Simple Online Business: Business Strategy for Moms

If you’ve ever found yourself questioning the way your business is set up - your offers, your model, how you’re supposed to grow - this episode is for you. In this conversation with Operations Specialist Erin Taylor, from Lunimae Strategy, we’re talking about how to evaluate whether your business structure is actually working for you, not just whether it follows what everyone says you “should” be...

If you’ve ever wondered how getting results from coaching actually works - or if you’re a coach who wants to help your clients create real results - this episode breaks down what actually makes the difference. We’re talking about the three ingredients that determine whether or not coaching turns into momentum, progress, and tangible results (and, of course, what can slow you down). You’ll learn: E...

It’s one of the scariest moments in business: when you start questioning everything. Your offers. Your message. Your plan. Whether you even want to keep going. If you’ve ever had that “maybe it’s all wrong” feeling - the mix of panic, doubt, and confusion - this episode is for you. I’m breaking down why this happens (spoiler: it’s totally normal), what it actually means, and how to navigate it wit...

If you’ve been in a funk with marketing (uninspired, confused, overwhelmed by everyone’s content - and now AI all over the place), I'm with you. There’s so much noise out there that it’s easy to lose your footing and wonder how your work is supposed to stand out. In this episode, I share what shifted for me recently - after sitting back, studying what’s actually working, paying attention to t...

What if the thing you’re avoiding is exactly what would move your business forward? You know the one. That idea sitting quietly in the back of your brain — the pitch you’ve been meaning to send, the offer you’ve been waiting to make, the investment you keep circling. Not because it’s a “should,” but because deep down, you know it’s the next right move. And yet, you’re avoiding it. In this episode,...

AI might feel like a magic wand for your business — spitting out contracts, naming your next offer, generating “done-for-you” content in seconds. But what if the tool that’s saving you time is quietly putting your business at risk? In this episode, I’m joined by attorney and online business legal expert Sarah Waldbuesser for a real-talk conversation about the legal side of AI. From copyright laws...

If you’ve been watching other business owners post big, shiny revenue numbers — but you’re not seeing anyone talk about profit — it’s time for a reality check. The numbers that actually matter in your business aren’t always the ones people share on social media. In this episode, I talk about what it really takes to build and keep a profitable online business — without overcomplicating it or oversp...

You don’t need a complicated offer suite or ten different projects in motion to grow a thriving business. In fact, that might be exactly what’s slowing you down. In this episode, I’m talking about a strategy that has helped both me and my clients create real momentum: focusing on ONE thing at a time. Whether it’s your business, your core offer, or your marketing strategy — narrowing your focus can...

Today, I'm sharing a timeless business strategy inspired by a very retro piece of office equipment (you have to listen to find out what!). In this episode, I break down a missing piece of your marketing strategy — one that’s quick, easy, and repeatable, and can yield results for years. It's all about genuine, human connection. You’ll walk away with practical ideas you can use today, plus...

Ever feel like you’re letting your business down? Or think things like “I’m a bad business owner” and “maybe I’m not cut out for this”? This episode is about the guilt that creeps in when you haven’t worked on your business as much (or as perfectly) as you think you should. I’m diving into why that feeling shows up, what it usually means, and how to rebuild your momentum without all the judgment a...

What if one of the easiest ways to create more clients this year wasn’t launching something new or overhauling your marketing... but simply getting in the habit of following up? In this episode, I’m breaking down how not following up might be quietly costing you money — and why following up (when done right) is actually one of the most respectful, professional things you can do for your business....

What if selling didn’t feel icky… and actually felt like you were helping? In this episode, I’m joined by another Samantha — Samantha Burmeister, founder of Nomad Copy Agency — for a conversation that will take the stress out of writing copy that sells. If selling has ever felt awkward, pushy, or like something you’d rather avoid altogether, this will shift your perspective and give you new strate...

