Liz Fernandez, Business Coach for Therapists

Six Figure Therapist Collective

Business EN ↓ 156 episodes

Six Figure Therapist is a business and marketing podcast for therapists and coaches who want to attract private-pay clients from Instagram. Hosted by Liz Fernandez — Marriage & Family Therapist turned multi-six-figure CEO and business coach for therapists. Each week Liz shares practical strategies to help therapists clarify their niche, create Instagram content that leads to inquiries, and build thriving private pay practices without relying on insurance panels or directories. As a first-generation eldest daughter of immigrants, Liz is passionate about helping therapists expand their income, s...

Author

Liz Fernandez, Business Coach for Therapists

Category

Business

Podcast website

thelizfernandez.com

Latest episode

May 15, 2026

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Episodes

81. How to Protect Your Therapy License as a Coach 27.02.2024

Are you curious about expanding your services into coaching, but at the same time feeling afraid of ending up in the 'therapist burn book' and losing your therapy license? Then you are in the right place! In today's podcast episode, I dive deep into how you can protect your therapy license while expanding your services into coaching. You will learn the key steps to safeguard your license with my E...

80. How to Maintain Your Therapy Identity While Integrating Coaching Into Private Practice 20.02.2024

Are you interested in integrating coaching into your private practice but worried that you would lose the therapy identity that you worked so hard for? Then this episode is for you! In today's episode, I talk about why therapists have a lot of negative thoughts about the coaching industry and the title 'coach', and how it holds them back from doubling their income and serving their community. Toge...

79. How to Start a Coaching Business as a Therapist 13.02.2024

Are you a therapist thinking of starting a coaching business but feeling so overwhelmed that you don't know where to start? Then you must tune into this episode! Today, I'm stripping away the complexities of entrepreneurship and you'll learn that starting your coaching business is simpler than you think—no LLCs, no fancy certifications, just pure passion and drive!   I'll walk you through what you...

78. How to Build Momentum in Your Coaching Business 06.02.2024

Do you want to know the secret to building momentum in your coaching business? Then you are in the right place! Today, I share a powerful framework that I teach clients inside my signature program, Therapist to Coach Collective. It's called the Building Momentum Framework, and its purpose is not only to help you grow your coaching business but also to keep you motivated throughout the journey.   B...

77. How to Overcome the Fear of Visibility in Your Business 30.01.2024

Are you struggling with overcoming the fear of visibility in your business? In today's podcast episode, I dive deep into a common struggle many new coaches face - hiding in their business. Together, we'll explore how this issue can hinder growth and why it's often more about mindset than strategy. You might be unknowingly holding yourself back with negative thoughts about your abilities or how oth...

76. How to Overcome the Baby Coach Identity 23.01.2024

Are you struggling to let go of the "baby coach identity"? Then you are in the right place! Overcoming the baby coach identity is something that I've been coaching my clients on over and over again for the last 3 years. So it's safe to say that I have become an expert at identifying when it comes up for you, especially when it blocks you from achieving your goals or growing your coaching business....

75. Special Episode: Episodes You Loved in 2023 16.01.2024

Welcome back to another Latina CEO Identity episode! Today, I have prepared for you a very special episode; we are gonna go down memory lane and revisit your top 5 favorite episodes in 2023! We'll dive into topics like overcoming imposter syndrome, unlocking your 6-figure CEO identity, and even managing a coaching business with ADHD. You'll hear personal stories about navigating life's challenges,...

74. How to Let Go of False Urgency & Start Booking Clients on a Repeat 09.01.2024

Are you struggling to book your first coaching clients? Are you feeling stuck and ready to throw in the towel? When you're starting a coaching business and having a hard time booking clients, it's easy to get caught in a false sense of urgency, feeling like things are not happening for you and maybe this was all one big mistake. But what if I told you there is another way that will help you let go...

73. The 6 Biggest Lessons I've Learned in 2023 26.12.2023

As they approach the end of the year, I thought it would be a perfect moment to reflect on the past 12 months and share with you the biggest lessons I've learned in 2023. To be honest with all of you, 2023 was a rollercoaster for me, not just in my business but in my personal life too! It was full of highs and lows. If I shared all the lessons I've learned in 2023, it would be a book, not an episo...

72. Transform Your Life through the Power of Surrender with Iris Garcia 19.12.2023

Get ready for another client success story! Today, I sit down with Iris Garcia, a life coach who has dedicated her life to empowering women of color on their healing journey. In our conversation, we explore the concept of surrender and why it's crucial to let go of the need to control every possible outcome. Iris talks about her planner identity and how she discovered that this trait was actually...

71. From a DACA Recipient to Thriving Personal Finance Coach with Leticia Torres 12.12.2023

Are you ready for another client success story? In today's podcast episode, we dive deep into the inspiring journey of Leticia Torres, a personal finance coach for Latinas and Latinos. From her humble beginnings as an immigrant and DACA recipient to becoming a first-generation college graduate and excelling in the corporate tech world, Leticia's story is one of resilience, determination, and trium...

70. Redefining Success & Embracing Career Transition with Claudia Barajas 05.12.2023

Welcome back to another episode of the Latina CEO Identity podcast! I have another success story lined up for you today that I can't wait for you to hear! In this episode, my client and dear friend, Claudia Barajas, shares her personal journey of career transition and transformation from a burnt-out educator to a successful coach. Claudia reveals how she aligned with her life purpose and found bal...

