Social Media Decoded

In today's episode of Social Media Decoded , Michelle Thames pulls back the curtain on the real strategy behind selling out her recent live event — without relying on ads, hype marketing, or shouting online. Instead, she breaks down the intentional approach that filled a room with powerful, purpose-driven women who showed up ready to grow, connect, and lead. If you're tired of “post more, hustle h...

In this powerful recap episode, host Michelle L. Thames shares the unforgettable highlights and behind-the-scenes magic from Elevate & Empower LIVE 2025 , her signature event for women entrepreneurs and multi-passionate creatives. From the intimate VIP Dinner to a day full of clarity, connection, and collaboration, Michelle walks you through the moments that made this year’s experience transformat...

After being fired from her “safe” job in healthcare, host Michelle L. Thames turned her setback into the launchpad for a thriving career in marketing, entrepreneurship, and now authorship. In this very special episode, Michelle celebrates the release of her brand-new book — From Fired to Featured: A Real-Life Guide to Personal Branding with Purpose. She shares the behind-the-scenes story of how ge...

In this behind-the-scenes episode, Michelle Thames reveals exactly how her podcast has quietly become one of the most powerful client-attraction systems in her business. You’ll learn the step-by-step process she uses to transform listeners into paying clients — without chasing, cold DMs, or complicated funnels. Michelle walks through her 3-Step Podcast-to-Client Framework and shares how intentiona...

In this episode of Social Media Decoded , marketing strategist and event host Michelle Thames reveals the relationship-first strategy that helped her attract sponsors like Chicago French Press and ShinePages for her Elevate & Empower LIVE event — without cold pitching or begging. Michelle breaks down how to build authentic partnerships, structure sponsorship tiers, and pitch your event like a coll...

In this episode of Social Media Decoded , marketing strategist Michelle Thames reveals the secret to creating lasting impact after your event — a powerful Community Follow-Up Plan. Most people stop marketing once the event is over, but Michelle shows why the real momentum starts afterward. She breaks down her proven system for keeping attendees connected, engaged, and ready for your next offer. Yo...

In this episode of Social Media Decoded , marketing strategist Michelle Thames reveals the real story behind her sold-out Elevate & Empower LIVE event — and how it happened without relying on paid ads. Michelle shares her relationship-driven soft launch framework: how she built trust and anticipation months before ticket sales, the “soft list” tactic that filled her first spots, and the personal t...

In this cozy yet strategic episode of Social Media Decoded , marketing strategist and visibility coach Michelle Thames pulls back the curtain on her Sunday CEO Reset — the weekly ritual that keeps her grounded as a mom, wife, and multi-passionate entrepreneur. She shares how to plan your week with intention, align your energy before you touch your to-do list, and create systems that support your f...

In this episode of Social Media Decoded , marketing strategist Michelle Thames helps entrepreneurs and creators finally break free from content overwhelm. If you’ve been overthinking every caption, sitting on drafts, or second-guessing your strategy, this episode gives you the exact framework for what to post this week — without stress. Michelle shares how overthinking is blocking your visibility...

In this special founder spotlight , Michelle sits down with Robin Newberry , the visionary founder of Shine Pages , a platform designed to help women entrepreneurs easily create beautiful websites, funnels, and digital homes without the tech overwhelm. With Elevate & Empower LIVE 2025 officially sold out , this episode celebrates what’s possible when women collaborate instead of compete. Michelle...

In this empowering episode of Social Media Decoded , marketing strategist Michelle Thames shares how to build authority online — even if you’re not the loudest voice in the room. Discover how quiet consistency, clarity, and credibility can do more for your visibility than any viral post ever could. Michelle reveals three powerful mindset and strategy shifts that help entrepreneurs stand out authen...

In this inspiring episode of Social Media Decoded , host Michelle Thames sits down with Haley Thomas , founder of The Passion Pursuit , to talk about how creative entrepreneurs can stop treating their dreams like a side hustle and start building businesses that actually feel good . Haley shares her story of walking away from the “safe” path to rediscover her joy and purpose—and how she now helps w...

