She's The Business Podcast With Jessica Osborn

Today we're diving into a topic that's absolutely essential for every business owner to understand: why marketing has changed and how we need to adapt what we're doing to be successful. I see so many people are struggling with their marketing and feeling frustrated. They're doing everything they've been told is right, but it's just not working. So, what's going on? Well, my friends, the landscape...

Where are all my multi-passionate people? 🙋‍♀️ Isn't it true, that one of the biggest struggles for those of us with a service / coaching business is in how to market your expertise so the right clients find you (and you have an easy, profitable business!) - right? Questions like... which niche should I pick? Which service offering will be best for me to focus on? How do I offer all this expertis...

We've been fed the same rhetoric about consistency for years... and likely you've been conditioned to view the habitual type of consistency as the holy grail. And it might well be .... if we're talking about our diets and exercise ... ... but when we're talking about BUSINESS there's a different type of consistency that's what those who are most successful use to leap forwards faster, and it's not...

How much marketing budget should you be allocating and to WHAT exactly? No matter what sort of business you're running, marketing is an essential element of running a business because it's what creates awareness that your business exists and brings you leads (that turn into sales). The better your marketing is, the more leads you get and the higher conversion to sales! So what should the focus be...

If you're a bit like me you probably groaned when you heard that Meta launched another new social platform - Threads - and thought "how could we possibly need yet ANOTHER place to chat and connect?" Then... curiosity got the better of me and I decided to check it out! What's the verdict? In today's episode I'm giving you an insight into my first impressions using it and answering the question...

Ever got frustrated with yourself for saying 'Yes' to things you didn't really want to do? Or agonising over giving the perfect gift? Or morphing yourself into so many different personalities that you've forgotten the 'real' you? Then you might identify as a 'People Pleaser. It's really common in women and is often talked about as an infliction.... something holding you back from success. But is i...

Got a lead problem? As in, not enough of them? Probably the number one complaint I hear from service-based businesses - not enough leads. However, digging a little deeper, its not so much the leads, it's that they don't convert into clients. They think they just need more leads... but do they? What if the leads they had were converting better? So here's what I noticed. They're brandishing this wor...

Would you say you're totally aware of your business finance situation on any given day, or you've got a general idea that only becomes clear once you sit down to do the dreaded accounts at the end of the month/quarter/year? For most of us, keeping on top of the accounts is waaaaay down the list of priorities, as long as there's money in the bank - right? We've all been there. Limited time and too...

Doesn't it seem like there's endless ways to market your business these days? And... every time you hop on IG, Facebook or TikTok, there's an endless feed of experts telling you to do THIS, not THAT? Each with their own take on what works. Here's what they don't tell you.... EVERY tactic works! Their success hasn't come from uncovering the secret method that we're all missing... which is why it's...

If you're a business owner, and your business is primarily about YOU providing a service, coaching or imparting your expertise - then you're the biggest asset your business has! How are you looking after this asset? Many of us struggle with energy levels and keeping performance high... which can often be attributed to not getting enough sleep! You probably know you 'should' go to bed earlier – but...

Can you think of a time where you were 'sold to' in a really over the top way? That pushy person, attempting to convince you to buy something you weren't sure you really wanted? It probably felt awkward, uncomfortable and (if you did end up buying) probably you had some regret later that you were ever convinced into making the purchase. Ick. No wonder that, when it comes to your own business, you...

Did you know that email STILL converts more leads than other forms of marketing? That’s email to a subscriber list, not direct cold emails to random strangers BTW! And that a simple Welcome sequence is the easiest way to nurture and qualify new leads? My guest, email marketing expert Tamsin Starke of Email Parade explains that an effective Welcome sequence helps you with all of this: Sets the tone...

Success isn't the result of hard work, no matter what all those quotes say 'we've all got the same 24 hours in a day'. Makes you feel a bit inadequate - right? And it doesn't make sense when you look around and see some who are successful and who AREN'T doing 10 hour days, or even 6 hour days! I think what they really meant when they said that line, was that you have a choice what you're doing wit...

