Small Business PR

Want to get your product featured in magazines, holiday gift guides, and online publications like Oprah’s Favorite Things, BuzzFeed, ELLE, and more? In this popular episode, I’m sharing 10 of the best ways product-based founders and small business owners can get featured in the press , pitch journalists, and turn media coverage into more visibility, website traffic, credibility, and sales without...

Want to get your product featured in gift guides, magazines, product roundups, and “best of” lists without paying for ads or hiring a PR agency? In this episode of the Small Business PR Podcast , Gloria Chou shares 10 proven ways product-based businesses can find the right media angles, pitch journalists, and earn press coverage that builds credibility, visibility, and sales. After helping thousan...

Want to get featured in gift guides, media roundups, and online publications without paying thousands of dollars for a PR agency? In this episode of the Small Business PR Podcast , PR expert Gloria Chou shares 5 practical ways small business owners can use Perplexity AI to find PR opportunities, research journalists and competitors, discover gift guides, and create more relevant media pitches. Ori...

Want to get your product featured in holiday gift guides, shopping roundups, and major publications — but aren't sure whether you need affiliate links, free samples, or an existing relationship with an editor? In this episode of the Small Business PR Podcast , I sit down with shopping editor Neha Tandon , who has written for publications including People, InStyle, Travel + Leisure, Glamour, C...

SEO Isn’t Enough: How to Get Your Small Business Found + Recommended by AI Your next customer may not find you on Instagram or even traditional Google search. They may ask ChatGPT or another AI tool what to buy—and your brand needs to show up in that answer. In this episode, I break down SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) + EEAT in simple terms and share wh...

What actually happens after you send a journalist a pitch? And what does it take to become the kind of source they come back to again and again?  With 23+ years of experience as a TV correspondent and journalist, Amy takes us behind the scenes of what journalists are really thinking when your pitch lands in their inbox and what small business owners need to know to stand out. We’re talking about e...

What actually makes a journalist choose your product for TV — and what makes them immediately pass? In this episode, I’m joined by Amy Goodman , a veteran TV journalist with 20+ years of media experience who currently contributes to TODAY . Amy pulls back the curtain on how products get discovered and selected for major TV segments, what journalists are actually looking for in a pitch, and what sm...

Want to get your product featured in a holiday gift guide, shopping roundup, or product recommendation article? In this episode, Gloria Chou sits down with shopping editor and journalist Emily Cieslak to break down what actually makes a product pitch stand out — and what causes journalists to immediately pass. Emily shares the journalist’s perspective on pitching products for shopping guides, incl...

Want to get your product featured in holiday gift guides, product roundups, and online magazines — without paying for ads or hiring a PR agency? In this episode of the Small Business PR Podcast , PR expert Gloria Chou breaks down how small businesses and product-based founders can pitch journalists and get their products considered for gift guides and shopping roundups. You'll learn when to s...

Want to get your product featured in holiday gift guides, product roundups, and online publications? In this episode, PR coach Gloria Chou breaks down how small business owners and product-based brands can pitch journalists and land organic PR features without a PR agency or industry connections. You’ll learn: • The different types of gift guides your products can fit into, from price and recipien...

How do you prepare your product-based business for Q4 before the holiday rush begins? In this episode, Gloria Chou talks with Jacqueline Snyder, founder of The Product Boss, about using slower months to audit your bestsellers, identify your hero products, simplify your offers, and build a sales and launch plan before the busiest shopping season. They also discuss why physical products still have a...

Want to get your product into retail stores but don’t know how to find buyers, pitch them, or prove your brand is retail-ready? In this episode of Small Business PR , Gloria Chou sits down with Alli Ball, founder of Food Biz Wiz , who has helped more than 3,500 CPG brands get onto retail shelves and generate over $1 billion in revenue . Alli breaks down exactly what retail buyers are looking for—a...

How much of the way you run your business is shaped by patterns you learned long before becoming an entrepreneur? In this deeply personal episode, we explore the connection between personal healing, psychedelic experiences, entrepreneurship, leadership, and self-awareness . The conversation looks at how unresolved fear, scarcity, trauma, and expectations around success can influence the way entrep...

