She Sells He Sells

Stop saying "thank you for your service." That's Brian's idea this Veterans Day, and it's a spicy one... but it's not what you think. He isn't against gratitude. He's against the version that rolls off the tongue like "happy holidays" at the grocery store. Krista (a former therapist, so yes, this turned into a bit of a session) pushes back for everyone thinking "then what am I supposed to say?" Al...

Country music is the greatest genre of music, period. Brian is selling it hard, and Krista is not buying... at least not the twang. A week after Krista's keynote in Nashville, the two of them are back at the mic talking about their quick weekend date and a night at The Listening Room, where the songwriters behind some of the biggest songs in country music sit on a stool with a guitar and tell you...

Selling is selfless. And if you've been holding back on selling because you don't want to be "that person," Krista has some news for you (with love): that's actually the selfish part. This sales mindset episode is a replay from February 2025. Krista recorded it after one wild week when she heard "I don't want to be gross and sell" six or seven times in 48 hours, from consulting clients, coaching c...

More time makes you less productive. Krista is selling that idea in this replay from the She Sells He Sells archive, and if you've ever stared at a wide-open calendar and somehow gotten nothing done, you already know she's onto something. Years ago, with one daughter in kindergarten and the other in a two-hour preschool program, Krista grew her business in the tiny window between drop-off and pick...

On her 48th birthday, Krista opens with her annual dedication to her cousin Kate, then tells the story of a week that showed her she'd been speeding past her own impact. It took a lunchtime conversation with an old friend, a drive home on I-95, and an email she never expected to get. If you're an entrepreneur who's always looking ahead to the next thing, or anyone who brushes off compliments with...

Confidence is a skill you learn, not earn. Lisa Hansen came ready to defend that idea, and she brought a story that makes it hard to argue with. Lisa was the second grader everyone thought couldn't talk. She grew up to become a mechanical engineer on Boeing's Dreamliner, a pastry chef trained at the Culinary Institute of America, and the owner of the bakery she had dreamed about since she was litt...

You have to sell yourself first, and that's true whether you're selling jewelry, a house, or your own business. Krista joined Karen on Empowering Women in Real Estate the Podcast for a conversation about personal branding, authentic marketing on social media, and how to sell yourself even if you've always said "I'm just not a salesperson." It starts with three months of zero dollars in sales, a lo...

Is Krista calling herself a hot girl? Yes she is, and yes, she means both kinds of hot: the conventional kind and the midlife, hot-flash-on-a-random-Tuesday kind. About a year ago, a podcast host asked Krista a simple question, "What do you do for fun?" and she had nothing. That moment sent her on a quest that took her back to a ballet studio she walked away from at 17 and onto a tennis court wher...

Three ideas, sixty seconds each - no prep, no mercy. That's the premise of this fall edition of the Sales Speed Round - Krista and Brian's format for practicing persuasion techniques on the fly using their signature 5S framework (Sell, Story, Solution, Stakes, Success). It's the same format from their popular Fourth of July episode, back with three fall topics pulled from a jar. Brian starts with...

Not long ago Krista was building a keynote around a message she teaches constantly: be authentic, use your own voice, say things the way you would actually say them. She asked Brian if there was a clip or a story that could land that point. He thought immediately of Tommy Boy — the scene where Big Tom Callahan closes a room full of buyers with a line about T-bones and butchers, and the later scene...

Your resume is not your legacy. That's the idea Krista Demcher is selling in this special solo episode of She Sells He Sells: Ideas Worth Buying — inspired by the death of Dolly Parton on August 25th, and by a post Krista wrote on a whim that ended up read on SiriusXM, shared by Miss Rachel, and viewed nearly six million times. Krista starts with the trophy case, and it's staggering: roughly 3,000...

Flattering is a myth. That is the idea Ava Demcher is selling in this episode and if the name sounds familiar, it should. Krista' and Brian's oldest daughter is back for her third appearance on the show, and her first in the rebranded studio she helped conceptualize (creative direction, color palette, and one $3 Helvetica license included). The idea was born during dress try-ons for the vow renewa...

