Simple Online Business: Business Strategy for Moms

Do you struggle to create content quickly? Does it take forever to find the perfect picture or song - or you get stuck in a never ending cycle of creating drafts and not posting them?  This is something that has been a pain point for so many of my clients in general, but also lately I feel like it's been coming up a lot.  On today’s episode of the Simple Online Business Podcast, I’m sharing a...

Have you ever felt like your business is falling apart? This week I’m talking about the DOOMIES. You know, when you feel like everything is going terribly and you’ll never sign another client again, and maybe you need to just close up shop and go be a librarian? Specifically, I’m digging into the “problem solving” we do when we are in the doom spiral. For a lot of us, when we are in the Doomies, o...

“I should be grateful for what I have” “I should be focused on others” “If I get more, others get less” Do these sound familiar? They’re all super common thoughts that so many women use to push their dreams away.  On today’s episode of The Simple Online Business Podcast, I’m talking about giving yourself Permission to Want. I’m giving advice for anyone struggling with the internal conflict of want...

Have you heard about the little brain shortscuts we call cognitive biases? Ever notice how your brain fixates on the ONE negative comment you got, and not the mountain of positive feedback over the course of your life? Yep, this is what I’m talking about. There’s actually a good reason why we are like this and I’m giving you tips on how to use these types of mental shortcuts for good and not self...

There’s no getting around it – summer is extra hard for business owners who are moms. Are you going into summer break expecting yourself to show up for your kids like you’re a stay at home mom…. and produce in your business like you’re working it full time? You don’t have to be a psychic to know that this isn’t going to work - and yet mom business owners are trying it every summer like something’s...

Do you…. Find yourself on your computer scrolling, “pretend working” sometimes? Often think or stress about your business when you’re with family or friends or other times you’re technically supposed to be unplugged?    Work during vacations? The answer is yes. Because it’s yes for all of us sometimes. It’s not wrong, and you’re not a bad person or business owner if you do these things. And also?...

My client Laura started her business coaching college students in 2020 - and we’ve worked together almost the whole time!  On today’s episode of the Simple Online Business Podcast I have an unfiltered chat with Laura to show you about what it’s really like to grow a business. We talk about networking vs social media for marketing, balancing business and being a mom, tailoring your strategy to your...

Day Trading Attention by Gary Vaynerchuk just came out, and I received so many requests to do a review of it for all of you and share the highlights. On today’s episode of the Simple Online Business podcast, I talk through my top takeaways and lessons from the book to help you be more successful with your social media and marketing. You’re going to enjoy this one a lot. YOU'LL LEARN: The impo...

Last week while coaching, I had a lightning bolt of inspiration hit me - I coached several clients in Booked Out Business, and in the middle of one was like… I need to make a podcast about this! And they were like YES. So right after the call, I jotted down a few notes and hopped on the mic to record this episode for you… wrecking my podcast schedule a little bit but it is WORTH IT. On this week’s...

A few weeks ago, I was having a meeting with Brenna, my COO and sister. We are in the process of moving platforms (from Ontraport to Kajabi), so she was cleaning up the Booked Out Business portal and looking through stats. And then she said…. The clients who log into the portal regularly are the clients who get the best results. Maybe that seems like a “duh” moment - but to have such a clear piece...

There are two extremes when it comes to thinking about investing in your business: The folks who are like “just say no!” and think everything labeled as a business investment is a scam.  And… The folks who think the more you invest, the more you make, automatically - and that the transformation is in the transaction, regardless of what happens next.  Obviously, we can both see that these are wrong...

I can guarantee you one thing: you don’t have time for your business to be complicated. Recently I was coaching a few clients who were feeling stressed about the amount of things they want to do to grow their businesses - and having limited time to do those things. The reason is that it’s incredibly easy to hear what’s working for other people, what successful people have done, etc, and think “oh...

