John Bunn

Shifting Focus with John Bunn

Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversatio...

Author

John Bunn

Category

Education

Latest episode

Jul 6, 2026

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Episodes

471. Justin Roth: Why Relationships Beat Talent in the Wedding Industry 06.07.2026

Try WedTrack FOR FREE: https://wedtrack.app/?ref=shiftingfocus Success in the wedding industry isn't just about creating incredible work. It's about becoming someone people trust. In this episode of the Shifting Focus Podcast, I sit down with Justin Roth to unpack one of the most unique careers in the wedding industry. In just a few years, Justin went from picking up a camera after COVID to becomi...

470. Chloe Ramirez on Feeding Your Creative Muscle (and Building a More Valuable Brand) 29.06.2026

THE SHIFTING FOCUS EXPERIENCE: https://john-bunn.com/the-shifting-focus-experience In this episode of Shifting Focus, I sit down with photographer, educator, and creative powerhouse Chloe Ramirez for one of my favorite conversations we've had about creativity. While Chloe is known for her incredible lighting and artistic portraits, this conversation isn't really about lighting. It's about becoming...

469. Film and Fable | What Happens When You Stop Saying Yes to Everything 22.06.2026

The Shifting Focus Experience - https://john-bunn.com/the-shifting-focus-experience   For Jack and Alyssa of Film & Fable, it led to shooting 57 weddings in a single year, traveling nonstop, building a destination wedding brand, and eventually discovering what kind of business they actually wanted to build. In this episode of Shifting Focus, we dive into the real story behind Film & Fable. We talk...

468. Why We All HATE Outsourcing Our Edits 15.06.2026

Shifting Focus Experience 10/27 & 10/28: https://john-bunn.com/the-shifting-focus-experience John Bunn Films Experience: https://johnbunn.bridengroom.video/ In today's Episode, I break down something that I think most of us struggle with... OUTSOURCING. Not just our edits, but outsourcing in general. Buying back your time is so important to your business health, mental health, and creative health....

467. Miranda Anderson on Building a Premium Photography Brand 08.06.2026

Shifting Focus Experience - October 27 & 28 - https://john-bunn.com/the-shifting-focus-experience What does it actually take to build a photography brand that consistently attracts premium clients? In this episode of Shifting Focus, I sit down with wedding photographer Miranda Anderson to talk about the decisions, risks, and strategic moves that helped her grow from second shooting weddings to bui...

466. Current Films - Building A Luxury Brand with Demand 01.06.2026

♥️ THE SHIFTING FOCUS EXPERIENCE: 10/27 & 10/28: https://john-bunn.com/the-shifting-focus-experience   In this week's episode of Shifting Focus, John brings on Zac and Bethany from Current Films to walk through their journey on becoming Luxury Wedding Filmmakers. This is a deep dive into the mindset behind charging more, and working with luxury clientele. Follow Current Films: https://www.instagra...

465. Inside the World of $100,000 Wedding Films with Gione Da Silva 25.05.2026

👋🏻 Waitlist for THE EXPOSURE TRIANGLE: https://john-bunn.com/exposure-triangle   What does it actually take to build a wedding film brand at the very top of the market? In this episode, I sit down with Gione Da Silva, a filmmaker based in England whose work has taken him all over the world and into the highest levels of the wedding industry. Gione shares how he went from Brazil to filming some o...

464. REAL Mentor Session with Wedding Planners Kate Laine Events 18.05.2026

Join the Exposure Triangle Waitlist: https://john-bunn.com/exposure-triangle   This week is a continuation of my conversation with Kate Laine Events. In this episode, we do a mentor session and I answer their questions about their wedding business. This episode is full of helpful info if you are trying to build a brand and get unstuck from the middle market Follow Kate Laine Events: Instagram: htt...

463. Kate Laine Events - Booking Their First $350K Wedding Just 2 Years Into Business 11.05.2026

What does it actually take to start booking higher-end weddings fast? In this episode, I sit down with Holden and Gracie of Kate Laine Events to talk about how they went from college friends with an idea to planning their first $350,000 wedding just a couple years into business. This conversation is about way more than "luxury weddings." We talk about trust, presentation, confidence, networking, c...

462. Noella Andres | Why Authority Is the New Marketing for Wedding Photographers 04.05.2026

What actually makes someone become the photographer everyone knows, trusts, and refers? In this episode of Shifting Focus, I sit down with Noella Andres to talk about authority, branding, education, and why simply posting great work online is no longer enough to stand out. Noella shares her journey from wedding photographer to educator, speaker, and industry leader, along with what photographers o...

461. The ONE Thing That Books Me More Clients Than Anything Else 27.04.2026

Join THE EXPOSURE TRIANGLE Mastermind Waitlist: https://john-bunn.com/exposure-triangle In this episode of Shifting Focus , I'm talking about the one thing I believe matters more than talent, gear, social media strategy, or even your portfolio when it comes to booking high-end weddings: trust. Over the last 19 years in the wedding industry, I've seen firsthand that couples, planners, and families...

