John Bunn
Shifting Focus with John Bunn
Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversatio...
Author
John Bunn
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
096. How Color-Grading Changes Your Brand with 618 Studios || How To Film Weddings 23.03.2020 1:05:03
618 studios is based in Southern California and focused on a primarily higher budget couple. How have they done this? How have they been able to build a brand? Nick and John talk with Kelley and Paul about how they have built the business, and how coloring their films has helped them to raise their prices. Get 15% off their new luts using promo code HTFW15 here: https://illumeluts.com/ Follow...
095. COVID-19 / Corona Virus Q&A With Paige Hulse II How To Film Weddings Podcast 19.03.2020 58:37
We are living in a crazy time as business owners. With COVID-19, aka the Corona Virus shutting down the earth for a few weeks, we all have a LOT of questions. That being said, we brought in our attorney Paige Hulse, to talk about all things COVID-19, and what we should be doing legally to protect ourselves. We took questions from our Facebook Group and Instagram pages from YOU. We hope this inform...
094. Taxes Live Q&A with Jeremy Doorn of Core Business Services || How To Film Weddings 19.03.2020 58:47
TAXES. We all have to deal with them, but do we do them correctly? Do you live in fear that you are going to do something wrong and get your hand slapped by the IRS? What about knowing whether or not you should purchase certain items so you can write them off? It gets SO confusing, but we are here to help. We took your questions, and answered as many of them as possible in the time we had togethe...
093. Luxury Destination Weddings with Alessandro Bordoni || How To Film Weddings 16.03.2020 1:05:38
When we came across Alessandro Bordoni we were blown away by his work. His work has been featured in Vogue, Brides Magazine, People Magazine. He won WEVA Best Videographer, Best Editor, Best Highlights Film, WPPI Silver Distinction Award, to name a few. What makes this guy different? Where does he draw his inspiration? We answer these questions and more. We talk to Alessandro about his thriving...
092. Build a Loyal Following with Love Story Films || How To Film Weddings 09.03.2020 59:10
When it comes to building a loyal following, our guests today have done just that. But maybe not a loyal following with other wedding videographers. Instead, they have destroyed it when it comes to promoting their business to future couples. With over 12,000 Instagram followers, and tens of thousands of views on their videos, they are building a loyal fan base that loves them. Love Story Films,...
91. Stanton Giles of Films by Stanton - Making More Money by Following Your Dreams || How To Film Weddings 02.03.2020 51:10
Going to be honest. We saw a video that Stanton Giles made for a couple, and we were both blown away. Just by watching that film, we both agreed we had to have Stanton on the show. It was the first video that we saw in a long time that we watched all the way through. It was a destination wedding in Mexico. The style was completely different. The vibe was even better. We sat down with Stanton to ta...
90. Remi Schouten of Maru Films: Cultivating Creativity || How To Film Weddings 23.02.2020 1:03:15
It happened. We had Remi from Maru Films on the podcast. This guy is passionate about story, and you can tell it. Nick and John sit down with Remi to discuss how he is so creative with his films, and how he got into destination weddings. When we started the podcast, we had Maru Films on our short list and are so excited for Remi to join us. #weddingvideography #howtofilmweddings #marufilms
089. How Education Transformed Our Businesses || How To Film Weddings 17.02.2020 56:40
Education. Do you really need to invest in yourself? Isn't an 'I'll figure it out on my own' mentality good enough? Do you need education in order to grow in your business? We 100% believe that the answer is yes. Both John and Nick have seen their businesses grow and thrive over the last few years simply by investing in themselves. #weddingvideography #howtofilmweddings #howtofilmweddingspodcast C...
088. The Best Way To Build Your Business - With Nick & John || How To Film Weddings 13.02.2020 1:05:25
The Best Way To Build Your Business - With Nick and John What is the one secret we both wish we would have known when we were getting going? It is often overlooked. Investing into education. Not just reading business books. But ACTUALLY learning from others that have had proven success in the wedding videography industry. Queue How To Film Weddings. Join Nick and John as they answer your questions...
087: Packages & Pricing II How To Film Weddings Podcast 10.02.2020 32:52
The day has finally arrived! At the time of writing this, we are launching The Complete Wedding Videography Course! 20+ years of combined knowledge all dropped into one, all-inclusive course. Business, Shooting, Editing and SO MUCH MORE. We have poured out everything we know into one course, so you can grow as a business owner, cinematographer, story-teller, and artist. With that being said, we wa...
086: Crushing Your Instagram in 2020 || How To Film Weddings Podcast 06.02.2020 1:31:59
Check out our Complete Wedding Videography Course!! www.completeweddingvideography.com Join us for this BONUS episode of The How To Film Weddings Podcast! We have been doing FREE Online Workshops over at www.howtofilmweddings.com/freeworkshops and we thought this one was just too good to leave in there. So we are bringing you a supersized episode of the podcast. 90 minutes all about crushing your...
085. What To Do When Bookings Are Low || How To Film Weddings Podcast 03.02.2020 59:52
What To Do When Bookings Are Low We've all been there. We look at our calendar for the year and the bookings are lower than we wanted. How are we going to survive? How are we going to pay the bills? In this episode, Nick and John break down 5 ways to get more bookings! We talk about things you should be doing RIGHT NOW to make sure you are good for next wedding season. To be honest, there's no sec...