Have you ever wondered: Should this content be free? Or only for clients? How much do I give away for free? Where do I draw the line between what’s free and what isn’t? Many of my clients ask these questions, and honestly, I struggled with this earlier in my business too.  While it is one of those things you learn through experience and eventually find where your personal line is - I want to share...

These are two major myths that are often talked about in the entrepreneurial world: Marketing = social media You have to be on social media to get clients. Listen… I’m a huge proponent of social media. For all the flaws, it gives us access to SO MANY connections with new people, for free. Yep, it takes work. But it’s also such an advantage for beginning business owners. And while I’m usually givin...

Last fall, I had a coaching conversation with my client, Brittany. She had been trying to consistently sign coaching clients for a couple years, but it just wasn’t working. She had an offer, a website, decent social media engagement… and yet it just wasn’t turning into paying clients.  Almost immediately on our conversation, I realized the issue. I told her what I saw, and what to do differently. ...

Have you ever felt like your business was moving too slow? You feel like you are doing all the right things, but it’s not getting the results you want fast enough. So many business owners are tempted to quit or pivot when this happens… losing the momentum they were building, and restarting the clock between where they are now and the results they want to achieve. Don’t be one of them. On today’s e...

Whether your business works or not depends on 3 things: your marketing your ability to sell you It's why I have said this for years: every problem in your business is either a marketing problem, a sales problem, or a CEO problem. On today’s episode of the Simple Online Business podcast, I am going to dive deeper into how to diagnose problems in your business to make sure you are solving the r...

Has business ever felt really heavy, confusing, and unclear for you? If the answer is yes, you are NOT alone. When business feels really hard, you start to lose confidence, motivation and makes it so much harder to show up… which of course makes it harder to get the results you want. On today’s episode of the Simple Online Business podcast, I’m talking about one strategy to make business easier -...

Does selling give you the ick? So many business owners struggle with the idea of having to sell - and even if they think they are ok with sales, there’s sometimes still an underlying vibe of “the ick” that makes it hard for them to make offers. Let's face it, selling can bring on a lot of negative emotions. Many of us feel gross, icky, or unnatural when we think about having to sell something...

“Everyone else has it all figured out.” I know this can feel really real sometimes, but I’m here in your inbox today to say this is 100% untrue. False. Myth. This is a very common misconception in entrepreneurship. This thought can alter your perception, affecting everything from your self-image to your business goals and the challenges you face. On today’s episode of the Simple Online Business po...

Many of us struggle with confidence, which, by the way, is very normal and is very much part of having a business and being an entrepreneur. On today’s episode of the Simple Online Business podcast I’m talking about confidence as a mental discipline, how to manage these types of feelings and building on existing confidence. YOU’LL LEARN: Why it’s important to reflect on your wins and impact, no ma...

Recently someone asked how much I made in my first 3 years of business. Here’s the answer: 2017: $40 (not a typo) 2018: $42k 2019: $210k And if you know my story, you know I made almost $800k in 2020, year 4. On today’s episode of the Simple Online Business podcast, I’m sharing the two major things I did in 2019 to grow, and the one thing I did in 2017 and 2018 that set me up for explosive growth...

How would you approach your business if it was your job?  What would be different? Every single business owner needs to ask themselves these two questions - because when we are making our own schedules and deciding our own workloads it’s really easy to NOT take things as seriously as we would if it was a job.  It’s tempting to want to wait until the business is bigger or feels more serious to take...

Do you hate failing? Who doesn’t, right? It’s disappointing and frustrating when things don’t work the way we wanted them too - plus, we all spent over a decade being programmed to believe that failure is really, really bad.  I want to challenge you to shift your mindset towards failure. Instead of seeing it as a setback, view it as a necessary step forward. Being willing to fail, taking action qu...

Did you know people have undeniable business growth when they niche down? People also have undeniable business growth without a niche. Guess what, just like with nearly every other topic - there is nuance to the niche discussion. We've all heard the success stories - coaches who find their niche and suddenly their business is successful. It's an attractive proposition, isn't it? The...