Social Media Decoded

Are you wondering if video marketing is right for your business? In this episode, host Michelle Thames explores the role of video marketing and its impact on businesses of all sizes. She dives into marketing trends in 2023 to help you create a content strategy that will resonate with your community. Whether you're a marketer, entrepreneur, or business owner, this episode will provide you with valu...

Learn to create connections and relationships in business with this episode of Social Media Decoded. In this episode, host Michelle Thames is joined by Briana Borten and they discuss growing a multi-million dollar business and how social media and networking played a role in that growth. Social media can be a significant factor in your business growth, so Briana shares how entrepreneurs can use it...

Create a successful marketing strategy for your business by leveraging your data and analytics. In this episode, host Michelle Thames talks about the power of personalization in marketing and how you can use your data to create a better customer experience. Michelle dives into how personalizing your marketing can help you grow your business even while utilizing automation tools. Tune in to learn h...

Everything you need to start a successful blog. In this episode, host Michelle Thames is joined by Aaronica Cole to discuss how to make a successful blog in 2023 because, yes, you can create a successful blog in 2023. Blogs are back! Aaronica shares her tips and tricks that she wished she knew when she first started blogging and how you can stay creative for your blog.  Aaronica Cole is a multi-aw...

Optimize your content for voice search! In this episode, host Michelle Thames dives into the trend of voice searching through technologies such as smart speakers and Siri. She shares the key differences between traditional SEO and voice search optimization to help you create content that will meet the needs of both styles of searching. Tune in to ensure you aren't getting left behind as the world...

Get more followers and grow a larger audience through livestreaming. In this episode, host Michelle Thames is joined by Nicolas Billiache, the co-founder of eStreamly, to discuss how business owners can use livestreaming to grow their online audience.  Nicolas is the co-founder of eStreamly, a live and video commerce SAAS platform empowering brands, retailers and creators to engage shoppers and se...

Make more money for your online business with help from Steve Feld. In this episode, host Michelle Thames is joined by business coach, author, and award-winning business management executive Steve Feld. They discuss how the messaging of your online content can impact the amount of money your business makes. Steve shares his insights on how "your message is money" can help creators increase revenue...

If you want to connect with your community, your business has to share its brand purpose and corporate social responsibility. In this episode, host Michelle Thames discusses brand purpose and why it should matter to you as a business owner. She shares the benefits of incorporating your brand's purpose with corporate social responsibility and how the two can help attract and retain both customers a...

You can use maternity leave to your advantage. In this episode, host Michelle Thames is joined by Gemma Bonham-Carter to discuss how Gemma went from having a career in public health to becoming a Top 5 Women in Business. Gemma started her business while on maternity leave and now teaches online courses about blogging. She shares her tricks for enticing your target audience to engage with and buy f...

Create better content using these tips. In this episode, host Michelle Thames is joined by Sharon Brand of Brand's Media Group. Sharon shares her insights as a social media and branding expert to discuss how she became an entrepreneur at a young age, the future of social media, and how content creators can elevate their content on social media.  After getting a BA in Communications and Marketing a...

Will AI marketing replace people? In this episode, host Michelle Thames talks about the hot topic of AI marketing and the risk it poses to human marketers. Michelle dives into the pros and cons of AI marketing to help you decide if AI marketing is right for your business. —— Get Michelle's on-demand AI marketing class Create your own podcast Book a growth and marketing clarity call with Michelle S...

The must know marketing trends for 2023! In this episode, host Michelle Thames breaks down the most important marketing trends all content creators, marketers, and entrepreneurs have to know. She shares the top three marketing trends for 2023 and how you can use them in your business. —— Access Michelle's on-demand AI marketing class Create your own podcast Book a growth and marketing clarity call...

Advice for new content creators. In this episode, host Michelle Thames is joined by LaToya Shambo of Black Girl Digital to talk about the creator economy and what new creators need to know to succeed. LaToya shares some of her favorite things about influencer marketing and how business owners can leverage influencer marketing to elevate their businesses.  LaToya Shambo's passion has always been bu...

