skucast

John Jantsch is the founder of Duct Tape Marketing has been called “the Peter Drucker of small business tactics,” he’s the author of numerous books about sales, marketing, and entrepreneurship and his books have been translated into 14 languages. Sparked by a controversial tweet, John joined us for a great discussion around the efficacy of the product, the 7 phases of the customer’s journey, and t...

Today's episode of #skucast features Claudia St. John, author of Transforming Teams: Tips for Improving Collaboration and Building Trust, and founder of Affinity HR Group, a national human resources and management consulting firm specializing in hiring and recruiting, and employee engagement.

Today on #skucast, we sit down with Jamie Mair, founder of Swervepoint, to talk about the decade ahead from the distributor’s perspective.

In this episode, we’re looking at the decade ahead through the lens of the supplier and are joined by David Nicholson, the President of Top 40 supplier PNCA, parent company of Leed’s, Bullet, Trimark, and JournalBooks, and Jonathan Isaacson, President, and CEO of Top 40 supplier The Gem Group, the parent company of Gemline.

In today's episode of #skucast, Mark Graham and Bobby Lehew sit down with Tim Andrews of ASI and Paul Bellantone of PPAI to talk about the topics that have the potential to make the biggest impact on our industry, from consolidation to sustainability, diversity, and much more.

If you didn’t make it to the PPAI Expo this year, you might not know that the Numo booth was the buzz of the show. Thousands of people converged on their booth and, unlike many come-and-go experiences at tradeshows, their guests stayed. Why? This is the story of the house that Numo built.

In today’s episodeof #skucast, we’re chatting about practical tactics and life-hacks to achieve your vision for personal and business success. Our guest is Kirby Hasseman who just released his new book titled, The Give First Economy and How to Succeed in it.

Jeremy Picker is the creative director and CEO at AMB3R Creative, a Colorado-based merchandise design firm with over 20 years of experience in the fashion industry. Jeremy has helped launch and grow merchandise for major label brands and is passionate about creating retail quality merchandise for the non-profit sector to fuel fundraising efforts and expand awareness. On today's skucast, Jeremy sha...

In today’s skucast, Bobby Lehew sits down with Kate Boyce who is the new Vice President and General Manager of Trimark, the apparel division of PCNA. Kate comes to PCNA with over 20 years of apparel experience in the retail industry, most recently from Dick’s Sporting Goods where she was Vice President of Merchandising for Outerwear and Outdoor Apparel.

In today’s episode of skucast, Bobby Lehew (commonsku’s Chief Content Officer) and Mark Graham (commonsku’s Chief Technology Officer) sit down with our special guest and friend Bill Petrie, President of PromoCorner, to discuss the importance of content marketing.

In this episode of #skucast we sit down with Howard Cubberly Goldstar’s global general manager, and RJ Hagel, Global Marketing Manager about how they were able to achieve scale with intimacy. Goldstar the pen company, became goldstar the quirkey personality you love, here’s the story of how they did it.

In today’s episode of #skucast we talk with Nate Bailey, CEO of Ideation, about this journey from salesperson to CEO, the struggles and triumphs of those early days and challenges around cash, biggest mistakes, and something he does really well that might be helpful to you, sales forecasting.

Today's #skucast features Ben Adams with Advoc8, declared Adweek's fastest growing agency in the U.S. and the second fastest-growing agency in the world. Ben sits down to discuss the alchemy of brand positioning and focus that has produced such fast-growth, his favorite projects, and much more!

Last week, the news hit the industry that Genumark acquired RIGHTSLEEVE. Today on #skucast we're joined by commonsku co-founders Mark and Catherine Graham for an interview on their experience and the lessons learned.

A few weeks ago, Mark Graham saw an article on Medium that really captured his imagination and he sent it to our team. We were all stunned by the insights in that article and we thought it was such an important topic for our industry, for suppliers and distributors, that we contacted the author who wrote it, Zander Nethercutt, and asked if we could read it on the skucast.

In today’s episode of #skucast, Bobby Lehew is joined by Mark Graham, commonsku’s Chief Platform Officer, to answer a question from a distributor about how to go about hiring for marketing and launching a marketing strategy.

SanMar is one of the most respected names in the industry and they’ve earned respect through a careful and conscientious focus on the customer. In today’s episode, Mark Graham, commonsku’s co-founder and chief platform officer, chats with Jeremy Lott, President of SanMar, about the ins and outs of running a successful family business.

Eckhard Sohns is the Chief Sales and Marketing Officer for Swiss-based Pagani Pens, the parent company of Prodir, Pigra, and Premec. With a PhD in literature, Eckard’s mission connects both his personal and professional passion, “to convey our competence in this area of communication.”

Carey Guglielmo and his business partner Billy Haile recognized a niche within the corporate sector for just-in-time branded merchandise; they launched AST E-Commerce just five years ago and are already carving a lead in the company store space. Join us for an insightful conversation with Carey as we talk stores, sales growth, and a look toward the future!

In today’s episode, we’re tackling the topic of how to scale with intimacy. Mark Graham and Bobby Lehew are joined by Kate Masewich, commonsku’s Marketing Director. You’ve experienced Kate’s work through every touch-point of our brand and our events, her opinion on this topic is a direct result of working tirelessly to build emotional connections with customers.

What does the future of the promotional products industry really look like? In a fast-moving digital world, what place does branded merch have?  We’re not talking theory today, we’re not speculating. The future of promo has never looked brighter and today, we look at it through the lens of someone who should know: Isaac Hetzroni, Founder and CEO of Imprint Genius.

In today's episode of #skucast, Mark Graham and Bobby Lehew grapple with tactical ideas on how to be more creative (and not just artistically), we explore the subject of creativity from creative sourcing to creative design.

In today's episode of #skucast, we sit down with BELLA + CANVAS Co-Founder, Danny Harris. He discusses the early days of the business and how they pioneered a movement toward fashion wear in the wholesale market, their ecological footprint, the influx of competition in the premium market, and much more!

In today’s episode of skucast Cindy discusses how her choice to begin a life of extreme adventure has infused and transformed her business adventure.

In today’s episode, commonsku’s CEO Catherine Graham joins us to talk about the new connected workflow and how ePOs (electronic purchase orders), the strongest link in the connected workflow chain, allow for the effortless transfer of accurate, live data, from ideation to orders to production to invoicing without compromising the accuracy on any order.