She Sells He Sells

You breathe 20,000+ times a day without thinking about it once. This week, Stacy Fritz makes the case for why that needs to change. This week's sell: your breath is your most underused tool. Krista sits down with Stacy Fritz — TEDx speaker, longtime yoga teacher, and 11-time marathoner — who breaks down why most of us are breathing on autopilot when we could be using it to change our state in seco...

We usually take 30 to 60 minutes to sell one idea. This week we are taking on three Fourth of July pitches, one minute each. Do you buy it? This week's episode breaks our own format. Normally we walk you through the 5S Persuasion Framework over a full-length sell — thirty, forty, sometimes sixty minutes with a guest.  This time, Krista and Brian turn the whole episode into a mini masterclass in se...

Try BRYTR DAYS: https://brytrdays.com/?ref=KRISTADEMCHER Use code KRISTA to save 10% ------ What if the reason your supplements aren't working isn't the supplements...it's that no one ever told you they don't actually work together?  That's exactly what Anita and Kelly Krpata, founders of BRYTR DAYS, are selling in this episode, and coming from a couple who built their company out of a four-year c...

What if the thing you've been doing to stay healthy is actually working against you? That's exactly what 13-time Ironman triathlete and certified women's health coach Paige Swenson is selling in this episode, and coming from someone who has crossed the finish line at the Ironman World Championships in Kona, we should probably listen. Paige didn't come to this idea from sitting on the sidelines. Sh...

Pretty privilege is hindering the workforce. That is the idea Brian is selling in this episode of She Sells He Sells: Ideas Worth Buying. Krista is not buying it...at least not entirely. Brian's argument is this: attractive people have been quietly handed a pass in professional settings for a long time — in hiring rooms, in Hollywood, in politics — and the downstream effect is a generation of youn...

Is creating content actually the best form of self-discovery, and can showing up messy and imperfect online change who you are? Krista says yes, and the case she makes is hard to argue with. In a world drowning in AI-generated copy and cookie-cutter content, the human voice has never been more valuable or more rare, and the only way to find that voice is to use it. Krista spent five years building...

Gabby Roberts is a former New York City Rockette, content creator, and host of the Kicking It Real podcast. Her argument is this: you cannot wait until the opportunity arrives to start becoming the person who deserves it. The preparation, the identity, the habits — those have to come first. Not because of manifesting or vision boards, but because when you are truly becoming the thing you want, you...

Is emotional intelligence actually more valuable than IQ — and can you prove it with economics? Brian Demcher says yes, and the case he makes is hard to argue with. EQ is greater than IQ.  That is the idea Brian is selling this week. Not because IQ does not matter, but because the economics of scarcity have changed everything. Information is everywhere now. Anyone with a smartphone has access to m...

Can the law of attraction actually be explained by science? Life coach Naomi Kreske says yes — and once you understand it this way, you will never think about manifestation, mindset, or personal growth the same way again. You attract what you are, not what you want. That is the idea Naomi is selling, and it is one of those ideas that sounds simple until you realize how hard it actually is to live....

Mom brain is real, but society is working against it. That is the idea Nicole Hackett is selling and before she even finished explaining it, Krista was done...sold - immediately. Nicole is a biochemical patent agent, a mom of two, a podcast host, and the author of the new novel Mom Brain. Her argument is this: what we casually call "mom brain" — the forgetfulness, the scatter, the feeling of being...

Love won't save your marriage. That is the idea Krista Demcher is selling in this very special episode of She Sells He Sells: Ideas Worth Buying — recorded in honor of her and Brian's 25th wedding anniversary. Not exactly the romantic pitch Brian was expecting. And yet, by the end of the episode, he's buying it. Krista's argument is simple and a little uncomfortable: two people can love each other...

The no-phones-in-the-bedroom rule is one of the most searched parenting topics right now — and one of the hardest to actually enforce. In this episode, Brian and Krista Demcher share the phone rule that changed their family, how they made it stick across three kids and nearly a decade, and why they believe it's the single most important boundary parents can set in the smartphone era. In Episode 20...

