skucast

Today on #skucast we discuss the lessons we have learned early on and throughout our careers. We unpack the helpful tips and advice we were given that changed our way of thinking from those who are considered visionaries. We discuss our experiences in both mentee and mentor roles and highlight how mentorship is a dynamic, two-way interaction where the student is as much the teacher as the teacher...

Today Nathan Goldberg joins the #skucast to share why you should keep asking questions, build strong relationships, and seek new ways to provide value. He shares his questioning strategy and reveals why his business competes on complexity and uniqueness instead of price.

Mike Michalowicz, commonsku Sessions at Home keynote, joins us today to discuss why different is better in business, marketing, and sales. Join us for a fast and rich conversation with the man whom Simon Sinek declared, “the top contender for the patron saint of entrepreneurs.”

In today's episode of #skucast we're joined by Joseph Sommer and Christa Ramus of Whitestone Branding, a distributor honored with a place on the Inc 5000 list of fastest-growing private businesses in the U.S. for the third year in a row. In this discussion, they share what happened to their business when the pandemic hit their HQ city, New York, hard and how they turned things around.

On Tuesday, September 1, 2020, we hosted our first-ever live skucast episode! This skucast Live offered attendees the opportunity to peek behind the curtain and discover how Jason Lucash and the HPG team developed the Batch & Bodega concept.

Nevin Bansal joins the #skucast today to share how the Elevate program at Outreach Promotional Solutions helps small businesses and non-profit organizations tackle their toughest marketing challenges. He shares how his team helps companies create strategies to enhance digital revenue streams through marketing, planning, and transparency.

Everything about the way we sell is becoming extinct. Our selling styles, our training, in fact, our whole industry is built on outmoded tools that create passive salespeople.

In this episode of #skucast, we're joined by Brussels-based Merchery, who launched their new business in the middle of a pandemic. Simon Polet and his business partner Benoit Fortpied are only five months into their journey but they’re getting press and attention most of us would envy, including a mention by Courier magazine, the defining media brand for a new generation.

Today you’ll hear from Brenda Speirs, owner and “Queen Bee” of Buzztag, a promotional marketing agency focused on creating passion-driven marketing assets for a variety of brands. Brenda shares why mastermind groups form and how business relationships can blossom into friendships forged through transparency, confidentiality, and trust plus, and how to either start your own mastermind group or join...

Safety, security, comfort, and expertise are traits they will value exponentially in the upcoming months and years. This skucast is a fast 15-min informative episode where Rosanne Webster of SnugZ USA breaks down how to make the vetting process simpler.

We’re joined by one of our favorite guests, futurist and trend editor Vicki Ostrom (Sanmar) to update us on all the trends in demand now. Vicki is a specialist in identifying societal trends and translating them into profitable products.

Today's episode of #skucast features Joel Antymniuk, owner of Motif Marketing located in Saskatoon, the largest city in the Canadian province of Saskatchewan, Saskatoon is one of Canada’s fastest-growing cities. Joel was born and raised on the Canadian prairies. Growing up, he always possessed an entrepreneurial spirit, before taking the leap to start MOTIF in 2016, Joel worked in the industry for...

It has never been about the product, it’s how we’ve trained the client to think about us and our product. Here are four ways we can respond to the customer of tomorrow today, read by Bobby Lehew, from a recent commonsku blog post in our Future of Work Series.

Join Kate Masewich, commonsku’s Marketing Director, Bobby Lehew, commonsku's Chief Content Officer, and Mark Graham, commonsku’s President, and Chief Brand Officer, on today's episode of #skucast as they share with you the joys and challenges of building the best virtual experience possible!

Today, Mark Graham, commonsku’s President and Chief brand officer, and Bobby Lehew, commonsku’s Chief Content Officer explore the choice to innovate, even during hard times.

In this episode of #skucast, we talk with Joe Zangrili and Lucas Guariglia of Rowboat Creative about how they are using merch and e-commerce to give back, forge new relationships while keeping their dream alive. Join us for a quick chat with a few of our favorite renegades!

Our guest is Matty Toomb, Vice President at Profill. Matty has worked in the promotional industry for 30 years for some of the most well-known firms, soaking up best practices related to culture, creativity, and operations. In today's episode we have a highly tactical conversation about all the important aspects of kitting campaigns: creative, design, messaging, packaging, building an unboxing exp...

This week we opened up registration for skucon at home! It’s not a webinar, but a virtual, interactive experience featuring interviews, keynotes, and plenty of breakout sessions to allow for collaboration and best practice sharing. Tickets to attend are only $20, and proceeds from the event will be donated to the United Way Worldwide.

We chat with Tom Rector of Screenbroidery about some of the new initiatives and campaigns that he and his team are working, plus how to stay motivated and positive.

In this episode, Catherine Graham (CEO at commonsku) and Mark Graham (President and Chief Brand Officer at commonsku) join me to discuss this unique time in our industry’s history.

We started this series a few weeks ago called Growing Through Adversity, where we’re bringing together the voices of those reluctant heroes we know that have overcome serious setbacks. Today, our guest is Dena Hirschberg president of HHPLIFT, a Chicago-based nonprofit and social enterprise.

Blue Sky Marketing was founded 23 years ago by President Elliott Zirlin and has since been a family-led business. Blue Sky has a high-touch service and a relentless work ethic that stems from Elliott’s influence but they have also experienced multiple setbacks, including a challenge two years ago that disrupted the business. Join us as we journey with the Zirlin’s through the rise, fall, and rise...

We’re bringing together the voices of those reluctant heroes we know that have overcome serious setbacks, both in their business and in their personal lives, an honest look at the unforeseen moments that change us, drawing out the essential lessons that shape our journey. Join us as we chat with Paul about his rebound from multiple setbacks, including the recession, 9/11, and some incredibly diffi...

In today's episode of #skucast Joan Landorf, with Axis Promotions shares her story of the 9/11 terrorist attacks, what business looked like before and after 9/11, and its effects on her and her team and the leadership lessons she learned through adversity. Joan also shares with us how the Axis team is responding to the current crisis and how to think beyond the crisis, to a positive future.

To celebrate our fourth anniversary, in today’s episode, Mark Graham, commonsku’s President, and Chief Branding Officer and Bobby Lehew, commonsku's Chief Content Officer, each selects their four favorite episodes and play highlights from each guest.