She Sells He Sells

What happens when you're terrified to show your face on camera but know deep down that your business needs you to show up? In this episode, Krista sits down with ACORN client and NorasPawsomeTees founder Jen Gavalis to talk about her incredible transformation over the past 18 months - from hiding behind her products to confidently becoming the face of her brand. Jen's business was born out of her...

In this raw and vulnerable third annual birthday episode, Krista turns 47 and challenges everything we think we know about success, timing, and being "behind" in life. Spoiler alert: If you're in your 40s, 50s, or beyond and feel like you haven't hit your stride yet, you're not late...you're right on time.   Using the metaphor of the oak tree, which doesn't hit its prime acorn production until age...

What if we told you that fun isn't just nice to have - it's actually essential for happiness? That's exactly what Krissy and Michael Chin, the married co-founders behind CHooZ FUN, believe and live by every single day.   In this special four-person episode (a She Sells He Sells first!), we dive deep into the story behind their hot pink Cybertruck-driving, mindset-focused lifestyle brand that's tur...

Instagram Stories are the most underutilized tool for nurturing your audience, but most people are wasting this prime real estate by photo dumping random life moments.   In this solo episode, Krista teaches you why IG Stories viewers are your hottest audience and reveals a simple 3-step framework to transform boring daily moments into compelling brand-building content that creates real connection....

Sometimes everything can change in one moment! In this episode, Krista and Brian share their experience at an Orioles vs. Dodgers game that became a powerful lesson about tipping points, momentum, and belief.   After catching up on life updates- Brian's new role at a healthcare data analytics company and the emotional process of sending Ava off to college - they dive into an incredible baseball st...

HELP US GROW OUR SHOW! If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend. THANK YOU!   It's back-to-school season, and whether you have kids or not, September brings that fresh-start energy that feels even more motivating than New Year's. But here's the entrepreneurial paradox nobody talks about: when you finally have more time, you...

Coming home from dropping Ava off at college was really hard but the raw, unedited content that came from that heartbreak became Krista's most engaging post ever.   In this solo episode, Krista shares the story behind her viral Instagram post about sending her daughter off to college, and why it teaches us everything we need to know about creating content that truly connects. What started as 20 mi...

Grab your tissues (again) because Part Two of this conversation gets even more real and raw.   Krista and Ava are talking about the stuff that keeps parents up at night and makes teenagers stress-cry in their cars. The college application process in 2025, long-term relationships in high school, friendship drama (and how to avoid it), and the fights that actually made their mother-daughter relation...

Grab your tissues - this one will give you all the feels.   Krista's oldest daughter Ava is back on the podcast, and honestly, it's hard to believe how much has changed since she was here three years ago as a 15-year-old. Now she's 18, heading to Syracuse University on the day this episode airs, and has become this incredibly self-aware, persistent, and frankly hilarious young woman.   They're tal...

In this episode, Brian brings you an in-depth conversation with Chris Wallace, founder and CEO of InnerView Group. Chris brings a unique perspective on sales enablement, having worked across multiple consumer industries to help organizations build alignment between their go-to-market strategy and what's actually happening on the front lines with their sellers. This conversation is packed with insi...

We're switching things up today with a special reair! This is an interview Krista did as a guest on Holly Haynes' Crush the Rush Podcast that perfectly captures why selling doesn't have to feel scary or overwhelming.   Holly and Krista dive into the real truth about selling as a solo entrepreneur, especially if you consider yourself an introvert. From shifting your sales mindset to using your natu...

It's Summer and many people are just really not feeling like they want to create content because you're living your best life, on vacation, or working with a more flexible schedule. We get it! Whether you have school-age kids or not, summer just feels like a different season when it comes to business. In this solo episode, Krista walks you through five different types of strategic Instagram conten...

The marketplace is LOADED with promises, right? Everybody can reduce this by 20%, increase that by 15%, show you an ROI - but when you play that numbers game, you run the risk of just being a part of the noise. What if there was a way to cut through all of that and connect with your customers on a much deeper level? Brian shares a game-changing conversation he had with a healthcare executive that...

