Social Media Decoded

In this high-impact episode of Social Media Decoded , Michelle Thames sits down with powerhouse sales coach Jillian Murphy to uncover the truth about making sales online—without a fancy funnel or website. With over 25 years in sales and more than $100M in closed deals, Jillian shares how she transitioned from a corporate career to building a 7-figure business by mastering direct messaging. Learn h...

Are you feeling stuck, overwhelmed, or invisible online, even though you’re working hard to grow your brand? In this special episode of the Booked & Visible series, Michelle Thames spotlights client Aleida Clincy , a sole prosperity coach and founder of The Best You Network, who went from losing momentum to booking out her business with Michelle’s proven visibility system. Listen in as Aleta share...

Thinking about launching a podcast, but not sure where to start—or if it’ll even move the needle for your business? In today’s “Booked & Visible” series episode, Michelle Thames pulls back the curtain on how her podcast became the engine for her brand, community, and client roster. If you want a step-by-step, no-fluff guide to using podcasting as your #1 visibility tool in 2025, this is your playb...

Are you tired of posting every day but still not getting clients? In this powerful kickoff to the “Booked & Visible” podcast series, Michelle Thames unpacks why most “visibility tips” actually keep women entrepreneurs stuck—and reveals the strategies that finally get you seen and paid in 2025. Michelle gets honest about her journey from invisible side hustler to sought-after personal brand and coa...

In this episode of Social Media Decoded , host Michelle Thames chats with content marketing strategist Carlissa LeBlanc , the founder of CD Creative Co. Agency and host of The Side-HustlHER Podcast . Carlissa shares her powerful framework for creating high-converting content on a tight schedule—perfect for women juggling a 9–5, motherhood, and building a business. You’ll learn: Carlissa’s proven s...

If AI feels overwhelming, confusing, or just not you —this episode is exactly what you need. In this week’s episode of Social Media Decoded , Michelle sits down with Kinsey , the founder of Authentic AI® , to break down how entrepreneurs—especially women—can use AI tools to grow their business without losing their authenticity . Kinsey shares her “human-first” approach to AI, how to train ChatGPT...

In this episode of Social Media Decoded , host Michelle Thames is joined by Cassidy, aka The Copywriting Mama , a messaging strategist and copywriter who helps mompreneurs and bold business owners find their authentic voice—and use it to build profitable brands. Cassidy shares her powerful approach to brand voice, the difference between messaging strategy and copywriting, and why every business ne...

Are you stuck in a 9-5, dreaming of building a profitable online business—but not sure where to start? In this powerful episode of Social Media Decoded , host Michelle Thames sits down with Shruti, the founder of Thriving Mondays and a Certified Online Business Manager , to share how she left her corporate job with zero experience and built a 5-figure freelancing business from her bedroom in India...

What if your next sold-out offer didn’t require a funnel, ads, or a 37-email sequence? In this episode, I’m sharing the real, behind-the-scenes strategy I used to fill my one-month Marketing Sprint—without a single launch webinar or complicated tech. Real conversations, clear messaging, and intentional connection through voice notes and content that spoke directly to my people. This episode is for...

What if the thing slowing down your marketing success… is you? If you’ve ever felt stuck spinning your wheels—trying to post consistently, show up on all the platforms, and still hearing crickets—this episode is for you. You don’t need to start from scratch or build a complicated funnel. You need clarity, simplicity, and a strategy that fits your life and your season. In this episode, I’m walking...

In this episode of Social Media Decoded , host Michelle Thames sits down with Johnathan Grzybowski , co-founder of Penji , a creative-as-a-service platform that helps businesses access top-tier design talent through a simple subscription model. Johnathan shares how he bootstrapped Penji from the ground up —with no investors and no safety net—scaling it into an Inc. 5000 company that has served tho...

Feeling like you’re showing up online but not seeing results? You’re not alone—and the issue isn’t just “post more.” In this episode, I’m breaking down the 3 types of content you need  to attract visibility  and aligned clients consistently . If you’re tired of throwing content at the wall and hoping it sticks, this episode is your blueprint. I’m walking you through the content system I teach insi...

