Shifting Focus with John Bunn

https://multiplysound.com/products/chptrs-film-score-collection - 30% off the new sound pack starting August 26th with promo code John30: https://multiplysound.com/?ref=evenpbbx In this episode of the Shifting Focus podcast, host John Bunn interviews Boomer from Multiply Sound and the duo Josh and Jerad from CHPTRS. They discuss their unique collaboration in creating a new sound pack tailored for...

In this conversation, Lauren Ashley, a prominent wedding photographer, shares her journey from trauma to success in the luxury photography market. She discusses the importance of personal branding, authenticity, and community support in building a successful photography business. Lauren emphasizes the need for photographers to present themselves professionally, embrace vulnerability, and take calc...

You can be a successful artist and a successful business owner In this episode of *Shifting Focus*, I sit down with Arkansas-based photographer Myles Witt Boyer for a candid conversation about the balance between art and business, and how to succeed in both. Whether you're a photographer, videographer, or any creative entrepreneur, this episode will give you practical tips on building a profitable...

After wrapping up 7 incredible years and over 400 episodes of How to Film Weddings, it's time to start something new. In this episode, I'm sharing why I made the shift, what this new show is all about, and how changing your focus can completely change your business I break down the meaning behind the name Shifting Focus, why most creatives are stuck (hint: it's not a talent issue), and how getting...

After 7 years, 400+ episodes, and an incredible community, we're saying goodbye to How To Film Weddings as you know it. In this final episode together, we sit down to reflect on the journey—what we've learned, how the podcast has evolved, and the impact it's had on both of our lives and businesses. We also share what's next for each of us: where Nick is heading, and how John is launching a brand-n...

Here's the truth: no one's hiring you just for the thing you do. They're hiring you for how you make them feel—from the first DM to the final delivery. In today's episode, I'm unpacking what it really means to sell an experience, not just a service. I'll share a story from a recent wedding in Highlands, North Carolina that reminded me how powerful client experience truly is—and how it can make cou...

In today's podcast Nick sits down and encourages you to 'Do The Thing' whether that means doing something that you need to do in your business, OR focusing in on doing the thing that will give you real fulfillment and enjoyment in your life.

Spoiler alert: you're not just selling a video, a photo gallery, or a floral arrangement. You're selling peace of mind. You're selling trust. You're selling the confidence that your couple's day is going to feel how they've always imagined it. In this episode, we're talking about the deeper transformation your clients are actually buying—and how to reframe your messaging, pricing, and brand experi...

Ever thought about offering both photo and video for weddings—but felt too intimidated to try it? In this episode, I'm breaking down exactly what happened when I took the leap and shot my first full wedding weekend as both the lead photographer and videographer. From what I charged and included, to gear choices, prep, team leadership, editing workflows, and the lessons I learned—this is a raw, hon...

Building a portfolio that attracts your dream clients doesn't require perfection—it requires intention. In this episode, I'm sharing how I built a high-end photography portfolio before I had the bookings to match. From identifying my ideal buyer to curating my early content with precision, I'll walk you through how I reverse-engineered demand without faking it or waiting for permission. Whether yo...

Last year, I made a major move: I added photography to my wedding business after years of specializing in video. In this episode, I'm sharing why I made that transition, what it's done for my creativity, and how it's reshaped the way I think about my business. I'll walk you through how I shot 25+ sessions for free, turned a couple of those into high-paying clients, and built a photography portfoli...

Want more word-of-mouth bookings without having to beg for referrals? In this episode, John breaks down how to build a referral engine that runs on trust, relationships, and being the kind of creative people want to talk about. Whether you're just getting started or trying to book higher-quality work, this framework will help you grow your business behind the scenes — without relying on ads or awk...

The things that AI can do in this world is incredible, and it was only a matter of time before an incredible product came along and revolutionized the wedding video industry. Well, Maclean Carlson from Hello Tomorrow Films has been working on something truly mind blowing! Plotline is an AI tool that takes all of the audio from your wedding and creates a story script with an emphasis on story. Lear...

