Six Figure Brand®

After nearly a decade of designing brands, I don't think your visual identity is the most important part of your brand. And I'm not the only one who thinks so. In this episode, I'm sitting down with fellow brand designer Brannan Arnett of Hone Creative Studio why your logo, your colors, and your "aesthetic" aren't actually the magic ingredients to a successful brand. ...

Building a team wasn't part of the plan. For years, I was convinced I'd stay solo forever. Just me, my dog, and my laptop. But as my business grew, so did the overwhelm. And eventually, I had to make a choice: burn out or bring in help. Spoiler: I brought in help, and it changed everything. In this episode, I'm walking you through my entire journey of growing a team from my scrappy...

Investing in your business isn’t just about spending money. It’s about making intentional decisions that shape the direction of your growth.  Over the years, I’ve shared openly about the investments that paid off and the ones that absolutely didn’t, and today I've invited two friends and fellow business owners to join me for a roundtable conversation: ✨ Jenn Green – Funnel strategist and cop...

A couple of years ago, I officially ditched my to-do list… and I’m not going back. Because here’s what I realized: to-do lists work great when you have long, uninterrupted work blocks and predictable days. But if you’re working in 1 0–60 minute chunks, juggling kids, running a household, managing a business, or navigating a season where life is just a lot … a running to-do list can start to do mor...

If you’ve been posting like crazy and still feel like you have nothing to show for it … this episode is for you. I’m sitting down with content writer and self-proclaimed “writing wingman," Dana Herra to talk about the biggest trap business owners fall into: creating more and more content… without a strategy behind it. We unpack what actually makes content useful , why consistency alone won’t...

We talk a lot in online business about your ideal client. Everything you do should be with them in mind. And while I agree with that… I also think this conversation is missing some very important nuance. In this episode, I’m breaking down the difference between your ideal client and your broader audience, and why being too rigid about who you focus on can actually limit your growth, your referrals...

Networking can be one of the biggest lead generation tools in online business but when not done strategically, it can quickly turn into a calendar full of conversations that go absolutely nowhere. And when you’re already short on time (hi, fellow online business owners), that’s not just annoying. It’s expensive. So today’s episode is from the Six Figure Brand Society vault, and it’s one of my favo...

In online business, we’re really good at moving on to what’s next and really bad at slowing down long enough to acknowledge what we’ve built. And that’s especially true when it comes to rebranding. A rebrand is a huge milestone. It’s emotionally, mentally, financially, and strategically significant. For a lot of business owners, it’s something that lives on a vision board for years. But once it’s...

In today’s online business world, community is more important than ever and somehow also harder to build than ever. In this episode, I’m sitting down with Kelsey Green, a community builder, facilitator, and former Specht & Co. client, to talk about what real, meaningful community actually looks like beyond algorithms, likes, and performative “connection.” We’re talking about circles of communi...

Most business owners don’t actually have a complete brand ecosystem. But they have pieces of one. A logo here. A website there. Some social content. Maybe a photo shoot. And yet… it still feels like nothing really fits. Their brand feels duct-taped together, inconsistent, or oddly amateur, even when every individual piece is “good.” In this episode, I’m breaking down why that happens and how to fi...

I’m officially calling 2026 the year of the pivot. I’m making some big changes in my own business, letting go of traditional coaching, making new investments, and fully stepping into my role as a strategy-first agency owner. And everywhere I look lately, on Threads, in networking groups, and in conversations with peers, I’m seeing other business owners doing the same. So for this collaborative epi...

If you’ve ever said (or thought), “I want my logo to be like Nike” then this episode is for you. Big brands like Nike and Apple have some of the most recognizable logos in the world… but here’s the part most people miss: their logos are not what made them famous. Nike’s swoosh wasn’t some perfectly calculated branding masterstroke, and Apple didn’t start out with the sleek, minimalist logo we all...

If you have a business, you need to know how to sell. And for a lot of us, that’s the part we didn’t exactly sign up for. In this episode of the Six Figure Brand® Podcast, I’m sitting down with Nikki Rausch, CEO of Sales Maven. Nikki has 25+ years of sales experience and a background in neurolinguistic programming (NLP) — aka the study of communication — which she uses to help entrepreneurs have m...

