Gloria Chou

Small Business PR

Business EN ↓ 247 episodes

For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies. The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated. Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SE...

Author

Gloria Chou

Episodes

How To Get PR For Your Business in Less Than 15 Min a Day w/ Cara Harvey 24.07.2023 40:49

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Productivity – we all want it, we’ve all tried a million different hacks, and we all still haven’t seemed to unlock peak levels of it. It’s why important, business-propelling, credibility-boosting tasks...

How to Get Featured on Oprah, BuzzFeed, Brides as Small Business Owner with Marcia Hacker 17.07.2023 40:17

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business What happens when you take the first step toward something scary? As business owners, taking risks is part of our respective journeys. But how often do we follow through on the things we fear? Meet Marci...

PR Questions I Get Asked the Most (Part 3) 10.07.2023 13:19

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Early-stage founders sit at the beginning of a very exciting road. However, something that’s common amongst these pre-launched businesses and brands is a common question — how will I get people to find m...

How to Pitch and Get Onto Any Podcast Even if No One Knows Who You Are 03.07.2023 29:53

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Remember when Podcasts first became popular? To be honest, neither do I. But what I do know is that podcasts are still an incredibly powerful tool to get seen, heard, and in front of your target audience...

How to Instantly Look and Sound More Credible with Speaking Coach Heather Sager 26.06.2023 37:20

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Heather Sager. She’s a powerhouse of an entrepreneur, mom, badass woman, and personal friend. I often refer to her as the expert speaking maverick–a suitable name for the accolades she’s achieved as a sp...

How To Get Featured in Essence, Allure and Teen Vogue as a BIPOC Founder with Journalist Lenora Houseworth 19.06.2023 30:57

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you had the opportunity to pick a journalist’s brain, what would you ask them? More often than not, you’ll want to ask them how to write a pitch that gets noticed by them, and in turn, lead to a featu...

This Pitch Framework Helped Thousands of Small Businesses Get Top Tier Press Features for Free 12.06.2023 32:20

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Good Morning America. Vogue. Allure. Buzzfeed… How the hell do small business owners get a feature in these publications? The answer – it all starts with a conversation with a journalist. Now, you probab...

PR Questions I Get Asked the Most about PITCH WRITING (Part 2) 05.06.2023 13:21

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Due to popular demand, we’re back with another episode where I answer your burning PR questions. This week, we’re tackling 7 questions that’ll strengthen your pitch, get more journalists to say “yes,” an...

How To Cold Pitch To Media and Get Into Forbes, Fast Company, and Win a 40 Under 40 with Serial Entrepreneur Vincent Phamvan 29.05.2023 52:34

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business “Knowing what your customers are facing at a deep level allows you to create great products and services for your customers. But it also allows you to be part of a story journalists want to write about.”...

3 Reasons Why Your PR Efforts are Not Working 22.05.2023 17:29

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business They say the definition of insanity is doing the same thing over and over again but expecting a different result. And if you haven’t landed the number of features, media placements, and coverage that you...

Spring/Summer Story Angles Editors and Publications Will LOVE 15.05.2023 12:19

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Great weather aside – spring/summer is a great time to land PR and media placements. Not only are the opportunities abundant but there are so many story angles that will be covered around this time of ye...

How To Take Up Space as a Woman of Color with Dr. Greta Anderson 08.05.2023 32:22

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business PR is all about amplifying YOU, your mission and voice, to reach your people. But you can’t do that if you don't feel empowered to take up space. And this is a struggle many women of color face beca...

Bye Bye Toxic Bro-Marketing 01.05.2023 56:58

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business What happens when we reject bro-marketing and choose another path? I’m proof that we can grow our businesses from a place of ethical marketing instead of mystery and manipulation. We have so many optio...

Answers to Your Biggest PR Outreach Questions 24.04.2023 11:05

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Find out the answers to your biggest PR outreach questions by tuning in to this episode with Gloria Chou. You’ll get inside access from my exclusive interaction with small business heroes who are using t...

How to NOT be Gross with Marketing in 2023 and What to Do Instead with Copywriter Brittany McBean 17.04.2023 49:32

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business It’s time to stop being gross with your marketing and focus on what you can do instead. Join me and Brittany McBean in this episode to discover ethical PR and marketing strategies that will make you a cr...

How to Get Over the Fear of Putting Yourself Out There with Alexandra Harbushka 10.04.2023 33:33

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you’re terrified of putting yourself out there to do PR, this is a can’t-miss episode with Alexandra Harbushka. You’ll discover the right mindset and pitching techniques that will help you rise above...

2 MUST-HAVES in Every Cold Pitch 03.04.2023 12:14

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Discover the two must-haves you should include in every cold pitch you make. Join Gloria Chou in this episode as we go through the importance of specificity and relevance in pitching so you can finally m...

How Generational Trauma and Scarcity Impacts Entrepreneurship with Veronica Romney 27.03.2023 45:10

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Join us in this intimate and inspiring episode as I open up about how my generational trauma and scarcity can impact entrepreneurship. It’s only by first acknowledging our inner landscape that we can cha...

Why PR and SEO Should Be Your #1 Focus this Year with Laura Peters 20.03.2023 50:02

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Make PR and SEO your # 1 focus this year! Join us in this episode as we discover with Laura Peters, a travel blogger and an SEO expert, the actionable steps to optimize your small business, so it can be...

3 Biggest Mental Roadblocks You Need to Clear As a Small Business 13.03.2023 18:00

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Clear away the three biggest mental roadblocks you may have as a small business founder by immersing yourself in this episode with Gloria Chou. It’s time to shift to an abundant mindset, so you can final...

How to Get Featured on TV without an Agent or PR Experience with Tijana Ibrahimovic 06.03.2023 34:16

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business This episode is meant for you, small business founder, if you want to get featured on TV even without any agent or PR experience. So, follow along with Tijana Ibrahimovic and discover the organic framewo...

How to Turn Your Passion Project into a Recognized, Credible Business with Solopreneur and Jewelry Designer Jessica Santander 27.02.2023 36:34

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business How does a passion project built in a person’s home go from unknown to being featured in top-tier platforms and in stores? This episode is for you if you have a small business but want to get it out ther...

The Truth Every Small Business Needs to Hear This Year 20.02.2023 13:40

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Join Gloria Chou in this eye-opening episode as we uncover the truth that every small business needs to hear this year. That’s because today is the time to make your message matter to the world and have...

How to Write Winning Subject Lines for Emails 13.02.2023 12:36

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Discover how to captivate journalists right at the start of your pitch. Immerse yourself in this brief but practical episode with Gloria Chou, so you can learn how to write winning subject lines for your...

How to Pitch Using Media and Build Community Connection with Izolda Trakhtenberg 06.02.2023 27:54

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Pitch like a pro and build community connections using the CPR Method. Tune in to this episode and learn from our podcast guest, Izolda Trakhtenberg, to see for yourself how you can genuinely provide val...