Liz Fernandez, Business Coach for Therapists

Six Figure Therapist Collective

Business EN ↓ 156 episodes

Six Figure Therapist is a business and marketing podcast for therapists and coaches who want to attract private-pay clients from Instagram. Hosted by Liz Fernandez — Marriage & Family Therapist turned multi-six-figure CEO and business coach for therapists. Each week Liz shares practical strategies to help therapists clarify their niche, create Instagram content that leads to inquiries, and build thriving private pay practices without relying on insurance panels or directories. As a first-generation eldest daughter of immigrants, Liz is passionate about helping therapists expand their income, s...

Author

Liz Fernandez, Business Coach for Therapists

Category

Business

Podcast website

thelizfernandez.com

Latest episode

May 15, 2026

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Episodes

EP.105 How to Start A Coaching Business as A Therapist to Create the Life & Income You've Always Dreamed Of 19.09.2024

Inquire about working with Liz in Private Coaching: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule Join the Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective Episode Summary: In this episode, Liz Fernandez introduces her highly anticipated 9 to 5 Exit Plan mini-series, sharing her journey from community mental health the...

Becoming 9-5 Optional Series: From Latina in Tech to Money Coach, How Leticia Became 9-5 Optional 03.08.2024

In this conversation, Liz Fernandez interviews Leticia Torres, a Latina money coach, about her journey to becoming 9 to 5 optional. Leti shares her experience as a therapist and how she transitioned into coaching. She discusses the hesitations and limiting beliefs she had to overcome, such as feeling the need for certification and thinking she needed a background in therapy to help others. Leti hi...

Becoming 9-5 Optional Series: From Burnout to Freedom | How Joanna Became 9-5 Optional & Moved to Oaxaca 03.08.2024

In this Instagram Live conversation, Liz Fernandez interviews Joanna, a queer Mexicana and life coach, about her journey to becoming 9-5 optional. They discuss Joanna's decision to explore coaching, her experience in the Therapist to Coach Collective (TCC) program, and her breakthroughs in niching down. Joanna emphasizes the importance of listening to your body and soul when making decisions, inve...

Becoming 9-5 Optional Series: How Iris Went from 9-5 Educator to Surrender Coach & Full-Time Coach in TCC 03.08.2024

In this episode of the Beyond Private Practice podcast, Liz Fernandez interviews her client, Iris Canela, about her journey of transitioning from a full-time educator to a successful surrender coach. Iris shares her experiences in the Therapist to Coach Collective program and discusses the importance of being intentional with time management and reevaluating priorities. She emphasizes the value of...

Becoming 9-5 Optional Series: How Norma Became a Successful Entrepreneur and Left Her 9-5 After a Decade as a Therapist 03.08.2024

In this Instagram Live conversation, Liz Fernandez interviews former TCC Client, Norma Garcia, a therapist and breakup coach, about her inspiring journey to becoming a full-time entrepreneur. Norma shares her experience before joining the Therapist to Coach Collective, her doubts and hesitations, and the mindset shifts she had to make. She highlights the importance of community and the support she...

Celebrating 100 Episodes: 10 Life & Business Lessons for the Heart-Led Entrepreneur 03.08.2024

In this special 100th episode, Liz Fernandez reflects on her podcast journey and shares 10 important lessons she's learned along the way. From the power of taking small steps to the importance of self-belief, Liz's insights are sure to inspire heart-led entrepreneurs. A big thank you to all the listeners for their support over the past two years.  Episode Highlights: Celebrating Milestones: Liz lo...

EP 99. How Being the Eldest Daughter of Immigrants Innately Makes You a CEO 12.07.2024

Episode Summary In this episode, Liz Fernandez dives into how being the eldest daughter of immigrants can turn you into a natural CEO. She talks about the unique family roles and big responsibilities that come with it, like helping your parents and siblings, bridging language and cultural gaps, and leading family decisions. Liz shares her own stories, showing how these experiences build crucial sk...

98. From Latina Therapist to CEO & Coach: Kathy's Path to Building a Legacy Beyond Therapy 02.07.2024

Are you getting tired of working in someone else's group practice and want to become your own boss through private practice, group practice or through your coaching practice? You've come to the right place! That's exactly what we're covering with this week's guest, Kathy Acosta!    Kathy Acosta is an LCSW and EMDR-certified therapist. She is also a proud first-generation Latina, mom, and the enthu...

97. Why Your Coaching Consultations Are Not Converting to Sales as a Therapist and Coach 25.06.2024

Are you booking a ton of consultations but not booking any clients? Well, you're in luck! That's what we're covering on this week's episode of the Beyond Private Practice Podcast!   Along with why your consultations aren't converting, we're also going to dive into the most common consultation mistakes so you don't make them again. We're also going to talk about the most effective call strategies a...

96. How You Can Start Your Online Coaching Business From Scratch as a Therapist 18.06.2024

Are you starting a coaching business from scratch and don't know where to begin? Well, you're in the right place! This week on the Beyond Private Practice podcast, we are diving into the topic of how you can start your online coaching business from scratch as a therapist.    I'm very excited to talk about this! It's something I help my clients with all the time. As a therapist, there are two huge...

95. The Benefits of Choosing Coaching Over Licensure as a Therapist 11.06.2024

Do you want to know what it would look like to choose coaching as a career path over licensure? Well, you're in the right place, because that's exactly what we're talking about this week!   Fun fact: Many of you didn't know that I'm not licensed! It's true. I went through all the education necessary to become a therapist and, in the end, I chose a different path. I found that there were so many am...