We're bringing you something a little different today! This is a reair of an interview Krista did as a guest on Kim Rittberg's Exit Interview podcast, and we thought it was too good not to share with you here on She Sells He Sells. In this conversation, Krista opens up about her journey from sucking at sales to building a thriving business, and shares the exact strategies and mindset shifts that t...

Ever wonder why your Instagram posts aren't converting into sales? Our guest today, Jenn Green - funnel strategist and email marketing queen - breaks down exactly why email marketing crushes social media when it comes to your bottom line. From her unconventional path as a professional actress to becoming a sought-after copywriter, Jenn shares her proven strategies for creating email funnels that a...

Recently, several people have approached Krista saying she should be sharing her political beliefs on her platform to influence others and stand up for "what's right." This got her thinking about a bigger question: Do businesses, brands, and online entrepreneurs have a responsibility to share their political beliefs on social media? And if so, who exactly has this responsibility? Krista went to he...

What if you could build a thriving six-figure business without being glued to your phone or playing the social media game? That's exactly what Holly Haynes, host of the Crush the Rush podcast and founder of Anti-Social School, has done. In this eye-opening conversation, Holly shares her strategic approach to business growth that prioritizes email marketing, authentic relationships, and sustainable...

Parenting might just be the ultimate sales job, and in this episode, Krista and Brian get real about what it takes to "sell" your kids on the values and family culture you want to create. Drawing from their 18+ years of experience raising three children (ages 18, 16, and 10), they explore how the same principles that make you successful in business can transform your approach to parenting. From ge...

We're bringing you something a little different today! This is a reair of an interview Krista did as a guest on Becky Launder's Modern Direct Seller Podcast, and we thought it was too good not to share with you here on She Sells He Sells. In this conversation, Krista opens up about her journey from struggling in direct sales to building a thriving business, and shares practical strategies for show...

Krista & Brian were honored to be the commencement speakers at their high school alma mater, Minersville High School, and they're brining you their inspiration-packed address to the She Sells He Sells studio! If you've ever struggled with the idea of failure, worried that you didn't have enough time to reach your goals, or been stuck in a cycle of perfectionism, these words of wisdom will embolden...

Direct sales is evolving rapidly in 2025, and no one understands this better than Becky Launder, founder of Modern Direct Seller and Oh My Hi. In this eye-opening conversation, Becky breaks down how the industry is changing, why parties are becoming a thing of the past, and how building a personal brand is crucial for long-term success. Becky redefines direct sales for a new generation, helping en...

In this solo episode, Brian dives into one of his favorite books, "Legacy" by James Kerr, which explores the leadership culture of the most successful sports team of all time - the New Zealand All Blacks rugby team. Whether you're an entrepreneur, a coach, a parent, or a sales professional, these timeless leadership principles can help you build a legacy of sustained excellence. Listen in for: - W...

This might be the most special episode of She Sell He Sells yet, because Krista is sitting down 1:1 with each of her 3 kids to talk about what it's been like growing up with a mom who is an entrepreneur. Emme Demcher takes on why she's learned entrepreneurship is for her because of what she's seen, Bennett Demcher teaches a quick lesson on persuasion (that apparently he's learned by osmosis haha),...

In this episode of She Sells He Sells, Krista sits down with Pamela Pekerman, former HSN correspondent and founder of Hustle Like A Mom, to explore how redefining success led to a thriving business built around motherhood. Pamela shares her journey from selling handbags on live TV to creating a movement that helps working mothers align their personal and professional aspirations. From her "faux co...

In this special anniversary episode, Brian and Krista ditch the business talk to play their own version of the Newlywed Game as they celebrate 24 years of marriage. What starts as a fun game quickly turns into a revealing look at how they've navigated two decades of life together - from parenting challenges to household disagreements, career shifts, and evolving dynamics. Throughout their candid c...