Gloria Chou
Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies. The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated. Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SE...
Be sure to visit the podcast's website and support the creator: www.gloriachoupr.com
Author
Gloria Chou
Category
Podcast website
Latest episode
Nov 2, 2026
Where to listen?
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Episodes
How to Position Yourself as an Expert and Get Featured in the Media w/ Health and Wellness Journalist Jillian Wilson 20.11.2023 37:03
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode I’m joined by HuffPost’s Wellness Reporter, Jillian Wilson, to discuss positioning yourself as an expert and getting featured in the media no matter what stage of business you’re in! We...
What is a Gift Guide and Why It’s the Holy Grail of Sales for Small Biz Owners with Margaux Lushing 13.11.2023 41:02
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Do you ever wonder how you can get your business featured in a gift guide or product guide? My guest in this episode, Margaux Lushing, is joining me to share her expertise and answer all of your question...
5 Tools to Hack Your Visibility and Boost Your Sales this Holiday Season 06.11.2023 11:40
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business I’m all about sharing the best FREE tools to help you land media, whether they’re to help you connect with journalists, monitor your PR efforts, or research what’s trending. I’ve handpicked the best tool...
3 Ways PR and Pitching Has Helped Me in Other Areas of Business 30.10.2023 20:50
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Today I’m speaking with star PR Starter Pack student Kimberly Behzadi, founder of Read it & Eat Box. This fearless small business owner pushed through imposter syndrome and industry norms to prioriti...
How To Work with Influencers To Get Your Brand in Front of More People This Holiday Season with Creator Coach Gwen Lane 23.10.2023 38:44
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Today I’m joined by Gwen Lane, a content creator turned Creator Coach with 18+ years of marketing experience. In this episode we discuss: How product brands can work with influencers this upcoming holid...
PR Questions I Get Asked The Most About GIFT GUIDES 16.10.2023 12:11
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Q4 is here which means you’re doing everything you can for this holiday season to smash your 2023 revenue goals and keep the momentum going in 2024! Holiday PR is what’s going to help you stand out from...
How To Get Featured on 10+ Media Publications Even If You're NOT Launched or Profitable Yet 09.10.2023 31:39
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you are a small business owner who is ready to start hacking your own PR, this is the episode for you. TOPICS WE COVER IN THIS EPISODE: What humility of a founder looks like The mindset shift that ne...
How To Get Your Product Business Featured in Big Name Media with Jacqueline Snyder and Minna Khounlo-Sithep, Hosts of The Product Boss Podcast 02.10.2023 27:40
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode I joined Jacqueline Snyder and Minna Khounlo-Sithep, hosts of The Product Boss Podcast, to discuss how product founders can not only increase visibility and sales this upcoming holiday se...
5 Best Hacks for Getting Your PR Pitch Opened by Journalists 25.09.2023 12:05
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode I cover: The FIRST thing you must do before you even begin pitching Removing the emotions and drama from the pitching process How to layer specificity to increase relevance The most e...
How to get on Good Morning America and Primetime TV with Correspondent Amy Goodman (Part 2) 18.09.2023 28:23
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business One of our biggest guests to date, the media powerhouse with 23+ years of media experience, Amy Goodman is back this week for pt 2! Key Points: -What’s going on bts when a journalist doesn’t respond t...
How To Get on Good Morning America and Primetime TV with Correspondent Amy Goodman (Part 1) 11.09.2023 34:20
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business This week we’re welcoming one of our biggest guests to date, a media powerhouse with 23+ years of media experience, Amy Goodman.. Key Points: - How the media landscape has changed and is currently evolv...
How To Cultivate a Diverse Audience and Have True Equity and Inclusion in Your Business 04.09.2023 26:36
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Want a step-by-step plan to do exactly that – getting into your dream publications? I’m inviting you to my FREE LIVE PR SECRETS MASTERCLASS (the only one I’m hosting in 2023). Book here to join: gloriach...
Why Chat GPT and AI Cannot Replace THIS Part of Your Marketing and PR 28.08.2023 31:56
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Clare Yeo is a conversion copywriter and magnetic marketer to 7-figure online course creators and coaches. She also happens to be Team Gloria Chou PR’s very own chief marketing officer. Join us for a con...
PR Questions I Get Asked the Most PRESS RELEASES? (Part 4) 21.08.2023 13:35
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Embarking on your journey as a new founder or small business owner is brimming with excitement. You stand on the verge of introducing your unique brilliance to the world, eager to connect your offerings...
How To Get Your Wellness, Travel, and Food Business Featured in Top-Tier Media with Journalist Annie Lin 14.08.2023 33:57
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Travel, food, and lifestyle – these are three broad categories that will constantly have a spot in some of the world’s most prestigious and recognizable publications and media outlets. And no matter what...
How To Get Your Crowdfunding Campaign Fulfilled and Your Book/Art Project/Films Featured in The Media with Shequeta Smith 07.08.2023 35:29
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If I were to create a list of the pros and cons of features and press coverage, I can tell you that the pros side will have significantly more reasons than the cons. Honestly, the only con I can think of...
How To Use This PR Trick To Get Your Business Featured All Year Round 31.07.2023 11:03
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business PR is a neverending journey that builds on each action over time. As a result, you’ll extend your network, grow your clientele, and boost your credibility and authority in a way that can’t be denied. Whe...
How To Get PR For Your Business in Less Than 15 Min a Day w/ Cara Harvey 24.07.2023 40:49
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Productivity – we all want it, we’ve all tried a million different hacks, and we all still haven’t seemed to unlock peak levels of it. It’s why important, business-propelling, credibility-boosting tasks...
How to Get Featured on Oprah, BuzzFeed, Brides as Small Business Owner with Marcia Hacker 17.07.2023 40:17
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business What happens when you take the first step toward something scary? As business owners, taking risks is part of our respective journeys. But how often do we follow through on the things we fear? Meet Marci...
PR Questions I Get Asked the Most (Part 3) 10.07.2023 13:19
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Early-stage founders sit at the beginning of a very exciting road. However, something that’s common amongst these pre-launched businesses and brands is a common question — how will I get people to find m...
How to Pitch and Get Onto Any Podcast Even if No One Knows Who You Are 03.07.2023 29:53
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Remember when Podcasts first became popular? To be honest, neither do I. But what I do know is that podcasts are still an incredibly powerful tool to get seen, heard, and in front of your target audience...
How to Instantly Look and Sound More Credible with Speaking Coach Heather Sager 26.06.2023 37:20
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Heather Sager. She’s a powerhouse of an entrepreneur, mom, badass woman, and personal friend. I often refer to her as the expert speaking maverick–a suitable name for the accolades she’s achieved as a sp...
How To Get Featured in Essence, Allure and Teen Vogue as a BIPOC Founder with Journalist Lenora Houseworth 19.06.2023 30:57
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you had the opportunity to pick a journalist’s brain, what would you ask them? More often than not, you’ll want to ask them how to write a pitch that gets noticed by them, and in turn, lead to a featu...
This Pitch Framework Helped Thousands of Small Businesses Get Top Tier Press Features for Free 12.06.2023 32:20
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Good Morning America. Vogue. Allure. Buzzfeed… How the hell do small business owners get a feature in these publications? The answer – it all starts with a conversation with a journalist. Now, you probab...
PR Questions I Get Asked the Most about PITCH WRITING (Part 2) 05.06.2023 13:21
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Due to popular demand, we’re back with another episode where I answer your burning PR questions. This week, we’re tackling 7 questions that’ll strengthen your pitch, get more journalists to say “yes,” an...
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