94. Redefining Success as a Therapist Who Wants to Coach & Why I Decided Not to Pursue Licensing as a Therapist 04.06.2024

Have you been thinking about transitioning into coaching but don't know what a successful coaching business looks like? Well, you're in luck - that's exactly what this week's episode is about!   This week's episode is an Instagram Live replay, where I talked about redefining success as a therapist who wants to coach and why I decided not to pursue licensing as a therapist. I wanted to bring this L...

93. Marketing Yourself as a Coach vs. Marketing Yourself as a Therapist 31.05.2024

Do you feel like you have no idea how to market your coaching services? Marketing yourself as a therapist can feel so different from marketing yourself as a coach.    This week, I'm giving you a sneak peek into how I guide my clients through this marketing process. You definitely can't use the same marketing plan you did when you were marketing your therapy services. Coaching is not the same as th...

92. How to Reduce Your Therapy Caseload While Doubling Your Rates 21.05.2024

Is your therapy caseload overwhelming you? This is such a common issue among therapists and coaches - which is exactly why we're talking about it on the podcast! This week, I'm giving you an inside look into how I help my clients reduce their therapy caseload while doubling their rates.    So many of my clients struggle to balance a healthy caseload and still make the money they deserve. On one ha...

91. Creating an Income Beyond Private Practice as a Therapist 10.05.2024

Do you want to start earning more income as a therapist but feel like a private practice is your only option? Well, you're in luck! This week, I share some of the options you can explore to create an income beyond private practice.    If you were told that private practice is the only way to earn income as a therapist, there is another way. There are wayyy more options out there than just private...

Trailer | Beyond Private Practice 02.05.2024

Beyond Private Practice is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Business Coach for Therapists.   This show is created for therapists who want to expand beyond therapy, It's a space where I will help educate, empower, and make you feel seen on your path to doubling your therapy income with coaching, creating your...

90. How I Started 6+ Figure Company As A Therapist and First-Gen Latina with No Business Background 02.05.2024

Do you want to start coaching as a therapist but are not sure how or if it's sustainable? If so, then this episode is for you. This week, I'm launching my long-awaited rebrand and sharing how I went beyond private practice and dove head-first into my coaching business.    If you're a therapist or a private practice owner and you want to use your skills outside of your license, I want you to know t...

89. 3 Reasons Why Selling Feels Hard As a Therapist and Coach 24.04.2024

Are you having a hard time selling your coaching services because you don't want to be too salesy or pushy? If so, then this episode was literally made for you. Today we'll be identifying the three mental barriers that are keeping you from selling your coaching services.    If you're a therapist, private practice owner, or a coach who's struggling to market your services, I want you to know that y...

88. 3 Perspective Shifts: How to Embrace Your Coach Identity 17.04.2024

Are you struggling to shift from only seeing yourself as a therapist to now also calling yourself and seeing yourself as a coach? If you are, then this episode is for you! Today we'll be exploring the mindset shifts that are going to help you embrace your role as a coach.   One of the benefits of expanding your services to include coaching is that you have so many more options to support your clie...

87. Expanding Beyond Therapy: Embracing your Therapist & Coach Identities With Sonia Fregoso 09.04.2024

Are you wondering what it looks like to add coaching to your work as a seasoned therapist? Then this episode is for you, this week's guest shares her experience in embracing both of her roles as a therapist and coach. She shares how by offering decolonized guidance and coaching services, Sonia was able to break free from the limitations of being a therapist and enjoy the autonomy of being a coach!...

86. Growing a Private Practice on Part-time Hours as a Present Mom with Anna Rodriguez 02.04.2024

Are you wondering what it looks like to double your therapy income as a Private Practice Owner? Then this episode is for you! This week's guest had an incredible experience in the Therapist of Coach Collective and is back to share how she transformed her business with you!    Ana Rodriguez was a part of the Therapist to Coach Collective for a full 12 months. She's a licensed marriage and family th...

85: Inside the Therapist Coach Collective 26.03.2024

Do you want to take your practice to the next level? Then this episode is for you! Today we're taking a closer look at my 12-month group coaching program - the Therapist to Coach Collective!    This program helps Latina therapists, mental health providers, and counselors double their therapy income as a coach and in private practice. And it's all because we focus on your expert and business owner...

84: 4 Simple Steps to Doubling Your Therapy Income 19.03.2024

Does being a business owner seem complicated and out of reach? If so, then this episode is for you! Today we're making running your own business as simple as possible so you can double your therapy income in no time.    One thing I know for sure is that doubling your therapy income can be so freaking simple! And in this week's episode, we're going to break down how you can do that in your own busi...

83: The 4 Steps You Can Take to Build Your Business Owner Identity 12.03.2024

Are you a therapist struggling with the idea of being a business owner? Then this episode is for you! Today we'll be talking about how to build your business owner identity and how you can let go of limiting beliefs.    The most common challenge I see in my clients is stepping confidently into their business owner identity. They know how to be great clinicians, but their roles as business owners i...

82. 5 Transferable Therapy Modalities That You Can Incorporate Into Coaching 05.03.2024

Are you a Latina therapist curious about how your therapy skills can unlock new opportunities and double your income? Then I invite you to join me in today's podcast episode to discover the power of transferable therapy modalities! I'll guide you through five key therapeutic approaches that can be seamlessly transferred into coaching, offering you the chance to expand your reach and financial free...

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