Social Media Decoded

It’s my birthday 🎉 and I’m sharing a gift with YOU: how to use AI to create more Instagram content without burning out. In this episode of Social Media Decoded , I share 3 practical ways to let AI repurpose, brainstorm, and speed up your content creation so you can focus on being visible and building authority in 2025. And since it’s my birthday, I’ve got two requests: ☕ Buy me a coffee (link be...

In this episode of Social Media Decoded , Michelle sits down with Anna Tutckaia, VP of Growth at manychat , live from the Instagram Summit 2025. Anna shares her expertise on digital growth, AI, and the future of social media marketing, offering practical insights for entrepreneurs, executives, and brands who want to stand out in a crowded digital world. What You’ll Learn in This Episode: The bigge...

In this episode of Social Media Decoded , host Michelle Thames explains why content alone won’t bring clients — you need an ecosystem. Michelle shares her 3-step framework for building a business ecosystem that connects social media, podcasts, events, and email into one system that nurtures your audience and generates sales. If you’re ready to stop chasing likes and start building authority, this...

Fresh off the plane from Los Angeles, I’m recapping my experience at the Instagram Summit 2025 , where Manychat flew me out to podcast live with their VP of Growth, Anna Tutckaia. In this episode, I’m sharing: ✨ Behind-the-scenes of being in the room with top creators, executives, and brands. ✨ My 3 biggest takeaways about AI, visibility, and where social media is headed. ✨ Why conversations in...

In this powerful episode, Michelle Thames chats with millionaire digital product coach Becky Beach about how she left her 9–5 job and scaled her business to over $70K/month in sales —all by leveraging simple digital products and organic marketing strategies. Becky shares the real, behind-the-scenes story of how she built her digital empire, why she emails her list every day , how she uses chatbots...

In this episode of Social Media Decoded , host Michelle Thames pulls back the curtain on a powerful client transformation. Meet Neita Wilson , founder of Celebrating You Ministries, who booked a 1:1 Instagram Intensive with Michelle. In just 60 minutes, Neita went from posting without strategy to showing up with clarity, confidence, and a content plan that reflects her mission. Michelle and Neita...

In 2025, AI is no longer optional — it’s essential. In this episode of Social Media Decoded , host Michelle Thames shares three practical AI-powered shifts you can make to repurpose content, personalize at scale, and prep like a pro. Michelle also shares how she’s using AI to prepare for her upcoming talk at the Her AI Era Summit , and why leveraging this tool now is the fastest way to grow visibi...

In this episode of Social Media Decoded , host Michelle Thames shares why networking — online and offline — is one of the fastest ways to build authority in 2025. Michelle explains how hosting events has positioned her as a connector and leader, and gives practical tips you can use to make networking work for you — from follow-up strategies to documenting the room. If you’ve been wondering how to...

Struggling to keep up with Instagram, LinkedIn, and YouTube? In this episode of Social Media Decoded , host Michelle Thames shares how she uses AI to repurpose one piece of content across multiple platforms — saving time while building authority online. Plus, Michelle announces her upcoming speaking engagement at the Her AI Era Summit , where she’ll dive even deeper into practical AI strategies fo...

In 2025, the online space is noisier than ever — but authority cuts through the noise. In this episode of Social Media Decoded , host Michelle Thames shares the fastest way to build authority online this year. Learn the five-part formula Michelle uses to attract clients, land speaking opportunities, and grow her community without posting all day. If you’ve been struggling to stand out online, this...

Next week, I’m headed to Los Angeles because Manychat is flying me out to podcast live at the Instagram Summit 2025, and I’m bringing you along for the journey!  In this episode, I’m sharing: ✨ Why events like this matter so much for creators, entrepreneurs, and business owners. ✨ The future of Instagram marketing (my predictions on AI, DMs, and conversational commerce). ✨ How you can attend th...

Is your visibility strategy missing key steps? In this episode of Social Media Decoded , host Michelle Thames shares her proven 5-step visibility checklist that helps entrepreneurs get seen by the right people, attract clients, and build authority online. You’ll learn the five core pillars of visibility — from messaging and content to community and nurture systems — so you can stop guessing and st...

