Social Media Decoded

Everyone tells you to get more visible. Post more content. Start the podcast. Book the speaking engagement. Land the collaborations. But what happens after the visibility? In this episode of Social Media Decoded , I'm joined by Annie Mossbacher, Chief Growth Officer at Dubsado , for an honest conversation about what happens when your business starts growing faster than your systems can support. If...

What tools does Michelle Thames actually use to run her business every week? In this episode of Social Media Decoded , Michelle takes you behind the scenes of her visibility stack and shares the four platforms that power her podcast, email marketing, client management, and website. From creating content to automating workflows and building stronger customer relationships, these are the tools she r...

What if your next client, speaking engagement, sponsorship, or brand partnership isn’t waiting for another cold pitch—but for you to become more visible? In this episode of Social Media Decoded , Michelle Thames takes you behind the scenes of how her recent local business videos, community events, speaking opportunities, and brand partnerships are creating momentum in her business. She shares why...

Is community the new competitive advantage? In this episode of Social Media Decoded , Michelle Thames shares why she’s shifting her focus from simply creating content to intentionally building community. After hosting her intimate Summer in the South Suburbs dinner, responding to hundreds of social media comments, and watching her local business videos spark real-world conversations, she realized...

Everyone is talking about AI. But most creators, entrepreneurs, and business owners are making one major mistake: they’re asking AI for personalized business advice without giving it access to the information it actually needs. In this episode of Social Media Decoded, Michelle Thames breaks down one of the most exciting announcements from the KIT Craft + Commerce conference: MCP (Model Context Pro...

What if the most valuable skill of the next decade isn’t content creation, AI, or automation? What if it’s community building? In this episode of Social Media Decoded, Michelle Thames explores why community builders are uniquely positioned to thrive in a world increasingly shaped by artificial intelligence, automation, and digital connection. While technology continues to evolve, one thing remains...

I almost didn’t go to the KIT Craft + Commerce conference. Before the trip, I was overwhelmed, anxious, questioning everything, and honestly wondering if I should stay home and work instead. But what happened after I got in the room reminded me of something I deeply believe: Visibility is bigger than social media. In this episode of Social Media Decoded , I’m sharing the real lessons I learned at...

Have you ever felt like what used to work in your business just… doesn’t anymore? In this honest and behind-the-scenes episode, Michelle Thames opens up about the real pivot happening in her business right now — from shifting strategies and simplifying offers to leaning deeper into local visibility, community building, and creating a business that actually feels aligned. If you’re an entrepreneur,...

Everybody wants to go viral… but what if virality isn’t actually the thing that grows your business? In this episode of Social Media Decoded , Michelle Thames is sharing the real truth about what going viral has actually taught her about visibility, business growth, and building a brand that lasts. After going viral multiple times across Instagram, Reels, and Threads, Michelle is pulling back the...

What really makes a brand unforgettable? In this special Behind the Brand episode of Social Media Decoded , Michelle sits down with Jayanta Jenkins , Former Vice President of Global Creative at Starbucks , to unpack what it takes to build one of the most recognizable brands in the world. With over 25 years of experience in advertising, marketing, and creative leadership, Jayanta shares what it tak...

Summer is here, the kids are home, schedules are changing, and business still has to move. So how do you stay visible online when life gets… life-y? In this episode of Social Media Decoded, Michelle is talking about what it really looks like to stay consistent in your visibility without burning yourself out. Whether you're a mom, entrepreneur, working full-time, or simply trying to juggle all the...

If Michelle Thames had to rebuild her brand from scratch in the next 30 days, this is exactly what she would do. In today’s episode of Social Media Decoded, Michelle breaks down the visibility system she’d build to grow an audience, attract opportunities, and create momentum online without burning out or posting randomly. If you’ve been overwhelmed trying to show up consistently on social media, g...

