She Sells He Sells

Whether you're working a corporate career or you're in business for yourself, embracing a scrappy start-up mentality just may be the difference between long term success and burning out too soon.  In this episode, Brian takes us through what he's learned from working for a true start-up and shares how you can apply those lessons to your own life no matter what you do for a living. Listen in for: W...

Early this year Krista committed to not only raising $10K for Maryland Center For The Arts, but also to learning + performing a ballroom dance routine in front of 400 people at a fancy gala.  It all went down last weekend, and she's recapping the top 7 lessons she learned - all of which have nothing to do with dance at all. Listen in for: How little by little, a little can become a lot The power o...

Hot off the Taylor Swift Eras Tour, Krista + her teenage daughters Ava Demcher + Emme Demcher are unpacking all of it for an episode full of sales tips, Taylor-isms and plenty of laughter.  Love her or not, it's hard to argue the marketing genius that Taylor brings to all she does and we dive into every last bit of it.  Krista brings the business insights and Ava + Emme bring the Swifite knowledge...

If you're a faithful SHE SELLS HE SELLS listener, you know that we believe that confidence is the key to life (and sales)...so when we had the opportunity to interview Lydia Fenet, author of the book "Claim Your Confidence", we jumped at it! This conversation is a must listen for everyone, and will be especially impactful if you've ever struggled with fear of the unknown, doubt in yourself, or con...

40% of your day is spent selling - NO MATTER WHAT your profession is.  That mind-blowing statistic is courtesy of Daniel Pink and his book "To Sell Is Human", and in this episode we are taking on this concept and helping you to apply it to your everyday life.  Whether you're a teacher, a healthcare professional, a hairstylist, an entrepreneur, a parents - etc etc etc! - you're in sales, and our go...

This episode is honestly a dream come true, and one that we are so very excited to share with you!   As a longtime fan of author + entrepreneur Anna Kloots, Krista was able to sit down with her for a fantastic conversation as they went deep into Anna's  new memoir "My Own Magic".  They talked family, pivots, how to be yourself on Instagram, and the absolute most important sales job that there is -...

We live in a world where curated content is everywhere we look, so it makes perfect sense that we can easily fall into the trap of wanting things to be "perfect" before putting them out to the world.  BUT - this mentality is kryptonite for entrepreneurs + corporate ladder climbers.  In this episode, we dive right into the pitfalls of perfectionism and provide tactical tips to help you take messy a...

You've heard that the fortune is in the follow up…but how the heck do you do it without feeling robotic or weird?!  In this episode we're selling you on WHY following up is so important, and we're sharing 8 do's and don'ts to follow when reaching back out to your prospective customers. Listen in for: The power of taking a mental lap before sending a message Why less is more How the phrase "just fo...

It's been one full year of podcasting, and the lessons we've learned have carried us through a year full of lots of career ups and downs.  We're taking you behind the scenes to get the real reel on what's been happening in year one of She Sells He Sells - it's an episode not to be missed! Learn more about ACORN Amplify: www.kristademcher.com/amplify Grab our free guide Sell Yourself: https://krist...

Business moves at the speed of trust, so building it with your potential customers is a non-negotiable.  But trust is more than someone knowing who you are or that you 'know your stuff' so to speak.  In this two part series we'll explore the two different types of trust you must build in order to create long lasting customer relationships.  Listen in for: The difference between expertise + mastery...

Business moves at the speed of trust, so building it with your potential customers is a non-negotiable.  But trust is more than someone knowing who you are or that you 'know your stuff' so to speak.  In this two part series we'll explore the two different types of trust you must build in order to create long lasting customer relationships.  Listen in for: How to share who you truly are without bro...

How many times have you obsessed over whether an investment is worth it, OR if it's the right time to begin something new?  We have…many times.  Today we are diving into the idea of investing in yourself with a real, raw conversation that might open your eyes up to this concept in a whole new way. Listen in for: How a $10K investment changed Krista's life trajectory When the right time to begin TR...

