Liz Fernandez, Business Coach for Therapists

Six Figure Therapist Collective

Business EN ↓ 156 episodes

Six Figure Therapist is a business and marketing podcast for therapists and coaches who want to attract private-pay clients from Instagram. Hosted by Liz Fernandez — Marriage & Family Therapist turned multi-six-figure CEO and business coach for therapists. Each week Liz shares practical strategies to help therapists clarify their niche, create Instagram content that leads to inquiries, and build thriving private pay practices without relying on insurance panels or directories. As a first-generation eldest daughter of immigrants, Liz is passionate about helping therapists expand their income, s...

Author

Liz Fernandez, Business Coach for Therapists

Category

Business

Podcast website

thelizfernandez.com

Latest episode

May 15, 2026

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Episodes

31. Self-Disclosure & Building a Personal Brand Online as a Latina Therapist 14.02.2023

If you identify as a Latina therapist, you probably have a lot of resistance around the idea of building your personal brand online, selling, and marketing your services. Your feelings are completely valid because as Latina therapists, we are trained not to self-disclose. So of course, the idea of showing up online brings up a lot of resistance. But here is the thing.   Self-disclosure not only he...

30. Charging High Ticket Prices as a Therapist 07.02.2023

Do you know what is one of the biggest blocks for therapists who want to introduce coaching services to their business model? The belief that if they charge high ticket prices, their services will become inaccessible. As Latinas, we are taught that it's unethical to charge more than $75 per therapy session. You probably think that if you charge high ticket prices you won't be accessible to serve t...

29. Creating a Six-Figure Entrepreneur Identity With Dielle Charon 27.01.2023

If you have been around for some time, you definitely heard me talking about my coach Dielle Charon. We have been working together for almost two years and I absolutely adore her! Dielle has her own podcast called Black, Banked, and Booked Out and I had the honor to be interviewed on her podcast. So today, I want to share that interview with you too!    Tune in as we talk about my journey of creat...

28. Special Episode: Episodes you loved in 2022 24.01.2023

Hello, hello, and welcome to today's special episode! Today I'm coming to you live from San Juan, Puerto Rico! I'm here for a mastermind retreat with my business coach and my mastermind sisters, and I must admit, this trip made me very emotional. I'm starting my third year of business in 2023 and I just can't believe what I achieved over the last three years, how much I have grown, what I got to e...

27. Your Job Is Changeable but Your Health Is Not 17.01.2023

In October 2021, I got diagnosed with an autoimmune disease and it shook my whole world up. I was only 27 years old at that time and I was instantly faced with my own mortality. I lived in a high-stress mode for years without realizing it. At that time, I asked myself, why did this happen to me? But looking at the situation now, I realize it happened FOR ME. If it wasn't for the disease, I wouldn'...

26. 3 Things You Need to Step Into Your CEO Identity in 2023 10.01.2023

Do you know what I noticed when I talk about entrepreneurship with my clients? They find entrepreneurship to be this big, intimidating, scary thing. "What do I know about entrepreneurship? There are no entrepreneurs in my family." Ah, amiga, no podrías estar más equivocada. Entrepreneurship runs in our families! As Latinas, we either find a way or make a way.    That's why today I want you to prom...

25. How to Double Your Private Practice Income With Coaching 03.01.2023

Recently I hosted a masterclass for Latina therapists who want to add coaching services to their current business model or leave the field and transition into coaching. Before the masterclass, I had several consultation calls with these amazing Latina therapists. One of the things we talked about most was burnout, and I realized how many therapists must have multiple jobs to make ends.   So if you...

24. How to Run a Successful Business & Live Life Abroad 27.12.2022

In the previous episode , I talked about my move to Mexico City and I pulled back the curtain on the behind-the-scenes of living in Mexico City. It was a highly requested episode, and many of you loved it, so I decided to record another episode related to living abroad and running a coaching business. I know that many of you, my listeners and clients, aspire to move to Mexico City or a different p...

23. Behind the Scenes of Moving to Mexico City: Q&A 20.12.2022

If you have always wanted to move to Mexico City or a different part of the world, but you never had the courage to take the leap, today's episode is for you! I moved to Mexico City seven months ago and it brought so much joy and so many amazing experiences to my life, but there were some challenges along the way too. Many of you reached out to me on Instagram and asked about my move to Mexico, ho...

22. Transferable Skills You Already Have to Go From Therapist to Coach 09.12.2022

Welcome back to another episode of the mini-series on How to Start a Coaching Business as a Therapist. In this podcast episode, I talk about transferable skills that you already have as a therapist and how these transferable skills support you in starting a coaching business.    One of the struggles I faced at the beginning of my coaching business was seeing myself as a coach. I thought that I had...

21. 4 Things You Don't Need to Go From Therapist to Coach 06.12.2022

  Welcome to another episode of the new mini-series How to Start a Coaching Business as a Therapist! If you missed the previous episode , definitely go back and listen to it. I talked about my transition from a therapist to a coach, what the process looked like and what held me back.    In this podcast episode, I share with you four things you absolutely DO NOT need in your transition from a thera...