Feeling like you’re doing everything right online — but no one’s noticing? In this episode of Social Media Decoded , marketing strategist Michelle Thames breaks down the three biggest visibility mistakes keeping talented entrepreneurs and creators stuck in the shadows. Discover why showing up everywhere isn’t the same as being strategically visible , how to stop posting without positioning, and wh...

In this episode of Social Media Decoded , marketing strategist and visibility expert Michelle Thames shares a heartfelt message for entrepreneurs, creators, and marketers who feel stuck or behind in their business journey. Discover how divine timing, patience, and preparation are key to long-term success and sustainable visibility online. Michelle opens up about being fired, rebuilding from scratc...

In this inspiring episode, host Michelle Thames sits down with Kris Christian , founder of Chicago French Press — a woman-owned coffee brand that’s revolutionizing the way we sip, connect, and give back. Kris shares how she went from Wall Street to launching a coffee company that fuels communities, supports scholarships, and empowers the next generation of entrepreneurs. As the official coffee spo...

LeBron James just dropped a new Hennessy ad that’s more than a commercial — it’s a visibility masterclass. In this episode, Michelle L. Thames breaks down how LeBron turned a nostalgic career moment into a bold brand statement, what this says about narrative control and timing, and how entrepreneurs can apply the same visibility strategy to their own brands. What You’ll Learn: Why LeBron’s latest...

After hosting more than 50 live events — from intimate networking dinners to full-scale conferences — Michelle shares the real lessons that helped her turn events into both impact and income. This episode is packed with practical takeaways for women entrepreneurs, coaches, and creators who want to use events, visibility, and community to grow their brands. Michelle breaks down what works, what doe...

In this episode of Social Media Decoded , Michelle Thames pulls back the curtain on her recent experience at Bloom & Grow Live in Nashville . Forget the picture-perfect Instagram moments—Michelle gets real about the messy truth of entrepreneurship, the guilt of working hard, and why getting “in the room” with other women entrepreneurs is non-negotiable for growth. Michelle shares her top 3 lessons...

Entrepreneurs everywhere stress about finding the “perfect niche” before they start creating content — but that mindset is holding you back. The truth is, your niche doesn’t need to be flawless to grow your audience and attract paying clients. What actually moves the needle is how clear you are in your message, how consistent you are in showing up, and how well you connect with your audience. In t...

Most entrepreneurs are sleeping on Threads — but it’s one of the most powerful, untapped platforms for building visibility, attracting collaborations, and even selling event tickets. In this episode of Social Media Decoded , host Michelle Thames breaks down exactly how she’d build an audience from scratch on Threads in 2025. From reframing your mindset about the platform to using ChatGPT prompts t...

What happens when you invest in visibility strategy? Real results. In this episode of Social Media Decoded , host Michelle Thames shares a client spotlight with Genny Mack, who worked with Michelle to refine her Instagram strategy. Genny’s story is proof that clarity, confidence, and authority come when you stop posting randomly and start showing up strategically. Michelle also shares why these br...

Planning an event looks glamorous on Instagram — but what happens behind the scenes? In this episode of Social Media Decoded , host Michelle Thames shares the honest truth about what it takes to bring Elevate & Empower LIVE to life. From vendors ghosting to contracts and last-minute surprises, Michelle walks through the challenges and lessons she’s learned in building transformational experien...

Sundays are for resetting, reflecting, and refocusing. In this episode of Social Media Decoded , host Michelle Thames looks back on the week to highlight the biggest visibility lessons entrepreneurs can use right now — from consistency and follow-up to building authority both online and offline. Michelle also shares what’s next as she prepares for Bloom and Grow Live in Nashville, plus a peek at w...

Conferences can be game-changers for your visibility, but only if you know how to prepare. In this episode of Social Media Decoded , host Michelle Thames pulls back the curtain on her process for getting the most out of events like Bloom and Grow Live in Nashville. Michelle walks you through her pre-event prep — from clarifying goals, crafting an elevator pitch, planning your content capture, and...

Are you tired of posting endlessly on social media without seeing results? In this episode of Social Media Decoded , host Michelle Thames shares the content strategy that attracts high-ticket clients and builds authority online. Discover why most entrepreneurs stay stuck creating for likes instead of leads, and learn the 3-part framework that transforms your content into a client-generating machin...