Simple Online Business: Business Strategy for Moms

What does it mean to you to have your best year yet? What if it didn’t revolve around hitting the highest revenue or working the hardest? Or chasing someone else’s version of success?  In this episode, I’m talking about what it means to have a great year and redefining success in a way that feels personal, sustainable, and fulfilling. I'll dive into what it truly takes to design a year that a...

What does it really take to get fully booked with clients? In this episode, I’m sharing exactly how I filled my roster with 1:1 coaching clients before the end of 2024. From refining my offer to optimizing my marketing strategies, I’m sharing the decisions, experiments, and strategies that made it happen—and the lessons I learned along the way. I dive deep into the choices I made, including simpli...

What if making $100K in 2025 didn’t have to feel impossible or overwhelming? In this episode, I’m breaking down exactly how to make that six-figure goal a reality, no matter where you’re starting from. It’s not about complicated strategies or working nonstop – it’s about keeping things simple, doing some easy math, and focusing on what really drives results. This episode is for anyone with a big r...

After eight years in business, I’ve learned a lot – and not just the shiny, highlight-reel stuff. This year, I made some big changes that challenged me, freed me up for priorities in my personal life, and helped my business feel sustainable again. In this episode, I’m sharing the 10 lessons I’ve learned over the past 8 years, and advice for making your business work for you and not the other way a...

If you’ve felt like running an online business has been a little different (or a lot harder) lately, you’re not imagining things. Since 2021, the online business world has shifted dramatically. Buying behaviors have changed, certain offers aren’t landing the way they used to, and even your favorite strategies might feel stale. In this episode, I’m breaking it all down – what’s changed, what’s work...

As we wrap up the year and start looking ahead to 2025, it’s the perfect time to reevaluate your goals and reflect on 2024.  Have you been caught up in the endless cycle of putting out fires in your business, struggling to focus on the bigger picture you dream of creating? Or maybe you've been doing the opposite—always setting bold, exciting goals but feeling stuck when it comes to taking con...

If you’ve ever felt like your social media following isn’t big enough, or your engagement numbers aren’t sufficient enough for the business you want to have, this episode is for you. It’s so easy to let analytics dictate how you feel about your business, but the truth is, those numbers aren’t the whole story. In this episode, I’m breaking down why focusing on relationships over stats is the real k...

Curious about what’s really working in the coaching world right now? Part two of our series on coaching in 2025 dives into the nitty-gritty of creating offers that feel good to you, attract your ideal clients, and position you for long-term success - even in a shifting market. In this episode, I answer the question on everyone’s mind: are people still buying coaching? (Spoiler: they are.) I also s...

Are you gearing up for 2025 and wondering if investing in coaching is the right move for you? Whether you’re ready to dream bigger, recover from burnout, or simply get some extra support and encouragement, investing in coaching can be a game changing business decision that gets you to your goals faster. But with so many options out there, it can feel overwhelming to decide what’s best for you. In...

What advice would you give yourself when you were just starting out in business?   That’s the question I asked my mastermind clients as we wrapped up our program last month. Their answers were so powerful and insightful, I knew I needed to have them on the podcast! Whether you’re just starting out or looking to refine your approach, our conversation is full of actionable advice that can change how...

Ready for a fresh, honest take on scaling your business?  My friend Michelle Vroom recently had me as a guest on a live she hosted in her Facebook group, and it was such a fun conversation I wanted to bring it to you on the podcast.  On this episode, we dig deep into the realities of scaling that most business owners aren’t talking about. We get real about the highs, lows, and “aha” moments we’ve...

It’s election week in the U.S. and many of us are feeling distracted and emotional. Running a business when there are big things going on in the world can be totally overwhelming - of course it is going to feel hard to show up in our lives and businesses when the world around us feels anything but simple! In this episode, I’m addressing the very real impact that major events - whether it’s electio...

