Social Media Decoded

Feeling like you’re doing everything right online — but no one’s noticing? In this episode of Social Media Decoded , marketing strategist Michelle Thames breaks down the three biggest visibility mistakes keeping talented entrepreneurs and creators stuck in the shadows. Discover why showing up everywhere isn’t the same as being strategically visible , how to stop posting without positioning, and wh...

In this episode of Social Media Decoded , marketing strategist and visibility expert Michelle Thames shares a heartfelt message for entrepreneurs, creators, and marketers who feel stuck or behind in their business journey. Discover how divine timing, patience, and preparation are key to long-term success and sustainable visibility online. Michelle opens up about being fired, rebuilding from scratc...

In this inspiring episode, host Michelle Thames sits down with Kris Christian , founder of Chicago French Press — a woman-owned coffee brand that’s revolutionizing the way we sip, connect, and give back. Kris shares how she went from Wall Street to launching a coffee company that fuels communities, supports scholarships, and empowers the next generation of entrepreneurs. As the official coffee spo...

LeBron James just dropped a new Hennessy ad that’s more than a commercial — it’s a visibility masterclass. In this episode, Michelle L. Thames breaks down how LeBron turned a nostalgic career moment into a bold brand statement, what this says about narrative control and timing, and how entrepreneurs can apply the same visibility strategy to their own brands. What You’ll Learn: Why LeBron’s latest...

After hosting more than 50 live events — from intimate networking dinners to full-scale conferences — Michelle shares the real lessons that helped her turn events into both impact and income. This episode is packed with practical takeaways for women entrepreneurs, coaches, and creators who want to use events, visibility, and community to grow their brands. Michelle breaks down what works, what doe...

In this episode of Social Media Decoded , Michelle Thames pulls back the curtain on her recent experience at Bloom & Grow Live in Nashville . Forget the picture-perfect Instagram moments—Michelle gets real about the messy truth of entrepreneurship, the guilt of working hard, and why getting “in the room” with other women entrepreneurs is non-negotiable for growth. Michelle shares her top 3 lessons...

Entrepreneurs everywhere stress about finding the “perfect niche” before they start creating content — but that mindset is holding you back. The truth is, your niche doesn’t need to be flawless to grow your audience and attract paying clients. What actually moves the needle is how clear you are in your message, how consistent you are in showing up, and how well you connect with your audience. In t...

Most entrepreneurs are sleeping on Threads — but it’s one of the most powerful, untapped platforms for building visibility, attracting collaborations, and even selling event tickets. In this episode of Social Media Decoded , host Michelle Thames breaks down exactly how she’d build an audience from scratch on Threads in 2025. From reframing your mindset about the platform to using ChatGPT prompts t...

What happens when you invest in visibility strategy? Real results. In this episode of Social Media Decoded , host Michelle Thames shares a client spotlight with Genny Mack, who worked with Michelle to refine her Instagram strategy. Genny’s story is proof that clarity, confidence, and authority come when you stop posting randomly and start showing up strategically. Michelle also shares why these br...

Planning an event looks glamorous on Instagram — but what happens behind the scenes? In this episode of Social Media Decoded , host Michelle Thames shares the honest truth about what it takes to bring Elevate & Empower LIVE to life. From vendors ghosting to contracts and last-minute surprises, Michelle walks through the challenges and lessons she’s learned in building transformational experien...

Sundays are for resetting, reflecting, and refocusing. In this episode of Social Media Decoded , host Michelle Thames looks back on the week to highlight the biggest visibility lessons entrepreneurs can use right now — from consistency and follow-up to building authority both online and offline. Michelle also shares what’s next as she prepares for Bloom and Grow Live in Nashville, plus a peek at w...

Conferences can be game-changers for your visibility, but only if you know how to prepare. In this episode of Social Media Decoded , host Michelle Thames pulls back the curtain on her process for getting the most out of events like Bloom and Grow Live in Nashville. Michelle walks you through her pre-event prep — from clarifying goals, crafting an elevator pitch, planning your content capture, and...

Are you tired of posting endlessly on social media without seeing results? In this episode of Social Media Decoded , host Michelle Thames shares the content strategy that attracts high-ticket clients and builds authority online. Discover why most entrepreneurs stay stuck creating for likes instead of leads, and learn the 3-part framework that transforms your content into a client-generating machin...

