She's The Business Podcast With Jessica Osborn

Do you feel permanently busy, but the business isn’t really moving forward? It’s like being stuck in first gear, burning through the gas fast but the car going slowly. Whether you're a coach, consultant, or expert, it’s so easy to get caught up in the next social media trick or the latest marketing hack, trying to attract clients who never quite seem to connect. But what if I told you there's one...

Welcome to the first episode of 2026! There’s a big shift happening in the online business space and, if you plan on staying relevant, you’ll want to get on board with it. I’ve spent over 25 years in marketing and 15 years as a business owner myself, so I’ve seen plenty of trends come and go. But what’s brewing for this year feels different - it’s a cultural groundswell that’s going to change the...

Have you ever wondered if the experiences that shaped your life could become the powerful story someone else needs to spark change in their own? In a world overflowing with AI-generated content, our true, human stories are becoming more valuable than ever. Imagine sharing the moments you’ve lived through—not just the sparkling highlights, but the vulnerable truths and the hard-won lessons—with peo...

Have you ever felt like your business has hit an income ceiling - and even though you’re working flat out, nothing changes? It’s normal to believe that the only way to make more money is by finding more clients or selling more. But what if the simplest place to find extra profit is right in front of us, just waiting to be uncovered? In today’s episode, I share practical ways you can spot hidden pr...

Are high ticket offers really dead? That’s the question that’s been buzzing in my inbox lately, and I know so many of us are feeling unsure about where to focus our time and energy as we head into 2026. With another rollercoaster year behind us, shaky economies, and a big shift in trust online, you might be wondering: “Should I pivot to something low ticket, or is there a place for premium offers...

Ever imagined bringing in $100,000 a month purely from digital products? Today, I’m sharing an episode that might just make you rethink what’s possible for your business. Whether you’re new to digital offerings or already experimenting with online income, this story shows just how transformational selling digital products can be! To get the lowdown on just how you can leverage digital products in...

Do you aim to create real change in your community, country or the world? Are you driven to make the kind of impact that leaves a legacy - something that matters for future generations? If you’ve ever found yourself thinking, “this has GOT to change, and I’m going to do it!”, then this episode is for you. I’m sharing the three unmistakable signs that you’re meant for thought leadership, and the st...

Ever wish you could skip the sales calls and still see your business grow? Selling can feel a little awkward – alight, it can feel a LOT awkward – for so many of us. I’ve been there too. But, when selling is literally essential to having a successful business, it’s one of those hurdles we’ve got to overcome. Imagine if selling could actually feel easy, authentic, maybe even enjoyable? In this epis...

Is it possible to narrow your business focus too much? I get this question all the time, especially from the smart, ambitious women inside my Business JAM program who worry that niching down means saying “no” to too many opportunities. In this episode, I’m reframing that fear, and showing you why saying ‘no’ to some of your potential clients is the secret and totally counterintuitive catalyst for...

Have you found yourself putting everyone else’s happiness first, even in your own business? If you’re addicted to external approval - or worrying that your work isn’t “good enough” - this episode is one you can’t miss! Today, we’re chatting about the best ways to find success when you have “people pleasing” tendencies, especially for creatives, who commonly identify as people pleasers! Why does th...

The most common complaint I hear is that marketing takes up too much time. And you’re not wrong if that’s you. The way most people do their marketing is highly ineffective. So today’s episode is designed to fix that! There’s actually a really simple principle that most people overlook, but once you know it you’ll completely change the way you approach your marketing strategy… …and trust me, it’s m...

There’s few women who can put their hand on their heart and say that they’ve never struggled with their pricing decisions. If you ever found yourself agonising over your prices, tweaking numbers on your spreadsheet for hours, then dropping them by half when your prospect enquires …you’re definitely not alone! Pricing is such a silent struggle, especially for women in business like me, who grew up...