🎯 Ready to raise your prices and book better clients? In this episode, John breaks down the five biggest things that helped him go from undercharging to building a premium brand that attracts high-end couples. If you're a wedding filmmaker (or any creative) looking to grow your business with intention — this one's for you. 🔗 More from John Bunn:  Website: https://www.johnbunnfilms.com Instagram:...

In February of 2025 Nick only had 10k of bookings for the year. So he put his head down and got to work. By taking advantage of the weddings he did have, the relationships he has built over the years, and making himself more known on social media he was able to get some weddings on the books. In this episode Nick shares what he did and how he did it.

Are you lost with what you are supposed to do after someone inquires? Should you just send over your brochure with pricing? Should you set up a call? In today's episode, John breaks down the process he uses between getting an inquiry, and booking clients. He shows us his exact strategy for taking an inquiry to a paying customer.  Follow John: https://www.instagram.com/johnbunnfilms/   Get on the w...

Are you tired of getting the 'what are your prices' email from inquiries? We are too. In today's episode John is breaking down how he has completely transformed his business, and is attracting even more of his ideal buyers. If you struggle with getting solid inquiries, you don't want to miss this episode.  Follow John: https://www.instagram.com/johnbunnfilms/   Get on the waitlist for John's next...

If you've been in this business for more than a couple years you can relate to the massive stresser of a big backlog and not a lot of money coming in. But what happens when you get a mentor, and lean into what makes you unique? That's exactly what Nick and Mason of Panovision Films chatted about this week on the podcast. Mason has blown up on instagram over the past year netting almost 30k followe...

In today's episode, John sits down with Jason and Danny from That Wedding Videographer Podcast to talk through their journey, and how they have been blowing up in the UK with their new podcast. They just hosted TWVP Summit with over 120 wedding filmmakers and we wanted to talk to them about how they are changing their industry. This episode will surely inspire you to JUST TAKE THE STEP See more he...

This week John interviews Romavera Films. Based in Europe, these two have become some of the most sought after filmmakers in the world. Running multiple teams across the globe, as well as keeping their films creative, they have figured out how to build a business that is thriving. John sits down with Roma and Vera, to discuss their journey and hear more about what they are doing to stay true to wh...

Most of us are getting it WAY wrong on Instagram. We think the goal is to grow a "big following." But what if I told you that it wasn't just about a big number next to your name? What if I said I had booked over $200k in weddings in the last 6 months from focusing on my Instagram Strategy? In this week's episode, I show you where I see so many wedding professionals get it WRONG with their Instagra...

Wild and Roam Co has built a MASSIVE following on Instagram and TikTok, and it has led to them becoming one of the top wedding filmmaking brands in the world. In this week's episode, John digs deep into their story, and how they have transformed their business with social media. We also dig into the Art of Luxury Mediterranean Tour Part 2 - their luxury cruise heading to Spain, Italy and Greece. T...

Websites are a topic that we come back to regularly. Why? Because they matter... a lot. In a world where Instagram seems to be 'king' your website is what is going to make you look like a legitimate business. Nick is currently going through and making changes to his website, and in this week's episode he wanted to share a few tips that he has top of mind while going through an making improvements...

Are you wanting to charge 5k for your weddings? 10k? In this week's episode John breaks it down for you on his 4 key ingredients for booking 10k weddings. This might be some of the best free content we have ever put out there before. When it comes down to it, you have to be working on these 4 things if you want your business to be pushing into the top markets in your area. Grab a notepad, and dig...

In today's episode John sits down with Carly Morris of Clicked by Carly. She has really leaned into Instagram and TikTok and grown her business to well over 6 figures. John and Carly spend a lot of time talking about getting videos to go viral, but more importantly how to get people to inquire with you.