Are you focusing on the right goals for your business? Today we’re talking about something that was inspired by my clients and a lot of the work that we've been doing around goal setting and business planning. I’ve realized that people need something a little different with goal setting than we have seen in a little while. And that’s results vs process goals.  You’re probably familiar with re...

Have you ever thought about the opportunities of entrepreneurship today? I think it's worth reflecting on how incredible it is that we have the opportunity to create our own businesses in a way that is more accessible than previous years. There is more opportunity and a lower barrier to entry than ever before. On today’s episode of the Simple Online Business Podcast, I’m talking about modern...

Today I’m taking you on a deeply personal journey through the evolution of my coaching business. I was inspired by a recent Q&A session I did on my Instagram stories about a little over a month ago. I’m reflecting on the highs and lows of transitioning from one-on-one coaching to group coaching and then back again. I’m vulnerable and packing this episode with honest reflections and valuable le...

Have you ever wondered if you really needed a business coach all the time? There is a common misconception that one must have a business coach to succeed.  Each entrepreneur's journey is unique. What works for one person may not work for another. The key is to understand your specific needs and circumstances. On today’s episode of the Simple Online Business Podcast, I’m discussing the differe...

Are you feeling the weight of social media burnout? You’re not alone. Marketing is feeling hard. A lot of you are feeling like you’re not getting the results you want and people aren’t seeing your stuff. There’s a lot of reasons for this, but instead of changing your thoughts about social media I wanted to give you another option to marketing. Marketing has been around for thousands of years, long...

Today I’ve hit a major milestone - the 300th episode of my podcast! When I first started the podcast in 2018, my biggest fears were that I would run out of things to talk about and that I wouldn’t stay consistent and stick with it. While I took a podcasting break last year, I’ve otherwise been consistently publishing weekly episodes for over 6 years. WILD!! One episode a week for 6 years has added...

The journey to going after big goals is often challenging.  Today I’m sharing a little bit about my personal life that had a lot of lessons in it that I think are relevant to business. I've faced my fair share of rejections and self-doubt over the years. Reflecting on my 15 years of volunteering and my dream of joining the executive board of an international organization, I realize how import...

We’re diving into a topic that I know so many of you can relate to: the "feast and famine cycle" in business. You know, those times when your revenue is all over the place, with some months feeling like a feast and others like a famine? This kind of revenue pattern in business is really common, and there are several reasons why businesses tend to have this kind of “feast and famine” patt...

Are you struggling to take action on your goals? A reoccurring theme has come up in my conversations with clients. Many of them are feeling stuck and overwhelmed by the pressure to do things “the right way.” I think this resonates deeply with many of you as well.  On today’s episode of the Simple Online Business Podcast, I’m discussing the reasons behind resistance in business and exploring why so...

Over the past few months, I’ve made tons of new friends on threads and started taking our friendships to the next level. On today’s episode of the Simple Online Business podcast, I’ve invited one of these friends, Kira of Paradigm Consulting, to come chat with me about what HR looks like for small online businesses. We talk hiring, leadership, creating a culture.. and so much more. Whether you’ve...

So many of my clients struggle with time management, and feel like something is wrong with them if they try a time management tool or process doesn’t work for them. The reality is that no system is going to be a perfect fit - and that’s not a YOU problem. It’s just how humans are. On today’s episode of The Simple Online Business Podcast I’m talking about time blocking in particular, and 3 common r...

It’s a tea spilling episode this week. This is the kind of topic where I’ll make a brief comment about it somewhere in passing, and my clients will be DMing after asking for all the details. On today’s episode of the Simple Online Business Podcast, ’m talking about scalable offers - the good, the bad, the ugly - and really everything you need to know about them as a business owner who wants to ear...

A couple months ago, I hosted a challenge for clients to sign 5 new clients in 6 weeks. My client Sara Aloimonos shared with us towards the end of the challenge that she had signed ELEVEN new clients - and also that she had felt hesitant to share her wins and was worried that other people would feel bad if they saw her success. On today’s episode of the Simple Online Business Podcast I invited her...