skucast

On this episode of skucast, Bobby Lehew talks with Goodmerch Supply’s Tiana Gamble about hotel merch, building an in-house design team, running two companies on EOS, and trading a PO notebook for commonsku. Plus, a first look at commonsku Payments.

On this episode of skucast, Bobby Lehew shares highlights from skucamp Montréal, with Todd Henry on using AI without losing your creative edge, Ana Andjelic on measuring merch ROI, Tony McNally on building a team that embraces change, and more on print on demand, supplier service, and where the distributor model is heading.

On this episode of skucast, Bobby Lehew chats with Kirby Hasseman, CEO of Hasseman Marketing and author of HYBRID Marketing, about random acts of marketing, the six moves that connect merch to digital, and why AI works best as a marketing intern rather than a CMO.

On this episode of skucast, Bobby Lehew chats with commonsku Content Marketing Manager and skucast executive producer Ritika Chhikara about Ask skucast, the free AI tool built on 350+ episodes of the show, how it was built, and what distributors are already asking it.

On this episode of skucast, Bobby Lehew chats with Thumbprint founder and CEO Tom Rector about the road to $100 million, preparing for AI agents, and why leadership is presence.

On this episode of skucast, Bobby Lehew talks with sales coach and fractional executive Nicole McNamee about finding hidden spend in existing accounts, breaking through sales ceilings, and the habits that turn prospecting into growth.

On this episode of skucast, Bobby Lehew and Charlie Moscoe interview each other on the state of AI in promo, skubot's return, and what's shipping on the roadmap for the rest of the year.

On this episode of skucast, Bobby and Bella Chamoun-Ko run through the mid-year update: Q2 releases, the new AI suite, and a look at what's coming next quarter.

On this episode of skucast, we pull the highlights from a webinar with three PPAI Top 100 distributors — Sandy Gonzalez (MadeToOrder), Michael Wolaver (Magellan Promotions), and Robert Fiveash (Brand Fuel) — on what unlocked their growth, why culture fit beats book of business, and the calls that got them onto the list.

On this episode of skucast, Kara Parkinson, commonsku's SVP of Marketing and a veteran of Apple, Intuit, Nestlé, and PepsiCo, shares the creative brief she's drafting for merch buyers, the difference between category thinking and context thinking, and what makes a distributor pitch land with a CMO.

On this episode of skucast, Elevate Gifting founder Erika Athanas explains why she banned the words "promo" and "swag" from client conversations, how she built a global distribution partner network through years of trial and error, and how a commonsku Backpack newsletter sparked an eight-shop website rebuild.

On this episode of skucast, commonsku's Outside Sales Director Maria Acquarola talks strategic growth for promo distributors, the seven-touch cadence that cuts through email fatigue, and the partnership reframe for solving order problems in the promotional products industry

On this episode of skucast, commonsku's new Chief AI Officer Bobby Lehew talks treating AI as team (not tools), customer intelligence, and the AI reset moment for the promotional products industry

On this episode of skucast, City Paper CEO Stephanie Friedman talks walking away from a multimillion-dollar contract, vulnerable leadership, and how a 129-year-old family business grew from $13M to $32M

Bobby Lehew covers Q1 platform updates, skucamp's move to Montréal, and AI features shipping inside commonsku for promo distributors

On skucast’s latest episode, VP of Technology Dileshni Jayasinghe reveals how AI is accelerating feature development for promotional products distributors.

On skucast’s latest episode, Danny Rosin of Brand Fuel about leading PPAI, the landmark carbon study, and why promotional products need more punk rock energy.

On skucast’s latest episode, Caleb Gilbertson and Colin Loughran share Imprint Engine's playbook for global scale, plus AI champions and the leadership split.

On commonsku’s latest episode, Mark McCormack reveals the formula for finding million-dollar accounts in plain sight, plus the future of POD and AI.

Bobby Lehew shares where to find commonsku at PPAI Expo 2026, new Shopify and tax features, and how 930+ companies built momentum in 2025 heading into 2026.

Eku Malcolm on skucast: Stop tinkering with AI and start scaling it. Frameworks to move your team from experimentation to fluency in 2026.

Tim Andrews shares 23 years of promotional products insights on culture, leadership, and industry evolution. A commonsku skucast with the ASI CEO.

The Icebox's Scott Alterman on surviving cyber attacks, betting on inventory over POD, and scaling promotional products businesses with commonsku.

Dickron Kherlopian, commonsku SVP of Sales, shares systems & metrics that can transform promotional products sales teams. Essential insights for distributors.

Team SCG CEO Shayna Cohen reveals how firing 20% of clients, rebranding during crisis, and aggressive hiring led to explosive growth from $5M to $30M in 4 years.