John Bunn
Shifting Focus with John Bunn
Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversatio...
Author
John Bunn
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
396. 10 Mistakes You Are Making with Your Discovery Calls 03.03.2025 36:11
Most Wedding Filmmakers are unintentionally messing up their Discovery Calls. Today, John is breaking down 10 mistakes he sees that wedding filmmakers constantly are making. If you are one who struggles on your sales calls, this episode is for you. John is digging deep into ways you can make improvements today on your calls.
395. How To Move Forward When You Feel Stuck in Your Business 24.02.2025 25:06
Recently, Nick watch the movie 'Here' that stars Tom Hanks and Robin Wright. A big takeaway from the movie Nick had was that fear of the unknown can stop you from moving forward. In today's episode Nick shares a few ways that he is currently moving from 'here' and how to get to 'there' where he wants to go in his business.
394. 6 Things You Are Getting Wrong with Your Proposals 17.02.2025 34:40
In today's episode, John is breaking down 6 things you are getting wrong in your proposals. We know that selling weddings can be hard (especially in 2025). But John has seen his booking percentage go from 16% in 2024, to 36% in 2025. How is he doing this? Well, a lot of things are happening. But one of the main things is understanding how to send out proposals that will get you a 'yes' from your d...
393. My 2025 Instagram Strategy - How I have booked $100k+ in 2025 with Instagram 10.02.2025 32:56
It today's episode, John breaks down his 2025 instagram strategy that has recently booked him 15+ events, plus over $150k in bookings. Things have changed in the market, and if you're not using Instagram to build your brand, we strongly recommend you listen to this episode. John holds nothing back in this episode and digs deep into his actual strategy, his analytics, and his mindset for Instagram...
392. Taking the Risk with Hustis Film Co 04.02.2025 50:51
In today's episode, John interviews Kyle Hustis from Hustis Film Co about how he has taken big risks, and they have paid off in business and creatively. We dive into his story of how he went from working full-time as a nurse, to developing a brand that is now one of the top filmmakers in the Phoenix Arizona area. His vibe is fresh, his hair is even better. He slid into our DMs and it worked, he's...
391. The All New Mastermind by How To Film Weddings 27.01.2025 48:46
Applications are open for Mastermind: https://howtofilmweddings.com/mastermind Mastermind 2025 is here. And it is ALL NEW. In this week's episode we dive into what we've learned in our first 4 years of doing mastermind, and how we are changing things up to serve our audience even better. We have completely changed the program, and can't wait to share with you what is new. We know that 2024 was a...
390. LIVE from the Mastermind Retreat w/Matt Johnson, Films by Stanton, Multiply Sound and More 21.01.2025 40:03
We open enrollment for Mastermind 2025 on January 27th. Join the waitlist to be notified when we go live: https://howtofilmweddings.com/mastermind We just got back from our mastermind retreat and it was an incredible experience! If you'd like to see some highlights make sure you head to our instagram account ( https://instagram.com/howtofilmweddings ). One thing we did this year was have a panel...
389. Creating Space for Creatvity 13.01.2025 48:37
Join the Mastermind Waitlist: https://howtofilmweddings.com/mastermind Creativity will often fill the space that you give it. When you don't have time for creativity you tend to be less creative. Your edits won't be as fulfilling. You'll often feel like the work you are creating is a little... blah. On the flip side, when you spend time focusing on being creative you'll end up being more fulfilled...
388. Should You Add Content Creation Collections? // You Asked 08.01.2025 8:22
Join the Mastermind Waitlist here: https://howtofilmweddings.com/mastermind In Today's You Asked Episode we answer the question, "Should you add content creation collections for your clients?" The wedding video landscape is changing, and content creators are popping up all over the place. So, should you add this service to your offerings? John shares his thoughts on the question and if he thinks a...
387. Why 2025 Is Different 06.01.2025 28:55
Join the Mastermind Waitlist: https://howtofilmweddings.com/mastermind Happy New Year from us to you! Can you believe it is already 2025!? As HTFW enters into our 8th (has it really been 8!?) year of wedding video education we are so excited about what is on the horizon. The world has changed a lot over the past 5 years, and one of the things with that change is our mindest. In this week's episode...
386. John's SECRETS to 6 Figures of bookings in 2025 30.12.2024 50:13
Join our Mastermind Waitlist here: https://howtofilmweddings.com/mastermind If you haven't noticed, John has been going extra hard on rejuvenating the John Bunn Films brand, especially on Instagram. Within the last 100 days he has booked right at 6 figures of weddings for 2025. In today's episode, he's holding nothing back, and talking through everything from his mindset, to his actual strategy t...
385. Is The Wedding Industry Dying? // You Asked 26.12.2024 9:58
Join the Mastermind waitlist here: https://howtofilmweddings.com/mastermind In Today's You Asked Episode we answer the question, "Is the wedding industry dying?" After the year many of us have had in 2024 is something that you might be thinking - is our industry dying? John shares his thoughts on the question and if he think the wedding industry is going anywhere.
