Liz Fernandez, Business Coach for Therapists
Six Figure Therapist Collective
Six Figure Therapist is a business and marketing podcast for therapists and coaches who want to attract private-pay clients from Instagram. Hosted by Liz Fernandez — Marriage & Family Therapist turned multi-six-figure CEO and business coach for therapists. Each week Liz shares practical strategies to help therapists clarify their niche, create Instagram content that leads to inquiries, and build thriving private pay practices without relying on insurance panels or directories. As a first-generation eldest daughter of immigrants, Liz is passionate about helping therapists expand their income, s...
Author
Liz Fernandez, Business Coach for Therapists
Category
Podcast website
Latest episode
May 15, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
56. Running My Coaching Business From Spain & Moving to Europe: Q&A 22.08.2023 29:27
Welcome to another Q&A podcast episode! It's been a while since I did a Q&A, and you have been asking me a lot of questions about my move to Europe so today, I'm spilling all the tea on why I decided to move to Europe and what it's like to run my coaching business from Spain. That's right, I'm recording this episode live from Madrid, and I can't wait to share all the behind-the-scenes details with...
55. 5 Things You Need to Build a Sustainable Coaching Business 15.08.2023 24:26
Building a sustainable coaching business that allows you to rest and take multiple long vacations throughout the year is possible. I am a living example of this! I'm currently recording this episode from Spain, after enjoying a one-month vacation while traveling across Europe. Of course, I didn't just pack my bags and leave. Taking a long vacation requires some planning. However, none of this woul...
54. How to Start Having a Higher Quality of Life 08.08.2023 23:25
In today's episode, I talk about why I believe that a high quality of life is a real flex and how you can start introducing it into your day-to-day life. You probably believe that you can only have a high quality of life when you achieve X, Y, Z. But that's not true. One of the biggest lessons I learned during my entrepreneurship journey is that you don't have to wait to start living your best l...
53. Breaking Generational Chains Through Entrepreneurship: A Catalyst for Healing and Self-Development 25.07.2023 16:48
So many of my clients, if not all of them, identify with being a cycle breaker and a generational change-maker. They break generational chains every single day. And if you are a Latina and a first-generation daughter of immigrants who likes to take an unconventional path, this podcast episode is for you! Today, I dive deep into the topic of breaking generational chains through entrepreneurship,...
52. How to Overcome Self-Doubt When You Are Doing Something New 18.07.2023 17:08
As a Latina and a first-generation daughter of immigrants who chose an unconventional path, I understand the challenges of overcoming self-doubt when pursuing something new. Whether you're graduating from graduate school, moving abroad, applying for a new role in your career, or starting a coaching business, self-doubt can be a significant obstacle that holds you back from stepping into the higher...
51. How to Overcome Fear of Success 11.07.2023 22:02
In today's podcast episode, I dive into a topic that you can certainly relate to if you are a Latina and the daughter of immigrants - the fear of success and overcoming the guilt that holds you back from stepping into your CEO identity. As you progress in your career, book more clients, or grow your business, you will notice guilt and fear of success emerging. It comes up for me, for my clients, a...
50. How to Overcome Your Fears & Embrace Opportunities 04.07.2023 15:54
Facing fear is a common human experience whenever we step into something new, but how do you overcome your fears, especially when it stands in the way of your success? That's the question I'm going to answer for you in today's podcast episode! Sometimes we tend to convince ourselves that experiencing fear or being doubtful means that there is something wrong with us, so we make it mean a whole lot...
49. 3 Reasons Why You Shouldn't Be Ashamed to Charge Premium Prices 27.06.2023 14:10
In today's episode, I talk about something that I'm passionate about - why mental health professionals should not feel ashamed to charge premium prices for their services. As a Latina therapist turned coach and multi-figure entrepreneur, I've seen firsthand how guilt and shame can hold you back from charging premium prices. But did you know that as Latinas, we experience the largest pay gap, earni...
48. From Therapist to Coach: How to Take Control of Your Career & Income 20.06.2023 12:56
In today's podcast episode, I talk about how you, as a Latina therapist, can take control of your career and income through coaching. As a first-generation daughter of immigrants and a therapist turned multi-six-figure CEO, I understand the desire for more. I know you want to help your community but also have a high quality of life. You already possess valuable skills as a therapist, and if you de...
47. How to Tap Into Your Expert Energy 13.06.2023 17:15
Today, we are officially celebrating the one-year anniversary of launching the Latina CEO Identity podcast! And that's not all; we have also reached over 10,000 downloads! Woo-hoo! I'm thrilled to share this moment with all of you, my listeners because my dream would never come true without you and your unconditional support. Thank you for being part of this journey. You have no idea how much I ap...
46. 5 Ways to Actively Market & Sell Your Services as a Therapist 06.06.2023 20:33
Let me be frank with you - the only reason why you are not fully booked as a therapist is because you haven't been actively marketing and selling your services. It's not that you lack the skills or ability to market yourself (trust me, as a Latina, you have a natural talent for sales that you may not even realize). As a therapist, you were trained to be an employee rather than a business owner. Yo...
45. How to Honor the Stage of Business You Are In 23.05.2023 17:11
When you are starting your coaching business and/or private practice, many Latina therapists feel like they should be further along on their journey. I'll be honest with you; it's a challenge that often leaves you feeling vulnerable and questioning your every move. Maybe you feel like what you're doing right now isn't enough, or you fixate on things that haven't happened yet despite all your effor...
