Six Figure Brand®

Brand photos are one of the best investments you can make in your business... but they're also one of the easiest places to waste time and money if you don't approach them strategically. In this episode, I'm taking you completely behind the scenes of my biggest and most intentional brand photoshoot ever. From hiring a stylist and investing in professional hair and makeup to planning...

Branding doesn't stop when someone books a discovery call. It doesn't stop when they sign a contract. And it definitely doesn't stop when you deliver the final project. In fact, some of the most important branding happens after a client says yes. In this episode, I'm joined by systems strategist and client experience expert Kenniqua Lewter for a conversation about the often-ove...

Most people assume brand voice is just copywriting or word choice. But your brand voice is so much bigger than that. It's the personality, energy, and emotional experience your audience has every time they interact with your brand. In this episode, I'm breaking down what brand voice actually is, how it works alongside your visual branding, and why some brands feel incredibly cohesive whi...

Most online business owners spend years asking questions like "How do I get more clients?" or "How do I get more visibility?" or "How do I grow my team?" But what if there's a bigger question worth asking? How do I build a business that doesn't depend entirely on me? In this episode, I'm joined by business journalist, author, ghostwriter, and community-...

Last month, I reviewed FOURTY FOUR brands in-depth as a way to celebrate my birthday and give back to the online business community. That meant 44 websites, 44 social media profiles, 44 businesses, and nearly 20 hours spent digging into what was and wasn't working across a wide variety of industries. What surprised me wasn't how different everyone's businesses were... It was how sim...

Natasha Golinsky is a mom of three teenagers, a breast cancer survivor, and the founder of a successful web development agency… who doesn’t actually know how to build a website. Yep. You read that correctly. In this episode, Natasha and I are having a really honest conversation about what it actually looks like to grow from solopreneur into agency owner, how to make your first hire, how to know wh...

Have you ever looked at your website or Instagram one day and suddenly thought… “Ugh. I hate all of this.” Welcome to the club 😅 In this episode, I’m talking about the very real moment that almost every business owner eventually experiences… the “I want to burn my entire brand to the ground and start over” phase. Sometimes your branding is the problem. But a lot of times, it’s not. Sometimes it’s...

I say all the time that starting a business is basically one giant personal development project disguised as entrepreneurship. Because at some point, it stops being about your website, your offers, or your content strategy… and starts becoming about everything happening inside your own brain. The procrastination. The perfectionism. The fear of being seen. The constant second-guessing. The feeling...

AI is taking over the online business space right now, and truthfully I’m already a little tired of the conversation. Some people are acting like AI is going to replace entire industries overnight. Other people think using it at all is lazy, unethical, or a shortcut. Meanwhile, most business owners are stuck somewhere in the middle wondering: Am I behind if I’m not using AI more? Is using ChatGPT...

Running your own business is supposed to feel… fun, right? More freedom. More creativity. More control over your time. But somewhere along the way, a lot of us end up building businesses that feel a lot like the jobs we were trying to leave… just with more pressure and a never-ending content to-do list. In today’s episode, I’m joined by my friend Deanna Seymour to talk about what it actually looks...

For a long time, online business felt simple: do great work, treat your clients well, and your business would grow. That used to be enough. But the online space has changed. It’s more crowded, more competitive, and more saturated than ever. Potential clients have endless options, AI has lowered the barrier to entry, and being talented at what you do is no longer the thing that automatically gets y...

Running a business can feel very different depending on the season of life you’re in. Some seasons come with long workdays, extra energy, and plenty of time to build. Other seasons look like working in short pockets of time, juggling a full-time job, parenting, burnout prevention, and trying to grow a business without losing yourself in the process. In this episode, I’m joined by Lindsay Dollinger...

Choosing a website platform can feel like one of those decisions that should be simple… until you open Google and suddenly everyone has a different opinion. WordPress, Wix, Showit, Squarespace, Kajabi, Webflow… there are a million options, a million comparison blogs, and somehow they all manage to make the decision feel even more confusing. In this episode, I’m breaking down the two website platfo...

Does your stomach drop a little when it's time to talk about money? When bookkeeping rolls around, when tax season hits, or when you have to say your prices out loud on a sales call? You're not alone. Most of us grew up absorbing messages about money without even realizing it, and those messages follow us right into our businesses. They affect how we price our services, how we talk to pr...

You don't have to look very far to find "highlight reel" content about building an online business.  What you don't see as often is what it actually looks like to rebuild momentum after a slow season, navigate the edge of burnout, and keep pushing forward while you're still in the middle of figuring it out. That's what this episode is. I started out 2026 Q1 feeling di...

When you started your own business, you probably assumed you were done dealing with HR forever. But here's the thing... the moment you bring anyone into your business, whether that's a contractor, a VA, or a full-time employee, HR becomes your problem too. And most online business owners don't find that out until they're already in trouble. Kira LaForgia is the founder of Parad...

What if the thing you're skipping to save time and money is actually the thing costing you the most of both? Brand strategy has a reputation for feeling abstract, unnecessary, or like something you can push off until later. And I get it... it's not the fun part. You can't post it on Instagram or hang it on your wall.  But skipping it or rushing past it to get to your logo and colors...

As an online business owner, social media can feel like a necessary evil... a full-time job that never seems to pay off. But what if the problem isn't the algorithm, the trends, or your follower count? What if it's your strategy? Caitlin Wuethrich built a thriving social media business without going viral, without chasing a massive following, and while raising two babies at home.  In thi...

There's a lot of competing advice on the internet around this topic, and on this episode I'm settling the score once and for all. You'll find smart, talented branding experts firmly on both sides of this debate. Personal brand advocates will tell you that you are your own differentiating factor — your personality, your story, your energy is what sets you apart and nobody can replica...

You started your business because you're great at what you do. Nobody warned you that you'd also need to become an expert in marketing. And with the ever-changing online landscape and a constant flood of competing advice, it's hard to know what to actually listen to. Do you need to be on Pinterest? Should you be filming a talking head reel every single day? Is it all about YouTube?...

It seems like everyone is using AI imagery lately. But should you? I recently posted on Threads asking my audience how they feel about AI generated imagery in branding and out of 61 comments, the response was almost unanimously: hard no. And while I'm not here to tell you AI has no place in your business, brand imagery is a whole different conversation... one where the stakes are a lot higher...

Most of the online business world will tell you to raise your prices, niche down fast, and stack your offers with bonuses until they're impossible to resist. Cass did the opposite... and it got her booked out almost immediately. In this episode, I'm sitting down with Cassidy Handle, copywriter, email marketing strategist, and founder of The Copywriting Mama, to talk about why she lowered...

I spent over a decade dreading Mondays and honestly, I thought that would change when I quit my 9-to-5. Spoiler: it didn't. In fact, it got worse. Even though I was running my own business, doing work I loved, with total control over my schedule… I was still hitting snooze on Monday mornings. Still feeling that Sunday night dread. Still starting every week already feeling behind. And I finall...

Lauren Bercuson is a trademark attorney, brand protector, storyteller, and advocate for female founders who are serious about locking in what they’re building. And in this episode from the Six Figure Brand Society® vault, she’s walking us through the stuff most business owners skip… until it becomes a problem. Because if you’re building a brand you want to last (not just something that looks good...

Your logo and brand colors aren't the first thing people connect with when they land on your website or social media. It's your face. Your energy. Your vibe.  And all of that should come through in your brand photos. In this episode, I'm breaking down why brand photos are arguably the most important part of your visual brand and why most people are doing them completely backwards. I...