384. How We're Moving Forward 23.12.2024 53:43
Join the Mastermind Waitlist here: https://howtofilmweddings.com/mastermind 2024 was A LOT for many in the wedding industry. Less bookings. Down in revenue. Learning (the hard way) that things that used to work don't anymore. If you stand still... you might get left behind. In this honest and venerable episode Nick and John open up about what has been going on this year and how they are moving f...
383. What Do I Do If I Hit the Ceiling In My Market? // You Asked 18.12.2024 9:53
✅ Join our Mastermind wait list: https://howtofilmweddings.com/mastermind In Today's You Asked Episode we answer the question, "What do I do if I hit the ceiling in my market?" Have you ever wondered what you should do if you feel like you can't charge any more in your specific market? John does a great job of breaking down what you should consider if this happens to you.
382. Your Mindset Matters w/ Kennidy Nicole Films 16.12.2024 54:26
It is so easy to play the blame game when it comes to our business. I'm not booking because... 'the economy is bad' or 'I'm being under cut' or 'I can't edit like they do...' but what if we told you part of the problem is the fact that you're focusing on the negative rather than what you want? In this week's episode John sits down with Kennidy Nicole Films and talks through so much, but they reall...
381. How I've completely changed for 2025 09.12.2024 13:25
I was recently in Guatemala and recorded a short episode to update you on what I've been up to as I prepare for 2025. I have so much momentum and it's because I've changed everything. This short episode will let you in on how I've been able to go from feeling like I'd lost my mojo (Austin Powers anyone??), to feeling like I've got incredible momentum. I'm so excited about this journey I'm on, and...
380. Should I Do Styled Shoots? // You Asked 04.12.2024 7:04
Check out our LUXE Lut pack powered by Gamut: https://howtofilmweddings.com/luts Welcome to "You Asked," our short from podcast where we answer your questions. Today, John responds to the question: "Should I Do Styled Shoots?" Join our Mastermind waitlist: https://howtofilmweddings.com/mastermind
379. The Truth About Outsourcing Your Edits w/ Serge Baidin, CEO of Bride&Groom.Video 02.12.2024 52:26
Save $100 on your first Bride&Groom.video edit with promo HTFW100: https://howtofilmweddings.com/outsourcing Let's be honest, outsourcing your films can be a huge risk. Nobody is ever going to think exactly like you do. So why even consider it? To be honest, some of you might not need to consider it. But for the majority of us (us included), we wouldn't be able to run a successful business witho...
378. Should I Ask My Couples to Write Reviews? // You Asked 27.11.2024 8:37
Get a Free 14 Day Trial of Musicbed: https://howtofilmweddings.com/musicbed Welcome to "You Asked," our short from podcast where we answer your questions. Today, John answers the question: "Should I Ask My Couples for Reviews?" Join our Mastermind waitlist: https://howtofilmweddings.com/mastermind
377. I've Been Complacent 25.11.2024 15:59
Anyone else been there? You're living your life and running your business. One day you look up and things feel... off. I've been in a place like this for a little bit, and today I wanted to talk about it. Last week I went to Guatemala with John and Blake - while there we had a lot of discussions and this idea of complacency really stuck with me. So, in this week's podcast I share what's going on i...
376. What Does Your Wedding Day Questionnaire Look Like? // You Asked 20.11.2024 6:52
Welcome to "You Asked," our short from podcast where we answer your questions. Today, John answers the question: "What Does Your Wedding Day Questionnaire Look Like?" Join our Mastermind waitlist: https://howtofilmweddings.com/mastermind
375. How I Booked $68,000 in Weddings in the Last 3 Months 18.11.2024 23:37
In this week's episode, John is breaking down how he went from an overdrafted account in August, to booking over $68,000 in new weddings in November. In the last 3 months, John has completely changed his mindset toward the wedding video industry, and gotten back to some of the basics on getting new bookings. If you are in need of some help in getting more bookings, you definitely want to check out...
374. How Do You Create Custom Proposals? // You Asked 13.11.2024 8:12
Welcome to "You Asked," our short from podcast where we answer your questions. Today, John tackles the question: "How Do You Create Custom Proposals?" submitted by Claudia Goodwin. Join our Mastermind waitlist: https://howtofilmweddings.com/mastermind
373. Are You In Alignment? with Films by Stanton & Multiply Sound 11.11.2024 53:40
Are you in alignment? Do you continue to set goals and fall short? In this week's episode, John interviews Stanton Giles (Films by Stanton) and Boomer Bate (Multiply Media, Multiply Sound) in a very relaxed conversation. We dig into being excited about what you are doing in life. Being led by the little crumbs on the trail of life that guide you toward your purpose. We dug deep. We talked about th...
372. What I've Been Up To 04.11.2024 24:52
Subscribe to our Tutorial Channel Here for all the tips and tricks on business, shooting, editing: https://www.youtube.com/@howtofilmwed Over the past few months (and if we're real, a majority of 2024) John has been the primary driver of the How To Film Weddings Podcast. We did get a few comments (and if we're real, one) asking where Nick has been. Well, in today's podcast Nick is going solo to sh...
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