Social Media Decoded

In this powerhouse episode of Social Media Decoded , host Michelle Thames sits down with viral sensation and powerhouse momager Kia J. Brooks —the brilliant strategist behind daughter Flau’jae Johnson’s explosive growth in both sports and entertainment. Kia pulls back the curtain on how she generated 42 million views on Facebook in just one month , turned that attention into real revenue , and bui...

In this honest and empowering episode, Michelle Thames challenges the idea that multi-passionate entrepreneurs need to "niche down" to succeed. Instead, she explains why clarity—not restriction—is the key to building a powerful brand that converts. Learn how to streamline your message, structure your content, and market your multiple passions without overwhelming your audience. What You’ll Learn:...

In this episode of Social Media Decoded , host Michelle Thames sits down with Dr. Shadé Y. Adu , award-winning digital brand strategist, international speaker, and bestselling author, to uncover the secrets behind building a magnetic personal brand and launching profitable online courses. Dr. Shadé shares her inspiring journey of starting her business over a decade ago in Kazakhstan , how she scal...

In this episode of Social Media Decoded , Michelle Thames breaks down the three visibility shifts she would make if she were starting her business from scratch in 2025. After 15+ years in marketing and building a multiple six-figure personal brand, Michelle shares the key things she’d do differently to build momentum faster, attract aligned clients, and grow with intention. This episode is packed...

In this episode of Social Media Decoded , Michelle Thames sets the record straight—Instagram isn’t dead, but many of the strategies people are still using? Definitely are. From outdated engagement pods to overused hashtags, Michelle breaks down what’s no longer working in 2024 and what you need to do instead to grow organically and turn followers into clients. If you’re tired of spinning your whee...

In this episode of Social Media Decoded , Michelle Thames shares how she built a six-figure brand without ever going viral. If you're tired of chasing trends, obsessed with views, and wondering why your content isn’t converting—this episode gives you the truth. Michelle unpacks why virality isn’t a real business strategy and shares the three sustainable marketing strategies she used to grow her pe...

In this episode of Social Media Decoded , Michelle Thames reveals her step-by-step method for batching a week’s worth of content in under 90 minutes. If you’re overwhelmed by content creation or constantly feel behind, Michelle shares the exact system she uses—including how she leverages ChatGPT—to save time, reduce stress, and stay visible across platforms. This episode is packed with practical t...

In this powerful episode of Social Media Decoded , host Michelle Thames sits down with Tania Haladner , Chief Marketing Officer of the Chicago Sky (WNBA) , to talk all things women’s sports marketing, fan engagement, and brand building . Tania shares what it takes to lead the marketing efforts for one of the WNBA’s top franchises and why now is the time for brands to invest in women’s sports . Fro...

In this episode of Social Media Decoded , Michelle Thames reveals her exact $17 strategy for getting consistent visibility online—without burning out or going viral. If you're tired of posting aimlessly, struggling to grow your audience, or unsure how to show up strategically, this episode breaks it all down. Michelle shares the behind-the-scenes of her plug-and-play visibility system, the core fr...

In this powerful episode, Michelle Thames unpacks why simply posting content isn’t enough to grow a profitable business online. She explains what personal branding really is, how it builds trust, and why it’s the key to standing out in a crowded online space. Whether you’re tired of chasing trends or unsure how to position yourself as the go-to expert, this episode gives you the clarity and confid...

In this powerful live coaching episode of the Social Media Decoded Podcast , host Michelle Thames sits down with Martita , a member of the Elevate & Empower coaching community and an educator-turned-EFT practitioner who is on a mission to help fellow educators heal through Emotional Freedom Techniques (EFT). Tune in for a behind-the-scenes look at a real-time marketing and business strategy coachi...

In this episode of Social Media Decoded , Michelle Thames shares three actionable visibility goals every entrepreneur should set in April to grow their brand with intention. Whether you're trying to get more eyes on your content, position yourself as an expert, or finally turn visibility into actual income—this episode breaks it down step-by-step. These aren't fluffy tips—they're practical strateg...