In this episode of Social Media Decoded , Michelle Thames shares her signature content system for growing on Instagram without being glued to your phone. She walks you through how to batch, plan, and repurpose content so you can stay visible and consistent—even with a busy schedule. Learn how to use ChatGPT, automation, and intentional content themes to grow smarter (not harder) and avoid burnout....

In this powerhouse episode of Social Media Decoded , host Michelle Thames sits down with viral sensation and powerhouse momager Kia J. Brooks —the brilliant strategist behind daughter Flau’jae Johnson’s explosive growth in both sports and entertainment. Kia pulls back the curtain on how she generated 42 million views on Facebook in just one month , turned that attention into real revenue , and bui...

In this honest and empowering episode, Michelle Thames challenges the idea that multi-passionate entrepreneurs need to "niche down" to succeed. Instead, she explains why clarity—not restriction—is the key to building a powerful brand that converts. Learn how to streamline your message, structure your content, and market your multiple passions without overwhelming your audience. What You’ll Learn:...

In this episode of Social Media Decoded , host Michelle Thames sits down with Dr. Shadé Y. Adu , award-winning digital brand strategist, international speaker, and bestselling author, to uncover the secrets behind building a magnetic personal brand and launching profitable online courses. Dr. Shadé shares her inspiring journey of starting her business over a decade ago in Kazakhstan , how she scal...

In this episode of Social Media Decoded , Michelle Thames breaks down the three visibility shifts she would make if she were starting her business from scratch in 2025. After 15+ years in marketing and building a multiple six-figure personal brand, Michelle shares the key things she’d do differently to build momentum faster, attract aligned clients, and grow with intention. This episode is packed...

In this episode of Social Media Decoded , Michelle Thames sets the record straight—Instagram isn’t dead, but many of the strategies people are still using? Definitely are. From outdated engagement pods to overused hashtags, Michelle breaks down what’s no longer working in 2024 and what you need to do instead to grow organically and turn followers into clients. If you’re tired of spinning your whee...

In this episode of Social Media Decoded , Michelle Thames shares how she built a six-figure brand without ever going viral. If you're tired of chasing trends, obsessed with views, and wondering why your content isn’t converting—this episode gives you the truth. Michelle unpacks why virality isn’t a real business strategy and shares the three sustainable marketing strategies she used to grow her pe...

In this episode of Social Media Decoded , Michelle Thames reveals her step-by-step method for batching a week’s worth of content in under 90 minutes. If you’re overwhelmed by content creation or constantly feel behind, Michelle shares the exact system she uses—including how she leverages ChatGPT—to save time, reduce stress, and stay visible across platforms. This episode is packed with practical t...

In this powerful episode of Social Media Decoded , host Michelle Thames sits down with Tania Haladner , Chief Marketing Officer of the Chicago Sky (WNBA) , to talk all things women’s sports marketing, fan engagement, and brand building . Tania shares what it takes to lead the marketing efforts for one of the WNBA’s top franchises and why now is the time for brands to invest in women’s sports . Fro...

In this episode of Social Media Decoded , Michelle Thames reveals her exact $17 strategy for getting consistent visibility online—without burning out or going viral. If you're tired of posting aimlessly, struggling to grow your audience, or unsure how to show up strategically, this episode breaks it all down. Michelle shares the behind-the-scenes of her plug-and-play visibility system, the core fr...

In this powerful episode, Michelle Thames unpacks why simply posting content isn’t enough to grow a profitable business online. She explains what personal branding really is, how it builds trust, and why it’s the key to standing out in a crowded online space. Whether you’re tired of chasing trends or unsure how to position yourself as the go-to expert, this episode gives you the clarity and confid...

In this powerful live coaching episode of the Social Media Decoded Podcast , host Michelle Thames sits down with Martita , a member of the Elevate & Empower coaching community and an educator-turned-EFT practitioner who is on a mission to help fellow educators heal through Emotional Freedom Techniques (EFT). Tune in for a behind-the-scenes look at a real-time marketing and business strategy coachi...

In this episode of Social Media Decoded , Michelle Thames shares three actionable visibility goals every entrepreneur should set in April to grow their brand with intention. Whether you're trying to get more eyes on your content, position yourself as an expert, or finally turn visibility into actual income—this episode breaks it down step-by-step. These aren't fluffy tips—they're practical strateg...