Social Media Decoded

In this weekly recap episode of Social Media Decoded , host Michelle Thames reflects on her experience at the Go Getter Conference, her biggest visibility lesson, and what she’s focusing on for the week ahead. Michelle shares personal updates from her 90-Day Glow Up challenge, shouts out this week’s podcast episodes, and gives you practical encouragement for showing up with consistency and strateg...

Michelle Thames records live from the Go Getter Conference, where she’s both attending and speaking. She shares her biggest takeaways about visibility, authority, and the power of being in the room with other entrepreneurs. Learn why events accelerate authority, how speaking positions you differently, and the top three lessons Michelle is taking away from Go Getter. If you’ve ever wondered why in-...

How do you grow a thriving business community while being a mom, a wife, and a CEO? In this episode of Social Media Decoded , host Michelle Thames takes you behind the scenes of building her Elevate & Empower community and events — while juggling family life. Michelle shares the real challenges, the systems that keep her organized, and the mindset shifts that help her lead with authority (even on...

Are you posting every single day on Instagram, Threads, or TikTok… but not seeing clients or sales? In this episode of Social Media Decoded , host Michelle Thames breaks down why daily posting doesn’t equal profits — and what to do instead. Learn the authority-building shifts that help you attract high-ticket clients, grow your visibility, and stop the burnout of posting without results. If you’ve...

In this Social Media Decoded episode, copywriter and messaging strategist Lucy (My Write Hand Woman) breaks down why your content isn’t converting—and exactly how to fix it. We dig into foundational messaging , brand voice , and differentiation , plus Lucy’s “Exact Factor” approach to make your offers unmistakably clear so more viewers become buyers across your website, emails, and social posts. W...

In this episode of Social Media Decoded , host Michelle Thames chats with Clair Sidman, VP of Marketing at Collective Voice, about what it really means to be a creator-first brand in 2025. Clair unpacks why trust is outperforming virality, how creators can stop chasing trends and start building true impact, and how platforms like Collective Voice are empowering historically overlooked voices to tu...

In this Social Media Decoded episode, experiential strategist Amber “The Activator” Owens (BrandFelt Activation) shares how to turn casual followers into raving superfans using brand activations, live events, and community-driven digital marketing . We unpack low-cost event ideas, how to promote IRL experiences with social media, and the metrics that prove ROI—so small businesses can create buzz,...

In this Social Media Decoded episode, brand strategist and storytelling expert Jodi-Kay Edwards shares her proven blueprint for going from invisible to in-demand —without chasing hustle culture. We break down alignment over hustle, clarifying your message, building confidence to show up consistently, and turning visibility into real revenue with a simple, sustainable personal-brand strategy. What...

In this Social Media Decoded episode, strategist and “operations unicorn” Steph Rubio shares how to combine mindset + operations to stop undercharging, clarify your offer suite, and show up online with confidence . We dig into specificity and simplicity—the two levers that make your messaging convert—plus the systems that keep your business running like a well-oiled machine while you sell. Steph g...

In this Social Media Decoded episode, beauty industry leader, author, and business coach Ebony N. Stroder breaks down how to build a profitable, values-aligned brand without niching down . She shares real frameworks for juggling multiple passions, marketing different offers without confusing your audience, and creating systems that keep you visible (and paid) across diversified income streams. Wha...

In this episode, Michelle Thames chats with visibility strategist and PR expert Lyndsey Akers , Founder & CEO of Akers&Co, about how high-achieving women can leverage their stories to grow powerful personal brands, land media coverage, and build legacy-driven businesses—without burnout or performative fluff. Whether you're pitching yourself for the first time, trying to expand your brand beyond so...

In this Social Media Decoded episode, entrepreneur, professor, and coffee shop owner Tahnee Hipel shares how to build a feel-good business that balances profit with purpose—without buying into hustle culture. We dig into aligning your brand with your values, telling authentic stories on social, avoiding burnout, and turning clarity + consistency into cash (even if you’re pivoting or re-igniting yo...

In this episode of Social Media Decoded , Michelle Thames sits down with Eternity Sledge — multi-passionate entrepreneur, community leader, and founder of the Multifaceted Collective — to talk about how she turned chaos into clarity through her unique G.L.A.D. philosophy. Eternity shares how she built a purpose-driven brand rooted in wellness, impact, and authenticity, while juggling multiple busi...