How do products actually get featured in magazines year-round—not just during the holidays? In this episode, Gloria sits down with Ruby McAuliffe Ford-Dunker , freelance journalist whose work has appeared in Vogue, ELLE, Marie Claire, Refinery29, Who What Wear, Brides, and more, to break down how founders can use trends, seasonality, and timely angles to land editorial coverage. Ruby shares exactl...

Ever wonder how products actually get featured in BuzzFeed, Bustle, MSN, and other major publications? In this episode, Gloria sits down with freelance shopping writer Yasmine Singh , whose work has appeared in BuzzFeed, Bustle, Elite Daily, Scary Mommy, and more. She shares exactly how commerce editors decide which products make the cut—and the biggest mistakes small businesses make when pitching...

What if the reason you're not getting more sales isn't your website... it's that ChatGPT doesn't know you exist? Millions of people now ask ChatGPT, Claude, Gemini, and Perplexity which products, services, and businesses they should choose. If your business isn't being recommended, you're invisible at the exact moment customers are ready to buy. In this episode, PR ex...

Your website traffic is dropping. Instagram reach is unpredictable. And customers are increasingly asking ChatGPT, Claude, Gemini, and Google AI what to buy instead of clicking through search results. So why isn't AI recommending your business? In this episode, Gloria Chou explains the biggest shift happening in marketing today—and why earned media and PR have become one of the strongest sign...

Think your story has already been covered? That doesn't mean you've missed your chance to get featured. I recently interviewed veteran TV correspondent Amy Goodman, whose 25 years in media include work with shows like Good Morning America, The View, Rachael Ray, and Kelly and Mark. She shared one simple piece of pitching advice that was so good, I had to share it with you. The lesson? Do...

🎁 Want Your Product Featured in Holiday Gift Guides? What do shopping editors really want when they're putting together holiday gift guides? In this episode, you'll hear shopping editors from Forbes, the New York Post, Brides, Byrdie, Brit + Co, and more answer the most common Gift Guide PR questions I get from product founders. We cover everything from pitching pre-orders, books, gift...

In this episode, Gloria sits down with Jason Feifer , Editor-in-Chief of Entrepreneur Magazine , bestselling author of Build for Tomorrow , and host of two top podcasts, to pull back the curtain on what editors are really looking for. After reviewing hundreds of thousands of media pitches , Jason shares why most founders pitch themselves the wrong way—and what actually gets his attention. You&apos...

Want to get your product featured in holiday gift guides, product roundups, and shopping articles without hiring a PR agency? In this episode, Gloria sits down with shopping expert, journalist, and gift guide editor Trae Bodge to discuss exactly how commerce writers choose products, what makes a pitch stand out, and the biggest mistakes founders make when pitching gift guides. Trae has written for...

Want more journalists to actually read your pitches? In this episode, Gloria Chou shares 5 simple but powerful PR strategies that can help increase your email open rates and improve your chances of landing media coverage. You'll learn: • How to write subject lines journalists actually want to open • Why email tracking can change your entire PR strategy • The best days and times to send your p...

Most business owners are still using AI like a chatbot. They ask ChatGPT or Claude to write a caption, draft an email, or brainstorm ideas, then move on to the next task. But that's not where the biggest time savings happen. In this episode, Gloria breaks down the 3 levels of AI adoption and explains how founders can move from using AI as a simple assistant to using it as a true coworker that...

Most small business owners do not have an information problem anymore. They have a visibility problem. In this episode, Gloria Chou shares the hard truth many founders need to hear in 2026: no amount of consuming content, saving posts, buying courses, or overthinking your messaging will grow your business if you are unwilling to actually show up and be seen. This conversation explores: • why so ma...

Tired of the fake urgency, manipulative countdown timers, and “buy now or your business will fail” energy? In this re-aired episode of the Small Business PR Podcast, Gloria Chou breaks down the toxic marketing tactics hurting small business owners — and what ethical, authentic marketing can look like instead. From fake scarcity and overpriced masterminds to toxic positivity and unrealistic “10X yo...