Alan Collins
Simplified Sparky Marketing
ELECTRICIANS! Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies. Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work. Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Author
Alan Collins
Category
Podcast website
Latest episode
Jul 11, 2026
Where to listen?
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Episodes
Fly In Fly Out Or Build Your Own Electrical Business? | 130 07.03.2026 9:17
In this episode I talk about my time working as an electrician in the mines, the money, the lifestyle, and why I eventually left to build my own electrical business. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
[YouTube Ep] The Electricians Lead Handling/Convertion System! | 129 03.03.2026 10:45
VIDEO: Episode 1 - Why is buisness Why Your Electrical Business Feels Harder Than It Should! Episode 2 - The Electricians Lead Attraction System! Episode 3 - The Electricians Lead Handling/Convert System! === 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
WTF is GST for Electricians? | 128 26.02.2026 8:24
If you’re starting your electrical business and holding off on GST because it feels like “big business stuff”, this one’s for you. I break down what GST actually is, how BAS works, and why waiting until $75K turnover is short-sighted. Start properly, price properly, and stop building your business on sand. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9...
Dave Brearley - Zero to Electrical Business Owner in Melbourne | 127 25.02.2026 47:06
I caught up with Simplified Sparky mentee Dave Brearley for a quick chat about starting his electrical business. 🎥 Watch the full YouTube Video HERE __________ 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
1300 Vanity Is Costing You Work | 126 19.02.2026 7:16
Most electricians don’t need to look national. They need to look trusted. A 1300 number or flashy branding can push away the small local jobs that keep your service work flowing. And those little jobs turn into switchboards, EV chargers and long term clients. Drop the vanity. Build trust. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE...
[YouTube Ep] The Electricians Lead Attraction System! | 125 14.02.2026 8:02
🎥 Watch the video version on YouTube HERE _ 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
Electricians Are Busy All Day, Only Billing Five Hours | 224 12.02.2026 7:30
Most service electricians think they work eight hours a day. They don’t. By the time you factor in driving, quoting, suppliers, and inefficiencies, you’re lucky to bill five or six. If your hourly rate isn’t built around real billable hours, you’ll stay busy and broke. This episode breaks down the maths every sparky needs to face. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to bu...
A bad customer experience | 223 07.02.2026 7:25
As an electrician our bodies break down, get stiff. We need to stretch. I attempted to but it has too much friction. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
Do capability statements work for electricians? | 122 05.02.2026 8:15
Capability statements get thrown around like they’re mandatory, but no one ever asks who they’re actually for . This episode is about context, not tactics. Different sparky games, different rules. If you’re an electrician copying what everyone else is doing and hoping it fixes your quotes, this’ll make you stop and think. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build you...
Electrical Business... Boring, Predictable, and Paid | 121 29.01.2026 9:47
My electrical business is boring. Same residential service work, same quoting systems, same client typw, week in, week out. And that’s exactly why it’s profitable. This episode came from watching Mr. G’s burg. Repetition makes electrical work easier to systemise, reduces mistakes on jobs, and creates predictable cash flow. Boring isn’t failure. Most of the time, it’s a well-run electrical business...
[YouTube Ep] Why Your Electrical Business Feels Harder Than It Should! | 120 25.01.2026 11:06
Electricians - Watch the YouTube video HERE __ 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
Premature Discounting Is Burning Your Profit | 119 22.01.2026 10:37
The only person who feels good about an unnecessary discount for your sparky work is the client. I walk through two real examples: A power pole install and a client’s “30 under 30” discount! This episode is about confidence in pricing, understanding where your profit actually comes from, and why uncalculated discounts quietly destroy your bottom line. If you’ve ever knocked money off just to fee...
Staying in your electrical lane | 117 15.01.2026 14:17
Took on a smart lighting job I wasn’t ready for. Everything went sideways. This episode’s for sparkies jumping into solar, Level 2, or builder work before they’ve nailed their quoting, pricing, and systems. If your business isn’t running smooth, don’t add more. Fix the engine first, then change lanes. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minute...
People will make or break your business! | 116 08.01.2026 12:04
Some people lift you. Some people wreck you. I lost my wallet, got it back. Sold a watch, nearly got robbed. Made me realise... your whole electrical business , mood, and drive comes down to who’s around you. Clients. Mates. Staff. One bad vibe and it all gets harder. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram...
How you make $2834 before breakfast | Systems | 115 03.01.2026 11:34
Quoting $2.8K worth of work before breakfast from a balcony on the Gold Coast. How i do my electrical quotes. All in your business systems. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
The poverty mindset keeping sparkies broke | 114 27.12.2025 11:44
Cancelled jobs, and why work “comes and goes.” I break down what’s actually happening behind the scenes, and why this thinking keeps trades stuck in feast-or-famine cycles. If your workload feels unpredictable, this episode will make a lot of sense. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More...
Kev the sparky has closed down! | 113 23.12.2025 6:01
Why Kevin the Electrician has closed his electrical business... 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
Charging $200+ per hour as an electrician | 112 18.12.2025 14:27
Most sparkies scale a loss. They hire too early, pay themselves last, and trust a bank balance that's full of lies. This episode is about fixing that. Real wages. Real systems. Real business. If you're still guessing what you earn each week, you're already losing. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on...
Staff loosing you work? What to do about it | 111 14.12.2025 8:46
Had the cleaners in. They scratched my black taps down to brass. Got me thinking, how many clients go quiet ‘cause your staff quietly f**k up? In this episode, I talk about what that slip costs you, and why electricians need to get ruthless about experience and quality control. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on...
Why Ai can make you look lazy! | 110 11.12.2025 6:54
AI used to make you look sharp, but now every second enquiry sounds like a robot typed it. And sparkies are copping the fallout. In this episode, I talk about the rise of AI-generated leads, why clients are outsourcing their brains, and how it’s making some electricians look lazy without even realising it. More importantly, I explain why real personality, real language, and human connection are ab...
The Mentorship - Behind the sceens... | 109 05.12.2025 14:53
Are you going to be in the same place this time next year or have a thriving electrical business? Join the waitlist 👉🏼 Link HERE 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
End of year stress relief | 108 05.12.2025 11:43
December turns every electrician’s phone/emails into a nightmare, and everyone suddenly wants miracles two weeks before Christmas. In this episode I talk about the panic of juggling last-minute jobs, nearly losing two solid electrical projects, and why honesty beats anxiety every time. If you’re a sparky stressing about the Christmas rush, capacity, clients and keeping your sanity, this will help...
BONUS: WARNING American Express Users = December 15th!!! | 107 29.11.2025 4:20
New Points: https://www.americanexpress.com/en-au/benefits/rewards/membership-rewards/updates/ 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE
Kids Don’t Buy, But They Make You Pay | 106 27.11.2025 5:04
Bunnings. Bluey. Merch everywhere. This one’s about how cartoons are billion-dollar sales machines — and what sparkies can learn from it. It’s not just marketing, it’s positioning . So if your marketing you electrical business in the wrong place… you’re cooked. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 ...
You’re Not “Marketing”… You’re Donating Money | 105 21.11.2025 10:55
I’ve thrown money at a few sponsorships over the years as an electrician, and looking back, most of it never moved the needle for my electrical business. In this episode I talk honestly about what happened when I sponsored a local soccer team, slapped my logo on a rally car, and watched other sparkies set up fancy market stalls hoping for leads. Some things look like marketing, but they’re really...
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