I'm breaking up with business coaching in 2026. But no, this is not a coach-bashing episode. I still believe deeply in coaching when it’s done right, with the right coach, in the right season. I’ve worked with incredible coaches who supported me through major life transitions, and I’m genuinely grateful for that chapter of my business. But over the last few months, something shifted. AND at t...

There are just barely over two weeks left in 2025 and honestly? This year has felt different .  Not wildly productive. Not record-breaking. Slower. Quieter. A little uncomfortable at times. But in all the best ways, it was exactly what I needed. In this final episode of the year, I’m reflecting on what 2025 actually looked like behind the scenes, from starting the year on maternity leave, to launc...

We’ve been conditioned to shrink ourselves. To downplay the hard things we've accomplished. To make ourselves smaller so no one feels uncomfortable. But here’s the truth no one says out loud: you can be proud of yourself without being braggy. You can celebrate your success and still be humble, grateful, grounded, and self-aware. In this episode of the Six Figure Brand® Podcast, we’re unpackin...

Branding is not a magic fix. It’s an amplifier. If your business is aligned and grounded, branding will help you grow it. But if the foundation is shaky, inconsistent, or built on panic… a prettier website won’t save anything. It’ll just amplify the chaos. Today, we’re breaking down the difference between branding from desperation and branding from abundance — what each one looks like, how to tell...

Brand strategy doesn’t just help your designer. It impacts everyone you hire in your business.  In this compilation episode of the Six Figure Brand® podcast, I asked Liz Strong (OBM for creatives), Samantha Burmeister (copywriter), Brittany Herzberg (SEO expert), Kira Goff (brand photographer), Megan Phillips (Instagram strategist), and Heather Aaron (Meta ads strategist) one core question: How do...

If you’ve ever wondered how the heck you’re supposed to choose a business coach   or if business coaching is even worth the investment, this episode is for you. I’m joined by my longtime coach and friend, Eryn Morgan. Eryn is a business coach for brand, web, and graphic designers. We’re pulling back the curtain on the coaching industry, talking honestly about red flags, what actually matters when...

At some point in your online business, you’re going to run into a client situation that… just doesn’t work. Maybe you need to fire a client. Maybe a client fires you . Or maybe you both realize it’s not a fit and decide to walk away. None of those moments feel good, but they also don’t mean you’re bad at what you do or that your business is failing. They’re often where your strongest lessons aroun...

We’ve all wanted fast results. It’s human nature. And the online business world doesn’t make it any easier, with endless promises of six-figure launches and overnight success stories. But here’s the truth: when you build your business for speed instead of stability , it eventually breaks. In this episode, I’m sharing why the ability to delay gratification might just be your biggest business advant...

Branding isn’t just your logo or your color palette. It’s the entire experience someone has with your business. From visuals and messaging to positioning and client experience, every piece of your brand should work together to drive your business goals forward. In this episode, I’m breaking down exactly how a strategic brand can make you more money... with data to back it up. A Forbes study found...

Creativity isn’t always the flex you think it is. In this episode, I’m sharing the backstory of how I went from an “almost-art-student” who didn’t get into her dream design program to a brand strategist who now builds creative, strategic, profitable brands for online business owners. We’re unpacking the difference between art and design, why “being more creative” doesn’t always make you a better d...

Inflation is real, and it’s hitting our businesses from every angle: software, team, taxes, supplies. If costs rise 4–7%+ year over year but your rates stay flat, something’s got to give... and it's usually your profit, your sanity, or your client experience. Raising your prices as an online business owner is necessary and good, when you do it the right way.   In this episode, I'm unpack...

Military spouse business owners, this one’s for you. If you’ve ever tried to keep your business running while your entire life is packed into boxes during a PCS, you already know it’s not easy. Yes, having an online business is incredibly portable (and that’s a huge blessing when you have to relocate often), but that doesn’t mean it’s simple. From disrupted routines and lost childcare to staying v...