In this weekly recap episode of Social Media Decoded , host Michelle Thames reflects on her experience at the Go Getter Conference, her biggest visibility lesson, and what she’s focusing on for the week ahead. Michelle shares personal updates from her 90-Day Glow Up challenge, shouts out this week’s podcast episodes, and gives you practical encouragement for showing up with consistency and strateg...

Michelle Thames records live from the Go Getter Conference, where she’s both attending and speaking. She shares her biggest takeaways about visibility, authority, and the power of being in the room with other entrepreneurs. Learn why events accelerate authority, how speaking positions you differently, and the top three lessons Michelle is taking away from Go Getter. If you’ve ever wondered why in-...

How do you grow a thriving business community while being a mom, a wife, and a CEO? In this episode of Social Media Decoded , host Michelle Thames takes you behind the scenes of building her Elevate & Empower community and events — while juggling family life. Michelle shares the real challenges, the systems that keep her organized, and the mindset shifts that help her lead with authority (even on...

Are you posting every single day on Instagram, Threads, or TikTok… but not seeing clients or sales? In this episode of Social Media Decoded , host Michelle Thames breaks down why daily posting doesn’t equal profits — and what to do instead. Learn the authority-building shifts that help you attract high-ticket clients, grow your visibility, and stop the burnout of posting without results. If you’ve...

In this Social Media Decoded episode, copywriter and messaging strategist Lucy (My Write Hand Woman) breaks down why your content isn’t converting—and exactly how to fix it. We dig into foundational messaging , brand voice , and differentiation , plus Lucy’s “Exact Factor” approach to make your offers unmistakably clear so more viewers become buyers across your website, emails, and social posts. W...

In this episode of Social Media Decoded , host Michelle Thames chats with Clair Sidman, VP of Marketing at Collective Voice, about what it really means to be a creator-first brand in 2025. Clair unpacks why trust is outperforming virality, how creators can stop chasing trends and start building true impact, and how platforms like Collective Voice are empowering historically overlooked voices to tu...

In this Social Media Decoded episode, experiential strategist Amber “The Activator” Owens (BrandFelt Activation) shares how to turn casual followers into raving superfans using brand activations, live events, and community-driven digital marketing . We unpack low-cost event ideas, how to promote IRL experiences with social media, and the metrics that prove ROI—so small businesses can create buzz,...

In this Social Media Decoded episode, brand strategist and storytelling expert Jodi-Kay Edwards shares her proven blueprint for going from invisible to in-demand —without chasing hustle culture. We break down alignment over hustle, clarifying your message, building confidence to show up consistently, and turning visibility into real revenue with a simple, sustainable personal-brand strategy. What...

In this Social Media Decoded episode, strategist and “operations unicorn” Steph Rubio shares how to combine mindset + operations to stop undercharging, clarify your offer suite, and show up online with confidence . We dig into specificity and simplicity—the two levers that make your messaging convert—plus the systems that keep your business running like a well-oiled machine while you sell. Steph g...

In this Social Media Decoded episode, beauty industry leader, author, and business coach Ebony N. Stroder breaks down how to build a profitable, values-aligned brand without niching down . She shares real frameworks for juggling multiple passions, marketing different offers without confusing your audience, and creating systems that keep you visible (and paid) across diversified income streams. Wha...

In this episode, Michelle Thames chats with visibility strategist and PR expert Lyndsey Akers , Founder & CEO of Akers&Co, about how high-achieving women can leverage their stories to grow powerful personal brands, land media coverage, and build legacy-driven businesses—without burnout or performative fluff. Whether you're pitching yourself for the first time, trying to expand your brand beyond so...

In this Social Media Decoded episode, entrepreneur, professor, and coffee shop owner Tahnee Hipel shares how to build a feel-good business that balances profit with purpose—without buying into hustle culture. We dig into aligning your brand with your values, telling authentic stories on social, avoiding burnout, and turning clarity + consistency into cash (even if you’re pivoting or re-igniting yo...

In this episode of Social Media Decoded , Michelle Thames sits down with Eternity Sledge — multi-passionate entrepreneur, community leader, and founder of the Multifaceted Collective — to talk about how she turned chaos into clarity through her unique G.L.A.D. philosophy. Eternity shares how she built a purpose-driven brand rooted in wellness, impact, and authenticity, while juggling multiple busi...