Ever considered that your subconscious is running the same program of thoughts and beliefs - on repeat? These are your ‘thought habits’ as described by Amy Kemp - and they have a huge (yet often ignored) impact on how you’re running your business. Maybe you can sense there’s something holding you back, but you can’t quite put your finger on it. Maybe you’ve tried to do more, try new tactics, chang...

Are you someone who’s always found yourself in the high-achiever camp - ticking boxes, reaching goals, maybe being a little harder on yourself than you’d ever admit? If so, this episode is especially for you. I’m revealing some home truths about what it really means to be a high achiever in business, warts and all. We’re talking about why your strongest traits might be both your greatest strengths...

Ladies - how often do you put yourself first, truly first, when it comes to how you prioritise your time each day? If you’re anything like me, your mind is probably racing with to-do lists, business goals, kids’ schedules and everything else in life that “has to” be done. But what if giving yourself just a few intentional minutes - thirty, fifteen, or even five - your whole approach to business an...

The BIG question on many online entrepreneurs' lips: can you truly be yourself online while still coming across as professional? This comes up regularly with my Business JAM clients when we're talking branding, especially for those who are stepping into their authority era as a thought leader. We know that BOTH authenticity and professionalism are essential in today’s fickle online space - if you...

Have you ever dreamed about about launching a new venture with a business bestie, only to wonder if you could actually pull it off without losing your friendship (or your mind)? This week’s episode of She’s The Business Podcast is all about what really happened when two friends decided step up and create a big, bold business event in public - sharing the process with their community - mishaps and...

Are you feeling discouraged by the number of people who aren’t really committed - and just wish you could attract more of the high-quality clients who are ready to get results? If so, this episode is for you. I’ve had so many conversations with business owners who tell me they’re stuck in a sea of flakes, who are searching for that magic pill, but never really showing up to do the actual work. Mea...

Why is your business not making the profit you expected? Your accountant will tell you it’s because your expenses are too high, and yes… that’s true on the surface level. But have you considered WHY expenses are high? Or earnings low? The causes are often hidden in places you least expect! For example, you could be impacted by choices in your service model or your marketing strategy …. And these c...

How much does fear hold you back from taking the actions you know you needs? Do you ever catch yourself frozen because of self-doubt…. even when you know there’s no reason to doubt your abilities? If so, this episode is for you. Bravery isn’t something we’re taught in business school, but it’s absolutely essential, especially as women building our own businesses. Whether you consider yourself natu...

You’ve probably noticed how much fake content is popping up everywhere - right? It’s hard to know what’s real anymore, especially as AI becomes part of the mix in business and marketing. In this episode, I’m tackling one of the biggest questions I get from my clients and often hear at industry events: How can you use AI in your marketing without losing the authentic, human voice your clients conne...

Have you ever wondered why, even when your coaching program or service feels like the perfect fit on paper, your ideal clients still aren’t buying? Maybe you’ve heard the usual reasons: “I can’t afford it right now,” or “It’s not the right time.” But in reality, those surface-level excuses are rarely the true reason behind the hesitation. What’s really happening? That gut feeling your potential cl...

Ever dreamed of stepping onto the TEDx stage? Or maybe having your very own bestselling book? If that whisper of “one day…” has ever crossed your mind, then listen in, because today we’re talking about how lesser known experts can become in-demand thought leaders, and if this kind of visibility is really possible for ordinary people. I’m joined by the brilliant Sara Connell, founder of Thought Lea...

Are you struggling to nail down who your ideal client actually is? While it's very normal to have this struggle, it's also one of the most important things for you to master because - think about it, how can you create the right offers, messaging or sales processes if you don't know who they are? How much easier would it be to decide which marketing platforms to focus on if you knew exactly who yo...

Are you still the “best kept secret” in your niche? Maybe your clients often tell you you’re a hidden gem, but you just can’t seem to get the recognition as the go-to expert… yet. If you feel like you’re holding back from stepping into the spotlight, you’re not alone (and you’re exactly who I made today’s episode for). In this episode, I’m sharing why so many high-achieving women hesitate to claim...