100,000+ views in 7 days. 65,000 people reached. Thousands of likes, comments, shares, and saves. But let me tell you something… That wasn’t the flex. In today’s episode of Social Media Decoded , Michelle Thames breaks down the truth about going viral, social media visibility, and why content without strategy can leave entrepreneurs stuck chasing vanity metrics. If your content suddenly blew up to...

In this episode of Social Media Decoded, Michelle Thames shares how she’s using Threads to build authority, create opportunities, grow relationships, attract clients, fill rooms, and generate revenue through conversation-driven visibility. This is not about going viral. It’s about becoming recognizable online. Michelle breaks down how entrepreneurs can stop treating Threads like just another conte...

In this episode of Social Media Decoded, Michelle Thames breaks down why most entrepreneurs are using Threads the wrong way and missing out on real visibility, authority, conversations, and opportunities online. Threads is not just another social media app to post content and disappear. Michelle shares why the platform rewards conversation, relationship-building, personality, and perspective over...

In this episode of Social Media Decoded, Michelle Thames shares the real reason she’s hosting her November conference and why curated rooms, intentional networking, and community-driven visibility matter more than ever in today’s online world. This is not just another entrepreneurship event. Michelle opens up about what’s missing from many business conferences today, why surface-level networking i...

Most entrepreneurs don’t have a visibility problem—they have a conversion problem. In this episode of Social Media Decoded , Michelle Thames sits down with Mady Lanni (PR + Comms) and Sarah Gavilla (Social Media Manager) from Manychat to talk about what’s actually working right now in social media marketing, DM strategy, and audience conversion. If you’ve been posting consistently but struggling t...

What actually changes when you get in the right room? In this episode of Social Media Decoded , Michelle Thames breaks down what she experienced at PowerTable Live—and why it’s changing how she approaches visibility, content, and business growth. She shares why most entrepreneurs are stuck in content-level thinking, what high-level conversations really sound like, and how proximity to the right pe...

You’re posting. You’re showing up. People are watching. But they’re not buying. So what’s missing? In this episode of Social Media Decoded , Michelle Thames breaks down what she calls the visibility gap —the space between being seen online and actually converting that visibility into clients. She shares why engagement doesn’t equal revenue, the real reasons your audience isn’t taking action, and h...

Speaking is one of the fastest ways to build visibility in your business—but visibility alone doesn’t pay you. In this episode of Social Media Decoded , Michelle Thames shares what most people don’t understand about speaking opportunities and why getting on stage is only the beginning. She walks through what actually happens after the stage, why most speakers don’t convert, and how to build a syst...

What actually happens when you get in the right room? In this live, on-the-ground episode of Social Media Decoded , Michelle Thames shares real-time insights from PowerTable Live—one of the rooms where high-level entrepreneurs, community leaders, and business owners come together to connect, collaborate, and grow. She breaks down what she’s seeing behind the scenes: the conversations, the energy,...

What if the reason you’re not seeing opportunities in your business has nothing to do with your content… …and everything to do with the rooms you’re in? In this episode of Social Media Decoded , Michelle Thames breaks down the real power of proximity and why she continues to invest in rooms like PowerTable Live. She shares a real story of how a connection from Threads turned into a meaningful rela...

Threads is one of the fastest-growing platforms right now—but most entrepreneurs are using it completely wrong. In this episode of Social Media Decoded , Michelle Thames shares how she uses Threads to build authority, grow her visibility, and turn conversations into real-life opportunities. She explains why Threads is less about going viral and more about sharing clear perspectives that attract th...

Most marketing campaigns fail before they even start. Not because of content… but because there’s no strategy behind it. In this episode of Social Media Decoded , Michelle Thames pulls back the curtain on how she built a full marketing campaign for a client—from strategy to execution to measurement. She breaks down how real marketing works when everything is connected, and why posting without a pl...

If you’ve been posting consistently but not seeing real results, this episode will shift how you approach your business. In this episode of Social Media Decoded , Michelle Thames breaks down her signature Visibility Ecosystem framework and explains why content alone will never be enough to generate consistent clients and opportunities. She walks through how entrepreneurs can move beyond surface-le...