She's The Business Podcast With Jessica Osborn

Been wondering why your offers aren’t selling as easily as you’d hoped? Many coaches and online experts have shared that they're working around the clock but seeing little reward, or worse, their business feels more like an expensive hobby than a real source of income. The questions arise: What am I doing wrong? Is it the price? The copy? Too much (or too little) on the salespage? Maybe it's the s...

What if getting more eyes on your business didn’t mean another minute on social media? Yep - really! It is entirely possible raise your profile and become the go-to in your space, without getting lost in the online noise. It’s the hardest way to get known when you’re competing for attention with thousands of others! That’s why I invited K.J. Blattenbauer, a powerhouse publicist with nearly 30 year...

Here's something you need to know: the online market has become more sophisticated and being a specialist is no longer enough to place you at the top of your niche. Now there's many specialists... it's taking a whole new level of specificity and OWNERSHIP to create the sort of distinction that gets you noticed and perceived as an expert. The timing of this episode is important because this year I'...

Have you started worrying that your brand sounds just like everyone else’s, no matter how many “expert” tips you use to write in your 'own voice'? On this episode of She’s The Business Podcast, I’m challenging the whole idea that we need to focus on chasing audience growth first, and instead, show you that it's much easier to grow an audience if you find your own voice first so you can stand out w...

Welcome to episode 300! I couldn’t let this milestone pass without addressing something really important: what it means to be a woman in business today, and why the spaces we create matter. There’s been a lot of noise in Australia and around the world about whether we, as women, should be able to have our own spaces - whether that’s business events, support groups, awards, or even shelters. With c...

This is the story of how an old identity that I thought I had left behind, was still hiding in the background, holding me back, and slowly breaking apart my business! This week, I’m opening up about a very personal journey, one that took me right back to my old “corporate Jess” identity and showed me how she had quietly lingered behind the scenes, influencing my decisions and keeping my business f...

Ever considered that your business could be a valuable asset you can sell later on? Yes, even if YOU are the face of the brand! When you have a business you can run without it running you into the ground, it's got value that others want. Today, I’m chatting with Laurie Stirling, a business exit strategist with over 20 years of entrepreneurial experience! From starting a graphic design business fro...

Every six months, it feels like the coaching world lights up with debates about what really makes someone a credible coach. As someone who’s worked in this field for a decade, I’ve seen all sorts of arguments, some measured and helpful, most just a noisy rant. Each time you see these kind of posts, it can make you stop and start questioning yourself. Should you call yourself a coach or choose some...

Would you love to start a business but aren’t sure how, or even if, it’s the right move for you? It’s a big move from employee to entrepreneur, and there’s many ways you can carve out your own future. So to help you navigate the choices, let’s ask an expert! Joining me on She’s The Business is Maja Taylor, a career ownership coach who helps people define their own career paths. She’s not here with...

Ever wondered why some businesses seem to pull in the perfect clients with almost no effort, while others stay stuck, spinning their wheels? In today's episode, I'm sharing the three must-know insights about your ideal client that could be the missing ingredient in your business. If you've ever felt like your message isn't quite landing, or you're attracting clients that drain your energy instead...

Have you noticed how money beliefs quietly shape the choices we make as business owners? Maybe you’ve caught yourself saying “I’m just not a numbers person,” or hesitating to invest in something you need because of that fear - “what if it doesn’t work?” So many intelligent women are unknowingly playing small because of stories we’ve absorbed about money and business throughout our lives. This epis...

Juggling business and parenting isn’t for the faint-hearted, is it? My kids have just gone back to school after the holidays, and that sudden rush of brain space got me thinking about how tough it can be to run a business while raising a family. We don’t talk about the reality enough. The endless hours of kid-related admin for school, sports, clubs… we just tack it all on and have this “chin up, a...

Do you feel your corporate experience is holding you back or powering you forward in your business journey? Many women who leave their career behind to become their own boss have gritty stories to tell that make you gasp, sigh or roll your eyes at the soul-destroying scenarios they had to endure as a female with leadership goals. But what if the skills you picked up inside those power-hungry board...

