Social Media Decoded

This Small Business Saturday episode is all about elevation. Michelle takes you through the Visibility Audit — her 5-part diagnostic that reveals whether your brand is ready for its next big leap in 2026. You'll learn: • The exact indicators your brand is ready for expansion • Why visibility plateaus happen and how to break through • What to shift NOW to walk into 2026 with clarity • Why your stor...

This Thanksgiving episode is personal. Michelle opens up about the day she lost her job, a moment that shattered her confidence but ultimately became the beginning of everything she has today: her business, her agency, her brand, her freedom, and her purpose. You’ll hear: • The REAL story behind losing her job • How fear, shame, and uncertainty turned into alignment • Why gratitude fuels clarity,...

Choosing the right clients is one of the most important CEO skills you’ll ever develop. In today’s episode, Michelle shares the exact process, red flags, and boundaries she uses to select aligned clients — the system that protects her peace, her profit, and her purpose. You’ll learn: What misalignment really looks like The energy and mindset red flags that predict future chaos How to spot when som...

If you’ve been feeling a divine nudge to lead at a higher level in 2026… this episode is your confirmation. Today, Michelle breaks down the five signs that you’re ready to shift from content creator to CEO — the identity upgrade that will define your visibility and income next year. You’ll learn: Why being multi-passionate is your competitive advantage The internal and external signals calling you...

In today’s episode, Michelle breaks down the Creator-to-CEO shift and why 2026 is the year multi-passionate entrepreneurs step into their highest visibility, income, and impact yet . If you’ve been feeling the pull to expand, lead, and evolve your brand—this episode is your sign. You’ll learn: Why the creator era is ending—and why strategy, leadership + monetization are the next wave The 5 shifts...

In today’s episode, Michelle reveals the #1 thing every creator needs before selling anything — and why clarity is more profitable than content. If you’ve been posting, pushing, promoting, and still not converting, this episode shows you the real reason your audience isn’t buying. Inside this episode you’ll learn: • Why most creators struggle to sell even when they’re posting consistently • The di...

Today I’m sharing the simple 10-minute daily visibility routine that changed my brand, my business, and the way clients find me. If you want to grow without posting more, this episode is for you. • Why your visibility isn’t working • What visibility really means in 2025 • The 10-minute CEO routine that builds trust & authority • How to become memorable, referable, and in-demand • Why connection >...

Community is no longer a marketing trend — it’s a business model. And in 2026, the brands who fail to understand this will fall behind. In this powerful episode, Michelle shares the truth about community-led growth and the common mistakes companies, creators, and organizations continue to make. She pulls back the curtain on why content alone won’t drive loyalty, how consumers are making decisions...

Most entrepreneurs think visibility is about posting more or being louder online. But Michelle learned the hard way that real visibility isn’t performance — it’s alignment, confidence, and showing up as your full story , not just your strategy. In this powerful episode, Michelle shares the moment she hit rock bottom, the internal shift that changed her entire trajectory, and how stepping into true...

Most entrepreneurs think their content isn’t converting because it’s not good enough. But the truth? Your followers already like your content—they just don’t trust it enough to buy. In this episode, Michelle breaks down the invisible gaps between content → connection → conversion, and how creators, coaches, service providers, and marketers can fix their visibility system without posting more. You’...

Most people think warming leads is about posting every day, teaching more, or offering endless value — but that’s not true warming. In today’s episode, Michelle breaks down the mindset, identity, and visibility shifts that quietly prepare your audience to buy from you without you chasing them or convincing them. You’ll learn: – Why posting more isn’t the solution – The real reason people DM ready...

In this powerful conversation, host Michelle L. Thames sits down with Genny Mack , certified holistic nutritionist and wellness advocate, to unpack how she transformed her diagnosis with lupus into a thriving purpose-driven brand. From burnout on Wall Street to becoming a sought-after wellness creator and brand partner, Genny shares the mindset shifts, marketing strategies, and community connectio...

Most brands post content. The smart ones build movements. In this episode, Michelle breaks down the real behind-the-scenes strategy her agency used to turn a workforce development event into a powerful visibility engine — increasing reach by 253%, driving a 1,400% spike in link clicks, and amplifying youth voices in the construction industry. You’ll learn how to turn real-world moments into digita...

