John Bunn
Shifting Focus with John Bunn
Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversatio...
Author
John Bunn
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
071: Editing More Efficiently with Rob Adams || How To Film Weddings Podcast 05.12.2019 1:01:37
It is time for a BONUS EPISODE of the How To Film Weddings Podcast. We brought back one of the legends in our industry, Rob Adams. This guy has been filming weddings for over 20 years (even though he looks about 25 years old), and has been KILLING it with his wedding video business. In today's episode, we talk all about how to edit wedding films efficiently. We break down his thought process, as w...
070: Booking High-End Weddings with Lindsey & Cherish Conklin of Le Reve Films || How To Film Weddings Podcast 02.12.2019 1:14:09
Working with high-end clientele. Most of us want to do it, but almost none of us know how to get there. How do you get those $10,000+ bookings? What is the secret to being able to charge that much? In this episode of the How To Film Weddings Podcast, John sits down with Lindsey and Cherish Conklin, a husband and wife team, and owners of Le Reve Films, based in Southern California. They have been s...
069: Stepping Up Your Color with White in Revery's Calen Rhome and Levi Tijerina || How To Film Weddings Podcast 25.11.2019 1:05:15
Just apply a LUT and the footage will look perfect! That is what a lot of filmmakers think when it comes to getting great colors in your films. But the truth of the matter is that you REALLY need to know what you are doing, in order to get the right colors in your films. When you think of great color, if you are a wedding videographer, one of the names that always comes to mind is White in Revery....
068: Crushing Your YouTube Channel in 2020 with John II How To Film Weddings Podcast 21.11.2019 51:33
John has gone from 200 subscribers to over 12,000 in 24 months. It wasn't easy. His ads make him nearly $1000/month just for people watching his videos. Not to mention, he just booked a $15,000 video and photo package wedding in California, all because the bride saw his video on YouTube. Join John as he breaks down his ENTIRE strategy on how he build out his YouTube channel that continues to grow...
067. Building Packages That Sell with John & Nick || How To Film Weddings Podcast 18.11.2019 1:02:15
Building Packages That Sell Do you feel like you are constantly leaving money on the table, or missing out on bookings? In today's episode, Nick and John break down the different types of package options you can offer. Do you want to offer packages? A la carte? A hybrid of the two? What is the best of you in your business? Which ones of these options fits better for your clientele? We have been ha...
066. Defining Your Own Success with Kaleb & Elaine Jiminez of KEJ Productions || How To Film Weddings Podcast 11.11.2019 1:05:26
It finally happened! We had Elaine and Kaleb from KEJ productions on the How To Film Weddings Podcast. This conversation was sooo good. Like we almost cried when we were talking with them. We go to an entirely different level on this episode and can't wait for you to hear it. We talk about how they paid off all of their debt by working in this business. We talk about defining your own version of w...
065: Improve Your Editing with Michael & Sara of Wedditor || How To Film Weddings Podcast 08.11.2019 1:05:50
We are so excited to have Michael and Sara from Wedditor back on for a bonus episode of the How To Film Weddings Podcast! We sit down again to dive deeper into the world of editing. How does your office affect your working habits? How do the ergonomics of your office play a role in your editing? What ways can you improve your office to make it more conducive to editing? Nick and John chat with the...
064: Attracting the Right Clients with Becca Neblock || How To Film Weddings Podcast 04.11.2019 1:06:16
Here's the thing, weddings are personal. The people getting married, they are people. No two couples are the same. More and more, couples are choosing their wedding videographer based on personality, branding, and being able to relate to them. So how do we become more unique? How do we attract the right people for our brand? You have to know who you are. Let's say that again, you have to know who...
063: Elopements 101 with Maddie Mae of Adventure Instead || How To Film Weddings Podcast 28.10.2019 59:00
Today's episode is a fun one! We bring in Maddie Mae from Adventure Instead to talk all about working with photographers on the wedding day. We also pick her brain on all things elopements. She's traveled all around the world shooting adventurous elopements, and knows a thing or two about them! Maddie also runs the Adventure Instead Academy, a full course that teaches everything there is to know a...
062: Raise Your Prices with John & Nick II How To Film Weddings Podcast 21.10.2019 1:08:01
How much should you charge? When should you raise your prices? Most of us have just plucked a number out of thin air, and say "that is what I am going to charge! That is how much I am worth!" But to be honest, there really is no rhyme or reason behind why you are charging that much. So how do you know how much to charge? Nick and John break down exactly what they've done in the past decade to know...
061: Our One Year Super Cast with Matt Johnson, Eric Floberg and Phil Danger II How To Film Weddings Podcast 14.10.2019 1:02:21
How in the world has it already been a year of the How To Film Weddings Podcast? Time sure does fly when you are having fun. Nick and John thought it would be fun to have a round table discussion with some of their favorites as a special 1 year episode. So we brought in Matt Johnson, and Eric Floberg. To top it off, we had Phil Danger host the conversation. Nick, John, Matt, and Eric basically cut...
060: Photographers and videographers can get along with Caroline Tran II How To Film Weddings Podcast 07.10.2019 58:18
Wedding Photographers vs Wedding Videographers. We constantly see in different groups, one of these groups griping about the others. Can't we all just get along? Nick and John have a treat for the How To Film Weddings listeners today. We have LA based wedding and portrait photographer Caroline Tran (yes, she's #famous) on the show. We tackle the questions all around videographers working well with...
059: Crafting Better Edits with Wedditor II How To Film Weddings Podcast 03.10.2019 1:08:51
Outsourcing. We get probably 10 emails a week from companies bugging us trying to edit our videos for us. Annoying is a nice way to put it. But here is the problem most of us face. The backlog monster. We get going in our busy season and shoot a ton of weddings, only to realize we have so many to edit. So do we just take forever to edit them ourselves? Do we hire one of these random companies that...
