Shifting Focus with John Bunn

Last year, I made a major move: I added photography to my wedding business after years of specializing in video. In this episode, I'm sharing why I made that transition, what it's done for my creativity, and how it's reshaped the way I think about my business. I'll walk you through how I shot 25+ sessions for free, turned a couple of those into high-paying clients, and built a photography portfoli...

Want more word-of-mouth bookings without having to beg for referrals? In this episode, John breaks down how to build a referral engine that runs on trust, relationships, and being the kind of creative people want to talk about. Whether you're just getting started or trying to book higher-quality work, this framework will help you grow your business behind the scenes — without relying on ads or awk...

The things that AI can do in this world is incredible, and it was only a matter of time before an incredible product came along and revolutionized the wedding video industry. Well, Maclean Carlson from Hello Tomorrow Films has been working on something truly mind blowing! Plotline is an AI tool that takes all of the audio from your wedding and creates a story script with an emphasis on story. Lear...

🎯 Ready to raise your prices and book better clients? In this episode, John breaks down the five biggest things that helped him go from undercharging to building a premium brand that attracts high-end couples. If you're a wedding filmmaker (or any creative) looking to grow your business with intention — this one's for you. 🔗 More from John Bunn:  Website: https://www.johnbunnfilms.com Instagram:...

In February of 2025 Nick only had 10k of bookings for the year. So he put his head down and got to work. By taking advantage of the weddings he did have, the relationships he has built over the years, and making himself more known on social media he was able to get some weddings on the books. In this episode Nick shares what he did and how he did it.

Are you lost with what you are supposed to do after someone inquires? Should you just send over your brochure with pricing? Should you set up a call? In today's episode, John breaks down the process he uses between getting an inquiry, and booking clients. He shows us his exact strategy for taking an inquiry to a paying customer.  Follow John: https://www.instagram.com/johnbunnfilms/   Get on the w...

Are you tired of getting the 'what are your prices' email from inquiries? We are too. In today's episode John is breaking down how he has completely transformed his business, and is attracting even more of his ideal buyers. If you struggle with getting solid inquiries, you don't want to miss this episode.  Follow John: https://www.instagram.com/johnbunnfilms/   Get on the waitlist for John's next...

If you've been in this business for more than a couple years you can relate to the massive stresser of a big backlog and not a lot of money coming in. But what happens when you get a mentor, and lean into what makes you unique? That's exactly what Nick and Mason of Panovision Films chatted about this week on the podcast. Mason has blown up on instagram over the past year netting almost 30k followe...

In today's episode, John sits down with Jason and Danny from That Wedding Videographer Podcast to talk through their journey, and how they have been blowing up in the UK with their new podcast. They just hosted TWVP Summit with over 120 wedding filmmakers and we wanted to talk to them about how they are changing their industry. This episode will surely inspire you to JUST TAKE THE STEP See more he...

This week John interviews Romavera Films. Based in Europe, these two have become some of the most sought after filmmakers in the world. Running multiple teams across the globe, as well as keeping their films creative, they have figured out how to build a business that is thriving. John sits down with Roma and Vera, to discuss their journey and hear more about what they are doing to stay true to wh...

Most of us are getting it WAY wrong on Instagram. We think the goal is to grow a "big following." But what if I told you that it wasn't just about a big number next to your name? What if I said I had booked over $200k in weddings in the last 6 months from focusing on my Instagram Strategy? In this week's episode, I show you where I see so many wedding professionals get it WRONG with their Instagra...

Wild and Roam Co has built a MASSIVE following on Instagram and TikTok, and it has led to them becoming one of the top wedding filmmaking brands in the world. In this week's episode, John digs deep into their story, and how they have transformed their business with social media. We also dig into the Art of Luxury Mediterranean Tour Part 2 - their luxury cruise heading to Spain, Italy and Greece. T...

