commonsku
skucast
Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.
Be sure to visit the podcast's website and support the creator: www.commonsku.com
Where to listen?
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Episodes
Episode 350: Inside commonsku's Platform Revolution with Charlie Moscoe 10.10.2025 19:56
Charlie Moscoe reveals commonsku's platform evolution: AI-powered search, automatic bill matching, and finance tools that give distributors time back.
Episode 349: The Scottsdale Experience (Inside skucamp 2025) 26.09.2025 16:08
skucamp 2025's most powerful moments in one episode. Industry CEOs share real numbers, real failures, and what's disrupting promotional products now.
Episode 348: Three CEOs, Billions in Revenue, One Stage (skucamp 2025) 12.09.2025 48:23
Live at skucamp 2025: Catherine Graham leads a supplier CEO panel with S&S, HIT, and Koozie leaders on M&A, AI-powered ops, POD’s rise, and tariff turbulence.
Episode 347: Reframing Promo as a Marketing Channel with Drew Holmgreen (PPAI) 22.08.2025 22:02
PPAI's new CEO Drew Holmgreen reframes promo as a marketing channel, not tchotchkes. Learn his agency-driven vision, $1T+ economic impact study & how AI wins deals in 2025.
Episode 346: Storm Creek's Blueprint for Sustainability Success 08.08.2025 36:20
Storm Creek tracks carbon emissions down to zippers, earned B Corp status & went Connected+ on commonsku. Learn how sustainability data wins deals in 2025.
Episode 345: Why Experiences Beat Deliveries Every Time with Dean Caravelis (Blezoo) 25.07.2025 24:17
What if the secret to growth isn't sending more emails, but sending fewer? Dean Caravelis, founder of Blezoo and author of "The Experience in a Box Playbook," explains why precision beats volume in promotional products. We dive into why campaign complexity kills memorability, the physical renaissance happening as digital fatigue sets in, and how commonsku amplifies personal relationships instead o...
Episode 344: Too Fast to Ship with Joel Freet (Cutter & Buck) 11.07.2025 26:03
Joel Freet's team ships orders in 6 minutes flat. The Cutter & Buck CEO reveals how robots, AI, and smart automation transformed their fulfillment operations.
Episode 343: The Next $100M Distributor Will Have 10 Employees (with iPromo's Leo Friedman) 26.06.2025 24:26
What if the next $100 million distributor only needs 10 employees? Leo Friedman, CEO of iPromo, believes this bold prediction is already becoming reality. Since 1999, Leo has built iPromo from startup to industry powerhouse: 75 employees, 55,000+ customers, and 500+ on-demand products that solve the MOQ problem everyone else struggles with. But here's the kicker: AI is about to make everything we...
Episode 342: Exploring Asia with Dave and Mark (Factory Tours, Hong Kong Gift Fair, and PromoCares!) 12.06.2025 34:50
What does the promo industry look like from the inside out? I mean, all the way to the source, from manufacturing in Asia to the delivered product to clients. Well, in today’s show, we’re getting a peek behind the scenes as we take a promo tour through Asia with Dave Shultz, commonsku’s VP of Supplier Partnerships, and Mark Graham, commonsku’s President and Chief Brand Officer! The two industry ve...
Episode 341: Building a Brandstores Powerhouse (with Outreach Promo's Nevin Bansal) 19.05.2025 26:55
Can you hit a 30% growth target YTD and still make a major contribution to your community? Apparently, you can. In this episode, we talk with Nevin Bansal. Nevin is the Founder and CEO of Outreach Promos, a Columbus-based company providing online brandstores, branded merch, and design solutions. Nevin is also the founder and Executive Director of Small Biz Cares, a nonprofit that engages small bus...
Episode 340: Tariffs, Tech, AI & Building Teams: Gold Bond's Britney Godsey 06.05.2025 28:58
Britney Godsey is the dynamic CRO at Gold Bond, we chat about tariffs, the "China plus one" strategy some suppliers employ, the recent implementation of commonsku ePOs for streamlined order processing, and tech advancements like the Brand Lab AI podcast and chatbot, alongside a focus on team growth, plus their strategic focus on Tech, Golf Dominance, Green Gallery, and ZipShip. Join us for a wide-...
