Gloria Chou

Small Business PR

Business EN ↓ 247 episodes

For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies. The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated. Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SE...

Author

Gloria Chou

Category

Business

Podcast website

www.gloriachoupr.com

Latest episode

Jul 6, 2026

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Episodes

Get More Sales Using Quizzes as Lead Magnet with Linda Sidhu 22.07.2024

Quizzes--we all love taking them so no wonder they are GREAT for growing your email list and getting your audience engaged! Since human psychology tells us that customers LOVE learning about themselves, quizzes are one of the best ways to get more sales and build your email list using it as a lead magnet! Better than an eBook or video training, quizzes allow you to get more information about your...

How to solve a PR crisis w/Oliver Aust 15.07.2024

What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust reveals the best ways to deal with challenges that poses a threat to your reputation that can arise from media backlash, product defects, legal matters, bad reviews and more. We also highlight the most CREATIVE PR campaigns on a budget to inspire you...

10 ways to get featured in the media for free 08.07.2024

From helping thousands of small businesses get featured in their dream magazine outlets, TV, podcasts, gift guides more, I am sharing the top 10 angles ANYONE can pitch to the media, for free, zero PR connections required! If you want to get featured so you can get more sales, visibility, and authority, this episode is for you! Here’s What We Cover In the Episode and More: The difference between a...

PR tips from a food/travel journalist w/Kristie Hang 01.07.2024

Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whether you make a consumable product or have a travel related product or business, our guest shares all the ways you can pitch and get featured and tell your story to a wider audience. Kristie Hang is a food, travel, and Asian culture Host & Journa...

3 Types of Money-Making Emails to Send with Eman Ismail 24.06.2024

You know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must listen to this week's episode, where copywriting pro Eman Ismail shares ALL her tips on HOW to make money by emailing your list, even if you have a tiny email list subscriber count. These 3 types of money making emails work for any industry niche,...

Get more sales using REELS w/ Keenya Kelly 17.06.2024

Working smarter, not harder, is the #1 key to your business growth. That's why I never recommend spending all your time on social media, unless you have a proven strategy that works. That's why this episode is a MUST LISTEN for anyone wanting to make more sales this week using short form video like Reels and Youtube shorts, as our video marketing expert Keenya Kelly breaks down exactly H...

10 Best Ways to Get Into Product Gift Guides for Free (Part 2) 10.06.2024

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST way to get more sales and grow your product biz without ads or social media, so this is a MUST LISTEN if y...

10 best ways to get your products featured in the media (part 1) 03.06.2024

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is part 1 of a 2 part episode for product owners looking to get more buzz and sales! This is the BEST way to get more...

How to get into a product gift guide FAQs 27.05.2024

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing ALL the most commonly asked questions around this topic and my answers. If you want to get featured in a BEST product list or gift guide to make more sales and position your brand as a buzzworthy household name, this episode...

Style + Beauty Industry Insights w/Journalist Jennifer Chan 20.05.2024

Ever wondered how brands get on national TV and top outlets? This episode is a must listen if you have an indie brand that you believe people will LOVE! Hear directly from Style + Beauty  on air host and journalist Jennifer Chan who covers these products! This is a must listen for any product maker who wants MORE sales and MORE eyeballs on their product, regardless of the season. Because no matter...

How to TRIPLE your sales using Etsy w/Monica Little 13.05.2024

If you make a physical or digital product, ETSY is a great way to make MORE SALES. We'll show you everything you need to know right now to triple your sales, get seen on the first page of Etsy, and beat out the competition without paying for sponsored ads. Join us as Monica Little, Etsy/product biz coach walks us through a mini masterclass of how to 3x your sales with Etsy! Here’s What We Cov...

Popular Business Advice I Rejected (Part 2) 06.05.2024

From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, it's a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of...

Popular Business Advice I Rejected (Part 1) 29.04.2024

From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, its a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of entrep...

Afraid to hire for your business? Hear THIS 22.04.2024

To really make your business stand out in the marketplace, you gotta get how much your own effort matters and be all about learning and growing non-stop. So always be on the lookout for opportunities that will help you grow personally and professionally and think: “is my business competitive enough? OR am I just content with where I am now? Every business needs a team to scale, and no business suc...

3 GOLDEN RULES for creating content 15.04.2024

From being in masterminds with entrepreneurs with large followings and platforms, here are the 3 golden rules I learned about creating content smarter in less time. If you are tired of creating content and spending hours on social media, this episode is a must listen to shave hours off your content creation so you can get more ROI for each piece of content you create! Here’s What We Cover In the E...

How to Get 1 New Customer a Day in the DMs w/ Sophia Parra 08.04.2024

Ever wondered how to use social media and the DMs to ACTUALLY make sales without chasing customers or doing hard selling?  This episode is a MUST listen if you want a proven way to make more sales daily by using simple and actionable strategies proven to get your audience wanting to buy from you! Learn from Sophia Parra, a social media strategist, who has mastered the art of fostering genuine rela...

How to Get Your Next Event Sponsored Without a Big Following 01.04.2024

Ever wanted to host an event but had no budget? Do you ever wonder how to secure corporate sponsors who can fund and support your event?  If you are thinking of securing brand sponsorships, event sponsors, or sponsors of any kind to help you make your event a success, this episode is for you. Tune in to hear how Business and Operations expert Jordan Gill secured 6 figure sponsorships for her 2nd e...

How to build a 7-figure business WITHOUT ads and social media w/ Karin Carr 25.03.2024

But what if I told you there's a way to grow your business to 7 figures without ads or social media? In this episode, we share the secrets using organic SEO and YouTube to build a 7 figure business, without relying on traditional advertising methods such as social media and paid ads. My recent conversation with Karin Carr revealed her firsthand experience in building her business from zero to...

Why PR and SEO Should Be Your #1 Focus this Year with Laura Peters 11.03.2024

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Make PR and SEO your # 1 focus this year! Join us in this episode as we discover with Laura Peters, a travel blogger and an SEO expert, the actionable steps to optimize your small business, so it can be...

Afraid Of Being Seen And Putting Yourself Out There--Hear This. 11.03.2024

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, we'll explore actionable tips to simplify PR and marketing, to help everyday heroes like you be seen, heard, and valued. The PR world can seem daunting, with its perceived complexit...

3 Phrases I Repeat Daily To Get My Business More PR And Visibility 04.03.2024

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode we dive deep into actionable steps and mindset shifts that can revolutionize your business journey.  Here are the three most valuable phrases that have been absolute game-changers for me...

UMG Leaving Tiktok--What It Means For Small Businesses 26.02.2024

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business The recent announcement of Universal Music Group's departure from TikTok has sparked discussions about the reliability of social media platforms. This situation emphasizes the need to diversify mark...

How To Leverage Collabs and Partnerships to Grow Your Visibility w/ Danielle Wiebe 19.02.2024

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, I sit down with Danielle Wiebe , founder of Business Babes Collective , to uncover the secrets behind successful collaborations and partnerships in the small business world. Key Insights...

Running Your First Ad? Don't Make These Mistakes! With Ads Expert Kwadwo Sampany 12.02.2024

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In today's episode of Small Business PR, I'm venturing into a territory I've been famously skeptical about: Facebook ads . I've invited my good friend and my personal guide in the Fac...

How to Launch Your Book and Amplify Your Story with Camille Adams 05.02.2024

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this empowering episode of The Small Business PR Podcast, I sit down with Camille Adams, a renowned book coach and launch strategist, to explore the transformative journey of writing and launching a b...

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