When it’s just you… and you’re wearing ALL the hats, you’d be wise to make automation your new best friend! Anything that can take your time away from backend processes and admin is highly worth your while because you can either: a) use that time for revenue generating activities b) take the time back for YOU! Yourself, your family, your down time. In today’s episode, I’m talking to Michelle Teo,...

Did you also spend years building a career as an employee? Chances are, when you made the jump from employee to entrepreneur there was a whole lot of 'learned' ways of thinking and doing which actually are a major barrier to growth for you as a business owner! In today's episode I'm sharing the top 6 things I've found that need 'unlearning' from our past, to open up the path to faster success. Som...

Did you know that 86% of female-owned businesses in the US and Canada make less than $100k a year? WHAAAAT? Now you probably instantly think that there's many women who have a small biz side hustle and never intend to make more... and yes, you're right there is a percentage in that category, although I'm sure you'll agree that it's far less than 86%! So what is it specifically that's holding back...

  Are you at a point where you know you could be charging more but feel stuck at the level you're at? Maybe because of what others are charging, maybe because of what you fear your clients will say... or even that they'll leave? What if you could easily raise your prices, and instead of losing clients - actually gain MORE clients? If that's something you feel would transform your business, jo...

If you've reached the point of full capacity - congratulations! That means you're now on the verge of your 'next level'. For your business to grow, you need more time for revenue generating activities - without having you work more hours! Today I'm interviewing online business specialist and founder of Byte Bodega - Chynna Benton - all about how to streamline your business so you can free up the t...

You know that proverb about what happens when you're not paying attention to the lesson you need to learn? First you hit with a pebble, then a rock and lastly a boulder! Well, it happened. The boulder! Last week I shared what I did inside my business that's made it possible to go travelling around Australia for 8 months, with the kids and hubby in a caravan, and keep my business running without lo...

Do you have a great referral channel? That sends you 'ideal' clients, or is it more like a pot luck dinner party - never quite know who you're going to get and (more often than not) you feel obliged to take on a client that's not right for you simply because your best mate referred them? Well, if that's feeling a little too familiar, then today's episode is for you! I'm joined by relationship mark...

You may have heard that late last year we bought an off-road caravan, packed up our possessions, put our house in AirBnB and set off to do the BIG LAP around Australia! Which, for those of you who haven't heard of the Big Lap before, is a massive road trip, camping style, around the entire country! It's an 8 month trip for us but many take a year or two to do theirs. So far we've driven the longes...

Ever noticed that every highly successful business woman exudes confidence from deep within themselves? Confidence that has nothing to do with how they look, it's more like they feel supremely comfortable with who they are and why they're here on this planet. It's an invisible energy radiating out of them anywhere they turn up - right? What makes them have this sort of self-confidence? Did they ha...

If your business isn't leaping from milestone to milestone with glee, rather you're stuck wading your way through murky-bog where it's unclear what you need to change or do to get out of it.... then you either have a positioning problem, or an execution problem. For any online expert (yes, that's you if you're a coach, consultant or freelancer who sells their expertise as a service...) it's absolu...

Most of the time we’re told to just keep going, work hard and you’ll get there. And then there’s people shaming you for how you spend your day - we all have the same 24 hours! Sure, you won’t achieve your goals if you’re sitting around on the couch waiting for them to happen… But what if there’s such a thing as pushing TOO hard? And this desperate energy that seems to be ‘the right way’ to reach y...

Why is it important to understand the difference between fans and buyers? Do you know which you’re attracting? Both of them like you, both follow you and engage on your posts… Fans are not always buyers. In fact, you’ll probably find MOST of your fans have no desire to work with you, even though they might be your most active followers! While, some buyers might buy BEFORE they become a fan! Buyers...