Gloria Chou

Small Business PR

Business EN ↓ 247 episodes

For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies. The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated. Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SE...

Author

Gloria Chou

Category

Business

Podcast website

www.gloriachoupr.com

Latest episode

Jul 6, 2026

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Episodes

3 Reasons Why Appearing on Podcasts NEEDS to Be On Your Marketing Plan 29.01.2024

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, I dive deep into the world of podcast guesting and how it can be a game-changer for your business growth. As a firm believer in organic visibility strategies, I discuss why traditional q...

My ONE Word for the Year--and Why You Should Have One Too 22.01.2024

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode I want to talk about one of the best things you can do for yourself every end/start of a year to call in massive transformations.  It’s something that’s helped me just as much as end of y...

4 Ways to Stand Out in Any Market No Matter How Saturated it Is with Sarah Lyon 15.01.2024

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In today’s episode I’m joined by Sarah Lyon, an interiors writer who’s written for Architectural Digest, Apartment Therapy, New York Times, Washington Post, and more!  She loves highlighting small busine...

What PR is and is NOT 08.01.2024

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business PR can absolutely transform your business and life through the power of positioning and visibility. Getting your expertise in front of the right eyes can mean sales, investors, awards, invitations, recog...

10 Things I Learned From Scaling My Business To $1 Million 18.12.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In today’s episode, I want to close out the year with sharing key lessons I’ve learned from scaling my PR business to 1 million dollars.(without mass dm-ing anyone offering a slot in Forbes)  I’ll be sha...

How To Do An END of Year Audit Of Your Business 11.12.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In today’s episode I’m going beyond the usual PR, marketing, and journalist tips and insights and giving you the behind the scenes of being a business owner and what’s been the most game changing thing f...

#1 Thing To Do To Build A Better Team This Year 04.12.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In today’s episode I’m going beyond the usual PR, marketing, and journalist tips and insights and giving you the behind the scenes of being a business owner and what’s been the most game changing thing f...

Breaking Generational Trauma 27.11.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In today's episode, I’m sitting down with Money Management/Mindset Coach Clare Wood, and chatting about my limiting beliefs, money mindset, and growth journey-sharing how the mistakes I’ve made have...

How to Position Yourself as an Expert and Get Featured in the Media w/ Health and Wellness Journalist Jillian Wilson 20.11.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode I’m joined by HuffPost’s Wellness Reporter, Jillian Wilson, to discuss positioning yourself as an expert and getting featured in the media no matter what stage of business you’re in!  We...

What is a Gift Guide and Why It’s the Holy Grail of Sales for Small Biz Owners with Margaux Lushing 13.11.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Do you ever wonder how you can get your business featured in a gift guide or product guide? My guest in this episode, Margaux Lushing, is joining me to share her expertise and answer all of your question...

5 Tools to Hack Your Visibility and Boost Your Sales this Holiday Season 06.11.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business I’m all about sharing the best FREE tools to help you land media, whether they’re to help you connect with journalists, monitor your PR efforts, or research what’s trending. I’ve handpicked the best tool...

3 Ways PR and Pitching Has Helped Me in Other Areas of Business 30.10.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Today I’m speaking with star PR Starter Pack student Kimberly Behzadi, founder of Read it & Eat Box. This fearless small business owner pushed through imposter syndrome and industry norms to prioriti...

How To Work with Influencers To Get Your Brand in Front of More People This Holiday Season with Creator Coach Gwen Lane 23.10.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Today I’m joined by Gwen Lane, a content creator turned Creator Coach with 18+ years of marketing experience.  In this episode we discuss: How product brands can work with influencers this upcoming holid...

PR Questions I Get Asked The Most About GIFT GUIDES 16.10.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Q4 is here which means you’re doing everything you can for this holiday season to smash your 2023 revenue goals and keep the momentum going in 2024!  Holiday PR is what’s going to help you stand out from...

How To Get Featured on 10+ Media Publications Even If You're NOT Launched or Profitable Yet 09.10.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you are a small business owner who is ready to start hacking your own PR, this is the episode for you. TOPICS WE COVER IN THIS EPISODE:  What humility of a founder looks like The mindset shift that ne...

How To Get Your Product Business Featured in Big Name Media with Jacqueline Snyder and Minna Khounlo-Sithep, Hosts of The Product Boss Podcast 02.10.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode I joined Jacqueline Snyder and Minna Khounlo-Sithep, hosts of The Product Boss Podcast, to discuss how product founders can not only increase visibility and sales this upcoming holiday se...

5 Best Hacks for Getting Your PR Pitch Opened by Journalists 25.09.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode I cover:  The FIRST thing you must do before you even begin pitching  Removing the emotions and drama from the pitching process  How to layer specificity to increase relevance  The most e...

How to get on Good Morning America and Primetime TV with Correspondent Amy Goodman (Part 2) 18.09.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business One of our biggest guests to date,  the media powerhouse with 23+ years of media experience, Amy Goodman is back this week for pt 2!  Key Points:  -What’s going on bts when a journalist doesn’t respond t...

How To Get on Good Morning America and Primetime TV with Correspondent Amy Goodman (Part 1) 11.09.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business This week we’re welcoming one of our biggest guests to date, a media powerhouse with 23+ years of media experience, Amy Goodman..  Key Points: - How the media landscape has changed and is currently evolv...

How To Cultivate a Diverse Audience and Have True Equity and Inclusion in Your Business 04.09.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Want a step-by-step plan to do exactly that – getting into your dream publications? I’m inviting you to my FREE LIVE PR SECRETS MASTERCLASS (the only one I’m hosting in 2023). Book here to join: gloriach...

Why Chat GPT and AI Cannot Replace THIS Part of Your Marketing and PR 28.08.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Clare Yeo is a conversion copywriter and magnetic marketer to 7-figure online course creators and coaches. She also happens to be Team Gloria Chou PR’s very own chief marketing officer. Join us for a con...

PR Questions I Get Asked the Most PRESS RELEASES? (Part 4) 21.08.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Embarking on your journey as a new founder or small business owner is brimming with excitement. You stand on the verge of introducing your unique brilliance to the world, eager to connect your offerings...

How To Get Your Wellness, Travel, and Food Business Featured in Top-Tier Media with Journalist Annie Lin 14.08.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Travel, food, and lifestyle – these are three broad categories that will constantly have a spot in some of the world’s most prestigious and recognizable publications and media outlets. And no matter what...

How To Get Your Crowdfunding Campaign Fulfilled and Your Book/Art Project/Films Featured in The Media with Shequeta Smith 07.08.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If I were to create a list of the pros and cons of features and press coverage, I can tell you that the pros side will have significantly more reasons than the cons. Honestly, the only con I can think of...

How To Use This PR Trick To Get Your Business Featured All Year Round 31.07.2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business PR is a neverending journey that builds on each action over time. As a result, you’ll extend your network, grow your clientele, and boost your credibility and authority in a way that can’t be denied. Whe...

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