Six Figure Brand®

Automations are more than just a way to "save time and make more sales". When used right, they help us create a client experience that feels personal even at scale.  In this episode, tech expert and Kajabi specialist Nadiia Solo shares her journey from blackjack dealer to online business pro, and breaks down exactly how to use Kajabi and Zapier to streamline your marketing, onboarding, a...

Branding doesn’t have to be complicated or expensive . Some of the most powerful tools I use inside my agency (for my own brand and for client projects) are free or ridiculously affordable. And when you know how to use them strategically, they’ll make everything from marketing to client experience so much easier. In this episode, I’m breaking down my five favorite brand strategy tools, how I use t...

Leaving your 9–5 to run your own business full time is exciting, freeing, and something to be proud of. It’s also emotional, chaotic, and sometimes a little lonely.  No one really prepares you for what it feels like to walk away from the "stability" of a corporate job and step into entrepreneurship full time. In this episode, I’m sharing the four things that caught me completely off guar...

Running a business means making hundreds of decisions every single day, and it’s exhausting. From pricing your offers to writing captions to tweaking your website, it’s easy to get stuck in overthinking mode and burn out before you’ve even made progress. But here’s the good news: a strong brand strategy can act like a “meal plan” for your business. It won’t remove every decision, but it will make...

Burnout is one of those things that most creative entrepreneurs will face at some point, and I’ve lived through it more than once. From migraines and anxiety in my corporate days to drowning in client work and not even noticing that I'd hit my first $10K month, burnout has shown up in different ways throughout my career. In this episode, I'm getting raw and real about my my personal jour...

Rebranding your business can feel like the most exciting fresh start. New colors, logos, fonts, photos, and a beautiful new website... it's the start of a whole new chapter! But here’s the truth: visuals alone won’t fix your business. A strong rebrand starts with strategy. If you skip the foundational work, you’ll end up frustrated, out thousands of dollars, and ready to rebrand all over agai...

Rebrands aren’t just about pretty new logos or swapping out colors. They’re about aligning your business with who you are, the clients you serve, and the direction you’re headed. In this episode, I’m pulling back the curtain on every single rebrand and refresh I’ve done since I started my business in 2016. From my duct-taped freelancer days, to switching business names, to multiple full visual ove...

Feeling the itch to rebrand? You’re not alone. But a new logo, color palette, or website isn’t always the answer. In this episode, I’m breaking down five common scenarios where rebranding might seem like the right move, but could actually hurt your business (and your wallet). I’ll walk you through why that urge comes up, what the real problem might be, and what to focus on instead to get your busi...

What do motherhood, social media, and business growth have in common? A lot, actually. In this episode, I’m joined by my friend and go-to social media expert Megan Phillips. Megan is a mom of three and a social media manager who helps service-based businesses show up consistently online without losing their sanity.  We’re getting into her unique journey into motherhood, how that shaped the way she...

Brand values might sound like one of those fluffy branding exercises you can skip, but if you're an online service provider, they’re actually one of the most powerful tools you have. When used intentionally, your values shape your brand voice, client experience, marketing, decision-making, and more. But when they’re vague, copy-pasted from a competitor, or just collecting dust on your website...

Two babies. Two maternity leaves. And somehow… a stronger, more sustainable business on the other side. In this episode, I’m giving you a behind-the-scenes look at how stepping away from my business (twice) reshaped the way I lead, work, and grow. From what I got right to what I totally missed the first time around, I’m sharing what these seasons taught me about building a business that can run wi...

Forget funnels. Forget fancy ads. The most effective marketing strategy I’ve ever used? Taking really good care of my clients. In this episode, I’m sharing how building an exceptional client experience has generated consistent referrals, repeat clients, and organic buzz for my business, and how you can do the same. No burnout, no endless marketing hamster wheel, just thoughtful systems, elevated d...

If you’ve ever thought, “I think I need a brand strategy… but what even is that?” this episode is your answer. I’m walking you through the ten essential elements of a strategic brand including what they are, why they matter, and how they shape everything from your messaging to your visuals to your client experience.  We’ll also talk about how to know if your current strategy is lacking (hint: if y...