460. Instagram Booked Me $350K in Weddings (The Real Strategy I Used) 20.04.2026

Get your first month free of Social Templates: http://socialtemplates.co/johnbunn   Use code: JOHNBUNN In this episode of Shifting Focus, I break down how Instagram became a real part of my brand and not just something I posted on when I felt like it. Over the last two years, I committed to consistency, clarity, and using Instagram as a tool to connect with the right people. That shift led to over...

459. The Apartment Photography Playbook: How Jeff Chang Built a World-Class Brand 13.04.2026

⭐️ Musicbed -Switch today and get a 14 day free trial: https://bit.ly/45HQjhC   In this episode of Shifting Focus, I sit down with Jeff Chang of The Apartment Photography — one of the most respected wedding photography brands in the world. Jeff shares his 20-year journey from shooting $200 weddings off Craigslist to building a globally recognized brand, all while staying creatively fulfilled. We...

458. From No Momentum to $20K Weddings (How I Did It) 06.04.2026

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/   - $100 off the first project of $400, promo code JOHNBUNN100 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/   Two years ago, I had no momentum. Fewer bookings than I expected, uncertainty in my business, and a lot of questions about what to do next. Today, I'm booking...

457. The Real Reason Your Films Don't Feel Premium with Red Lotus Films 30.03.2026

14 day free trial of Musicbed: https://fm.pxf.io/shiftingfocus-freetrial 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/   Most filmmakers think they need better gear, better clients, or more experience to charge more. But the real reason your films don't feel premium has nothing to do with any of that. In this episode, I sit down with TK from Red Lotus Films to talk...

456. From $500 to $20K Weddings: Kevin Cochran's Rise to a Premium Brand in Texas 23.03.2026

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Most filmmakers do not plateau because of talent. They plateau because they never make the jump. In this episode of Shifting Focus, I sit down with Kevin Cochran of 718 Creative to break down how he went from filming $500 weddings to building a premium wedding videography brand in the Texas market. Kevin shares what actu...

455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs 16.03.2026

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ If you think luxury is about venues and budgets, you are missing it. Luxury is about experience. And if you do not understand how to create one, you will stay stuck in the middle. In this episode of Shifting Focus, I sit down with Emily Burton to unpack what actually separates high-end planners from everyone else. Emily...

454. Mastering Wedding Etiquette with Alison Cheperdak of Elevate Etiquette 09.03.2026

What does professionalism actually look like at a wedding? Not on Instagram. Not in theory. But in the room. In this episode of Shifting Focus, I sit down with etiquette expert Alison Cheperdak to talk about modern wedding etiquette, social awareness, and the subtle behaviors that shape your reputation in the event industry. If you are a wedding photographer, filmmaker, planner, florist, or creati...

453. Most Wedding Creatives Stay Stuck… Here's Why Ryan Koral Didn't 02.03.2026

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/   Most wedding creatives never actually get unstuck. They just work harder inside the same ceiling. In this episode of Shifting Focus, I sit down with Ryan Koral, one of the early pioneers of wedding filmmaking, to unpack the real reason some creatives grow, pivot, and build freedom while others stay trapped in the same...

452. Inside the Mind of a High-End Wedding Planner | Rena Wiser, Event Lab 23.02.2026

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/   What does it actually take to build a wedding planning brand that people trust at the highest level? Rena Wiser didn't inherit it. She didn't shortcut it. She earned it. After battling cancer and walking away from a stable career in the beverage industry, Rena took a leap of faith and started Event Lab. In this episode...

451. Inside the Mind of an Ultra-Luxury Wedding Florist | Maxine Owens 16.02.2026

https://theexposuretriangle.com/   - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone What does it actually take to build an ultra-luxury brand in the wedding industry? Maxine Owens didn't grow her business by chasing more weddings. She did it by refining her work, elevating her brand, and building intentional relationships with the right people. Today,...

450. Building the Business Behind the Creative | The Exposure Triangle in Action with Lemlii 12.02.2026

14 day free trial of Lemlii and 25% off by clicking here: https://john-bunn.com/lemlii   Most creatives try to grow by improving their work. But real, sustainable growth happens when your Work, Brand, and Network are supported by the right systems. In this bonus episode, I sit down with Lucas and Joshua, the founders of Lemlii, to talk about the infrastructure behind calm, clear, and consistently...

449. How Instagram Actually Works in 2026 (and Why Most Creatives Are Burnt Out) 09.02.2026

https://theexposuretriangle.com/   - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone In this episode of the Shifting Focus podcast, John Bunn sits down with Angela Shea, founder of Social Templates, to unpack how Instagram is really working heading into 2026. They talk burnout, mental health, authenticity, Reels, SEO, trial Reels, and how creatives can...

448. My Roadmap to 20k bookings - The exact plan I used 02.02.2026

https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone In this week's episode, I break down exactly how I went from no bookings, to booking over 25 weddings last year. I also break down how I have gotten into a 20k+ market in the past year by doing this exact plan. This episode is special, because it is a live workshop I tau...

447. What ACTUALLY gets you OUT of the middle market 26.01.2026

🎓 Free live training: Getting Unstuck from the Middle Market: https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck   👥 Free community + mastermind details: https://shifting-focus-with-john-bunn.circle.so/   Most wedding photographers and filmmakers don't feel "stuck" because they're failing. They feel stuck because they're busy… and nothing is compounding. In this episod...

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