commonsku
skucast
Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.
Where to listen?
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Episodes
Episode 182: Amplify Your Joy in Selling | Nadav Raviv 29.04.2021 27:37
Listen to this episode with Nadav Raviv of Amplify Marketing Solutions when you need a boost of optimism and share it with your team!
Episode 181: Creating a Culture of Belonging | Johanna Gottlieb, Axis Promotions 22.04.2021 30:05
In today’s episode, we talk with Johanna Gottlieb about what we can do -in our own businesses, and in our community- to affect change. Despite her incredibly busy work, Johanna makes time to chair two teams that are important to her values: PromoKitchen and most recently, chair of PPAI’s Diversity, Equity, and Inclusion Task Force (2021) which is the subject of our chat with Jo today.
commonsku Hits $1 Billion in Network Volume! 13.04.2021 35:02
Today our community of distributors achieved an incredible milestone: $1 Billion in network volume. Together, we achieved this in less than 10 years. While we did some virtual high fives around the virtual office, this milestone is not about us, it’s about you, the skummunity.
Episode 180: Adam Bluestein, author of "How Supreme-Style Merch Drops Took Over Corporate America" 08.04.2021 39:42
Adam Bluestein’s article is written from the perspective of someone outside of our business who did a tremendous amount of research into the companies that use branded merch and why.
Episode 179: Behind the Merger with Genumark's Mitch Freed and Rightsleeve's Stephen Musgrave 25.03.2021 28:00
So, what happens when the largest distributor in Canada and one of the most progressive brands in the business face integrating their companies, their brands and their clients? In today’s episode, you’ll hear the story of how Mitch Freed, Genumark’s Vice President of Strategic Initiatives, and Stephen Musgrave, Rightsleeve’s Vice President and General Manager guided the merger, their clients, and...
Episode 178: Unlocking Kitting Secrets with Josh Kozinski, Sky High Marketing 18.03.2021 32:26
Josh Kozinski is the founder and CEO of Sky High Marketing. Sky High Marketing serves many Fortune 500 brands, they are the official promotional merchandise partner of the Milwaukee Bucks and they have offices both in Las Vegas and Milwaukee. Today, we talk with Josh about several timely topics including shops, inventory, and more!
Episode 177: Swag in Space with Lee Fine, Juice Marketing 12.03.2021 45:41
Lee Fine is the co-founder and the head of sales and strategy at Juice Marketing, a marketing production house focused on creating interactive experiences, which includes disciplines like branded merch, web development, and video production, fulfillment, print, and creative services too.
Episode 176: Give a Shirt! with Showpony's Sean Mooney and Lindsay Buschermohle 04.03.2021 41:08
When the pandemic hit in 2020, many of us were inspired with ideas about how we could help our communities. Showpony is a branded merch company located in Augusta, GA and together with their sister company Wier/Stewart, a strategic creative firm, they too wondered how they could help.
Episode 175: The Branded Things with Sarah Whitaker 25.02.2021 17:24
Sarah Whitaker is the Owner and Client Success Manager for Williams Advertising and the founder of its newly launched division called Branded. What Sarah does so incredibly well is that she obsesses over the user experience. And being a native to all things digital, she naturally bridges human-to-human engagement with digital sales proficiency.
Episode 174: How Marketing AI Boosts Your Competitive Edge 11.02.2021 36:46
Our guest today is Paul Roetzer, Paul is the creator of the Marketing Artificial Intelligence Institute and is the founder of the agency PR 20/20. In this #skucast, we talk with Paul about the results from this landmark study but we chat with Paul not just as the preeminent leader of AI progress in marketing but also as an entrepreneur and marketing professional himself.
Episode 173: The Decisive Moment with Rhys Bowen, Name Brand Promotions 05.02.2021 46:26
Our guest on this #skucast is Rhys Bowen, VP of Sales for Name Brand Promotions and we kick off our conversation talking about this decisive moment when it comes to creating campaigns for clients.
Episode 172: The Art of Brandmerch with Brittny Roller 28.01.2021 25:18
Today on #skucast, we talk with Brittny, founder of Brandmerch, about her innovative approach to partnering with unique artists and craftsman, plus we chat about the future of shops, the secret to successful curation, and what’s working in their marketing now.