This is why your business needs e-commerce. In this episode, host Michelle Thames discusses the growth of e-commerce and online marketplaces and how your business can stand out from the crowd. She dives into consumer behavior, building and maintaining trust with consumers, and how your business can reach customers around the world.  —— Create your own podcast Book a growth and marketing clarity ca...

Don't get Instagram's paid verification before you listen to this episode. Host Michelle Thames the pros and cons of getting verified on Instagram with the new pay for verification feature. Listen to this episode and decide whether it's worth spending the money to get verified.  —— Create your own podcast Book a growth and marketing clarity call with Michelle Start your own Stan Store Visit My Sta...

You can still grow your Instagram! In this episode, host Michelle Thames is joined by Veronica Moore to talk about how you can grow your social media following. Veronica shares how creators can grow organically while sharing what they are passionate about. She shares what she prioritized to grow her social media following and gives advice on how you can too. Veronica, aka Brown Skin Plant Mama, is...

Make content creation easier for your business by using AI technology like Chat GPT. In this episode, host Michelle Thames shares how creative entrepreneurs can maximize their efforts and save money by embracing AI technology for their content creation. Still on the fence about whether Chat GPT is right for your business? Tune in to this episode and get all the information you need.  —— Create you...

You can use video content to organically grow your social media following. In this episode, host Michelle Thames is joined by Monty Lans to discuss video marketing. Monty shares how content creators can make better videos for Instagram reels, TikTok, and YouTube shorts. Video marketing isn't going anywhere, so be sure to listen to Monty's tips on how you can elevate your video content.  Monty is a...

This is the only guide you need to create a successful content marketing plan for your launch. Host Michelle Thames breaks down your ideal marketing plan into 5 simple steps. She digs deep to share how each step works within your marketing strategy so your next launch can be your most successful one yet.  —— Create your own podcast Book a growth and marketing clarity call with Michelle Start your...

Digital marketing is essential for all online business owners. In this episode, host Michelle Thames is live with Kathy Fredrickson at the University of Wisconsin Oshkosh to speak about why learning digital marketing is so important and how you can use digital marketing and SEO to level up your business. Tune in to hear about the course Kathy teaches and hear feedback from her students.  Kathy Fre...

Need new ways to increase productivity and connect with your community? In this episode, host Michelle Thames is joined by Shanice Miller of Taskly Group. They talk about how project management systems and processes can boost creativity and help entrepreneurs grow their businesses. Shanice also shares her tips for entrepreneurs who are interested in becoming operations managers or project managers...

Your marketing strategy for 2023 has to be different from your marketing strategy in 2022. In this episode, host Michelle Thames discusses integrated multichannel marketing and how it can help businesses generate revenue. Integrated multichannel marketing refers to delivering a consistent, cohesive message across all marketing channels, from social media to email and paid advertising. Tune in to s...

This Is why your business needs to be on Instagram stories. In this episode, host Michelle Thames is joined by Leticia Collins to discuss how Instagram stories can help your business generate more revenue. Leticia shares how to use Instagram stories to your advantage and how to stop having your life revolve around your business.  Leticia is a marketing mentor for ambitious entrepreneurs who want t...

This is how to make money being a user-generated content creator. Host Michelle Thames dives into the new trend of UGC creation and how creators can use it to get paid. She shares her top three tips to help you not only make money as a UGC creator but build a successful UGC creation career.  —— Create your own podcast Book a growth and marketing clarity call with Michelle Start your own Stan Store...

Here is how you can make money from your podcast. In this episode, host Michelle Thames shares different ways you can use your podcast to make money and grow your creative business. Any successful business has multiple revenue streams, and this episode will teach you four different ways to add revenue to yours.  —— Get the podcast playbook Create your own podcast Book a growth and marketing clarit...