This is Part 1 of Master Your Marketing - a 3-part training series designed for online coaches and consultants who want to turn your side-hustle or slow-growing business into reliable income with predictable demand and a waitlist of incredible clients! In this first session we discuss the real reason your efforts aren’t creating traction. You’ll see exactly where things break down for most stalled...

Are you feeling a shift in the air - one that’s pushing you towards bold decisions in your business or life? Maybe you’ve noticed people around the world making huge pivots already? Successful entrepreneurs dismantling their $m tried-and-tested programs and going unexpected directions. Marriages ending, businesses closing, things that have been around for years just ceasing to exist… and fresh sta...

Blink and it’s changed! Running a business online today is a whole different ballgame compared to a decade ago. There are more competitors, more noise, and so many “visibility” myths floating around. It can feel like the biggest challenge we should be focusing on is being seen in the crowd. But… here’s the strange truth: more eyeballs on your business aren’t always what you need right now! In fact...

Could your inner creative make you more successful in business? If you’ve ever wondered how your imagination fits into your work, or if you’re tired of being told to just “think harder,” this episode is for you. I’m talking with someone who’s turned her own creative journey into a powerful tool for richer relationships, both in life and business. This week, I’m joined by the wonderfully vibrant Kr...

How do you really think and feel about marketing? If you’re like most women I work with, your answer could be the key to unlocking your next level! After almost 30 years in marketing and a decade of coaching women in business, I’ve spotted a pattern: the way we see marketing has a direct impact on how successful we are in business. In this episode, I share the four mindset types people have, when...

How would it feel to have true connection with your clients - the kind that feels effortless, natural, and genuine? Good? Great? Let’s talk about relationship marketing. If you feel exhausted by chasing leads, or you keep hearing about “attraction marketing” but aren’t sure what it really means, this episode will make it all click. This week, I’m joined by Hunter Myers, founder and chief matchmake...

How do you turn your inconsistent side hustle into a business with steady, predictable demand? That’s the biggest question everyone stuck in first gear is asking as they lay awake at night, mind searching for answers. If you’re feeling overwhelmed by all the marketing tactics you’re supposed to be doing and still struggling to see your revenue rise, then stop dreaming about ditching your day job f...

In the last 12-18 months most entrepreneurs jumped head first into AI, trusting that it was the magic pill to save them time and take the load off their shoulders… But did they put a little bit too much trust in their AI tools? I’m seeing a trend in 2026 that’s honestly quite concerning - and it’s the reason I recorded this episode. We have reached a point where it’s time to stop and think: are we...

Do you get an uncomfortable flutter when you know you need to have a tricky chat with someone on your team? Managing people - whether employees, contractors, or VAs - often means facing difficult conversations. It's easy to worry you'll get it wrong, or that conflict will brew. But what if you could handle these chats with confidence, clarity, and kindness… and actually strengthen your business in...

If you made a promise to yourself that THIS is the year your side hustle finally becomes your main gig - and you want to quit your job for good - you’ll want to press play on this episode! This shift can be both tough and exciting. As someone who spent 8 years juggling a demanding corporate leadership job while running an online biz on the side, I’ve experienced the challenges of splitting your ti...

Let’s talk about the one skill you absolutely MUST develop as a business owner - especially now, in this economic environment. It’s not a trendy hack or secret formula - it’s something powerful, practical, and completely learnable. I’ve noticed that many women building a business try to sidestep this skill because it pushes them out of their comfort zone. They feel uncertain, maybe even a little s...

Are you getting buried under all the behind-the-scenes tasks in your business? When admin work is eating into the time you’d love to be spending with clients, growing your business, or simply doing the things that you enjoy in life outside of work, it's time to take a weed out the processes (or lack of) holding g you back! If you’ve been wishing you could reclaim your time and create more freedom,...