Social Media Decoded

Editing videos can be easy! In this episode, host Michelle Thames is joined by Augie Johnston to discuss how video plays a significant role in social media marketing and how using a service like VidChops can help content creators create better and higher-quality videos. Listen to get tips and tricks about launching your own YouTube channel.  Augie Johnston is a 36 year old ex-YouTuber, former prof...

What is Lemon8? Should you join Lemon8? Host Michelle Thames answers all your burning questions about the emerging social media platform. Tune in to get all the information you need to decide whether you should join Lemon8 and how you can leverage it for your business. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on In...

Want to learn how to use Canva's AI features? Host Michelle Thames has you covered. In this episode, Michelle shares the best AI Canva features you may not know about, and she discusses how you can use these features to create stunning documents and social media designs.  -- Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Join Michelle's Cashflow Queens Faceboo...

Use AI to create your content calendar. In this episode, host Michelle Thames shares her secrets for creating a content plan using AI. Learn exactly how you can use AI to give you a month's worth of content in under half an hour with specific guides for how to prompt AI tools to give you the results that will actually help your business. And Michelle shares the number one, often forgotten, tip tha...

Your brief breakdown of the psychology of color marketing is here. In this episode, host Michelle Thames discusses an often overlooked aspect of marketing: color psychology. She helps you understand color psychology, how to choose colors for your branding, and how to use color for your business and marketing. By choosing the right colors for your brand, using them effectively in your marketing com...

Start making money with digital products from your creative business. In this episode, host Michelle Thames is joined by social media expert Breana Puente who discusses the joys of social media and how content creators can start making money through social media and digital products.  Breana Puente is an online educator, course creator, and social media expert with 5 years’ experience helping busi...

Are you worried about getting cancelled? Host Michelle Thames talks about the negative aspects of social media, such as cancel culture, cyberbullying, and misinformation. She shares strategies you can use to safeguard your brand and reduce the risk of a negative experience on social media. Michelle also dives into how some major brands, such as Starbucks and H&M, have navigated online controversy...

Learn to boost sales and engagement on social media through the use of FOMO. In this episode, host Michelle Thames shares how you can use FOMO as part of your marketing strategy. She dives into how FOMO impacts sales, how you can use FOMO in your marketing strategy, and she shares examples of brands that have used FOMO marketing exceptionally well. And, of course, Michelle shares some best practic...

Every business needs to learn how to turn followers into paying customers. In this episode, host Michelle Thames shares the steps you need to take to monetize your social media presence. She shares the 5-step strategy that has helped her over the years as a social media strategist and marketer so you can apply them to your social strategy and start making money.  —— Create your own podcast Book a...

Welcome back to another episode of Social Media Decoded! We have a special announcement in this episode that you won't want to miss. We're celebrating our 3rd anniversary with a live podcast event, and you're invited! Links & Resources: Event Registration Link Question Submission Form Link We hope to see you at our 3rd-anniversary celebration on June 29th at 6 PM CST. It will be a night of learnin...

Learn to stand out online. Host Michelle Thames discusses how to stand out on social media in a saturated market. Michelle shares her top 4 tips to stand out on social media and how you can apply each of these tips to your social media strategy.  —— Create your own podcast Book a growth and marketing clarity call with Michelle Start your own Stan Store Visit My Stan Store Follow Michelle on Instag...

Learn how to build a community on social media with Gabrielle Tongol. In this episode, host Michelle Thames speaks with CEO and influencer Gabrielle Tongol (but you might know her as Gabs) about going from a fitness coach to an influencer to entrepreneur and finally CEO. Gabrielle shares her tips for new entrepreneurs who want to grow and scale. Gabs is the CEO and Founder of Assist-Her Agency. Sh...

Learn how to build a successful brand from scratch. In this episode, host Michelle Thames shares her 5-step framework for creatives and entrepreneurs to build a strong and memorable brand. Michelle shares how to define, develop, and launch your brand. You can use this framework for your personal brand or for your business' brand.  —— Create your own podcast Book a growth and marketing clarity call...