Episode 339: How Design Thinking Drives Promo Sales with Tom Havens 23.04.2025 32:55
Tom Havens, a creative powerhouse and the visionary founder of Havens Consulting, possesses a remarkable sales background and deep roots in creative and design for the promo industry. His leadership propelled Catalyst Marketing to $25 MM before its acquisition by HALO in 2017. Driven by his passion for innovation, Tom launched Havens Consulting in 2024, dedicated to empowering distributors and sup...
Episode 338: A Branded Product Agency Philosophy with Francis Pierrel, LR Paris 10.04.2025 21:49
Episode 338: A Branded Product Agency Philosophy with Francis Pierrel, LR Paris by commonsku
Episode 337: Mastering Client Complexity Through Mergers: A Chat with Kate Ivory and Laura Mazy, Premier Press 27.03.2025 27:23
Episode 337: Mastering Client Complexity Through Mergers: A Chat with Kate Ivory and Laura Mazy, Premier Press by commonsku
Episode 336: The “Quiet Work” of a Power Brand: Inside MOTIF’s Unique Culture with Joel Antymniuk 12.03.2025 32:09
Episode 336: The “Quiet Work” of a Power Brand: Inside MOTIF’s Unique Culture with Joel Antymniuk by commonsku
Episode 335: Customer Experience is the New Differentiator (Dan Gingiss) 26.02.2025 29:28
Episode 335: Customer Experience is the New Differentiator (Dan Gingiss) by commonsku
Episode 334: The Optimism & Anxiety of Sales Growth: Tips from Sales Expert Kevin Baumgart 13.02.2025 30:57
Episode 334: The Optimism & Anxiety of Sales Growth: Tips from Sales Expert Kevin Baumgart by commonsku
Episode 333: The Real Sales Growth Unlock? Joy (A Chat with Matthew Dart, Blackfish) 23.01.2025 22:15
Blackfish is an unapologetically boutique brand that focuses on a customer-obsessed experience as the bedrock for building growth.
Episode 332: Monty Mims: How SanMar’s Connected+ Partnership with commonsku Boosts Real-Time ePOs 09.01.2025 35:07
Monty Mims is one of the many folks leading SanMar’s Decorator & Tech Solutions division, he’s brilliant at both helping distributors work better with their decorators, but also helping decorators navigate the landscape of trends, equipment, and supply chain.
Episode 331: From Promo to Transforming Culture with John Henry at JH 18.12.2024 24:56
When John Henry of JH started in 1998, little did he know that JH would soon expand into culture and recruitment services for businesses, consulting, digital services, and more. Many of us in the industry consider ourselves strategic advisors to our clients, but when our CCO, Bobby Lehew, got to participate in JH’s “Expand Your Brand” event (virtually) this year, we realized that if there’s one th...
Episode 330: The Impact Journey: Fairware's Sarah White and Denise Taschereau 12.12.2024 38:20
Episode 330: The Impact Journey: Fairware's Sarah White and Denise Taschereau by commonsku
Episode 329: Ethically Sourced Merch for Socially Responsible Clients (Daniel Cardozo, Ethix Merch) 18.11.2024 28:26
Episode 329: Ethically Sourced Merch for Socially Responsible Clients (Daniel Cardozo, Ethix Merch) by commonsku
Episode 328: Hit Promo's Amy Rabideau and Jon Norris Are Making Big Changes 07.11.2024 33:17
Hit Promo is now a connected+ supplier on commonsku, what does that mean? A lightening fast ordering process, securing inventory quicker, and the elimination of order entry errors by you and your team (and more!) Today, we’re talking with Amy Rabideau, Hit’s VP of Product and Jon Norris, Chief Strategy Officer at Hit.
Episode 327: "Marketing Made Easy: Unleashing the Power of commonsku + PromoPulse (with Jason Nokes) 24.10.2024 27:52
Episode 327: "Marketing Made Easy: Unleashing the Power of commonsku + PromoPulse (with Jason Nokes) by commonsku
Episode 326: How to Thrive in an Emotion-Driven Economy (with Kyla Scanlon) 11.10.2024 22:50
Our guest on this episode of the skucast is Kyla Scanlon, founder of the financial education company, Bread, and a prolific creator. Kyla writes a weekly newsletter, makes YouTube videos, hosts the “Let’s Appreciate” podcast, and posts —almost daily— short-form videos about the economy and markets.
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