She Sells He Sells

This is the last in a 4-part series aimed at bringing you some inspiration as we close out the year.  In this episode, we talk about how witnessing a naturalization ceremony in Boston changed the way we think about gratitude - and why it should matter to you too. Listen in for: The power of celebrating the wins, big or small How our podcast journey has taught us about what we are truly grateful fo...

This is the third in a 4-part series aimed at bringing you some inspiration as we close out the year.  In this episode, a TED Talk on something called the "illusion of continuity" is our guide as we dive into the idea that you won't be the same person in the future - and how to help curate the person you want to be then, right now. Listen in for: How curiosity + community help you grow Why you sho...

This is the second  in a 4-part series aimed at bringing you some inspiration as we close out the year.  In this episode, we cover how our love affair with our Peloton taught us about consistency, and how those lessons have helped in business and in life. Listen in for: Why envisioning the end goal will hurt you more than it will help you The power of action What community has to do with it And mo...

This is the first in a 4-part series aimed at bringing you some inspiration as we close out the year.  In this episode, we take on the concept of perseverance and use the stories of NFL quarterbacks Patrick Mahomes + Josh Allen to guide us. Listen in for: Why comparison can so easily throw you off track How incremental improvement trumps big, broad action every time What success looks like without...

When do you know it's time to make a career change, and how do you become brave enough to take the leap?  It's a question that many of us struggle with at some point in our lives, and Danielle Redner joins us to provide wisdom, motivation + inspiration for all faced with these questions.  Danielle knows a thing or two about this as she left a 25 year career building two 9-figure sales organization...

It's a tale as old as time (or really since American Express launched Small Business Saturday in 2010).  As the holidays approach, small business owners everywhere plaster "SHOP SMALL" signs online and outside their storefronts, in hope of attracting customers.  And though it's well-intentioned…it's missing the sales + messaging mark.  By a lot. In this episode, we're sharing why that is - AND wha...

Military life often requires wearing lots of hats, and that's especially true for Monica. Named a Trailblazer in Tech by Military Spouse Magazine, Forbes Next 1000 List, and recently named on the MIGHTY 25 list as one of the most influential leaders supporting the military community, Fullerton is an ambitious entrepreneur, twin mom, and Air Force spouse. She has long dreamed of becoming an entrepr...

This is the second episode in a three part series focused on the military + how our personal experiences with it  to confidence, belief + leadership and sales.  Today we're diving into Krista's story as an Army wife, and amplifying the voices of other military spouses as we strive to give you a better understanding of the sacrifices that these families make for our country each and every day - and...

We are kicking off a three-part series focused on the military + how our personal experiences with it  to confidence, belief + leadership and sales.  This episode starts us off with a deep dive into leadership lessons from West Point.  Brian takes us back to his four years at USMA and gives some insight into what life is really like as a cadet and how, almost 25 years later, the lessons he learned...

Cold calls.  They conjure up images of impersonal, cut and paste scripts with the intent of closing business - but instead, they usually drive people farther away.  What if there was a way to cold call that created true connection with your prospect, and helped move them into a buying conversation with you?  That's exactly what this episode covers.   Listen in for: How messages with hidden agendas...

Confidence sometimes feels like this fancy buzz word that people throw around to make themselves sound inspirational - but what is it REALLY?  We dive into this concept and lay out a new definition for confidence, as well as a two step process with how you build it.  Whether you're parent trying to feel better about how you're raising your kids, an entrepreneur who wants to be seen as an expert in...

"Always be closing."  It's what Alec Baldwin's character said in the iconic movie Glengarry Glen Ross, and while we agree - YES, you should always be closing - there are times in business when you really need to turn up the heat for a big revenue push.  Whether you're ramping up for the holiday selling season, launching a new product or service, or just need some extra money into the business - th...

When it comes to influencing beliefs + moving people to a buying decision, repetition is KING (or queen, for that matter).  Recent studies show that people need to hear or see something close to 30 times before it actually registers in their subconscious mind, so you showing up and layering your messaging under the same foundational umbrella is key - and that's exactly what we are diving into this...

With a very successful 11 year career in network marketing, Krista knows a thing or two about building a business in that space that will last - and she's breaking it all down for you today.  These eight principles will not only help you solidify your entrepreneurial posture with others + destigmatize this career field, but will also give you the foundation to build a business that will stand the...

We're picking up the conversation with our oldest daughter, 15 year old Ava, where we left off -  and this episode gets even deeper than the last. Listen in for: How a new diagnosis brought all of us insight + helped improve the way we parent Ava's advice for someone beginning middle school Why understanding + creating strong friendships has been essential for her well-being And more! If you misse...

It takes guts to be 15 years old and talk openly on your parents' podcast…and it takes guts to be parents and allow your teen to talk freely about what she does + does not like about your parenting - but that's what we did in this two part series.  Ava, our oldest daughter, joins us for some real + raw conversation that is full of insight + interesting tidbits that every parent should hear.   List...

You've spent the Summer with the kids at home while you've tried to juggle keeping the business moving forward while keeping your kids happy + fed (whyyy do they eat so much?!) and now, CONGRATS - it's time to load them up on that big yellow bus and get back to your routine.  But - oftentimes that routine involves a whole lot of chauffeuring and managing other things, so the so-called 'balance' we...

You probably know that stories are essential when selling, but what separates an interesting story from a true sales story?  We're breaking it down here in a way that's digestible and easy for you to remember with the 6 Ps of sales stories. Listen in to hear: How to weave your personal stories into a message that will help your listener want to take action + buy what you're selling What the differ...

When you're selling a product that you fully + wholeheartedly believe in, it's easy to fall into the trap of thinking that you can let its features + benefits do the talking.  But while an incredible product does make your job as a salesperson a little bit easier, it doesn't eliminate the work you need to do to build the value of the product and create buy-in around the idea that it will make your...

When you're selling something, it so easy + tempting to "show up + throw up" - aka overwhelm your listener with ALL THE THINGS, making what you're selling so confusing that they run in the opposite direction.   The best way to combat that and to tell specific sales stories that will move the needle on your business is to tie everything back to one central sales message…but can be harder than we th...

You've heard us talk about it many times before, but in this episode we are taking you on a deep dive of this 5 step system that focuses on mastering mindset + messaging for entrepreneurs - and we are giving you a behind the scenes look at how and why it was created. Listen in to hear: How driving her son to preschool was Krista's tipping point What Brian said to Krista years ago that changed her...

While there isn't a one-size-fits-all approach to handling objections (though wouldn't that BE NICE?!!!), there are a few tried and tested strategies you can practice to help move through objections in a way that feels good to both you and your customer.   Listen in to hear: What feel, felt, found truly is and how to make it sound natural for you How handling objections is a lot like hostage negot...

Getting objections is a normal + expected part of selling…but what the heck do you do when you get them?  In this episode we dive into the most important part of overcoming objections - your mindset around them. Listen in to hear: How to turn any objection into a win/win conversation The difference between proactive and reactive objection handling The way to use objections to build value around wh...

While sales success largely depends on building long-term, foundation skills, there are a few quick strategies you can master that will come in handy in almost every sales conversation.   One is more powerful than all the others - the art of asking questions - and we are breaking it down in today's episode. Listen in to hear: How to answer almost any question The only way to truly control a sales...

As salespeople, we naturally tend to focus on "buying" - aka how to close the deal with your potential customers. And while buying is obviously paramount to growing your bottom line, shifting the focus to creating BUY IN first changes the game + makes the entire selling process feel seamless. Listen in to hear: Why buy-in matters in all aspects of your life, including parenting your kids The three...