If you’ve ever thought there must be a secret to making marketing feel easy, I get it — but the real secret is this: marketing is work. It’s a puzzle that you learn to solve, and then re-solve, every time the pieces shift. In today’s episode, I’m challenging the idea that you’re “bad” at marketing and showing you what actually matters more than any strategy, trend, or tool. We’ll talk about how un...

If it feels like you’re doing everything in your business but still not getting the clients you want — this episode is for you. Because there’s a good chance you’re spending too much time on the wrong type of marketing (the comfortable kind) and not enough on the type that actually moves the needle. Today, we’re talking about the two streams of marketing you need to grow your business - and how mo...

What if the reason something didn’t work wasn’t because you didn’t try hard enough—but because it wasn't the right fit for you in the first place?  We’ve all heard the advice: “All strategies work—you just have to commit.” I used to believe it myself! But after years of coaching, investing, and watching what actually happens in real businesses (including my own), I’ve changed my mind. The tru...

I have a full plate—and if you're anything like me, that’s kind of how you like it. Until suddenly, you don’t. In this episode, I’m talking about how I manage running a business, raising three kids, keeping up with a volunteer role that might as well be a second job, and still somehow remembering to moisturize. Instead of pushing through with willpower or pretending I’m a productivity robot,...

You know what’s actually wasting your time? Worrying about wasting time. It’s a sneaky little trap. You tell yourself you need to be more efficient. You overanalyze every decision. You hesitate to take action unless you’re sure it’ll work. And before you know it? You’ve spent hours (or days… or months) thinking about what to do instead of just doing it.  This is the time wasting cycle. And it’s sn...

Have you ever found yourself frustrated that something in your business feels harder than it should? Maybe it’s marketing, selling, setting boundaries, or just keeping up —and you catch yourself thinking, Why is this so difficult for me when it seems so easy for everyone else? If so, you’re not alone. This is one of the most common thoughts my clients have. And the worst part? The more you believe...

If you’ve ever had a slow period in business and immediately thought, Maybe I should just get a real job , you’re not alone. When income isn’t predictable, it’s easy to spiral and assume something is wrong. But let’s be real—nothing about traditional employment is guaranteed either. Your business can actually be the most stable thing in your life... once you learn how to plan for the normal ups an...

Failure isn’t the opposite of success—it’s part of it. Every successful business owner has a long list of things they tried that didn't work. But instead of letting those failures stop them, they used them as stepping stones to get better, refine their strategy, and ultimately build something that works. If you’ve been playing it safe in your business because you’re afraid of failing, this ep...

If you’ve ever felt like you can’t move forward in your business because you don’t have the perfect plan, you’re not alone. So many business owners get stuck in overthinking, tweaking, and perfecting instead of just taking action , all because they’ve been told there’s a "right way" to do things. But what if obsessing over best practices is slowing you down? What if the key to getting re...

Getting fully booked is the goal—but when you hit it, then what? The truth is, many business owners unknowingly avoid getting fully booked because they don’t know what comes next. So today, we’re making sure you have a clear plan for what to do once your calendar is full. In this Q&A-style episode, I’m answering all your questions about what happens when you’re fully booked—how and when to sta...

When most people talk about consistency in business, they make it sound like the key to success is doing the same thing every day, at the same time, like clockwork. And if that doesn’t work for you? It’s easy to assume that you are the problem. But the reality is, that rigid definition of consistency isn’t actually what helps people get results. In this episode, I’m breaking down a version of cons...

Most business owners believe their biggest struggle is finding clients. But what if the real issue is that not enough of the right people even know you exist? You can be the best in your industry, with the perfect offer and all the expertise in the world, but if your ideal clients don’t know about you, they can’t hire you. Visibility isn’t just about showing up - it's about making sure you&ap...

Have you ever wondered why some business owners seem to get clients effortlessly while others struggle to gain traction? It’s not magic—it’s attraction. In this episode, I’m breaking down what it means to be someone that people want to hire and how you can start building that magnetic quality in your own business. This is the first episode of a three-part series on how to get clients. Over the nex...