It’s my birthday 🎉 and I’m sharing a gift with YOU: how to use AI to create more Instagram content without burning out. In this episode of Social Media Decoded , I share 3 practical ways to let AI repurpose, brainstorm, and speed up your content creation so you can focus on being visible and building authority in 2025. And since it’s my birthday, I’ve got two requests: ☕ Buy me a coffee (link be...

In this episode of Social Media Decoded , Michelle sits down with Anna Tutckaia, VP of Growth at manychat , live from the Instagram Summit 2025. Anna shares her expertise on digital growth, AI, and the future of social media marketing, offering practical insights for entrepreneurs, executives, and brands who want to stand out in a crowded digital world. What You’ll Learn in This Episode: The bigge...

In this episode of Social Media Decoded , host Michelle Thames explains why content alone won’t bring clients — you need an ecosystem. Michelle shares her 3-step framework for building a business ecosystem that connects social media, podcasts, events, and email into one system that nurtures your audience and generates sales. If you’re ready to stop chasing likes and start building authority, this...

Fresh off the plane from Los Angeles, I’m recapping my experience at the Instagram Summit 2025 , where Manychat flew me out to podcast live with their VP of Growth, Anna Tutckaia. In this episode, I’m sharing: ✨ Behind-the-scenes of being in the room with top creators, executives, and brands. ✨ My 3 biggest takeaways about AI, visibility, and where social media is headed. ✨ Why conversations in...

In this powerful episode, Michelle Thames chats with millionaire digital product coach Becky Beach about how she left her 9–5 job and scaled her business to over $70K/month in sales —all by leveraging simple digital products and organic marketing strategies. Becky shares the real, behind-the-scenes story of how she built her digital empire, why she emails her list every day , how she uses chatbots...

In this episode of Social Media Decoded , host Michelle Thames pulls back the curtain on a powerful client transformation. Meet Neita Wilson , founder of Celebrating You Ministries, who booked a 1:1 Instagram Intensive with Michelle. In just 60 minutes, Neita went from posting without strategy to showing up with clarity, confidence, and a content plan that reflects her mission. Michelle and Neita...

In 2025, AI is no longer optional — it’s essential. In this episode of Social Media Decoded , host Michelle Thames shares three practical AI-powered shifts you can make to repurpose content, personalize at scale, and prep like a pro. Michelle also shares how she’s using AI to prepare for her upcoming talk at the Her AI Era Summit , and why leveraging this tool now is the fastest way to grow visibi...

In this episode of Social Media Decoded , host Michelle Thames shares why networking — online and offline — is one of the fastest ways to build authority in 2025. Michelle explains how hosting events has positioned her as a connector and leader, and gives practical tips you can use to make networking work for you — from follow-up strategies to documenting the room. If you’ve been wondering how to...

Struggling to keep up with Instagram, LinkedIn, and YouTube? In this episode of Social Media Decoded , host Michelle Thames shares how she uses AI to repurpose one piece of content across multiple platforms — saving time while building authority online. Plus, Michelle announces her upcoming speaking engagement at the Her AI Era Summit , where she’ll dive even deeper into practical AI strategies fo...

In 2025, the online space is noisier than ever — but authority cuts through the noise. In this episode of Social Media Decoded , host Michelle Thames shares the fastest way to build authority online this year. Learn the five-part formula Michelle uses to attract clients, land speaking opportunities, and grow her community without posting all day. If you’ve been struggling to stand out online, this...

Next week, I’m headed to Los Angeles because Manychat is flying me out to podcast live at the Instagram Summit 2025, and I’m bringing you along for the journey!  In this episode, I’m sharing: ✨ Why events like this matter so much for creators, entrepreneurs, and business owners. ✨ The future of Instagram marketing (my predictions on AI, DMs, and conversational commerce). ✨ How you can attend th...

Is your visibility strategy missing key steps? In this episode of Social Media Decoded , host Michelle Thames shares her proven 5-step visibility checklist that helps entrepreneurs get seen by the right people, attract clients, and build authority online. You’ll learn the five core pillars of visibility — from messaging and content to community and nurture systems — so you can stop guessing and st...