Your five-year plan might be the thing standing between you and the life you actually want. In Episode 202 of She Sells He Sells: Ideas Worth Buying, Krista makes the case that rigid goal setting — including the SMART goals framework, the career roadmap, the color-coded five-year plan — creates a kind of tunnel vision that costs you the best opportunities of your life. It's not an argument against...

Fake it till you make it is amazing advice. Krista Demcher is here to make that case — and she's bringing Nike, Taylor Swift, and brain science to the table. In Episode 201 of She Sells He Sells: Ideas Worth Buying, Krista flips the script on Brian's argument from last episode and pitches fake it till you make it as one of the most powerful permission slips in the personal development toolbox. It'...

Fake it till you make it is terrible advice. That's the argument Brian Demcher is making in this episode of She Sells He Sells — and he's got a billion-dollar case study to back it up. In the relaunch episode of She Sells He Sells: Ideas Worth Buying, Brian makes a bold pitch: the phrase "fake it till you make it" isn't just overrated career advice — it's a mindset that quietly chips away at your...

After 199 episodes, we took a break. We asked hard questions about what this show was really supposed to be. And we came back with an answer: She Sells He Sells: Ideas Worth Buying is back on April 6th, and it's a whole new show! Every episode, we bring you one bold, defensible idea wrapped in sales, communication, and persuasion skills - the ones that actually move people. It might be something y...

Welcome to episode 199 and a big announcement! After nearly four years of never missing a Monday since launching in April 2022, we're taking a brief hiatus. But before we go, we're pulling back the curtain on everything: why we failed our big 2025 goal to double our podcast downloads, what we're learning about the difference between goal setting and feeling setting, and how the Odyssey Plan from S...

Feeling stuck in your online business or wondering how to pivot your business strategy? In this solo episode, Krista shares her business pivot story and how content creation became the path to brand partnerships, speaking opportunities, and diversified revenue streams - all without going viral or building a massive following. This isn't a typical content creator success story. Krista's Instagram g...

Selling the transformation, not the transaction, is what separates amateur storytelling from sales stories that convert. In this final part of our Stories That Sell framework, you'll learn how to help customers envision who they become after working with you - not just what they get. Most entrepreneurs default to listing features and benefits: "You'll get 6 modules! It includes templates!" But tra...

If your customer is the hero of your sales story, then you are the guide. Learning how to position yourself as the trusted guide is essential for selling with stories that build authority and close sales. In Part 3 of our Stories That Sell framework, we break down how to position yourself as the credible expert without sounding like you're bragging. You'll learn the guide role in sales storytellin...

Learning how to sell with stories means making your customer the hero, not yourself. This is the biggest mistake in sales storytelling - entrepreneurs focus on their own journey instead of their customer's transformation. In Part 2 of our Stories That Sell framework, we break down customer-centric storytelling techniques that actually convert. You'll learn how to craft sales stories where your cus...

You know you need to use stories to sell. But here's the problem - most people share their daily life and wonder why it's not leading to sales. Here's the truth: not all stories sell. But the ones that DO all have 3 core elements in common. In this episode, we're breaking down those 3 elements, common mistakes that make stories fall flat, and real examples of sales stories done right. We're bringi...

The holiday selling season is here, and it's tempting to default to discount-driven, spec-heavy messaging. 40% off! Buy one get one! Limited time only!  But here's the problem: when you lead with specs, you commoditize your business and become instantly forgettable. In this episode, Krista makes the case for why stories should always lead over specs, especially during the holidays.  From the legen...

What happens when you stop overthinking and just launch? Alex Schinasi, founder and CEO of Hulken Bags, turned a family invention into a viral sensation with zero VC funding and a whole lot of guts. In this episode, Alex shares the wild journey of building Hulken—from 50 bags in her apartment during COVID to creating an entirely new product category: the rolling tote bag. She gets real about deali...

Are your Instagram Stories actually making you money? Or are they just random photo dumps that disappear after 24 hours?  In this juicy sales snack episode, Krista spills the tea on the 10 biggest Instagram Story mistakes that are killing your sales, and exactly how to fix them. Play along with the "put a finger down" game to see how many of these mistakes you're making. Listen in for: Why talking...