058: The Importance of Mentorships II How To Film Weddings Podcast 30.09.2019 53:27
Mentorships. You are probably too far along in your business to have one, right? Or you probably think that they are just for beginners? You are older than someone, or have been in business longer than someone, so you'd never reach out to them about mentoring you in an area you just can't get over the hump with in your business? Nick and John break down the myths behind mentorships, talk about how...
057: Nick had FOMO because John was in Italy LIVE Q&A 008 II How To Film Wedding Podcast 26.09.2019 40:27
A few weeks ago John was in Italy and Nick had some serious FOMO. So, Nick decided to hog a little of the spotlight and record a BONUS episode in the form of a LIVE Q&A in the How To Film Weddings Facebook Group (https://bit.ly/2DPCelB). Nick fielded all sorts of questions ranging from reception lighting to the future of HTFW, and discovered that talking for 45+ minutes by himself isn't an easy ta...
056: Finding Your Passion Through Adversity with Kathryn Majic of BLNK Films II How To Film Weddings 23.09.2019 1:03:33
We stumbled upon a crazy video from a company called Blnk Films, and we were blown away. So much so that we had to figure out who was behind the camera on the shoot. Turns out, Kathryn Majic created this film. We posted it in our group, and it went kind of crazy. So many amazing shots, so many amazing moments. We break down the film, as well as talk with Kathryn about how she has gone from nothing...
055: Sculpting With Time on the HTFW Podcast II How To Film Weddings Podcast 16.09.2019 1:15:46
Check out Vision Question 2019 - http://bit.ly/2mghk8S We did it. We have arrived. Sculpting With Time is on the How To Film Weddings Podcast. If you don't know who these people are, Alex and Whitney Douglas are some of the best, if not THE best in the world. They have won pretty much every award there is to win as wedding filmmakers. Their films are mind-glowingly good, and are completely unique....
054: 2nd Shooter 101 with Larry Marshall II How To Film Weddings 09.09.2019 1:09:40
Today we are talking all about 2nd shooting. What should you be looking for in a 2nd shooter? What should you be doing to be a better 2nd shooter? How much should you pay your 2nd shooters? We are joined by our good friend Larry Marshall ( https://bit.ly/2k6F7r9 ) to talk about some of the things he has been doing to build himself a niche in the 2nd shooter industry. Not only does he run his own c...
053: David Reynosa of Forestry Films LIVE Q&A 007 II How To Film Weddings Podcast 05.09.2019 1:12:27
When you poll a group of wedding videographers and ask who their favorite wedding videographer is, the name Forestry Films always pops up. What David and Harmony have done for the "adventurous couples" brand has shifted the way hundreds of filmmakers do what they do. They are an influence in the education space, and have been killing it with their films. Not only do they have some incredible LUTs,...
052: SEO is Fun! With Catalina Dow II How To Film Weddings 02.09.2019 1:08:13
What do we all want? Better SEO!! When do we want it? NOW! But do you really even know what SEO is or how to get it better? Is it something that you can really hire to have done? Squarespace VS. Wordpress. Do you understand how Google works and ranking in the most powerful search engine in the world? If you want to have great SEO you might need to start with understanding exactly what it is! Good...
051: 1.5 Million Subscribers on YouTube with Sean Cannell of Think Media |How To Film Weddings 26.08.2019 1:00:23
Youtube. We talk about it all of the time. Literally we can't stop talking about it. Why? Because it is SO IMPORTANT to your brand. John has grown his channel from 200 subscribers to over 11,000 in the last 2 years. Nick started his channel last year and has passed 6000 subscribers. But who cares about numbers? Well we do, but only when they mean that you will make more money. YouTube is the 2nd l...
050: It is our 50th Episode. With Aaron Tharpe of 31 Films II How To Film Weddings Podcast 19.08.2019 1:04:30
50 episodes?! How did that happen? It is our 50th episode. We knew we had to something big. We asked all of our famous friends, but they were all busy, so we settled with Aaron Tharpe (kidding). You may have heard of him or a little company called 31 Films. Yeah, that Aaron Tharpe. We think we are really special for having him on the podcast, because he is pretty much a legend in our industry. Not...
049: Shooting 100 Weddings A Year wtih Kaye Shaye Films || How To Film Weddings Podcast 12.08.2019 49:49
Shooting 100 weddings in 1 year. We will say that one more time. 100 WEDDINGS IN 1 YEAR. Is this even possible? Would you want to even do this to yourself? Well Kaylor of Kaye Shaye Films did that in 2018. Over 100. This isn't a podcast to tell you that you should shoot 100 weddings in a year. Rather a conversation with Kaylor about all she has been up to, the HARD WORK she has put in to grow her...
048: All Things Social Media LIVE Q&A 006 II How To Film Weddings Podcast 08.08.2019 1:09:33
YouTube, Instagram and Facebook - oh my! When should I post? How often should I post? What platform is right? Can Nick say Pinterest correctly? We answer YOUR questions and MORE in our most recent Facebook LIVE Q&A. We took questions from people in our Facebook group (did you know we had a Facebook group!?) and Instagram (we have one of those too) and our live chat! We always have the best time wh...
047: Destination Wedding Q&A with Henry Martens II How To Film Weddings Podcast 05.08.2019 57:21
John sits down with Henry Martens of The Brothers Martens to ask all of the questions about his upcoming trip to Italy, to film his first International destination wedding. The Brothers Martens travel all around the world shooting weddings, and although John has shot nearly 500 weddings, he hasn't ever traveled outside of the U.S. to film one. John and Henry chat about all of the things to be thin...
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