Liz Fernandez, Business Coach for Therapists
Six Figure Therapist Collective
Six Figure Therapist is a business and marketing podcast for therapists and coaches who want to attract private-pay clients from Instagram. Hosted by Liz Fernandez — Marriage & Family Therapist turned multi-six-figure CEO and business coach for therapists. Each week Liz shares practical strategies to help therapists clarify their niche, create Instagram content that leads to inquiries, and build thriving private pay practices without relying on insurance panels or directories. As a first-generation eldest daughter of immigrants, Liz is passionate about helping therapists expand their income, s...
Author
Liz Fernandez, Business Coach for Therapists
Category
Podcast website
Latest episode
May 15, 2026
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Episodes
Ep 154. How to Create Instagram Carousels That Get Therapists Private Pay Client Inquiries 15.05.2026 6:07
How to Create Instagram Carousels That Get Therapists Private Pay Client Inquiries If you've been posting carousels on Instagram but they're not leading to DMs or consultation requests — this episode is going to change how you structure them. In this episode, Liz Fernandez breaks down the exact carousel structure that has consistently brought her private pay client inquiries directly from Instagra...
EP 153. The Types of Instagram Reels That Actually Get Therapists Private Pay Client Inquiries 15.05.2026 5:25
The Types of Instagram Reels That Actually Get Therapists Private Pay Client Inquiries If you've been posting reels consistently but still not getting DMs or consultation requests — this episode is going to shift how you think about your content. In this episode, Liz Fernandez breaks down why most therapists aren't getting client inquiries from Instagram Reels and what to do instead. The problem i...
EP. 152 Welcome to Six Figure Therapist: A New Era for Therapists Who Want to Be Seen, Known & Booked 14.05.2026 7:28
Welcome to Six Figure Therapist: A New Era for Therapists Who Want to Be Seen, Known & Booked If you've been posting on Instagram and wondering why it's not turning into private pay client inquiries — this episode is for you. In this first episode of the new era, Liz Fernandez breaks down what she's been studying, testing, and seeing work with therapists and coaches over the last several months. A...
EP 151. From Insurance to Private Pay & 10K Months: Behind the Scenes of a Live Coaching Call Inside the Collective 02.11.2025 31:34
In this episode, you're getting exclusive access to the kind of real, honest, and high-level coaching that happens inside the Therapist to Coach Collective. You'll hear me coaching one of our incredible clients — a therapist of color who went from working full-time in community mental health to building a thriving private practice. Within her first month of going full time, she filled her caseload...
EP. 150 How to Grow Your Therapy Income Without Relying on Third-Party Platforms 20.10.2025 17:51
Are you tired of being dependent on directories or insurance panels to stay afloat? In this episode of Beyond Private Practice, therapist business coach Liz Fernandez unpacks the real cost of relying on third-party platforms like Headway, Alma, and Psychology Today to build your caseload — and shows you exactly how to start growing your therapy income sustainably and ethically. Whether you're scal...
EP 149. How to Double Your Therapy Income in Any Economy 17.10.2025 20:45
If you've ever felt like you're doing everything right — full caseload, loyal clients, even referrals — but your income still doesn't reflect your effort… this episode is for you. In this episode of Beyond Private Practice, I'm walking you through how I built a 6-figure private practice and coaching business in the middle of a global crisis — and how you can double your therapy income in any econo...
EP 148: 3 Belief Shifts Therapists Must Make Now to Hit $20K Months Faster 08.10.2025 20:34
In this episode, I'm breaking down the three belief shifts that help established therapists hit consistent $20K months—without adding more clients, hours, or burnout. You'll learn what's actually keeping you capped at your current income level and how to start thinking, leading, and earning like the CEO your business needs you to be. Why You Should Listen: • Shift from effort to alignment – Discov...
EP 147. 3 Proven Shifts to Break the $12K Plateau and Scale Your Therapy Practice to $20K Months 01.10.2025 15:29
Is your private practice stuck at $8K–$12K months, no matter how many hours you work? You're not alone. Many therapists hit this therapy ceiling and end up working 60+ hours a week just to maintain income. In this episode of Beyond Private Practice, Liz Fernandez reveals the 3 proven shifts therapists use to break free from the $12K plateau, reduce their caseload, and sustainably scale to $20K mon...
EP 146. Why Your Practice Has Plateaued at $12K Months (Even With 60+ Hour Weeks) And What to Do Instead 23.09.2025 11:47
If you've been working harder than ever in your private practice but still feel like your income has completely plateaued, this episode is for you. We're diving into the real reason so many practice owners are working 60+ hour weeks and still capped at $12K months—and more importantly, what scaling practice owners do instead. In this episode, you'll discover why the "therapy ceiling trap" keeps yo...
EP 145. How Therapists Can Grow from $10k to $20k Months Without 3x the Effort (Or Burning Out) 06.09.2025 12:01
In this episode of Beyond Private Practice, I'm sharing the most common block I see for therapists earning $10k–$12k months—and how to move past it into your first $20k month without working more hours or adding more clients. If you've already built a successful private practice and you're wondering how to scale without burning out, this episode will show you what actually needs to shift—and why y...
EP 144. How Therapists Can Double Their Income While Working Less: The Path to Freedom 26.08.2025 17:48
In this episode of Beyond Private Practice, I share how therapists can double their income while working less: the path to freedom. Through my own story of burnout, autoimmune illness, and breaking away from a system that kept me underpaid and overworked, you'll hear how I built a business that gave me back my time, health, and financial freedom—and how this is possible for you too. You'll learn:...
