Simplified Sparky Marketing

If you're thinking about purchasing an electrical business, this is probably worth a listen... Someone offers you their electrical business. Solid reputation, 30 years in the game, fifty grand profit on paper. Sounds like a no brainer, until you meet Jeff. In this episode I break down what you're actually buying, the fake profit trap, and the one question that kills most deals before the...

I draw a straight line between selling a used car and marketing your electrical business, because they are basically the same game. Most electricians list the obvious, licensed, insured, turns up on time, and blend straight into a sea of noise.  📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on Y...

Most electricians quote a job once and never look back. That's how you bleed money for years without ever knowing it. In this episode I break down why I quote certain jobs twice, the $12,000 job that taught me the hard way, and how to stop your electrical business flying blind on profit. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  H...

In this episode I sit down with Austin from West Grid Electrical in Perth, who went from full time employment to a branded, professional electrical business that's actually making money, and he did it in a few months, not a few years. YouTube Video - Watch HERE 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉...

You've got no electrical work on, what could prevent this? 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

Electricians are obsessing over hourly rates and material markups. I scrapped all of that. I run my entire business off one number, and every single day I know at a glance whether I'm in the green or the red. In this episode I break down exactly what that number is, how I landed on mine, and why I wish someone had told me this years ago. It would have made me money a lot earlier. It'll d...

Do they really alredy have an electrician?   📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

Ai can be overwheling! Don't get caught by the unnecessary shiny objects... Claude is king.   📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

Ever quoted an electrical job and never heard back? Most electricians are getting wrong without even knowing it, and it's costing you jobs you'll never see on a report. It's not your pricing. It's not your follow up. It's something quieter than that, and once you spot it, you can't unsee it.  📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your...

I sit down with Ryan from Axon Electrical and have a chat about his journey as an electrician and his experience with Simplified Sparky. 📺 - Watch on YouTube   📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

What your electrical staff are saying when your back is turned, and the cameras watching you that you can't see. A painter on my own camera doing something he shouldn't.  📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

Electricians leaving a gaping hole in their electrical business, letting leads slip through.  📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

Just because your a great sparky won't get you the work you deserve! 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

Had a lead cancel the electrical job while I was literally parked across from her house. Spent ten seconds blaming myself before I realised what was actually going on. It's not always the electrician! 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

Two things hit me last week. A $14,600 BAS bill landed in my lap. And I got beaten on an EV charger quote by someone doing it for $1,500. One of those things I planned for. The other one I did the maths out loud on the mic and realised the guy who "won" the job didn't actually win anything. In this one I pull back the curtain on where your money actually goes as an electrician. The...

If your quotes keep getting knocked back and your clients are tight as, there's one person to blame, and it's not them! I break down why lead generation websites are attracting the worst clients to your business, why showing up unbranded is killing your pricing, and a Chinese restaurant analogy that'll change how you think about your electrical business forever. 📈 Work directly wit...

I broke down why the "steady work" from builders, commercial companies, and lead gen sites might be the most expensive decision you're making. How $120 an hour that ended up costing me money, and why the fear of walking away is the exact thing keeping most sparkies stuck. If your bank account doesn't match your effort, this one's for you. 📈 Work directly with me 👉🏼  HER...

I was paying myself $800 a week and calling it profit. When I actually did the math on what I was earning per hour, it was embarrassing. If you think your electrical business is profitable, this episode might change your mind. 📺 Youtube Video - HERE 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More...

I was two minutes away from flicking the main switch on a switchboard full of CBUS I didn't understand. One call to another sparky stopped me making a very expensive mistake. Your competition isn't your enemy... they're your biggest untapped resource. Stop the envy, build the network, and watch the work flow both ways. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to...

One of the electricians inside The Mentorship gained 35 Google Reviews in one week. Insane.  📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

Red is silently killing your electrical business marketing and most electricians don't even know it. In this episode I break down the psychology behind color choices, why red is working against you, and what to change to start converting more leads. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥...

I’ve seen a few electricians lately locked out of their own business. Emails down, websites untouchable, Google profiles gone.  And every time, it comes back to the same thing: they handed over access too early and never took it back.  📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉...

Show Notes (tighter): Most electricians think marketing is ads or social media. It’s not. The real engine of your electrical business is your job management software. The system that captures leads, sends proper quotes, gets you paid faster, and stores every job record in one place. In this episode I explain why this is the centre cog of the electrician marketing flywheel, and why running your bus...

Two clients moved house and called me back in immediately. Easy electrical work waiting there. Most electricians ignore their past clients and chase new leads instead. That’s a mistake. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

Most electricians treat clients like a vending machine... job done, invoice paid, move on.  In this episode, I break down why the after phase of the customer journey is where the real money and reputation are built. We cover delivering a world-class experience, ethical on-site sales that increase profitability, and the systems that keep you top of mind so clients come back again and again. Get thi...