Simple Online Business: Business Strategy for Moms

Have you ever asked yourself why clients aren’t buying from you? You’re not alone. Every business owner has had this experience of not getting as many yeses as they want - or even a full on dry spell without a yes. It’s frustrating and can make you question everything and start looking for a job as a librarian. But here’s the deal: this phase you’re in isn’t permanent - and you have more power in...

Want to sell more coaching?  You’ve got to lead yourself: your thoughts and your feelings.  Selling coaching is 99% mental work. You need to understand the emotional drivers behind buying decisions and leading yourself to inspire and attract clients. There's so much power in the visual of leading your thoughts and feelings, and that self-leadership is what's going to be irresistible to c...

Have you ever posted a piece of content and if it doesn't immediately bring in a new client or go viral, you label it a failure? In the entrepreneurial world, it's easy to get caught up in the success-fail binary. This is the idea that every action you take is either a resounding success or a complete failure. I see this happen all the time, especially when it comes to social media marke...

Last month, I hosted an event specifically for coaches to talk through the challenges and changes in the industry, the outlook for 2024, and how to grow your coaching business in 2024.  One of the core messages from the event was the undeniable shift towards relational marketing. In the digital age, it's no longer just about broadcasting your message—it's about creating meaningful connec...

I recently flipped through some old journals from prior times in my business - the one that really caught my attention was a month where I was going after a BIG goal that honestly felt impossible.  It was fascinating to look back knowing that I had achieved the goal that month despite having zero belief that I would at the start.  Sometimes, our biggest goals can seem delusional. But here's t...

Today, I want to take you through my journey in 2023. I’m going to share with you the lessons I've learned, the changes I've made, and the insights I 've gained.  2023 was a year of transformation for me. And while reflecting on the past year, I realized the importance of embracing change and simplifying my business during challenging times. In this episode of the podcast, come take...

Sometimes I don’t think cheerleaders get the credit they deserve… Hear me out on this one. Have you ever thought about the role of a cheerleader at a game? The whole point of the cheerleader is to get the crowd going, right? When they get the crowd cheering and celebrating, the team gets excited. And when they’re excited, it fuels them to perform better. So if cheerleaders are SUCH an important pa...

This episode is for the coaches… I know not every coach has had a tough year, but I've spoken to many who feel like they've been under the microscope more than ever.  Between the economic doom and gloom that seems to be the talk of the town.. And just the “normal” anxiety, imposter syndrome, and stress that accompanies being a coach in 2023… Let’s just say some of us are struggling to th...

Can we all agree that being a business owner is such an emotional rollercoaster?  Owning a business comes with both highs and lows, twists and turns… And sometimes it’s the lows, twists and turns that really put your stomach and anxiety into excruciating knots.  But your business does NOT have to make you feel this way when you’re going through the “normal motions” as a business owner. It is compl...

When you think of goal setting, what are some thoughts that immediately come to mind?  For some, it’s: overwhelm, stress, anxiety, and fear. And because of these feelings, some business owners will just run their businesses without setting goals.  If you’re this kind of business owner, then are you really working towards goals? Or, are you simply just doing things for your business to check them o...

Overwhelm is a bad feeling, and I think we can all agree with that.  It doesn't feel good in any aspect of our lives, and for a lot of people, it's really a shutdown emotion when it comes to running a  business. Many of us will just say, “I won’t get to a place of overwhelm. I won’t let that happen in my business.” But let’s be honest… Saying that you want to avoid being overwhelmed in y...

Have you ever heard the saying, “failing to plan, is planning to fail?” Most business owners know how important having a business plan is for the success of their business… But the idea of actually executing it can be overwhelming, to say the least!  Here’s my hot take on most of the  “typical” business plans you’ll find on Google… Most of the things they say you need, you don’t.  In this week’s e...

After taking a little break… I’m podcasting again, and I am SO excited for  this new makeover and rebrand…and I hope you are, too!  Welcome to the Simple Online Business podcast. I’ll be coming to you every Monday with 20ish minutes of the business tips and inspiration you need to fuel up for your work week.  This week’s episode is about shouting in the abyss… an experience I’ve heard from a lot o...

Welcome to the end of what was the beginning of my podcast experience as a business mentor. If you’ve caught an episode or two of our most recent episodes, I’ve  talked about how I am retiring this podcast and launching a brand new podcast from scratch in January 2023. So, I wanted to have  an official kind of retrospective episode. An episode reflecting and talking about all of the changes and nu...

To round out the year, and the end of this podcast, I wanted to bring back a crowd favorite as special guest, Brenna, to the show to talk about lessons learned in 2022. I was telling Brenna, before we started recording, that we know our lessons, we learned them. Theoretically, some people might think you don’t need to plan for a podcast where you’re sharing and talking about lessons and experience...

I thought it might be a fun end of year surprise to do a podcast that was semi-unstructured, unscripted, but still, organized in a very specific way. I wanted to have an Ask Samantha episode where I would  hop on here and take questions that I've received from all of you who listen. However, I have not prepared any answers for them. Although I may not have answers prepared, I've looked t...

This week’s podcast episode is one of my favorite kinds of episodes. Mainly because you, the listeners, get to hear from actual students of Mama to CEO. You get to hear their stories, the ups and downs of their journey thus far. But most importantly, their wins and celebrations from being a part of this program. Mama to CEO has had SO many amazing women go through the program, so my team and I rea...

The end of the year means the end of SO many things for so many people, but it also means the start of so many things as well!  Which can be both exciting and scary, I know, believe me .. (PS, make sure you listen to this episode, I have some EXCITING news!) But we are finally up to the year where I get to do one of my favorite things  in my business, and that is Design for the new year.  I do Des...

Today we are talking about a very interesting topic to every business owner. If you are somebody who is growing a business, the number one thing on your mind when you're looking at a “big goal”, or really, any goal, is, how am I going to do that? This used to be a really big topic on my mind as well too, when I was in the first few months, and years of my business. Until I learned how to figu...

This is something that I don't think I have ever really done a podcast episode about. Today, we are talking about business plans. Honestly, years ago, I used to feel people might feel a  little negative about the idea of business plans. I think that the idea of a business plan has been there all along in the things that I teach, but I want to lean in even more to this topic this week. So firs...

I've been thinking a lot about how to support you on this topic. I know that it's brought up anxiety, uncertainty or just overall heaviness. So this week’s topic is all about recession and economy talk, and what it means, if it means anything for your business. I personally feel that outside in the world there is just so much doom and gloom, stress, and anxiety. So you may not really hav...

Creating a business from the ground up is truly such a crazy thing, isn’t it? When we're growing a business, we have  to have belief in things before we actually create them. There are SO many things that we are already programmed to do, without having to believe we can do them. Taking a shower, getting out of bed, etc. These are all things that we automatically do, almost like it is second n...

Today we are talking about something that I think is the most important thing when it comes to your business… Actually learning how to enjoy your business. Seems pretty crazy, right? How could you NOT enjoy something that YOU chose to create? Most people start their business because they weren't feeling fulfilled with the way they were living their lives. They weren't feeling like they w...

Obviously, when any of us are creating an offer in our business, we want it to be profitable. We want to make money with it, we want it to work, and this episode is all about how to create an offer that is going to bring in a profit. So here is the thing  that I want all of you to think about, as you think about your offers. There's two roads in front of you, and you’ve probably never thought...

Ads have come a long way since the traditional face plastered on the side of a bus, or the billboard towering over the highway.  But are ads REALLY that important to the success of your business?  The short answer is yes, but there are SO many avenues that need to be considered when you’re starting to think about running ads for your business.  For one, most people assume that the ONLY place to ru...