84. Are You Ready For Tax Season? Pt. 2 with Jeremy Doorn of Core Business Services || How To Film Weddings 30.01.2020 52:05
Part 2 with Jeremy Doorn of Core Financial: TAXES. We all have to deal with them, but do we do them correctly? Do you live in fear that you are going to do something wrong and get your hand slapped by the IRS? What about knowing whether or not you should purchase certain items so you can write them off? It gets SO confusing, but we are here to help. We took your questions, and answered as many of...
083. Infusing Personality Into Your Brand with Hello Tomorrow || How To Film Weddings 27.01.2020 55:46
So excited to bring Hello Tomorrow back on the How To Film Weddings Podcast! These two make us laugh so hard, and they infuse so much of their personality into their brand. Within a few minutes of talking with these two, you know exactly who they are. We brought Erin and Maclean back onto the podcast to talk all about infusing personality into your brand. How to show off who you are, so people kno...
082. 2020 Facebook/Instagram Strategy with Max Sadik || How To Film Weddings 20.01.2020 1:03:23
Instagram. Facebook. They are incredibly important to your wedding videography business in 2020. But how in the world are you supposed to show up in a super saturated market? Are you supposed to run ads? Buy followers? We bring Max Sadik, Facebook and Instagram marketing pro, back on the show to talk about strategies for blowing up your brand in 2020. With a mixture of free content as well as paid...
081. Our Big Announcement! || How To Film Weddings 13.01.2020 54:05
We can not believe it is here. The Complete Wedding Videography Course. When we started How To Film Weddings, we never thought it would be this big. We never thought it would turn into what it has. If you would have told us 2 years ago we'd be dropping a course neither of us would have believed it. But to be honest, it is exactly what we need to be doing. The wedding video industry is a tricky one...
080. Working With Editors - With Michael & Sara of Wedditor || How To Film Weddings 09.01.2020 1:06:25
Should you hire a team and build a big business? Should you hire an editor to work with you? Should you outsource? Should you just suck it up for a while and save some money first before hiring someone? Today's episode is for you. We talk to Sara and Michael from Wedditor (our favorite wedding editing service) about whether or not it makes sense to hire someone, or outsource. The answer is differe...
079. Telling Better Stories with Matt Harris of The Film Poets || How To Film Weddings 06.01.2020 1:12:46
When it comes to wedding videography, there are a few companies that set the bar for the industry. The Film Poets have to be on that list. Their films are not only timeless, but beautifully shot and edited. John and Nick sit down with Matt Davis, of The Film Poets to talk about how they have become so influential. We also talk about sound design, and how they continually get incredible audio for t...
078: Our 2019 Year in Review II How To Film Weddings Podcast 02.01.2020 34:30
Happy New Year! 2019 was the year that did it for us. We can't believe just how far we've come in 12 short months. Day by day, little by little, we've built something that we think is truly remarkable. In today's episode we look back at 2019, and see just how far we've come. We also look forward to 2020, and talk about what we are excited about in the new year! Happy New Year to you all! Let's sta...
077: Legal Q&A with Paige Hulse of Shop Creative Law || How To Film Weddings 30.12.2019 1:01:01
Don't take legal advice from a friend. Take legal advice from a professional. We've had SO MANY questions regarding contracts, and legal questions, that we decided to bring on our personal attorney, Paige Hulse to answer your questions. We posted in our Facebook group (join at www.facebook.howtofilmweddings.com ) a graphic that said "legal questions" and let you decide what we talked about. So we...
076: Taking Advantage of Opportunities with Johnny Apple Films || How To Film Weddings 23.12.2019 50:58
Only a couple of years ago, Johnny Apple didn't even have a wedding video business. Now he's bringing in 6 figures+ and shooting tons of luxury weddings. How'd he do it? Was there a secret formula? When it comes down to it, it was a combination of luck and taking advantage of the opportunities he was given. Here's the thing, we can't always create a "how to" step-by-step process for you to hit it...
75: Are You Ready For Tax Season? Pt. 1 with Jeremy Doorn of Core Business Services || How To Film Weddings 19.12.2019 47:21
TAXES. We all have to deal with them, but do we do them correctly? Do you live in fear that you are going to do something wrong and get your hand slapped by the IRS? What about knowing whether or not you should purchase certain items so you can write them off? It gets SO confusing, but we are here to help. We just announced a new sponsor, Core Financial, and are so excited to have the first of man...
074. Creating a Unique Style with Riccardo Fasoli of Kreativ Wedding || How To Film Weddings 16.12.2019 54:58
When we started this podcast, there were some names out there that we thought we may never get to interview. One of those names was Riccardo Fasoli. We are more than excited to have Riccardo on the Podcast today! Born in Italy, and now living in Germany, he travels the world telling stories that pierce you. His style is undeniably him. So we had to interview him about how he does it. How does he c...
073. Experience a Mentor Session with John & Nick || How To Film Weddings 12.12.2019 1:21:31
Experience a Mentor Session with John & Nick We talk about them all the time, but getting a MENTOR can really help you in your business. Save SO MUCH TIME by skipping over some of the mistakes that others made along the way. You are never too established in your business to not take advice from others. We have a special treat for you this week as a BONUS EPISODE of the How To Film Weddings Podcast...
072. Growing Your Brand with Jake Weisler || How To Film Weddings 09.12.2019 1:05:45
Jake Weisler has doubled his prices in one year. He used to start at $2000 , and max out at $4000 . After some changes, he is now STARTING OUT at $4000 for his wedding packages. What changed? What did he do differently? We break it down with him on this episode of the How To Film Weddings Podcast! In this episode we talk to Jake about exactly what he has changed in the last year to double his pric...
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