In this episode of Social Media Decoded , Michelle Thames is setting the record straight about what it really takes to grow on social media. Spoiler alert: it’s not about going viral, posting every single day, or chasing trends. Michelle debunks common myths that keep entrepreneurs stuck and reveals the strategies that actually move the needle—so you can grow your brand with confidence and intenti...

In this episode of  Social Media Decoded , host Michelle Thames discusses the biggest mistake entrepreneurs make: trying to build their business completely alone. From burnout to confusion to missed opportunities, going solo is one of the fastest ways to stay stuck. Michelle shares personal stories, powerful stats, and real strategies to help you find the right community, build your support system...

In this episode of Social Media Decoded , Michelle Thames shares how a casual coffee chat led to a $1,000 opportunity—and how you can start turning simple conversations into real business growth. If you’ve ever felt like networking is a waste of time or you’re not sure how to build genuine relationships online, this episode will give you the mindset shift and actionable strategies you need. Discov...

In this episode of Social Media Decoded , host Michelle Thames chats with Taylor Smith , 4X founder, community builder, and host of The Power Table Podcast . Known as “The Queen of Community,” Taylor shares how she went from digital product strategist to hosting a 125-person conference—all through the power of connection, trust, and community. If you’ve been struggling to build a loyal audience, c...

Your job title is NOT your identity, and it definitely doesn’t determine your success. In this episode, Michelle Thames is breaking down the real factors that impact your business growth and why spending time worrying about your title is holding you back. Whether you’re calling yourself a CEO, Founder, or Marketing Guru—it doesn’t mean a thing if you’re not delivering results. Get ready for some t...

Are you sleeping on Pinterest ? Most entrepreneurs focus on Instagram and TikTok but completely ignore one of the biggest untapped platforms for traffic, leads, and sales . In this episode of Social Media Decoded , I sit down with Pinterest expert & educator Meagan Williamson , who is recognized by Pinterest itself , to break down exactly how to use Pinterest to grow your business—even if you have...

Starting a business in 2025? Things have changed, and what worked years ago doesn’t necessarily work now. In this episode, marketing expert Michelle Thames breaks down the exact steps she would take if she were starting from zero today —no audience, no connections, no brand presence. You’ll learn: ✔️ The biggest mistakes new entrepreneurs make (and how to avoid them) ✔️ How to pick the right platf...

Struggling to grow your visibility and attract the right audience online? You’re probably focusing on the wrong strategies. In this episode, marketing expert Michelle Thames reveals the ONE small—but powerful—shift that can transform your online visibility and boost engagement instantly. Spoiler alert: It’s not about posting more or going viral! Tune in to learn how strategic consistency, intentio...

Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of Social Media Decoded , marketing strategist and business coach Michelle Thames explores the transformation of marketing over the years, highlighting past trends, current strategies, and future predictions for 2025 and beyond. She dives into the rise of digital...

Ready to make 2025 your breakthrough year in business? If you’re tired of feeling stuck, overwhelmed, or unsure of what to do next, this episode is for you! In today’s episode, I’m breaking down the first and most important steps to building a thriving, profitable, and aligned business this year. We’ll cover: ✅ How to create offers that actually sell (and feel good to promote!) ✅ The visibility...

  Want to scale your business and increase revenue, but not sure where to start? In this episode of Social Media Decoded , I’m taking you behind the scenes of a real client success story —how we helped a business triple their revenue using a strategic mix of organic marketing, PR, social media, and paid ads. If you’re struggling with marketing, feeling stuck in your business, or wondering whether...

💡 Are you sitting on a goldmine of knowledge but not sure how to turn it into income? If you’re over 40 and wondering if it’s too late to start monetizing your expertise, let me tell you— the time is NOW! In this episode of Social Media Decoded , I’m breaking down four powerful ways to make money from what you already know: ✅ Coaching & consulting 💼 ✅ Speaking engagements 🎤 ✅ Digital pro...

In this episode, Michelle Thames shares why entrepreneurs and visionary leaders should invest in retreats to gain clarity, build connections, and elevate their businesses. She also shares details about her upcoming Costa Rica retreat in November and her February 27 info session . 💡 What You’ll Learn: ✔️ Why stepping away from your business helps you grow faster. ✔️ How retreats can help you build...