69. Cultivating Life-Changing Friendships in Business & Life With Erika Cruz & Mariela De La Mora 28.11.2023

Ever wondered about the secret sauce in cultivating lifelong friendships that not only last but also inspire and support your growth in life and business? Well, you're in for a treat! Join me in this episode along with my two soul sisters, Erika Cruz and Mariela De La Mora, as we delve into the heart of our friendship. The episode was originally aired on Erika's podcast, Chingona Revolution, but i...

68. Aligned Coaching: All Your Burning Questions Answered 17.11.2023

Have you been considering joining Aligned Coaching, my signature program, but you are going back and forth about whether Aligned Coaching is the right fit for you? Then get ready for today's episode because I'm going to clear up any doubts you might have and answer your burning questions about Aligned Coaching!   I will break down five simple steps to starting your coaching business - from creatin...

67. 3 Thoughts That Are Stopping You From Doubling Your Income as a Coach 14.11.2023

If you are a therapist or mental health professional who wants to double their income as a coach, you probably believe that starting a coaching business requires extensive knowledge of business and marketing strategies. However, the reality is that as a coach, 60% of your focus should be on developing a strong CEO mindset, while the remaining 40% involves becoming comfortable with marketing and se...

66. Overcoming Your Fears & Hesitations When Starting a Coaching Business 07.11.2023

If you have been thinking about starting a coaching business, you are probably feeling afraid and have many doubts. I understand. I was once in your shoes, and I remember how hard it was for me to overcome those fears and hesitations. So in today's podcast episode, I share my personal journey, from being a grad student to becoming a licensed therapist, and eventually starting my coaching business....

65. How to Know if Coaching Is for You 31.10.2023

Are you considering starting your coaching business but unsure if it's the right path for you? I understand your hesitation because I've been in your shoes. It took me five long years to finally take the leap and start my coaching business. I spent so much time playing the waiting game because I was afraid of failing.    Join me in today's podcast episode as I share some of the signs that indicate...

64. How to Balance Therapy & Coaching as Dual Careers 17.10.2023

Are you a therapist or mental health professional who has always been curious about coaching and what it entails? Do you feel like in order to explore coaching, you would have to let go of therapy? Well, I'm here to tell you that you don't have to choose. One of my biggest philosophies is that there is a world where you can pursue both things you are passionate about - coaching and therapy.   That...

63. Transitioning from an Employee Mindset into an Entrepreneurial Mindset 10.10.2023

Are you ready to expand your services, call in dream clients, grow your business, and double your income as a coach? Then you need to understand how your employee mindset is impacting your entrepreneurship journey, how to shift out of it, and step into an entrepreneurial mindset instead. And that's exactly the topic of today's podcast episode!   Drawing from my personal experiences and those of my...

62. How to Start Attracting Dream Clients in 3 Simple Steps 03.10.2023

Are you struggling to attract dream clients to your coaching business or to your private practice? If so, then this episode is a must-listen for you! Today, I'm going to share with you three simple steps that will help you start attracting your dream clients in no time. First, we'll dive into the importance of defining your niche and identifying who you want to serve. I'll guide you through the pr...

61. 5 Things to Focus on for Building Your Online Presence & Selling Services in a Sustainable Way 26.09.2023

Building your online presence and selling your services in a sustainable way that works with your nervous system is crucial, especially in the early stages of building a coaching business when many doubts will come up like "Can I actually sign clients?" and "Will I be able to build a sustainable business?"   I want you to know that you are not alone. If you are a therapist or a heart-centered serv...

60. How to Turn Your Expertise Into Your Superpower 19.09.2023

Are you ready to turn your expertise into your superpower and so you can double your income as a coach? Then today's episode is for you! Join me as I show you how to leverage your current skills and experience to create a thriving coaching business.   If you have ever doubted your ability to be a coach because you think you need to have a coaching certification, a podcast, published books, or that...

59. How to Start Taking Your Coaching Business Seriously 12.09.2023

Are you treating your coaching business like a side hustle? What if I told you that thinking of your coaching business as a passion project is actually holding you back from creating incredible results in your business?   In today's podcast episode, I'm diving deep into how you can shift your mindset and start treating your coaching business as a career, not a side hustle. We'll explore the common...

58. Why Having a 9-5 Will Help Your New Coaching Business Grow 05.09.2023

Are you struggling to balance a 9-5 job and build your coaching business? Then this episode is a must-listen for you! Join me today as I reveal why having a 9-5 job while building your coaching business is actually the BEST thing you can do right now.   In this episode, I share my personal journey of starting my coaching business while working full-time and pursuing my degree. Trust me, I understa...

57. Celebrating 3 Years in Business: My Story of Building a Soon-To-Be 500K Coaching Business 29.08.2023

Welcome to another episode of the Latina CEO Identity podcast! I'm absolutely thrilled about today's episode because it marks a significant milestone for me - three years in business! And what better way to celebrate than by sharing with all of you the incredible journey of building a soon-to-be half-a-million-dollar coaching business?   In this episode, I want to take you on a ride through the hi...

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