44. How Embracing Your Identity as a Coach & Therapist Will Double Your Credibility 16.05.2023 15:00
Let's talk about the belief that is holding you back from doubling your therapy income: the belief that adopting a coaching identity will hinder your credibility in the mental health field. I've noticed that many Latina therapists are interested in expanding their business models to include coaching but hesitate because they doubt the credibility associated with the title of "coach." Instead, they...
43. Coaching vs Therapy: What's the difference 09.05.2023 15:50
Have you ever wondered about the key differences between coaching and therapy? You are not alone! Many of my clients, as well as Latina therapists, have asked me this very same question. In today's podcast episode, I finally break it down for you. While it's true that coaching and therapy are very different, there are also many similarities between the two. Leveraging your skills as a therapist...
42. Embracing Multiple Identities as A Therapist Turned Coach with Daisy Gómez 02.05.2023 1:11:58
On today's podcast episode, I had the pleasure of interviewing Daisy Gómez, my Aligned Coaching client, a Licensed Latina Therapist, Speaker, and Life Coach. Daisy shares her inspiring journey from therapist to coach, highlighting a pivotal moment that motivated her to open her own private practice. We dove deep into the issue of burnout and why it is so common among first-generation Latina therap...
41. How Being a 'Good Girl' Therapist Impacts Your Health & Income 25.04.2023 15:00
One of the biggest fears I coach my clients through frequently is being listed in the 'Therapy Burn Book', yes, like the infamous 'Burn Book' from the movie Mean Girls. As Latina therapists, we were programmed from the very beginning to avoid anything that could lead to malpractice risk, and to always follow the therapy rulebook. While I admire and applaud you for being a great therapist, I wan...
40. Unlocking Your Latina CEO Identity & Overcoming Imposter Syndrome With Jessica Andrade 18.04.2023 55:58
What comes to mind when you hear the words "coaching" or "coach"? Many of my clients say, "What? Me? Coach? No way!" While the concept of coaching sounds appealing, they don't believe they could be a coach or expand their offering into coaching, because they're mental health professionals! How could they shift from therapy to coaching? After all, coaching is a completely different field...or is it...
39. Part II: From a Burned Out Therapist to Inner Healing Coach With Norma Garcia 11.04.2023 46:56
Welcome to part two of our interview with Norma Garcia, an Aligned Coaching Alumna and Life/Inner Healing Coach. In today's podcast episode, we continue talking about Norma's transformative journey of self-discovery and entrepreneurship, the tools she used to overcome her limiting beliefs and self-doubt, and how Aligned Coaching helped her embrace her CEO identity. We discuss the importance of...
38. Part I: From a Burned Out Therapist to Inner Healing Coach With Norma Garcia 04.04.2023 46:39
Today I'm back with another successful Aligned Coaching Alumna story! This time, I invited Norma Garcia, a Licensed Clinical Social Worker & a Life/Inner Healing Coach, to share how she introduced coaching services into her business model and expanded her offering using coaching. You will have the opportunity to hear Norma's journey, how she struggled with burnout and unfulfillment as a full-time...
37. Money-Making Mantras for New Coaches 28.03.2023 15:53
If you are familiar with psychology, you probably heard that 90% percent of your thoughts are reoccurring. But did you know that 90% of your thoughts are NEGATIVE? Imagine the impact it has on you when you are transitioning into something new, like becoming a coach or adding coaching services to your business model. If you are telling yourself stories that do not serve you and letting the mean gir...
36. The Importance of Being a Beginner & Business Lessons From Taking a Heels Class 21.03.2023 18:52
I decided to take a heels class. I think you can tell just from the first sentence that today's podcast episode will be different from other episodes, but I promise you it will all make sense in the end. I see many Latina therapists who have been putting off starting their coaching business or introducing coaching to their business model because they are afraid, feel intimidated, or get stuck in a...
35. 3 Ways to Attract Coaching Clients as a Therapist 14.03.2023 16:17
Many Latina therapists believe that attracting coaching clients is hard. They think they will have to show up on social media every day, give up their privacy, and just the thought of talking about their services makes them cringe. It feels like a completely new world they have to step into. It's not surprising if you feel the same way. As a therapist, you are used to your supervisor handing you a...
34. Building a Coaching Business With ADHD with Victoria Erdel García 07.03.2023 45:43
Do you get easily distracted? Procrastinate a lot? Get things done at the last minute? And then shame yourself that you make excuses instead of just getting things done? But what if there is more to it than just being lazy? What if you are undiagnosed with ADHD? Let me just tell you, if you do have ADHD, it's not a weakness as some people could think. It's a SUPERPOWER that many successful entrepr...
33. 5 Unethical Practices in Therapy: Are You Guilty? 28.02.2023 14:46
Today I prepared for you a SPICY episode. To be honest, I don't typically create this type of content, but I see how necessary it is to have this conversation, so here it goes! When I talk with Latina therapists who want to introduce coaching services to their current business model, they are often afraid of being unethical. During the multiple conversations I had with my private 1:1 clients and A...
32. Unpack Your Identity as an Entrepreneur 21.02.2023 15:51
It always amazes me how many Latinas struggle to identify as entrepreneurs or embrace their CEO identity. Because if you are an eldest daughter of immigrants or a parentified child, that innately makes you an amazing CEO! You might not see yourself as an entrepreneur, but you have been developing your CEO identity, traits, and skills since your early childhood. And in today's podcast episode, I he...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.