You had a great discovery call. You sent the proposal. You were sure this one was going to convert… and then the lead ghosted. Or said no. Or picked someone else.  Cue the internal spiral. In this episode, I’m sharing the mindset shift that helped me finally stop taking every “no” so personally and why client rejection usually has nothing to do with your talent, likability, or worth. If you’ve eve...

Raise your hand if you’ve ever spent hours creating a gorgeous freebie… only to get 12 downloads and zero sales. 😩 You’re not alone, and you’re definitely not doing it wrong. The online business world has just changed a lot in the last few years. In this episode, I’m breaking down why traditional lead magnets like checklists, free guides and PDFs aren’t converting like they used to. I'm also...

If you’ve ever started to spiral because you still don’t have your niche nailed down… take a breath. You’re not behind. You’re not broken. And you’re definitely not the only one. In this episode, I’m breaking down what niching actually is, why it gets so much hype in the online business world, and what matters way more than picking a hyper-specific ideal client.  Whether you're early in busin...

Do you really need to scale your business to be successful? In this episode, I’m chatting with my longtime friend and creative ops expert Liz Strong of Lux + Vita about what it means to stay small on purpose and why that might actually be the smartest business move you can make. We dive into the behind-the-scenes of Liz’s recent rebrand, her evolution from designer to VA to OBM and now studio mana...

Before I ever started designing brands or running an agency, I was pushing carts and boxing groceries at Costco and honestly? That job taught me more about running a successful business than most of my marketing classes in college. In this episode, I’m sharing the unexpected (but important) business lessons I learned working at one of the most trusted retail brands in the world. From how they trea...

Hiring a business coach can be a game-changing investment or a really expensive mistake. If you’ve ever wondered whether coaching is right for you, what type of support to look for, or how to vet potential coaches, this episode will give you the clarity and confidence to make the right call. I’m sharing the real story behind my coaching experiences, what I’ve learned about choosing the right suppo...

In the world of online business, there’s no shortage of things you could do yourself. From branding to website design, copywriting, contracts, client systems, and more. But just because you can DIY something doesn’t mean you should . In this episode, I’m walking you through the five-part filter I use to decide when to DIY, when to outsource, and when to find a happy medium. We’ll cover time, money...

If you've ever Googled "how much does a website cost?" and gotten wildly different answers, you're not alone. The real answer? It depends. It depends on how much you DIY, what you hire out, which platform you use, and a whole lot more. In this episode, I’m breaking down the real costs of building a website, from domain registration to design, copywriting, photography, and brand...

If you’ve decided it’s time to rebrand, the next step is finding the right designer to bring your vision to life. But how do you know who’s the right fit? In this episode, I’m sharing ten questions to ask before you hire a brand designer, so you feel empowered, informed, and confident in your decision. These questions will help you avoid some of the most common hiccups that come with rebranding, a...

Rebranding can be a game changer for your business if you're feeling stagnant, but it's not the answer to all your problems. If you’ve ever wondered whether it’s really time to update your brand, this episode is for you. I’m breaking down the four key signs it is time to rebrand and the three situations where you shouldn’t rebrand (plus what to do instead). I’ll also share the difference...

7 Unpopular Things I Do In My Online Business And Why I'm Not Apologizing For Them Leaving the corporate world and running my own business was an adjustment, especially when it came to deciding how to structure things. Over time, I’ve built a business that works for me, my clients, and my family—even if some of my practices go against conventional wisdom.  In this episode, I’m sharing seven u...

Pass Or Smash: Online Business Rebrands w/ Sam Burmeister of Nomad Copy Agency Rebranding can be an exciting (and sometimes necessary) step in evolving your business, but not all rebrands are created equal. In this fun (and educational) episode, I’m joined by Sam Burmeister of Nomad Copy Agency to break down recent online business rebrands—deciding which ones were a smash and which ones were a pas...