Social Media Decoded

Dive into the magnetic world of influence in this exclusive episode! We uncover the nuances between true influence and popularity in our digital era. Every entrepreneur, coach, and creator knows that visibility matters. But how do you go beyond being seen and truly resonate with your audience? This episode offers a tantalizing sneak peek into the upcoming Masterclass on "Irresistible Influence", l...

Learn to generate more sales using social media and email. Host Michelle Thames shares tips on driving sales through video content, email marketing, and sales automations (hello, passive income!).  -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Leave a review fo...

Three tips to boost your online influence. In this episode, host Michelle Thames and Shanel Evans discuss how creatives can increase their influence and how a single collaboration can turn someone into a million-dollar dollar brand — that's what happened to Shanel. Tune in to learn how Shanel achieved this success and hear the advice she has for fellow creators.  Shanel Evans, founder of Socially...

Learn to enjoy social media without comparing yourself to others. In this episode, host Michelle Thames and Khallilah Watkins discuss the joys and challenges of social media. They also discuss how to build and nurture your online community to start monetizing your content. Khallilah shares tips you can implement today to start growing your social media.  Khallilah Watkins is a woman whose passions...

What does it take to manage the social media account of an A-list celebrity? Marketing manager Cassie Petrey knows! In this episode, host Michelle Thames and Cassie Petrey discuss Cassie's career as a social media manager for some of the most recognizable names in music. Cassie gives a behind-the-scenes look at what a celebrity social media manager does and she shares the social media tips she giv...

How to grow on social media and maintain that growth. In this episode, host Michelle Thames is joined by Instagram coach Brock Johnson to discuss growing your social media accounts and maintaining your growth and community engagement. Brock shares strategies content creators can implement right away and answers the ultimate question ... Instagram or TikTok. Brock Johnson has coached thousands of e...

Use your social media and online content to earn money. Host Michelle Thames Carla R Cannon-Lawrence discuss how to create intentional content that will generate the income for women to live their dream lives. They discuss sharing your story, establishing trust, and authenticity on social media — all without overwhelming and working yourself.  Carla R. Cannon-Lawrence, The Trailblazer is truly a m...

Learn how your mindset impacts your marketing. In this episode, host Michelle Thames and Julie Ciardi discuss the importance of mindset for successful business owners. Learn what mindset is, how it impacts your business, and how you can use mindset to improve your marketing. Plus, Julie shares a simple success formula we don't get taught in school. Julie Ciardi is a business & mindset coach on a m...

Use affiliate marketing to scale your business. Host Michelle Thames and Kaila O'Connor discuss the benefits of affiliate marketing and why it's such an effective way for businesses to scale. They also discuss all things human design and how creators can leverage it to grow their businesses.  Kaila has been called impulsive and told to “give it the 24 hour rule” her entire life — only to discover...

How to earn six figures as an influencer. In this episode, host Michelle Thames speaks with Alex Porterfield about how influencers can leverage their social media to earn the full-time income of their dreams. Alex also shares her favorite tools influencers can use to manage their businesses and how having a virtual assistant or online business manager can help them scale.  Alex Porterfield is an I...

Make sales while remaining authentic to yourself and your business. Host Michelle Thames and Candace Junée discuss the importance of authenticity in digital marketing, how to show up as an authority, and getting the courage to put yourself out there.  Named top social media expert by Later Media, Candace Junée is an award-winning digital marketing & automation strategist who has helped over 2,500...

The most important determinant of success for any business is community building. In this episode, host Michelle Thames shares how you can build a community online. Tune in for the top five community building tips to have a connected and engaged audience that will turn into a community of loyal customers. -- Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Join...

Have fun on Instagram as an entrepreneur. In this episode, Michelle Thames shares how you can stop fighting the Instagram algorithm and start having fun with your content again. Michelle also shares the secret to making having a social media presence easier.  -- Work with Michelle Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Miche...

From natural hair bloggers and influencers to podcasters and entrepreneurs. In this special anniversary episode, host Michelle Thames is joined by Jenell B. Stewart to discuss social media, consistency, and community. WATCH ON YOUTUBE: https://youtu.be/uYGfhiKaEM4 -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on Instagr...

Use your marketing efforts to build an online community. Join Michelle Thames, Cassie Tucker, and Erika Spitzley as they talk all about community building in the digital space. Learn how to create marketing that's about more than just asking people to buy from you, it's about creating a loyal following that will help you build long-term brand equity. Erica Spitzley is a PR and Brand Marketing Cons...

How to become a social media manager and keep up with the latest social media trends. Host Michelle Thames speaks with Konstantin Prodanovic of Hootsuite to discuss how he put together the 2023 Social Media Trends report, the evolution of social media, and how to pursue a career as a social media manager. Konstantin also shares how to find a mentor to elevate your career in social media.  Konstant...

Grow your business without sacrificing your personal life. Host Michelle Thames speaks with Tara Nolan of Transformation Tara to discuss how content creators and business owners can successfully scale without burning out.  Tara guides high achievers to define success on their own terms, rising with ease and flow, not stress and struggle. Clients reach new levels they would not have imagined possib...

What to do when it feels like nobody is paying attention to your content. In this episode, host Michelle Thames shares tips from her experience as a successful entrepreneur for when you aren't getting enough engagement on your social media. The most important thing to remember is to remain persistent and consistent with your content. Tune in for more actionable advice you can use for your social m...

Learn how to get paid speaking engagements to share your expertise and skills. In this episode, host Michelle Thames shares how she got her first paid speaking engagement. She also shares her top five tips to get hired as a speaker. Paid speaking engagements will not only help you increase your brand presence but will also generate more income for you and your business.  -- Catch up on other podca...

Are you wondering if you should use Facebook for your business? Host Michelle Thames shares not only the benefits of using Facebook's professional mode, but how she used it to land a big client. She discusses the different features you'll want to use for your professional profile and how you can leverage Facebook to generate more income.  -- Catch up on other podcast episodes on Apple and Spotify...

Simple ways to increase sales for your business. In this episode, host Michelle Thames and sales and marketing coach, Katie Bambrick share strategies business owners can use to increase their sales, especially on social media. If you struggle to sell on Instagram stories, this podcast episode is for you! Katie Bambrick is a highly skilled sales, marketing, and NLP mindset coach, who specializes in...

Three steps to increasing sales for your business. In this episode, host Michelle Thames speaks with Elena Daccus what some of the biggest and most successful companies out there have in common, where they have fallen short, and how you can use this knowledge to grow your business. Elena shares a three-step framework to creating a loyal consumer base who are ready to buy from you.  Elena went from...

Your brand identity is an essential aspect of the success of your business. In this episode, host Michelle Thames speaks with Abbey McGrew to discuss the importance of branding and how her global travels help inspire her designs. Abbey also shares the most common mistakes she sees on websites that could be impacting sales. She discusses the importance of website design for e-commerce and driving s...

You can have a CFO without hiring a full-time CFO. In this episode, host Michelle Thames is joined by Danielle Hendon of 4 Corners CFO. They talk about the need small businesses have for a chief finance officer but how business owners can't always afford one and don't always need one full-time. Danielle shares how business owners can take an assessment of the financial health of their business and...

Video marketing is more important than ever. In this episode, host Michelle Thames speaks with Bernadette Butler about the importance of video marketing. The two discuss why video marketing is so essential to an overall marketing strategy and how video content works at every stage of the customer journey.  Bernadette Butler is the co-founder of StoryTap Technologies, a video production company whi...