Michelle Thames teaches a simple 3-step lead engine that turns short daily content into 15 qualified leads per day using a DM keyword, a saved replies stack, and a clear offer line you can write in three minutes. What You’ll Learn The “15→15” system: content → keyword → conversation → booking How to choose one offer and one keyword for the week The one-sentence offer line that makes people instant...

In this Social Media Decoded episode, marketing strategist Lindsey Wagnon breaks down how women founders can ditch hustle culture, simplify their marketing, and scale sustainably—especially in the first 1–3 years of business. We cover lean-budget marketing, post-purchase automations that turn buyers into promoters, and the exact systems Lindsey uses to show up consistently without a huge team or a...

In this fun and insightful episode of Social Media Decoded , host Michelle Thames chats with Kaelyn Urena, Founder & CEO of Socially Smooth , to uncover why so many entrepreneurs and brands are struggling to get engagement on social media—and how to fix it fast. Kaelyn shares her top strategies for creating actionable content , sparking meaningful engagement, and building a loyal, thriving communi...

Think PR is only for big brands with big budgets? Think again. In this episode of Social Media Decoded , host Michelle Thames sits down with Katrina Owens , founder of Knockout Directive and a top brand and publicity expert, to reveal how any personal brand can use public relations to skyrocket visibility and attract game-changing opportunities. Katrina shares how one speaking gig completely trans...

If you’re still telling people to “click the link in bio,” you might be losing sales. In this powerful Fast-Fix Friday episode, host Michelle Thames breaks down why DM automation is outperforming traditional links—and exactly how to use it to convert more leads and boost engagement on Instagram. Michelle shares: The psychology behind why “comment to buy” works A 3-step strategy to set up keyword-t...

In this inspiring episode of Social Media Decoded , host Michelle Thames sits down with Deidra Fogarty, business coach, marketing strategist, and founder of Black Girls Teach . Deidra shares how educators can turn their classroom expertise into thriving coaching and consulting businesses. If you’re an overworked teacher ready to monetize your skills and build a personal brand that pays, this episo...

In this real and raw episode, Michelle Thames shares her behind-the-scenes journey of pivoting her marketing agency while actively building a personal brand media company in real time. She dives into why she walked away from the traditional done-for-you agency model, how she's evolving her business to align with her values, and what this shift means for women entrepreneurs, creatives, and founders...

Ever wondered what it really takes to sell out a women’s business event? In this no-fluff episode of Social Media Decoded, Michelle Thames takes you behind the curtain of Elevate & Empower LIVE 2025—sharing her proven strategies for curating the right room, building buzz, and delivering massive value that converts. You’ll discover why most events leave you with just a selfie (and no ROI)—and how M...

Michelle Thames breaks down the exact email pitch and follow-up cadence that secured her speaking slot at the Black Women’s Expo—and then hands you her “Stage-to-Story” workflow for turning one talk into five high-performing Instagram posts. Perfect for creators, coaches, and service pros who want to book stages and squeeze weeks of content (and revenue) from a single appearance. Key Points Covere...

This episode hands you a clear, week-by-week roadmap for August, showing exactly how to fix your funnel, optimize one platform, activate community, and upsell with smart surveys—so you can boost visibility and revenue without overwhelm. Key Points Covered Why one focus per week beats multitasking for brand growth Week-1 “Bio & Link” funnel audit to capture more leads instantly Week-2 SEO tune-up f...

Instagram has quietly rolled out a change that lets Google index your public posts, opening the door to evergreen search traffic. In this episode Michelle Thames explains what “indexing” means, why it matters for creators and brands, and three quick optimizations you can apply this weekend to start showing up in Google results. Key Points Covered What changed in 2025: Instagram’s new crawlable pos...

Posting awesome content but still not seeing sales? In this Fast-Fix Friday episode, Michelle Thames reveals the silent Instagram mistake that keeps creators, coaches, and small-business owners from converting likes into revenue: no clear offer line . Learn why visibility ≠ conversion, the mindset switch you need, and a one-sentence CTA formula that turns scrollers into buyers—without feeling “sal...