Krista and Brian Demcher

She Sells He Sells

Business EN ↓ 216 episodes

Most people think selling is something you do at work, but Krista and Brian Demcher have spent nearly three decades proving otherwise - in corporate sales rooms, entrepreneurial ventures, and over 25 years of marriage and raising a family, which is honestly where the real persuasion happens. Every week on this sales and communication podcast, they bring one bold idea worth buying and walk you through the story behind it, the case for it, and the pushback against it - so by the end, you don't just know where you stand, you understand exactly how you got there. Think of it as a persuasion and st...

Author

Krista and Brian Demcher

Category

Business

Podcast website

sites.libsyn.com

Latest episode

Jul 6, 2026

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Episodes

165. Why The 'Boring Stuff' Creates Business Magic: Tim Langhauser On Systems, Data, And Client Experience 21.04.2025

In this episode of She Sells He Sells, Brian sits down with Tim Langhauser, co-founder of Compass Home Group, to discuss how building solid business systems and tracking the right metrics led to their success in real estate. Tim shares insights on creating processes that enable team growth, why boring daily consistency leads to extraordinary results, and how their client-focused events build a com...

164. 3.2 Million Views on Day One: Allie Goodbun On Accidental Influencing, Dominating Dance & Building An Brilliant Brand 14.04.2025

From the Moulin Rouge to the virtual set of She Sells He Sells, this conversation is proof that professional dancer, content creator and Founder Allie Goodbun is every bit as real, down to earth and talented as you'd imagine she'd be!   From her early dance training in Canada to her current role at the world-famous Moulin Rouge in Paris, Allie shares her inspiring journey of persistence, passion,...

163. Chaotic Life Update: From College Applications To Work Craziness To Kid Stuff - Here's What's Been Happening In Our World 07.04.2025

Brian's back and in this personal update, Krista and Brian dig into the chaos juggling a business, a career, 3 kids, sports, dance and oh yea - figuring out where your kid will be going to college next year. It's a personal, heartfelt and funny episode that will have you nodding along if you can relate at all to this stage of life, or if you want to see what's coming down the pike for you later.  ...

162. Answering Your Qs: I'm Scared To Share My Story, New Followers Now What, & How Do I Talk About What I Do? 31.03.2025

In this quick sales snack episode, Krista flies solo to answer three common sales questions from a recent coaching Q&A. Whether you're struggling with confidence in sharing your story, wondering how to engage new followers, or looking for a better way to introduce yourself at networking events, this episode delivers practical advice you can implement immediately. Listen in for: -How to build confi...

161. Why Your Amazing Offer Isn't Selling (Hint: It's Probably Your Messaging) 24.03.2025

The market has changed dramatically since 2020, and what worked then just isn't working now. In this sales snack episode, Krista breaks down why crystal clear messaging is non-negotiable in today's skeptical marketplace and provides tangible formulas you can implement immediately. In this episode we cover: Why the 2020-2023 online business boom created today's trust issues [2:23] The shocking stat...

160. To AI Or Not To AI, That Is The Question 17.03.2025

Are you using AI in your business yet, or are you still skeptical? In this "sales snack" episode, Krista takes you behind the scenes of her own journey from being a complete AI skeptic to becoming a convert. She's spent the last nine months studying how AI can enhance (not replace) your authentic voice in sales messaging, and she's ready to spill the beans! You'll hear why most people get terrible...

159. Sell It Like It's 2025: What Works Now (And What Doesn't) 10.03.2025

The tables are turned in this episode as Brian takes the mic and interviews Krista about the wild ride of the last five years in sales and marketing. And wow, has a LOT changed since 2020! Krista gets real about what used to work that now flops, and what still stands the test of time when it comes to selling your stuff. You'll hear Krista spill the tea on: - Why those long-winded Instagram story m...

158. Marriage & Entrepreneurship: What It's Really Like Supporting A Business Owner 03.03.2025

If you're an entrepreneur (or thinking about taking the leap), grab your spouse and listen to this one together! In this episode, Brian takes a turn in the spotlight as Krista interviews him about his experience being married to an entrepreneur for the past five years. This candid conversation reveals the realities of supporting a business owner through the ups and downs of entrepreneurship, makin...

157. The Tiny Stories That Sell Big 24.02.2025

In this episode, Krista and Brian dive into the power of micro moments - those small, specific instances that can be turned into powerful stories to connect with your audience and make selling feel natural. They explore why starting with visual, concrete moments creates more memorable connections than leading with statistics or credentials. Listen in for: • Why the stereotypical salesperson is ext...

156. Selling is Selfless: A Bold New Perspective on Sales Mindset 17.02.2025

Are you holding yourself back from selling because you don't want to be "that person"? In this powerful solo episode, Krista takes on the myth that avoiding sales is somehow noble or humble. Instead, she reveals why NOT selling might actually be the most selfish thing you can do. Listen in for: - Why posting on social media and sending emails isn't enough in 2025 - How a personal crisis transforme...

155. Stop "Pushing Through": Jolie Slovis on Why Your Body Holds the Key to Calm 10.02.2025

Think anxiety is all in your head? Think again. In this powerful episode, somatic therapist Jolie Slovis shares how she went from a decades-long battle with anxiety to discovering a revolutionary body-first approach that changed everything. Whether you're struggling with anxiety yourself or trying to help someone who is, this conversation will completely shift how you think about emotional wellbei...

