fluff guide to using podcasting as your #1 visibility tool in 2025, this is your playb...

Are you tired of posting every day but still not getting clients? In this powerful kickoff to the “Booked & Visible” podcast series, Michelle Thames unpacks why most “visibility tips” actually keep women entrepreneurs stuck—and reveals the strategies that finally get you seen and paid in 2025. Michelle gets honest about her journey from invisible side hustler to sought-after personal brand and coa...

In this episode of Social Media Decoded , host Michelle Thames chats with content marketing strategist Carlissa LeBlanc , the founder of CD Creative Co. Agency and host of The Side-HustlHER Podcast . Carlissa shares her powerful framework for creating high-converting content on a tight schedule—perfect for women juggling a 9–5, motherhood, and building a business. You’ll learn: Carlissa’s proven s...

If AI feels overwhelming, confusing, or just not you —this episode is exactly what you need. In this week’s episode of Social Media Decoded , Michelle sits down with Kinsey , the founder of Authentic AI® , to break down how entrepreneurs—especially women—can use AI tools to grow their business without losing their authenticity . Kinsey shares her “human-first” approach to AI, how to train ChatGPT...

In this episode of Social Media Decoded , host Michelle Thames is joined by Cassidy, aka The Copywriting Mama , a messaging strategist and copywriter who helps mompreneurs and bold business owners find their authentic voice—and use it to build profitable brands. Cassidy shares her powerful approach to brand voice, the difference between messaging strategy and copywriting, and why every business ne...

Are you stuck in a 9-5, dreaming of building a profitable online business—but not sure where to start? In this powerful episode of Social Media Decoded , host Michelle Thames sits down with Shruti, the founder of Thriving Mondays and a Certified Online Business Manager , to share how she left her corporate job with zero experience and built a 5-figure freelancing business from her bedroom in India...

What if your next sold-out offer didn’t require a funnel, ads, or a 37-email sequence? In this episode, I’m sharing the real, behind-the-scenes strategy I used to fill my one-month Marketing Sprint—without a single launch webinar or complicated tech. Real conversations, clear messaging, and intentional connection through voice notes and content that spoke directly to my people. This episode is for...

What if the thing slowing down your marketing success… is you? If you’ve ever felt stuck spinning your wheels—trying to post consistently, show up on all the platforms, and still hearing crickets—this episode is for you. You don’t need to start from scratch or build a complicated funnel. You need clarity, simplicity, and a strategy that fits your life and your season. In this episode, I’m walking...

In this episode of Social Media Decoded , host Michelle Thames sits down with Johnathan Grzybowski , co-founder of Penji , a creative-as-a-service platform that helps businesses access top-tier design talent through a simple subscription model. Johnathan shares how he bootstrapped Penji from the ground up —with no investors and no safety net—scaling it into an Inc. 5000 company that has served tho...

Feeling like you’re showing up online but not seeing results? You’re not alone—and the issue isn’t just “post more.” In this episode, I’m breaking down the 3 types of content you need  to attract visibility  and aligned clients consistently . If you’re tired of throwing content at the wall and hoping it sticks, this episode is your blueprint. I’m walking you through the content system I teach insi...

In this episode of Social Media Decoded , Michelle Thames shares her signature content system for growing on Instagram without being glued to your phone. She walks you through how to batch, plan, and repurpose content so you can stay visible and consistent—even with a busy schedule. Learn how to use ChatGPT, automation, and intentional content themes to grow smarter (not harder) and avoid burnout....