DIY influencer + educator Stefana Silber has been working in influencer marketing for over six years.  Not only has she created a very lucrative and successful business, she's discovered a passion for helping others do exactly the same.  Stefana's story and business philosophy is one that will captivate you quickly and leave you feeling motivated and inspired, and she's spilling it all in this ver...

If you've heard that you should be telling stories to sell, but you're convinced that you're way too boring for that, this is for you.  While you may feel like your life is mundane and uninteresting, that does not mean you don't have stories to tell - and in this episode, we are going to bring that to life for you. Listen in for: How mundane moments can pack big impact The key to turning your bori...

There are times in life when everything seems to go wrong, and then there are other times when things seem to be in our favor…and in both situations, it's easy to chalk up to 'luck'.  But is luck actually real - and if it is, can you manipulate it to be on your side?   Listen in for: How luck is more about psychology and less about probability The 4 characteristics of a lucky person What timing ha...

If you had a minute to clearly explain who you are, what you do and how + why you do it in a clear, concise and captivating way - could you do it?  If you're like 99% of people - the answer is a hard NO.  And that's okay - because this episode will serve as your cheat sheet to crafting a compelling message that not only draws people in, but makes them want to work with you! Listen in for: Six elem...

In 2016, we had an experience that changed the way we look at adversity forever.  Brian underwent a 14 hour jaw reconstruction surgery due to a tumor in his jaw, and in this episode we are throwing it back and walking you through the entire story and all the lessons we learned along the way. Listen in for: How humor became our life line The importance of setting small goals Why you're much more ca...

Have you ever had one of those conversations that you'll remember forever?  A hired car service, a driver and a 45 minute ride home from the airport provided the perfect backdrop for that moment for Brian, as he learned lessons on business + life from his driver.  In this episode, he dives into four themes that were wrapped into that conversation + shares inspiration around each of them. Listen in...

Yes - selling IS just like dating.  First you're flirting (prospecting), then you're on a few dates (building value), and then - if it's a mutual fit - you become a couple (your client signs on the dotted line)!  Join us as we walk through these parallels, and give you 10 tips that will work whether you're trying to close a business deal OR score a second date. Listen in for: Why talking about you...

Selling yourself is essential to success in entrepreneurship, in the corporate world, and simply put - in life.  But how do you do it without feeling pushy, slimy, or like you're bragging about yourself?  That's exactly what we are covering in this episode. Listen in for: The power of the alter ego in selling yourself Why stories are your superpower How to NOT make it about you at all And more!  ...

You've likely heard this phrase many times, and while it's well intentioned - we tend to disagree.  If you've ever encountered a customer who is upset, received a negative review or questioned how to truly make your clients happy - this is a must listen. Listen in for: Why empathy matters + how to use it How unrealistic expectations can hurt your business in the long run What customers really want...

As sales professionals, we are always looking for new business - but sometimes we make it much harder than it should be.  Did you know that research shows that 65% of new business comes from referrals?  In this episode, we are breaking down why this matters and exactly how to go about getting them. Listen in for: What you must do BEFORE you can ask for a referral The power of specificity  Why bein...

You may have heard of the idea that you are the sum of the five people you spend the most time with, and if that's true - you need to listen to this.  In this episode we dive into the power of community, peer groups and mentorship + leave you with an action plan to surround yourself with people who will help you learn and grow. Listen in for: The 4 things that the right community will help you do...

If the words 'revenue' and 'forecasting' make you want to run for the hills - THIS is the episode for you!  Brian is taking the concept of revenue forecasting and breaking it down into an easy to understand formula, so you can accurately predict what you can do in 2023 - and then make an action plan to get there. Listen in for: How following this process grew ACORN revenue by 300+% Why knowing you...

It's the beginning of a new year, and you're likely hearing a lot about setting goal, manifesting big things and creating a vision board to back it all up.  While this is all really important to setting the year off on the right foot, conventional advice on how to do it may actually be pushing you farther away from your big dreams instead of closer to them.  In this episode, we take on the idea of...