Social Media Decoded

Have fun on Instagram as an entrepreneur. In this episode, Michelle Thames shares how you can stop fighting the Instagram algorithm and start having fun with your content again. Michelle also shares the secret to making having a social media presence easier.  -- Work with Michelle Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Miche...

From natural hair bloggers and influencers to podcasters and entrepreneurs. In this special anniversary episode, host Michelle Thames is joined by Jenell B. Stewart to discuss social media, consistency, and community. WATCH ON YOUTUBE: https://youtu.be/uYGfhiKaEM4 -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on Instagr...

Use your marketing efforts to build an online community. Join Michelle Thames, Cassie Tucker, and Erika Spitzley as they talk all about community building in the digital space. Learn how to create marketing that's about more than just asking people to buy from you, it's about creating a loyal following that will help you build long-term brand equity. Erica Spitzley is a PR and Brand Marketing Cons...

How to become a social media manager and keep up with the latest social media trends. Host Michelle Thames speaks with Konstantin Prodanovic of Hootsuite to discuss how he put together the 2023 Social Media Trends report, the evolution of social media, and how to pursue a career as a social media manager. Konstantin also shares how to find a mentor to elevate your career in social media.  Konstant...

Grow your business without sacrificing your personal life. Host Michelle Thames speaks with Tara Nolan of Transformation Tara to discuss how content creators and business owners can successfully scale without burning out.  Tara guides high achievers to define success on their own terms, rising with ease and flow, not stress and struggle. Clients reach new levels they would not have imagined possib...

What to do when it feels like nobody is paying attention to your content. In this episode, host Michelle Thames shares tips from her experience as a successful entrepreneur for when you aren't getting enough engagement on your social media. The most important thing to remember is to remain persistent and consistent with your content. Tune in for more actionable advice you can use for your social m...

Learn how to get paid speaking engagements to share your expertise and skills. In this episode, host Michelle Thames shares how she got her first paid speaking engagement. She also shares her top five tips to get hired as a speaker. Paid speaking engagements will not only help you increase your brand presence but will also generate more income for you and your business.  -- Catch up on other podca...

Are you wondering if you should use Facebook for your business? Host Michelle Thames shares not only the benefits of using Facebook's professional mode, but how she used it to land a big client. She discusses the different features you'll want to use for your professional profile and how you can leverage Facebook to generate more income.  -- Catch up on other podcast episodes on Apple and Spotify...

Simple ways to increase sales for your business. In this episode, host Michelle Thames and sales and marketing coach, Katie Bambrick share strategies business owners can use to increase their sales, especially on social media. If you struggle to sell on Instagram stories, this podcast episode is for you! Katie Bambrick is a highly skilled sales, marketing, and NLP mindset coach, who specializes in...

Three steps to increasing sales for your business. In this episode, host Michelle Thames speaks with Elena Daccus what some of the biggest and most successful companies out there have in common, where they have fallen short, and how you can use this knowledge to grow your business. Elena shares a three-step framework to creating a loyal consumer base who are ready to buy from you.  Elena went from...

Your brand identity is an essential aspect of the success of your business. In this episode, host Michelle Thames speaks with Abbey McGrew to discuss the importance of branding and how her global travels help inspire her designs. Abbey also shares the most common mistakes she sees on websites that could be impacting sales. She discusses the importance of website design for e-commerce and driving s...

You can have a CFO without hiring a full-time CFO. In this episode, host Michelle Thames is joined by Danielle Hendon of 4 Corners CFO. They talk about the need small businesses have for a chief finance officer but how business owners can't always afford one and don't always need one full-time. Danielle shares how business owners can take an assessment of the financial health of their business and...

Video marketing is more important than ever. In this episode, host Michelle Thames speaks with Bernadette Butler about the importance of video marketing. The two discuss why video marketing is so essential to an overall marketing strategy and how video content works at every stage of the customer journey.  Bernadette Butler is the co-founder of StoryTap Technologies, a video production company whi...

Editing videos can be easy! In this episode, host Michelle Thames is joined by Augie Johnston to discuss how video plays a significant role in social media marketing and how using a service like VidChops can help content creators create better and higher-quality videos. Listen to get tips and tricks about launching your own YouTube channel.  Augie Johnston is a 36 year old ex-YouTuber, former prof...

What is Lemon8? Should you join Lemon8? Host Michelle Thames answers all your burning questions about the emerging social media platform. Tune in to get all the information you need to decide whether you should join Lemon8 and how you can leverage it for your business. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on In...

Want to learn how to use Canva's AI features? Host Michelle Thames has you covered. In this episode, Michelle shares the best AI Canva features you may not know about, and she discusses how you can use these features to create stunning documents and social media designs.  -- Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Join Michelle's Cashflow Queens Faceboo...

Use AI to create your content calendar. In this episode, host Michelle Thames shares her secrets for creating a content plan using AI. Learn exactly how you can use AI to give you a month's worth of content in under half an hour with specific guides for how to prompt AI tools to give you the results that will actually help your business. And Michelle shares the number one, often forgotten, tip tha...

Your brief breakdown of the psychology of color marketing is here. In this episode, host Michelle Thames discusses an often overlooked aspect of marketing: color psychology. She helps you understand color psychology, how to choose colors for your branding, and how to use color for your business and marketing. By choosing the right colors for your brand, using them effectively in your marketing com...

Start making money with digital products from your creative business. In this episode, host Michelle Thames is joined by social media expert Breana Puente who discusses the joys of social media and how content creators can start making money through social media and digital products.  Breana Puente is an online educator, course creator, and social media expert with 5 years’ experience helping busi...

Are you worried about getting cancelled? Host Michelle Thames talks about the negative aspects of social media, such as cancel culture, cyberbullying, and misinformation. She shares strategies you can use to safeguard your brand and reduce the risk of a negative experience on social media. Michelle also dives into how some major brands, such as Starbucks and H&M, have navigated online controversy...

Learn to boost sales and engagement on social media through the use of FOMO. In this episode, host Michelle Thames shares how you can use FOMO as part of your marketing strategy. She dives into how FOMO impacts sales, how you can use FOMO in your marketing strategy, and she shares examples of brands that have used FOMO marketing exceptionally well. And, of course, Michelle shares some best practic...

Every business needs to learn how to turn followers into paying customers. In this episode, host Michelle Thames shares the steps you need to take to monetize your social media presence. She shares the 5-step strategy that has helped her over the years as a social media strategist and marketer so you can apply them to your social strategy and start making money.  —— Create your own podcast Book a...

Welcome back to another episode of Social Media Decoded! We have a special announcement in this episode that you won't want to miss. We're celebrating our 3rd anniversary with a live podcast event, and you're invited! Links & Resources: Event Registration Link Question Submission Form Link We hope to see you at our 3rd-anniversary celebration on June 29th at 6 PM CST. It will be a night of learnin...

Learn to stand out online. Host Michelle Thames discusses how to stand out on social media in a saturated market. Michelle shares her top 4 tips to stand out on social media and how you can apply each of these tips to your social media strategy.  —— Create your own podcast Book a growth and marketing clarity call with Michelle Start your own Stan Store Visit My Stan Store Follow Michelle on Instag...

Learn how to build a community on social media with Gabrielle Tongol. In this episode, host Michelle Thames speaks with CEO and influencer Gabrielle Tongol (but you might know her as Gabs) about going from a fitness coach to an influencer to entrepreneur and finally CEO. Gabrielle shares her tips for new entrepreneurs who want to grow and scale. Gabs is the CEO and Founder of Assist-Her Agency. Sh...