She's The Business Podcast With Jessica Osborn

How confident are you at selling? If you're like most coaches and online professionals I speak to, sales is the area of business that feels the most uncomfortable, and for good reason! It's usually where those fears around rejection or money come up, when you start to question your worth and critique your pricing, where you feel like you've got to get a YES otherwise it means your business is doom...

A crowded market sucks when you're in business.... or does it? Is your market really crowded, or are you including a whole lot of others in your 'market' that aren't competitors at all? In today's episode I dive into the topic of your managing your market, how to take the lead and create your space rather than be swallowed by the crowd.   You'll learn: 1. why a crowded market is never a probl...

We normally associate journalists with being able to dig up a good story, but how does thinking like a journalist help you as an entrepreneur? Today I'm joined by Tahnée Sanders, founder of The Strategy Studio. She's an ex-journalist and editor who discovered that newsrooms aren’t just for scoops. For Tahnée, they were the foundation of great business strategy. She shares with us what she learned...

Love to get the inside scoop? The lesson that someone else had to learn the harder way but you can leapfrog over all that learning to get there faster? Me too! That's why I invited these 3 successful women to a live panel, that's completely unscripted and just them answering some questions and discussing what's been those big breakthrough moments for them. In this episode you're going to hear from...

Have you ever considered rebranding? Maybe you've outgrown your brand, or evolved in a different direction, and the old brand is really 'you' anymore? In today's episode, lawyer Emma Heuston, founder of Ready To Boss Legal, shares the story of rebranding after years in business under a different name.   You'll hear: Why she chose to ditch the old brand and all the equity it held to start afre...

I'm not usually one to attach too much to one word or another... but recently I've come to realise that I was fighting an internal battle. One word that people told me not to use in my messaging, that it was 'too complicated' for many, 'too scary' for others. I've never really agreed with them, and who knows why I tried hard to follow their advice... until now. There's more than enough evidence to...

After having 6 caesareans and spending well over 30 years as a midwife, you could say that Leonie Rastas is quite the expert on c-sections and all the things that can happen during recovery! She never imagined herself as an author or business owner. When most people would have simply retired, she felt a huge pull to pass her knowledge and experience to others - helping them navigate those critical...

Alrighty, 2023 - let's begin! What will happen for you this year? The goals, aspirations and visions you have are probably all buzzing around your head right now - if you're anything like me! Today's episode is a super simple manifesting exercise that's all about getting you in the right space to start this year and make those visions a reality! So ... let's begin! In this exercise you'll address...

Have you been thinking about starting a podcast but just not sure if it's really WORTH it for your business? What's the return on investment? How much time does it actually take? And can you make money from having a podcast? All these questions and even more are answered in this episode with podcasting expert Anne Claessen, Founder of The Podcast Babes If you're even just a teeny bit curious about...

Got that feeling like you're just not connecting with the people you'd like to become clients? You see them out there, see all the potential business - but for some reason, they just aren't seeing YOU as the solution to the outcome they want. If that's you, then it's a sign you've got a half-baked customer avatar. Which is actually GOOD news! Because it's not your offer, price, or the algorithm......

When you run your own business, it can be hard to prioritize your body and mind above the needs of your clients, deadlines, and the latest project. And if you're a parent as well, let's just say that our needs are often bottom of the pile - right? Yet you and I both know that a healthy body = healthy mind. And what's more important to the success of your business than your healthy mind? That's why...

How often do you rely on logic to make decisions? Most of the time - right? That's what we've trained our brains for since we were little... BUT what would seem to be logical, to make 'sense' is SOMETIMES not true at all! And I especially notice this in business, with decisions regarding strategy for marketing and growth. What SEEMS like the 'best bet' is often what's stopping you from achieving t...

Did you know that you can access both masculine strategy and feminine energy within you? And that you NEED both for your business to function and flow smoothly, with less effort? According to my special guest, and expert in quantum energetics - Eugenia Oganova - the degree to which you use the masculine and feminine is different for each of us, which is why understanding your unique mix is so impo...

Success leaves clues... when you look at those who've experienced growth, searching for patterns to give clues as to what caused it, you can also find patterns and clues to what prevented the growth beforehand! What was it they changed, did differently, or stopped doing, that caused their success? In doing this, we also uncover the hidden truths about what they were doing previously which had been...

No doubt you're aware that us humans can be so different, and even when you look at entrepreneurs - there's no 'one type' of person that makes a successful entrepreneur. Yet, some are far more successful at building the life they want than others are. Some seem to have it easy, others work hard, hard, hard to make it all happen. What's the difference? Well, it could be as simple as how well aligne...

Have you noticed something different about today's top thought leaders vs those of a few years ago? I've seen a big shift in the way those who now rise to thought leadership status present themselves and connect with their audience compared to those of the past. And this trend is going to grow as we head into 2023 - which is why - if you want to be in that thought leader space - it's important to...

Hiring should be easy, right? Find someone with the right skills who you get along with and done! Yet so often we get it wrong, or at least that’s how it seems when you’re constantly following up on outstanding items, correcting mistakes or undoing the work that wasn’t done right! So in today’s episode I’m bringing you team and leadership specialist Paula Maidens, to dive into this tricky topic an...

Ever had to pitch something and found it tricky to get a yes? Even if there's no money changing hands, anytime you're making a proposal to someone to do something, it's a pitch. And there's a right way and wrong way to go about it if you want to be successful in getting that YES response! In this episode, you'll hear the 4 main rules of pitching so that you get a YES and not a NO!   You'll al...

Have you been paying attention to your productivity? Everyone knows productivity is a good thing - but do you know specifically what it means for you and your business? There's busy-productive and there's busy-busy - which boat are you in right now? How productive are you - really? All this and more is what we cover in today's episode. My special guest, Steph Gobraiel is a business management spec...

  So you've created an online product - a course, membership, group program or event - and now all you need to do is figure out how to price it, and why is that bit so hard? It's just deciding on a number! We already know that pricing is relative, there's no right or wrong price, and that it's not actually the price that's driving their decision anyway - right? So why are we trying to find th...

Your words are powerful. .. they can make or break a deal. They can cause confusion or provide startling clarity! They create a connection or repel you away..... And that's why your words are so important in your marketing, particularly at the critical places where someone is taking the next step in the journey to work with you. In this episode, I'm talking to copywriter extraordinaire Molly Frank...

Your 1:1 service is a super easy way to get started in business...   and then inevitably you hit a roadblock: TIME. Maxed out on time, working with as many clients as you can, working too many hours... and often this happens BEFORE we've reached our revenue goal.   So what do you do? Option A: Price increase! Easy peasy - no surprises there... Option B: Team increase. This one can be goo...

If you've been in business for longer than a few months you'll likely have felt like there's some sort of invisible rope holding you back from what you're trying to achieve. No matter how hard you pull or push, what way you turn, this rope is still there... still stopping you from getting where you want to go! I know I've had more than a couple of them and finding my "invisible ropes" has become t...

Your niche isn't a description of what you do...   it's your sweet spot in the market! Yes, there's a big difference, and most service-based businesses struggle with their niche because they're approaching it as a way to encompass everything they offer. In all the years (24 and counting...!) I've worked in marketing, niche is the most misunderstood concept. Normally perceived as 'small' or 'n...

Have you ever considered the state of your 'employer brand'?   How often do you hire people only to find that they're not a good fit for your business? Even if you don't have employees per se, but you hire external contractors, or VAs to work with you, you've got an employer brand that's either helping you or hindering you to attract the right talent to your team! Today I'm joined by talented...