In today's episode of Social Media Decoded , Michelle Thames pulls back the curtain on the real strategy behind selling out her recent live event — without relying on ads, hype marketing, or shouting online. Instead, she breaks down the intentional approach that filled a room with powerful, purpose-driven women who showed up ready to grow, connect, and lead. If you're tired of “post more, hustle h...

In this powerful recap episode, host Michelle L. Thames shares the unforgettable highlights and behind-the-scenes magic from Elevate & Empower LIVE 2025 , her signature event for women entrepreneurs and multi-passionate creatives. From the intimate VIP Dinner to a day full of clarity, connection, and collaboration, Michelle walks you through the moments that made this year’s experience transformat...

After being fired from her “safe” job in healthcare, host Michelle L. Thames turned her setback into the launchpad for a thriving career in marketing, entrepreneurship, and now authorship. In this very special episode, Michelle celebrates the release of her brand-new book — From Fired to Featured: A Real-Life Guide to Personal Branding with Purpose. She shares the behind-the-scenes story of how ge...

In this behind-the-scenes episode, Michelle Thames reveals exactly how her podcast has quietly become one of the most powerful client-attraction systems in her business. You’ll learn the step-by-step process she uses to transform listeners into paying clients — without chasing, cold DMs, or complicated funnels. Michelle walks through her 3-Step Podcast-to-Client Framework and shares how intentiona...

In this episode of Social Media Decoded , marketing strategist and event host Michelle Thames reveals the relationship-first strategy that helped her attract sponsors like Chicago French Press and ShinePages for her Elevate & Empower LIVE event — without cold pitching or begging. Michelle breaks down how to build authentic partnerships, structure sponsorship tiers, and pitch your event like a coll...

In this episode of Social Media Decoded , marketing strategist Michelle Thames reveals the secret to creating lasting impact after your event — a powerful Community Follow-Up Plan. Most people stop marketing once the event is over, but Michelle shows why the real momentum starts afterward. She breaks down her proven system for keeping attendees connected, engaged, and ready for your next offer. Yo...

In this episode of Social Media Decoded , marketing strategist Michelle Thames reveals the real story behind her sold-out Elevate & Empower LIVE event — and how it happened without relying on paid ads. Michelle shares her relationship-driven soft launch framework: how she built trust and anticipation months before ticket sales, the “soft list” tactic that filled her first spots, and the personal t...

In this cozy yet strategic episode of Social Media Decoded , marketing strategist and visibility coach Michelle Thames pulls back the curtain on her Sunday CEO Reset — the weekly ritual that keeps her grounded as a mom, wife, and multi-passionate entrepreneur. She shares how to plan your week with intention, align your energy before you touch your to-do list, and create systems that support your f...

In this episode of Social Media Decoded , marketing strategist Michelle Thames helps entrepreneurs and creators finally break free from content overwhelm. If you’ve been overthinking every caption, sitting on drafts, or second-guessing your strategy, this episode gives you the exact framework for what to post this week — without stress. Michelle shares how overthinking is blocking your visibility...

In this special founder spotlight , Michelle sits down with Robin Newberry , the visionary founder of Shine Pages , a platform designed to help women entrepreneurs easily create beautiful websites, funnels, and digital homes without the tech overwhelm. With Elevate & Empower LIVE 2025 officially sold out , this episode celebrates what’s possible when women collaborate instead of compete. Michelle...

In this empowering episode of Social Media Decoded , marketing strategist Michelle Thames shares how to build authority online — even if you’re not the loudest voice in the room. Discover how quiet consistency, clarity, and credibility can do more for your visibility than any viral post ever could. Michelle reveals three powerful mindset and strategy shifts that help entrepreneurs stand out authen...

In this inspiring episode of Social Media Decoded , host Michelle Thames sits down with Haley Thomas , founder of The Passion Pursuit , to talk about how creative entrepreneurs can stop treating their dreams like a side hustle and start building businesses that actually feel good . Haley shares her story of walking away from the “safe” path to rediscover her joy and purpose—and how she now helps w...