skucast

We chat with Tom Rector of Screenbroidery about some of the new initiatives and campaigns that he and his team are working, plus how to stay motivated and positive.

In this episode, Catherine Graham (CEO at commonsku) and Mark Graham (President and Chief Brand Officer at commonsku) join me to discuss this unique time in our industry’s history.

We started this series a few weeks ago called Growing Through Adversity, where we’re bringing together the voices of those reluctant heroes we know that have overcome serious setbacks. Today, our guest is Dena Hirschberg president of HHPLIFT, a Chicago-based nonprofit and social enterprise.

Blue Sky Marketing was founded 23 years ago by President Elliott Zirlin and has since been a family-led business. Blue Sky has a high-touch service and a relentless work ethic that stems from Elliott’s influence but they have also experienced multiple setbacks, including a challenge two years ago that disrupted the business. Join us as we journey with the Zirlin’s through the rise, fall, and rise...

We’re bringing together the voices of those reluctant heroes we know that have overcome serious setbacks, both in their business and in their personal lives, an honest look at the unforeseen moments that change us, drawing out the essential lessons that shape our journey. Join us as we chat with Paul about his rebound from multiple setbacks, including the recession, 9/11, and some incredibly diffi...

In today's episode of #skucast Joan Landorf, with Axis Promotions shares her story of the 9/11 terrorist attacks, what business looked like before and after 9/11, and its effects on her and her team and the leadership lessons she learned through adversity. Joan also shares with us how the Axis team is responding to the current crisis and how to think beyond the crisis, to a positive future.

To celebrate our fourth anniversary, in today’s episode, Mark Graham, commonsku’s President, and Chief Branding Officer and Bobby Lehew, commonsku's Chief Content Officer, each selects their four favorite episodes and play highlights from each guest.

John Jantsch is the founder of Duct Tape Marketing has been called “the Peter Drucker of small business tactics,” he’s the author of numerous books about sales, marketing, and entrepreneurship and his books have been translated into 14 languages. Sparked by a controversial tweet, John joined us for a great discussion around the efficacy of the product, the 7 phases of the customer’s journey, and t...

Today's episode of #skucast features Claudia St. John, author of Transforming Teams: Tips for Improving Collaboration and Building Trust, and founder of Affinity HR Group, a national human resources and management consulting firm specializing in hiring and recruiting, and employee engagement.

Today on #skucast, we sit down with Jamie Mair, founder of Swervepoint, to talk about the decade ahead from the distributor’s perspective.

In this episode, we’re looking at the decade ahead through the lens of the supplier and are joined by David Nicholson, the President of Top 40 supplier PNCA, parent company of Leed’s, Bullet, Trimark, and JournalBooks, and Jonathan Isaacson, President, and CEO of Top 40 supplier The Gem Group, the parent company of Gemline.

In today's episode of #skucast, Mark Graham and Bobby Lehew sit down with Tim Andrews of ASI and Paul Bellantone of PPAI to talk about the topics that have the potential to make the biggest impact on our industry, from consolidation to sustainability, diversity, and much more.

If you didn’t make it to the PPAI Expo this year, you might not know that the Numo booth was the buzz of the show. Thousands of people converged on their booth and, unlike many come-and-go experiences at tradeshows, their guests stayed. Why? This is the story of the house that Numo built.

In today’s episodeof #skucast, we’re chatting about practical tactics and life-hacks to achieve your vision for personal and business success. Our guest is Kirby Hasseman who just released his new book titled, The Give First Economy and How to Succeed in it.

Jeremy Picker is the creative director and CEO at AMB3R Creative, a Colorado-based merchandise design firm with over 20 years of experience in the fashion industry. Jeremy has helped launch and grow merchandise for major label brands and is passionate about creating retail quality merchandise for the non-profit sector to fuel fundraising efforts and expand awareness. On today's skucast, Jeremy sha...

In today’s skucast, Bobby Lehew sits down with Kate Boyce who is the new Vice President and General Manager of Trimark, the apparel division of PCNA. Kate comes to PCNA with over 20 years of apparel experience in the retail industry, most recently from Dick’s Sporting Goods where she was Vice President of Merchandising for Outerwear and Outdoor Apparel.

In today’s episode of skucast, Bobby Lehew (commonsku’s Chief Content Officer) and Mark Graham (commonsku’s Chief Technology Officer) sit down with our special guest and friend Bill Petrie, President of PromoCorner, to discuss the importance of content marketing.

In this episode of #skucast we sit down with Howard Cubberly Goldstar’s global general manager, and RJ Hagel, Global Marketing Manager about how they were able to achieve scale with intimacy. Goldstar the pen company, became goldstar the quirkey personality you love, here’s the story of how they did it.

In today’s episode of #skucast we talk with Nate Bailey, CEO of Ideation, about this journey from salesperson to CEO, the struggles and triumphs of those early days and challenges around cash, biggest mistakes, and something he does really well that might be helpful to you, sales forecasting.

Today's #skucast features Ben Adams with Advoc8, declared Adweek's fastest growing agency in the U.S. and the second fastest-growing agency in the world. Ben sits down to discuss the alchemy of brand positioning and focus that has produced such fast-growth, his favorite projects, and much more!

Last week, the news hit the industry that Genumark acquired RIGHTSLEEVE. Today on #skucast we're joined by commonsku co-founders Mark and Catherine Graham for an interview on their experience and the lessons learned.

A few weeks ago, Mark Graham saw an article on Medium that really captured his imagination and he sent it to our team. We were all stunned by the insights in that article and we thought it was such an important topic for our industry, for suppliers and distributors, that we contacted the author who wrote it, Zander Nethercutt, and asked if we could read it on the skucast.

In today’s episode of #skucast, Bobby Lehew is joined by Mark Graham, commonsku’s Chief Platform Officer, to answer a question from a distributor about how to go about hiring for marketing and launching a marketing strategy.

SanMar is one of the most respected names in the industry and they’ve earned respect through a careful and conscientious focus on the customer. In today’s episode, Mark Graham, commonsku’s co-founder and chief platform officer, chats with Jeremy Lott, President of SanMar, about the ins and outs of running a successful family business.

Eckhard Sohns is the Chief Sales and Marketing Officer for Swiss-based Pagani Pens, the parent company of Prodir, Pigra, and Premec. With a PhD in literature, Eckard’s mission connects both his personal and professional passion, “to convey our competence in this area of communication.”