Motherhood is your greatest competitive advantage. That's the idea Sharon Macey is selling this episode, and she's got the résumé to back it up — literally. Sharon spent years in the New York advertising world as a copywriter and associate creative director before stepping away to raise her three kids full time. Almost twenty years later, with her kids grown and flown, she had a realization: the s...

The in-office work environment is better than remote, and it's more effective. That is the idea Brian is selling in this episode , and he's flying solo to do it. Bold move from a guy who worked remote for nearly twenty years, often for companies in entirely different time zones. But eight months into his first true in-office role, Brian is a convert — and he's making the full case. His story start...

Success has seasons, and your business should too. That is the idea Karen Cooper is selling in this episode of She Sells He Sells: Ideas Worth Buying, and after 24 years in real estate, she has lived every single one of them. Karen's argument is this: we readily accept that our lives have natural seasons, but we refuse to acknowledge that our businesses do too. We think we have to keep doing thing...

Family travel is the best way to spend your money. That's the idea Krista and Brian are selling this week, fresh off back-to-back family vacations — an eight-day family trip to the Dominican Republic for their 25th wedding anniversary, followed immediately by their annual family vacation to the Outer Banks. The story centers on Las Terrenas, a quieter, less touristed stretch of the Dominican Repub...

The Daily Creative co-founders make the case that creativity isn't a talent — it's a daily habit with science-backed benefits for stress, focus, and brain health. Want to be more creative? Science says you already are. This week's sell: everyone is creative — even the 75% of people who swear they aren't. Krista sits down with Blythe Harris and Mallory May, co-founders of the creative wellness plat...

Krista makes the case that midlife is not too late — your peak years for success, reinvention, and growth are still ahead of you. Think you missed your window? The research says otherwise — success after 40 is the norm, not the exception. This week's sell: late bloomers win in the end. In this solo episode, Krista takes on the narrative most of us grew up with: that success comes early, you find y...

You breathe 20,000+ times a day without thinking about it once. This week, Stacy Fritz makes the case for why that needs to change. This week's sell: your breath is your most underused tool. Krista sits down with Stacy Fritz — TEDx speaker, longtime yoga teacher, and 11-time marathoner — who breaks down why most of us are breathing on autopilot when we could be using it to change our state in seco...

We usually take 30 to 60 minutes to sell one idea. This week we are taking on three Fourth of July pitches, one minute each. Do you buy it? This week's episode breaks our own format. Normally we walk you through the 5S Persuasion Framework over a full-length sell — thirty, forty, sometimes sixty minutes with a guest.  This time, Krista and Brian turn the whole episode into a mini masterclass in se...

Try BRYTR DAYS: https://brytrdays.com/?ref=KRISTADEMCHER Use code KRISTA to save 10% ------ What if the reason your supplements aren't working isn't the supplements...it's that no one ever told you they don't actually work together?  That's exactly what Anita and Kelly Krpata, founders of BRYTR DAYS, are selling in this episode, and coming from a couple who built their company out of a four-year c...

What if the thing you've been doing to stay healthy is actually working against you? That's exactly what 13-time Ironman triathlete and certified women's health coach Paige Swenson is selling in this episode, and coming from someone who has crossed the finish line at the Ironman World Championships in Kona, we should probably listen. Paige didn't come to this idea from sitting on the sidelines. Sh...

Pretty privilege is hindering the workforce. That is the idea Brian is selling in this episode of She Sells He Sells: Ideas Worth Buying. Krista is not buying it...at least not entirely. Brian's argument is this: attractive people have been quietly handed a pass in professional settings for a long time — in hiring rooms, in Hollywood, in politics — and the downstream effect is a generation of youn...

Is creating content actually the best form of self-discovery, and can showing up messy and imperfect online change who you are? Krista says yes, and the case she makes is hard to argue with. In a world drowning in AI-generated copy and cookie-cutter content, the human voice has never been more valuable or more rare, and the only way to find that voice is to use it. Krista spent five years building...

Gabby Roberts is a former New York City Rockette, content creator, and host of the Kicking It Real podcast. Her argument is this: you cannot wait until the opportunity arrives to start becoming the person who deserves it. The preparation, the identity, the habits — those have to come first. Not because of manifesting or vision boards, but because when you are truly becoming the thing you want, you...