Websites are a topic that we come back to regularly. Why? Because they matter... a lot. In a world where Instagram seems to be 'king' your website is what is going to make you look like a legitimate business. Nick is currently going through and making changes to his website, and in this week's episode he wanted to share a few tips that he has top of mind while going through an making improvements...

Are you wanting to charge 5k for your weddings? 10k? In this week's episode John breaks it down for you on his 4 key ingredients for booking 10k weddings. This might be some of the best free content we have ever put out there before. When it comes down to it, you have to be working on these 4 things if you want your business to be pushing into the top markets in your area. Grab a notepad, and dig...

In today's episode John sits down with Carly Morris of Clicked by Carly. She has really leaned into Instagram and TikTok and grown her business to well over 6 figures. John and Carly spend a lot of time talking about getting videos to go viral, but more importantly how to get people to inquire with you.

Most Wedding Filmmakers are unintentionally messing up their Discovery Calls. Today, John is breaking down 10 mistakes he sees that wedding filmmakers constantly are making. If you are one who struggles on your sales calls, this episode is for you. John is digging deep into ways you can make improvements today on your calls.

Recently, Nick watch the movie 'Here' that stars Tom Hanks and Robin Wright. A big takeaway from the movie Nick had was that fear of the unknown can stop you from moving forward. In today's episode Nick shares a few ways that he is currently moving from 'here' and how to get to 'there' where he wants to go in his business.

In today's episode, John is breaking down 6 things you are getting wrong in your proposals. We know that selling weddings can be hard (especially in 2025). But John has seen his booking percentage go from 16% in 2024, to 36% in 2025. How is he doing this? Well, a lot of things are happening. But one of the main things is understanding how to send out proposals that will get you a 'yes' from your d...

It today's episode, John breaks down his 2025 instagram strategy that has recently booked him 15+ events, plus over $150k in bookings. Things have changed in the market, and if you're not using Instagram to build your brand, we strongly recommend you listen to this episode. John holds nothing back in this episode and digs deep into his actual strategy, his analytics, and his mindset for Instagram...

In today's episode, John interviews Kyle Hustis from Hustis Film Co about how he has taken big risks, and they have paid off in business and creatively. We dive into his story of how he went from working full-time as a nurse, to developing a brand that is now one of the top filmmakers in the Phoenix Arizona area. His vibe is fresh, his hair is even better. He slid into our DMs and it worked, he's...

Applications are open for Mastermind: https://howtofilmweddings.com/mastermind  Mastermind 2025 is here. And it is ALL NEW. In this week's episode we dive into what we've learned in our first 4 years of doing mastermind, and how we are changing things up to serve our audience even better. We have completely changed the program, and can't wait to share with you what is new. We know that 2024 was a...

We open enrollment for Mastermind 2025 on January 27th. Join the waitlist to be notified when we go live: https://howtofilmweddings.com/mastermind  We just got back from our mastermind retreat and it was an incredible experience! If you'd like to see some highlights make sure you head to our instagram account ( https://instagram.com/howtofilmweddings ). One thing we did this year was have a panel...

Join the Mastermind Waitlist: https://howtofilmweddings.com/mastermind Creativity will often fill the space that you give it. When you don't have time for creativity you tend to be less creative. Your edits won't be as fulfilling. You'll often feel like the work you are creating is a little... blah. On the flip side, when you spend time focusing on being creative you'll end up being more fulfilled...

Join the Mastermind Waitlist here: https://howtofilmweddings.com/mastermind In Today's You Asked Episode we answer the question, "Should you add content creation collections for your clients?" The wedding video landscape is changing, and content creators are popping up all over the place. So, should you add this service to your offerings? John shares his thoughts on the question and if he thinks a...

Join the Mastermind Waitlist: https://howtofilmweddings.com/mastermind Happy New Year from us to you! Can you believe it is already 2025!? As HTFW enters into our 8th (has it really been 8!?) year of wedding video education we are so excited about what is on the horizon. The world has changed a lot over the past 5 years, and one of the things with that change is our mindest. In this week's episode...