EP 143. How to Earn More and Work Less As A Therapist Without Starting Over 13.08.2025 16:48
In this episode of Beyond Private Practice , I'm sharing how to earn more and work less as a therapist without starting over . You'll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree. You'll discover: Why you don't need another credential to be "legitimate" How to break free from systems that keep...
EP 142. How to Stay Booked And Paid All Summer as a Therapist 06.08.2025 14:48
What if your private practice didn't have to slow down in the summer? In this episode of Beyond Private Practice, I'm sharing why slow seasons aren't inevitable — and how therapists can stay booked and paid through summer without burning out, overworking, or lowering their rates. You'll hear how my clients have built high-earning, peaceful summers — even while traveling, resting, and taking Friday...
EP 141. How to Use Belief And Safety to Start a Coaching Business as a First-Gen Therapist 22.07.2025 14:04
In this episode of Beyond Private Practice , I'm sharing why belief and safety are actual business strategies — especially for first-gen therapists who are ready to add coaching to their work but feel like they're starting from scratch. You'll hear a powerful story from Karol G that sparked this episode, and how her journey mirrors so much of what we go through as daughters of immigrants: feeling...
EP 140. How Therapists Can Sell Coaching with Confidence and Integrity 15.07.2025 16:44
In this episode of Beyond Private Practice , I'm pulling back the curtain on why selling coaching often feels hard for therapists, helpers, and healers — especially first-gen Latinas and daughters of immigrants — and how to reframe selling so it feels ethical, aligned, and confident . You'll hear my own journey of unlearning therapist conditioning that made me feel small, neutral, and invisible —...
EP 139. How Coaching Helps Therapists Create Freedom 12.07.2025 25:06
In this episode, I'm pulling back the curtain on what coaching can really do for you — especially if you're a therapist, first-gen Latina, daughter of immigrants, creative, or service provider who wants more time, income, calendar space, and the freedom to fully express your gifts through your work. This conversation is for the woman who feels boxed in by the traditional therapy career path, who h...
EP 138. The Identity Shift You Need to Start Your Coaching Business with Confidence 24.06.2025 19:21
In this episode, I'm pulling back the curtain on what it really takes to start your coaching business — because for First-Gen Latinas, daughters of immigrants, and ambitious women who've been told to play it safe, it's never just about the strategy. It's about identity. This episode is for the woman who knows she's meant for more — the one who's been circling the decision to start her coaching bus...
EP 137. Releasing the Guilt of Wanting More: 3 Years of Living in Mexico City 17.06.2025 24:29
In this episode, I'm celebrating three years of living in Mexico City—a milestone that marks one of the most transformative decisions I've ever made. I'm pulling back the curtain on what it really took to build a life aligned with my deepest desires as a first-gen Latina. This episode is for the mujer who's been told to just be grateful, but who knows in her heart that she's meant for more. You'll...
EP 136: How to Shift from Survival Mode to Creator Mode and Reclaim Your Power 11.06.2025 20:25
A mindset and identity shift for first-gen Latinas ready to stop surviving and start intentionally creating their dream life. If you've ever felt like you're just "getting by" or that you're stuck in survival mode, this episode is for you. In this powerful solo episode, Liz unpacks what it means to move from reactivity to intentionality—from survival to creator mode. Through her personal story and...
EP 135: Why First-Gen Latinas Struggle to Choose Themselves and How Identity Work Changes Everything 03.06.2025 18:28
If choosing yourself still feels selfish or unsafe, it's not a mindset issue—it's an identity one. In this episode, we unpack why first-gen, high-achieving women often stall not because they lack clarity—but because they're unconsciously disqualifying themselves from the life they deeply desire. If you've ever felt resistance toward making big, aligned decisions, this episode is the permission sl...
EP 134. How to Make Decisions That Create Your Dream Life 14.05.2025 34:38
Episode Summary: In this inspiring episode of Beyond Private Practice , host Liz Fernandez shares how making aligned decisions is the key to creating the life you've always dreamed of. Instead of waiting for safety or certainty, Liz discusses how embracing small, brave choices can create a powerful ripple effect in your life and business. From moving abroad to Mexico City, leaving a long-term rela...
EP 133: How I Stopped Chasing Degrees & Started Building the Life of My Dreams 07.05.2025 24:51
In this raw and real episode of Beyond Private Practice, host Liz Fernandez opens up about the moment she stopped chasing external validation—through degrees, certifications, and titles—and finally gave herself permission to pursue the life of her dreams. This is a must-listen for first-gen, high-achieving mujeres, eldest daughters, and therapists who are ready to transition into coaching but feel...
EP 132. How to Get Unstuck and Find Your Purpose Through Identity Work 23.04.2025 32:15
Are you feeling stuck—like something has to change, but you don't know what to do next? This episode will help you get clarity on why that stuckness isn't confusion—it's grief. In this powerful and deeply personal episode, Liz unpacks how the identities, roles, and expectations you've internalized might be the very thing holding you back from the next chapter of your life. Especially for therapist...
EP 131: Why Traditional Business Strategy Doesn't Work for First-Gen Latinas And What Actually Helps 17.04.2025 17:39
Episode 131: Why Traditional Business Strategy Doesn't Work for First-Gen Latinas — And What Actually Helps This episode is for the first-gen Latina entrepreneur who's been following all the business strategies — downloading freebies, investing in courses, hiring coaches — and still feels stuck. This isn't an anti-strategy episode. It's a real conversation about why the strategies you've been taug...
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