Episode 171: What Creates an Extraordinary Product Experience? 14.01.2021 28:35
2020 put promotional products in the spotlight. Promotional products were the one thing that connected us, created a bond and unity. But we have a new challenge now. How do we not let this new opportunity slip into commoditization?
Bonus Episode: Reflecting on Episode 135 The Decade Ahead with David Nicholson and Jonathan Isaacson 02.01.2021 1:31:43
In this episode of skucast, we reflect on one of our most popular episodes of the year posted back in January of 2020. Many of the challenges and opportunities discussed in this episode were accelerated because of the pandemic and so, today we discuss what the new decade ahead looks like for the promotional products industry.
Bonus Episode: Reflecting on Episode 136 The Decade Ahead, Distributor's Perspective with Jamie Mair 20.12.2020 1:31:43
In this episode of skucast, we reflect on one of our most popular episodes of the year posted back in January of 2020. Many of the challenges and opportunities discussed in this episode were accelerated because of the pandemic and so, today we discuss what the new decade ahead looks like for the promotional products industry.
Episode 170: "Do Less and Obsess" with MarketingProf's Ann Handley 15.12.2020 34:24
In today’s episode, Ann Handley empowers us to escape marketing mediocrity and she compels us to do work we’re proud of. Ann is also our opening keynote speaker at skucon on January 7th where she will share “The Big, Bold, Brave New World of Content and Storytelling.”
Episode 169: Is Your Remote Team All it Can Be? Tips from Claudia St. John 11.12.2020 48:25
Now that we know WFH is here to stay and moreover, as we look to 2021 as the year when we have to make some tough decision about whether to be in the office or change our infrastructure to offer remote options, we’re facing more challenges ahead.
Episode 168: Crafting the Iconic with Midnight Rider’s Mitra Khayyam 04.12.2020 39:51
Mitra is one of our special guests speaking at skucon on January 7th, where we’ll talk further about How to Create Merchandise Experiences That Connect and in today’s episode we talk about building iconic brands, licensing, creating high-demand merch experiences and we chat all around this intersection of art and commerce.
Bonus Episode: Setting Sales Goals In Uncertain Times 19.11.2020 13:59
When the chips are down, when the economy is limping along, and when your team is exhausted by overwhelming uncertainty, there is no better way to regain your equilibrium and find your focus than by rallying around a shared goal.
Episode 167: skucast Live! Rener Gracie’s Six Sales (and Life!) Lessons for Winning 13.11.2020 51:20
We had the privilege of welcoming Rener Gracie of Quikflip to a skucast Live! episode this week, and what an insanely energetic time, learning from a master instructor in sales, problem-solving, and passion!
Episode 166: The Future of the Industry in a Post-Covid World 12.11.2020 1:04:38
Today on the skucast, we sit down with Catherine Graham (commonsku’s CEO) and Mark Graham (commonsku’s President and Chief Brand Officer) and talk about what a momentous time we live in for innovation, and what the future will continue to unfold for us as we move forward.
Episode 165: What Clients Care About Now with Denise Taschereau and Karie Cowden, PromoCares 09.11.2020 44:36
Today on the skucast, we’re joined by Denise Taschereau and Karie Cowden on behalf of PromoCares. PromoCares brings awareness to environmental responsibility, ethical sourcing, diversity equality inclusions, sustainability, and community impact in the promotional products industry.
Episode 164: Comfort, M&A, and Negotiation Strategies with Lance Stier / Nassau Candy 30.10.2020 41:26
Join us for a rich and wide-ranging conversation on today's #skucast, not only about the rise of comfort food and M&A, but also the impact of private equity, the negotiation of the deal, and the vital importance of strategic partnerships with Lance Stier of Nassau Candy.
Episode 163: Highlights from Sessions at Home 23.10.2020 26:22
In this episode, we’re bringing you highlights from the event that include some of the best sales tips for creating sales, growing sales, and leading your sales team!
Episode 162: Purpose is the New Black with Stan Phelps and Roger Burnett 16.10.2020 28:29
On this episode of skucast, we sit down with Stan Phelps and Roger Burnett co-authors of the new book, Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact. Red Goldfish is a part of a series of books that Stan has created, called Purple Goldfish that focus on a range of topics from attracting raving customers to driving employee engagement and more.
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