154. Why Your Stories Aren't Landing (And How to Fix That) 03.02.2025

Ever notice how some people can tell a simple story about making breakfast and have millions hanging on every word, while others struggle to sell their amazing offers? In this power-packed episode, Krista and Brian break down a simple framework that will help you create emotional connection with your audience - without feeling pushy or inauthentic. Using real-world examples, you'll learn exactly h...

153. Get More Done In Less Time: A Time Management Hack For Entrepreneurs 27.01.2025

HELP US GROW OUR SHOW!  If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend.  THANK YOU! ----- Looking for productivity tips and time management strategies that actually work? In this power-packed episode about business planning and productivity hacks, learn Krista's #1 system for getting more done without overwhelm. If you're tired of...

152. Sell It Like It's Hot (Topics): The Golden Globes, California Fires + A TikTok Star 20.01.2025

HELP US GROW OUR SHOW!  If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend.  THANK YOU! ----- Welcome to our NEW hot topic series where we'll dive into what's going on in the world, and tie it back into sales and business lessons that you can apply to business and life! Today we're diving into the 2025 Golden Globes and how Demi Moore...

151. Creating an Authentic Brand That Changes Lives with Shari Bailey 13.01.2025

HELP US GROW OUR SHOW!  If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend.  THANK YOU! ----- In today's episode, you'll learn how one mother's personal journey led to creating a nationwide movement that's changing lives for families of children with special needs. You'll discover how to turn personal challenges into purposeful impact...

150. Before You Set Another Big Goal: A Message You Need To Hear This New Year 06.01.2025

HELP US GROW OUR SHOW!  If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend.  THANK YOU! ---- If you want to make 2025 your "best year ever", you're like in the process of setting some big goals for yourself, and getting ready to match those with big action. And that can propel you forward to amazing things...or it can actually have th...

149. Redefine Your Bottom Line: How Following Purpose Leads To Profit, Without The Burnout 30.12.2024

Building a "purpose-driven business" sounds nice...but does it actually help pay the bills!?  These three entrepreneurs say YES, and they're sharing exactly how they did it in this round-up episode of some of our most beloved past interviews. Hear from: Monica Fullerton, Founder & CEO of Spously Heather Krout, Interior Designer & Blogger Lydia Fenet, Auctioneer & Philanthropist at Christie's Liste...

148. A Reddit "Hug Of Death" And Saying No To National TV: Danielle Gletow On The Highs And Lows Of Building One Simple Wish 23.12.2024

If you're stuck in the holiday hustle and bustle and need a jolt of perspective on what's really important, this episode is for you! Danielle Gletow, founder of One Simple Wish, opens up about the personal experiences and values that led her to create this remarkable platform, which empowers people to directly grant wishes for children and young adults facing challenges like foster care, poverty,...

147. Stop Playing Small: Your Guide To Making Bold Moves, Even When You're Terrified 16.12.2024

Fear is normal when you're making big moves in business and in life...but how do you accept that, and move forward anyway? We're taking highlights from three of our most-loved guest interviews and bringing you a curated playlist of conversations all about feeling the fear and doing it anyway. Featured Guests: Anna Kloots, New York Times bestselling author of "My Own Magic" Julie Kraus, image consu...

146. When Crisis Births Purpose: How The Black Fairy Godmother Changes Lives 09.12.2024

In this powerful episode, Krista sits down with Simone Gordon, known across social media as the Black Fairy Godmother, who transformed her own experience as a struggling single mother into a revolutionary mutual aid movement. Simone shares how a personal crisis led her to create a network that provides immediate, direct assistance to families in emergency situations. From covering utility bills to...

145. From Business Idea To Business Empire: Building Your Legacy Brand With Jared Silberzahn Of Bmore Attorney 02.12.2024

Whether you're an entrepreneur building buy-in around what you have to offer, or a corporate climber who is looking to advance to the next level of your career, this episode is packed with gems and takeaways to help you not only become a better business person, but simply a better person. Attorney Jared Silberzahn joins Brian to talk about being a mission-driven business owner and builder of his l...

144. How To Turn Customers Into Brand Evangelists With The Superfan Strategy {PART TWO] 25.11.2024

Ready to take your superfan strategy to the next level? In part two of our superfan series, we're pulling back the curtain on how brands create exclusive experiences that turn customers into evangelists. We'll explore why naming your community matters (hello, Peloton Pack!), how to create FOMO-worthy moments, and why "opening the factory doors" might be your secret weapon for building trust. Plus,...

143. How To Turn Customers Into Brand Evangelists With The Superfan Strategy {PART ONE] 18.11.2024

What makes someone go from casually buying your product to tattooing your logo on their body? We're diving deep into the psychology of superfans and why they're crucial for business growth. From Harley Davidson riders to Disney Adults, we'll explore how top brands create die-hard followers and how you can start building your own superfan community. Whether you're just starting out or looking to st...

142. How To Build A More Fulfilling Life: Dr. John Thurman On Leading Yourself + Leading Others 11.11.2024

In honor of Veteran's Day, Brian sits down with an old friend and one of his favorite Army buddies, Dr. John Thurman. A former US Army combat arms officer turned physician, John understands leadership from multiple angles.  For him it all comes back to developing your own personal core philosophy. Listen in for the five principles that guide him, whether he's leading his staff, his kids or his pat...

141. We're Going There: Politics, The Military + Leadership Lessons For Business And Life 04.11.2024

On the eve of Election Day and the week before Veterans Day, it felt appropriate to dive into some hot button topics...in a She Sells He Sells sort of way. Why are we so divided as a country? Can you sway someone's political views through your Instagram comments? How does the military stay united, despite being made up of people with differing views? What do's and don'ts can we follow from all of...

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