20. How to Start a Coaching Business as a Therapist 22.11.2022

If you are familiar with my story, you know that I graduated from one of the top universities in the nation for therapy work, especially when it comes to working with Latinos. I also talked about how universities tend to gatekeep information from Latinas about how to start a private practice or how you can monetize your therapist skillset.    If you are a therapist and you love the profession, you...

19. We All Need Identity Work With Erika Cruz 15.11.2022

If you are new around here, you might not know this about me, but it took me years before I finally made the decision to become a coach. Some people think that making the decision to start your coaching business is easy. No, it's not. It's more like a tug-war. You go back and forth, A LOT. But don't let that stop you. Instead, surround yourself with people who have a growth mindset, and similar go...

18. My Biggest Failure in My Coaching Business 08.11.2022

When I started this podcast, I promised myself that I would always be honest with my listeners about what it takes to start and run a coaching business. Sometimes it means getting very vulnerable and talking about stories that only people in my close circle know about, because it took time to process. But now, in today's episode, pull back the curtain and share it all with you.   In this episode,...

17. Becoming 9-5 Optional 01.11.2022

If you have been around for some time, you know that I'm on a mission to help you and all Latinas build businesses that allow you to serve and give back to your community on YOUR OWN terms. Plus, I'm strongly against gatekeeping information (we get enough of that in our society and institutions).   That's why in today's podcast episode, I let you in on how I support my clients on their journey to...

16. The Real Journey of Going From Zero to Coach 25.10.2022

Today's podcast episode is going to be a very honest one. I don't want to scare you, overwhelm or intimidate you. I want to prepare you. I want to share with you what the journey of creating your coaching identity actually looks like. Because I believe that it's easier to go through the journey if you know what to expect.    That's why in this episode, I talk about what the process of going from z...

15. Start Your Coaching Business With My Fail-Safe Business Model 18.10.2022

One of the biggest fears I had when I thought about starting a business, was failing. Many Latinas (including myself) are high achievers and the idea of failing is truly terrifying. If you feel the same way, I want you to know that you are not alone. And I will NOT let you fail.    I do not believe in gatekeeping and that's why in this podcast episode, I share with you my Fail-Safe Business Model...

14. Get Coached by Liz: Heal Your Relationship With Selling With Liz Gomez 11.10.2022

Today's episode is TRULY a special one and I know I say it all the time, but I can't help it! My clients are wonderful and the transformations they are going through are just incredible. But this episode is different from all the previous episodes because it's actually a coaching call I had with one of my clients, Liz Gomez. You might remember Liz from episode 12. If you haven't heard that one, cl...

13. Starting Your Coaching Business as a Ph.D. Candidate With Leslye Salinas 04.10.2022

Today I'm back with another inspiring client success story! In this podcast episode, I'm joined by Dr. Leslye Salinas, who is a Leadership Coach. Leslye is one of my longest-term clients, lifelong friend, and sorority sister. Before I started to work with Leslye, she had a full-time job, she was a Ph. D. candidate working on her dissertation, plus, she was part of a fellowship where she already ha...

12. Being Multifaceted & Starting Your Coaching Business With Liz Gomez 27.09.2022

If you are someone who is multifaceted, you probably have been told many times that you should just choose one thing and stick with it. Well, I'm here to tell you that you shouldn't! I'm a multifaceted coach myself and I  believe that being multifaceted is a secret superpower that you can use to your advantage.    For this podcast episode, I invited my very good friend and client, Liz Gomez. I'm t...

11. How to Start a Coaching Business if You Don't Have Time 20.09.2022

When I talk to Latinas about starting a coaching business, lack of time is one of the common reasons that hold them back from taking action. And I can relate to that because as first-generation daughters of immigrants, we hold on our shoulders this invisible workload of translating documents, booking and attending doctor's appointments, filing taxes, holding space for our family, emotionally suppo...

10. Fear of, Que Va A Decir La Gente? 13.09.2022

I would be lying to you if I said that I was super confident in my decision to start a coaching business and that I was ready to tell everyone about it. Because I DEFINITELY was not. A lot of fears came up for me and the comments that I received from my loved ones made me doubt my decision of becoming a coach.    When you are in the early stages of building your business, you are in a very vulnera...

9. How to Overcome the Fear of Showing up Online 06.09.2022

You're probably in a place where you have been thinking of starting your coaching business, but just the thought of showing up online and sharing your thoughts with the rest of the world makes you cringe. "Who cares about what I have to say? What will people think of me? What if I look funny? Why does my voice sound like that?"   Trust me, I know how you feel because I have gone through the same e...

8. How I Left My 9-5 Job 23.08.2022

Today's podcast episode is a special one! I'm celebrating my one-year anniversary of being a full-time entrepreneur! So I thought, what is a better way to celebrate this special day than sharing the story of leaving my old 9-5 job? I know that leaving a 9-5 job is a dream for many of you and maybe some of you think that it's not possible for you. I hope this episode will inspire you to think other...

7. Healing and Building a Coaching Business With Suleyma Garcia 09.08.2022

Welcome to the first guest episode on the Latina CEO Identity podcast! I'm so excited because today I'm joined by a very special guest that I love with all of my heart and we go waaay back. Her name is Suleyma Garcia and she is the CEO of Healing & Self Development Private Coaching. Suleyma has been my client for almost two years and I had the honor to guide and support her through her incredible...

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