skucast

Josh Wolfe co-owns Sky Punch Creative, a promotional products distributorship, which is about to undergo a rebrand, renaming, and relaunch, but he started his career as a photographer and focused on telling the story of climate change, co-authoring a book on the subject, Climate Change: Picturing the Science.

Curating ideas for a client under the old framework of factory specifics only isn’t enough to achieve their goals nor unlock your best work. Those specs are important, but they are not the most critical parts of the conversion anymore.

In this skucast, we’re chatting with a super panel of social media thinkers, three of the most influential social media managers working for three of the most influential brands in the industry: Aly Brunton, Taylor Borst, and Melissa Newman.

They ship 50,000 boxes a day. That’s 1.2 - 1.3 million units of product a day, with over 2,000 employees, 10 facilities in the US and Canada. Join us as we chat with Dan Pantano of alphabroder.

We are all marketing agencies now … whether you sell print, promotional products, apparel, it doesn’t matter, we are all selling experience first, product second. That’s the conversation we have today with Matt Bruno of PSDA.

In this skucast, Mark Graham and Bobby Lehew explore what’s changed in how we work, live, and sell, and more importantly, they chat about how we need to be cognizant of taking the positive gains and purposefully using them in our business moving forward.  Join them as they chat about ushering in a new kind of Renaissance!

Tom Rauen is an entrepreneur with a passion for community, marketing, and innovation. Tom is the founder and CEO of 1-800-TSHIRTS and Envision custom screen printing and embroidery, an Inc. 5000 company. Tom is also the co-founder of Dimensional Brewing Company, a micro-brewery in Dubuque, Iowa.

Listen to this episode with Nadav Raviv of Amplify Marketing Solutions when you need a boost of optimism and share it with your team!

In today’s episode, we talk with Johanna Gottlieb about what we can do -in our own businesses, and in our community- to affect change. Despite her incredibly busy work, Johanna makes time to chair two teams that are important to her values: PromoKitchen and most recently, chair of PPAI’s Diversity, Equity, and Inclusion Task Force (2021) which is the subject of our chat with Jo today.

Today our community of distributors achieved an incredible milestone: $1 Billion in network volume. Together, we achieved this in less than 10 years. While we did some virtual high fives around the virtual office, this milestone is not about us, it’s about you, the skummunity.

Adam Bluestein’s article is written from the perspective of someone outside of our business who did a tremendous amount of research into the companies that use branded merch and why.

So, what happens when the largest distributor in Canada and one of the most progressive brands in the business face integrating their companies, their brands and their clients? In today’s episode, you’ll hear the story of how Mitch Freed, Genumark’s Vice President of Strategic Initiatives, and Stephen Musgrave, Rightsleeve’s Vice President and General Manager guided the merger, their clients, and...

Josh Kozinski is the founder and CEO of Sky High Marketing. Sky High Marketing serves many Fortune 500 brands, they are the official promotional merchandise partner of the Milwaukee Bucks and they have offices both in Las Vegas and Milwaukee. Today, we talk with Josh about several timely topics including shops, inventory, and more!

Lee Fine is the co-founder and the head of sales and strategy at Juice Marketing, a marketing production house focused on creating interactive experiences, which includes disciplines like branded merch, web development, and video production, fulfillment, print, and creative services too.

When the pandemic hit in 2020, many of us were inspired with ideas about how we could help our communities. Showpony is a branded merch company located in Augusta, GA and together with their sister company Wier/Stewart, a strategic creative firm, they too wondered how they could help.

Sarah Whitaker is the Owner and Client Success Manager for Williams Advertising and the founder of its newly launched division called Branded. What Sarah does so incredibly well is that she obsesses over the user experience. And being a native to all things digital, she naturally bridges human-to-human engagement with digital sales proficiency.

Our guest today is Paul Roetzer, Paul is the creator of the Marketing Artificial Intelligence Institute and is the founder of the agency PR 20/20. In this #skucast, we talk with Paul about the results from this landmark study but we chat with Paul not just as the preeminent leader of AI progress in marketing but also as an entrepreneur and marketing professional himself.

Our guest on this #skucast is Rhys Bowen, VP of Sales for Name Brand Promotions and we kick off our conversation talking about this decisive moment when it comes to creating campaigns for clients.

Today on #skucast, we talk with Brittny, founder of Brandmerch, about her innovative approach to partnering with unique artists and craftsman, plus we chat about the future of shops, the secret to successful curation, and what’s working in their marketing now.

2020 put promotional products in the spotlight. Promotional products were the one thing that connected us, created a bond and unity. But we have a new challenge now. How do we not let this new opportunity slip into commoditization?

In this episode of skucast, we reflect on one of our most popular episodes of the year posted back in January of 2020. Many of the challenges and opportunities discussed in this episode were accelerated because of the pandemic and so, today we discuss what the new decade ahead looks like for the promotional products industry.

In this episode of skucast, we reflect on one of our most popular episodes of the year posted back in January of 2020. Many of the challenges and opportunities discussed in this episode were accelerated because of the pandemic and so, today we discuss what the new decade ahead looks like for the promotional products industry.

In today’s episode, Ann Handley empowers us to escape marketing mediocrity and she compels us to do work we’re proud of. Ann is also our opening keynote speaker at skucon on January 7th where she will share “The Big, Bold, Brave New World of Content and Storytelling.”

Now that we know WFH is here to stay and moreover, as we look to 2021 as the year when we have to make some tough decision about whether to be in the office or change our infrastructure to offer remote options, we’re facing more challenges ahead.

Mitra is one of our special guests speaking at skucon on January 7th, where we’ll talk further about How to Create Merchandise Experiences That Connect and in today’s episode we talk about building iconic brands, licensing, creating high-demand merch experiences and we chat all around this intersection of art and commerce.