It is possible to own multiple businesses and not burn out. In this episode, host Michelle Thames speaks with Whitney Eckis about entrepreneurship and how Whitney balances running multiple businesses without burning out. Whitney shares lessons she's learned through her journey as an entrepreneur and advice for entrepreneurs in their early twenties.  Whitney Eckis is the founder and CEO of Eckis Ma...

Learn to make money as a creator with this episode of Social Media Decoded. Host Michelle Thames is joined by Many Emerson to discuss how you can make money from reels and TikTok. Mandy shares the biggest thing that many creators are missing that's holding them back from monetizing their creative content.  Mandy is a social media strategist teaching female entrepreneurs how to scale and grow their...

Learn how to make viral content with this episode of Social Media Decoded. Host Michelle Thames discusses what makes content go viral and what was done especially well with some recent viral posts on social media. Michelle also shares tips and strategies to help you create attention-grabbing content that resonates with your audience and could make you go viral.  —— Create your own podcast Book a g...

Learn to adapt your social media strategy rather than try to fight the algorithm. In this episode, host Michelle Thames speaks with Erika Yang about how to connect with your audience on social media in new and exciting ways. Erica shares how entrepreneurs can go with the flow when it comes to changes on social media. Erica Yang is the founder and CEO of Real Hype Creative, a cross-border venture s...

Growing your creative business involves overcoming the subconscious blocks that are holding you back. In this episode, host Michelle Thames speaks with Nancy Linnerooth about how creative entrepreneurs can overcome self-doubt and get rich.  Nancy Linnerooth helps women entrepreneurs get over their BS so they can go out and make 6- and 7-figures, change lives and develop really profitable, impactfu...

How to leverage AI marketing for your business. In this episode, host Michelle Thames discusses how you can use AI to take your marketing to the next level. She discusses the evolution of AI's role in business and marketing, and she dives into the benefits of using AI-powered tools and technologies for content creation and audience engagement. Learn which AI tools are the best choice for your busi...

In this episode Dr. Wendy Goodall McDonald proves that you can be an influencer in any niche. Dr. McDonald (or Dr. Every Woman as she is often called) and host Michelle Thames talk about debunking myths on social media and becoming an influencer as a doctor.  Dr. Wendy Goodall McDonald is a Board-Certified Obstetrician Gynecologist and published author. Known in the media as Dr. Every Woman, Dr. M...

Learn to create a marketing strategy that works for your business. In this episode, host Michelle Thames and Katrina Aronson discuss how to create a marketing strategy with maximum impact without expensive ads. If you are the face of your brand, this episode is for you! Katrina Aronson is a business coach with a major marketing twist. She works with entrepreneurs who are the face of their brands a...

Want to figure out how algorithms work on social media? In this episode, host Michelle Thames dives into the latest algorithm updates for Instagram, Facebook, Twitter, and LinkedIn. She shares how you can work with the algorithm to grow your social presence and generate more revenue for your business. Michelle also shares her top 4 tips for mastering social media algorithms.  —— Create your own po...

You can make millions with a great digital product. In this episode, host Michelle Thames speaks with Molly Keyser about how she went from being a photographer to running a multi-million dollar business selling digital products. Molly was able to sell her digital products using organic traffic and get an 80% profit margin. Tune in for Molly Keyser's best tips for selling a digital product.  Molly’...

Everyone wants a job as a social media manager these days, but not everyone knows what the job entails. In this episode, host Michelle Thames is joined by freelance social media manager Arwa Katib to discuss her journey to becoming a social media manager. Arwa shares tips on how to grow a YouTube channel and her favorite tools she uses in her business.  Arwa Katib is a social media manager and fre...

Understand your analytics and use them to make more money. In this episode, host Michelle Thames shares how you can understand your Instagram analytics and whether your strategy is working for your business or if you need to pivot. She shares how analytics can inform your marketing strategy to help you get the best return on your investment and grow your business.  —— Join the Online Biz Growth So...