She's The Business Podcast With Jessica Osborn

Most of us have heard that value-based marketing is more powerful than the simple promo. And yes, it is! What most don't realise, is exactly what value-based means. They focus on giving value - usually in sharing everything they know, thinking that the more value they give, the more likely they'll get clients ... and then when the clients and sales don't follow - get very disheartened. The real me...

Have you always felt that you’re struggling in reaching your ideal customers or clients? Do you feel like your marketing strategies are not working for the best of your business? You might be targeting a broad range of audiences. You see, when you market to a broad audience, it's easy to get lost in the noise and miss out on an opportunity to connect with your ideal customers. But when you narrow...

Branding has become more of a science than an art. Companies use so many different methods to grow their business and create a unique identity, but in reality, most of them are missing the most important piece of the puzzle. And it's something that costs a lot less than you think! In this episode of my podcast, we have a special guest that will talk about the powerful way your brand's voice can gr...

 Have you ever experienced trying everything to make your business going and yet you felt like things are just moving really slow? Should we really need to exert so much effort and energy to get the result that we want for our business to succeed? Maybe you're on what I call the marketing treadmill. Let's find out what's this all about and how you can avoid it. In today's episode you will lea...

What's your marketing strategy? How is it working to drive new clients to your doorstep? Does it really help you generate more revenue for your business? If you've been spending so much time trying to craft your perfect product than really thinking about how well you can market your brand... …Then it's time to stop what you're doing!   And watch out for signs you’re heading toward a business...

Are you having a hard time selling your products or services? Or trying to sell to every business out there in the market hoping to increase your daily sales? I believe that one of the strategies you might think of to overcome this kind of challenge is to set up your PRICING by looking at your competitors. What if I say, that is the worst place you could ever look for to set your business pricing?...

Do you ever feel that running your business seems a little bit off?  Do you feel constantly stuck in the loops of failures and cannot seem to attract the right clients? If you have struggled for so long to find the breakthrough for your business, you must have probably hit a massive energy block —hold on, what is that? And how is it really affecting your business? Find answers from today’s ex...

Have you ever launched online courses, memberships, digital programs, or group programs, and then FAIL? Eventually, this failure made you STOP... Because you think your stuff is no good or your program is bad. So, what do you do when you're in that state? And how do you get out of it? When I failed a launch, it was due to several different factors. Determining what those factors are and learning h...

  As an entrepreneur, you want to turn your brightest ideas into something big and tangible--QUICK! But then, procrastination happens... That's when you end up feeling beaten and frustrated because you have put in MOOOOORE time and effort doing mindless activities than real work. Well, you're not alone. At some point, we fall into that nasty habit of procrastination. So, before you get your e...

  Freedom. Time. ...and more space for fun stuff in life! I'm pretty sure you have these in mind when you left your nine-to-five rat race to start your own business. On today's episode, I'll be sharing with you how a simple approach to scaling can absolutely be a game-changer for your business growth. Listen in to find out how you can simplify your business– make it easy and fun– while you br...

Ever been frustrated at how slowly your audience is growing? If you're only posting on your own social media accounts to your existing audience and relying on hashtags to get you in front of new eyes, then it's no wonder the growth is slow! You don't need a viral post to grow, or to throw away your budget on ads.... there's a much easier way! In today's episode of #shesthebusinesspodcast I'm chatt...

How can you get more clients for your business?  What strategies do I need to create a positive customer experience and boost sales? Listen to this episode to learn exactly how you can attract more clients– definitely not just any client, but the right ones!   Join me on this episode and learn these key takeaways: How you can set a place in the market to attract the right customers How t...

Did you leave a promising corporate job to start a family? Imagine then adding to the chaos by moving states to a rural setting where you didn't know anyone? That's exactly what happened to this extraordinary mum who set out on a journey to regain her confidence and realize she has what it takes to rewrite her own success story. Kristy Wright, founder of Kristy Writes, is a Content Strategist and...

What’s the number struggle I see many clients go through? P R I C I N G! In particular, pricing in line with the value of their offering without undercutting and under-pricing themselves. I get it. It’s tough! BUT here’s the thing…   Just because you’re new to business, it doesn’t mean you have to start at the bottom and climb your way up to a level of expertise or experience before you’re re...

What do you see yourself achieving in 2 years? Meagan Scott , the founder of The Gut Healing Community, went from being a part-time dental assistant to owning two online businesses and launching a membership within two years. And she did it with zero experience in online business, marketing, or any of the tech that comes along with it! Meagan is passionate about spreading the message of the import...

Ok, I’m just going to come right out and say it. This is a bold statement! Are you ready? If you want to sell services online, you MUST be seen with authority.  Building authority as a service-based business is the number one way that you are going to attract better clients and command higher rates. I like to break it down like this: Authority = Trust. Trust = Sales No, it’s not about being f...

Starting a new business can be stressful, but imagine taking on internet giants like Facebook, eBay, and Gumtree! But that’s what one mum from Melbourne did, and on today’s podcast you’ll find out how she overcame self-doubt to do it. Mum of two, Sarah Bando, founder of Jumping Jack, became increasingly frustrated at the lack of options for selling baby clothes that her children had grown out of a...

What’s the most common reason stopping your prospects from buying from you? MONEY! On today’s podcast, I’ll be flipping the script on how you can meet this objection. HINT: it’s NOT about lowering or discounting your services.   Find out the answer – it’s not as mysterious as you might think, and it could be staring you right in the face! ....................................................

Do you ever read those inspiring stories of entrepreneurs who have taken a huge leap in a new direction and aced it? On today’s podcast, you’ll hear about how one extraordinary woman launched a new business and filled her first program in 3 months!  Kirsty Gibbs is a teacher, turned tutoring business owner, and now a coach to women starting and growing their own tutoring businesses to create...

What are the 3 things you need to have to have a well-defined niche? I can guarantee you don’t have all three of these unless you are one of my clients. See, niche is my thing… it’s a huge passion of mine because it’s the key to your entire marketing strategy on how to attract clients.   Listen to this ep to find out what those 3 things are. It’s time to get specific – and clear – on you...

Have you ever put together a sales page for your online program, product, or service and couldn’t stop cringing because of the high-cheese factor? Yep, sales pages are tricky to master, but it’s time to turn that cower into power with a sales page that converts. Kate Toon , the founder of Stay Tooned group of companies, is an award-winning entrepreneur. She works with small businesses and big bran...

The sugar rush of getting likes, shares, and high engagement on your social media is thrilling but does it drive your audience towards a sale? Unfortunately, for the vast majority of the content, I see out there, the answer is NO! What makes great content is not just the ability to connect emotionally to your audience but to move them from where they are now to where they need to be. So customers...

How long did it take you to launch a new product from the moment you had the idea? Getting all the details right, setting up all the tech, writing the copy, priming your audience…. Yep, it often takes 6 months! Definitely not just 10 days… yet this is exactly what Alisa has achieved.  As a Ukrainian national living in the UK, she’s felt the horror of watching what’s happening in her home...

Are you a high achiever with incredibly high expectations? Constantly feeling like you’re never quite there or haven’t done enough. If that sounds like you, you’re not alone – that’s me too.  In this ep, I’ll be sharing my super-simple trick that will help you overcome the feeling of never performing at a high enough level. It’s time to flip the script and shift perspective because I kno...

Dr. Hayley Kelly , psychologist and founder of Therapists Rising , the largest online global community supporting therapists to transform their clinical skills into a scalable, purpose-led business that gives them more financial security and impacts more lives without having to do more work. On today’s podcast you’ll learn: How the shadows of the past trauma - whether it’s our own or ancestral - c...