She Means Fitness Business

This fall fitness is on shaky ground if you're running a gym or studio. These are uncertain times for people.  A confused mind doesn't do anything. That could mean changes for those who are doing virtual sessions or memberships as well.  This episode is all about how to launch fall fitness programs and promote packages in a way that respects the moment people are in.  If you need help understandin...

Fitness professionals…Are you teaching multiple fitness classes a day online? Running personal training sessions online and doing the workouts with clients? Feeling beat up, exhausted, tired all the time? All the while juggling…. Keeping a facility afloat Home schooling 2 kids Operating as a single mom Or juggling time with spouse/partner and family Caregiving to aging parents In the past two week...

If you make either of these two biggest fitness marketing mistakes post pandemic, it will cost you. You’re going to make them totally unintentionally. I mean of course, right? Why would anyone intentionally make a marketing mistake? Beyond that, though you may think that yes, you’ve got these two bases covered and realize after listening, no you don’t. One way you know this is worth a listen is yo...

It’s December 8, 2013. Tears stream down my face as I remove family pictures from the great room in my home... The year before…  I had a comfortable 6-figure income, no debt, owned outright a 4200 sq ft house I loved, a Lexus, retirement funds, and no worries about paying my son’s tuition let alone where my next paycheck was coming from.  If You Think It Was Easy for Me  My house was not even unde...

The best lessons for fitness & health coaches are always going to come from making mistakes. Let’s face it, if you get it right the first time, you got lucky. You need to know why. So often that comes from doing it wrong, realizing what can go wrong, so that you can avoid it and plan for it next time.  Even with an experienced team, you’ll have mistakes. Sometimes it’s because of the experience. T...

Is hiring help on your radar?  Are you at a point you need to hire?  The start of relationships is always yummy and exciting. The middles are riddled with hiccups and speed bumps, and the ends are either mutual or explosive.  Here’s what I know after 37 years of private business work, as the individual being managed, as the manager, and as owner. You know what it takes to write a good ad for suppo...

I don’t personal train anymore. Want to know why?  I don’t work one-on-one any more except in a coaching relationship. I never exercise with a client. And would not advise you to be doing that if you’re coaching someone online. That’s a ridiculous service job that takes you back light years. Imagine exercising for 6-8 sessions a day. That kind of thing last happened in the 80’s as the norm. It car...

People are texting asking me if they can promote my program to their group.  Carole, who I met a few years ago at an event we were both attending and we’ve been friends on Facebook and see each other annually otherwise (except for COVID). That’s it. But she knows what I do.  She knows me and she knows her audience.  She knows they need what I have.  And she’s seen me promoting. I’ve been in lives...

You don’t really want your social media to go viral!  What? If you’re hoping, wishing, even trying to create a video that will go viral, (come on, even just a little bit?) I’m about to convince you otherwise! With the hope that you can then: Focus on increasing the impact of social media you’re spending time on Stop wasting time and energy (or just envy) on those gone-viral videos You’ve no doubt...

In this episode, I cover 3 Reasons Your Social Media Isn’t Working. If your social media isn’t working, don’t give up. Get up, dust yourself off. And let’s do more of what is working right now. Post pandemic marketing strategies have changed. What worked 2 years ago, won’t necessarily now. What works today won’t necessarily in 6 mos. or a year. What always does work is letting your customers decid...

My content was stolen last weekend. An Instagram post I’d shared on February 6, 2021, was almost verbatim copied… by another midlife health coach, who after using my post as if it were her own in which I shared a client conversation she took and used as if it were her client, and then also used the copy below the graphic almost word-for-word. There's More But it gets better. Just after using the c...

Doing that weekly fitness marketing plan is a must. Whether you decide you need to post four times a day on Facebook, or just once, once a day on Instagram or just every other day, it has to be done. Deciding on the image the text, any call to action, and all as a part of a strategy, not a random plea for attention, takes time. How long does it take? As long as you allow. Every task expands to the...

How would you like to get twice as much done every day? In half as much time as it normally takes. Well, listen, I’m not going to talk about Tim Ferris’ 4-Hour Week. I think we can all work 4 hours a week if we want to. We just might be broke doing it. Most of the wealthy – and healthy – entrepreneurs I know (in the medical, health, and wellness fields) work considerable hours. Is this you? They d...

So you're posting regularly you're using Instagram, maybe Facebook, YouTube, Twitter, all the things, but results are dismal. Nobody is really liking, nobody's really commenting and nobody's really sharing and if you're on Instagram, we're going to talk a little bit more about Instagram specifically, Nobody's saving, which is like the gold standard. So, here's why, and what you can do about it. So...

Every fitness & health coach should ask a tax strategist questions so they can plan sooner rather than later for expansion and growth. You want to save that money you’re making! Ever wish you could ask: Can I deduct my fitness clothing/shoes I wear to train clients or make videos? Can I deduct my hair and nail appointments if it’s prior to a work event or a video shoot for social media or a produc...

What do you wish you could ask a lawyer about your fitness business? It’s your lucky day because I’m going to share some questions with you. 16 Questions to ask a lawyer about your fitness business Should you be an LLC or an S-Corp? How do you protect yourself on your website? What do you do if someone else has the business name you’re using? What is the value of getting a Trademark? When should y...

How do you use research as your fitness marketing secret weapon? Create an engaging opening: High impact during menopause? Are you thinking that might get you hurt? With the wrong start and progression, it might. If you’re extremely fragile, or have co-existing conditions, it’s also not advised. But for other women transitioning through menopause, you need to look closely at what you’re doing, and...

When they want it, you want to help them, but they say they can’t afford your personal training program, what then? If money weren’t an issue… Here’s the program components Which part of that means less to you that you’d like to cut out? When someone can’t afford your personal training program you have options. You could provide a “scholarship” for all or part of services. You can do a “trade” wit...

Are you stuck when it comes to what to do next in your fitness & health coaching business plan (or rebuild)? I’m going to share 5 MUSTs for your health & fitness coaching business plan in this episode. (Legal & Tax strategy masterclass bundle) Use this as a checklist. You won’t do them all at once. You probably have some done. You’ll work on others. Getting these things done is your job. It won’t...

How do you know what freebie to create that your ideal customers will find irresistible? Get to know your customer better than anyone else knows them. KNOW THEM BEST Know what they read, what they watch, what they think when they stare at a menu and what they think when they’re trying on swimsuits. Know what they’ve tried, what doctors have said to them, what their friends are doing and what they...

Your fitness & health coaching website pages are the hub where people first meet you. Over 9 years ago it was true that whether you had a brick-and-mortar business, an online business, you delivered to your clients (as I did in the 90s and early 2000s), people will first find you or next go to your website before they’ll pay you. Your online presence matters. Today post-pandemic, that’s more impor...

You have to get emails delivered before they can be opened. They have to be opened before they can be read. And they have to be read before they’ll click to anything you’re selling or asking them to do next. So, I’m going to break down how to get better results at each step. You have to fight to keep your delivery rate high. So many marketers, scammers, and bulk email senders are making it harder...

Storytelling for fitness and health coaches gives you a way to bridge a relationship with customers you otherwise won’t have. You are Too Good to Be True Say you’re fit, athletic and always have been. Say you’re happily married, and have the grown kids, a big house and your husband’s the big breadwinner, so you enjoy big vacations and no stress. Or you’re thin, have your hair done religiously, liv...

Know you should charge more and raise your coaching rates but afraid you’ll lose clients if you do? Here’s what happened when I raised rates. (Listen to the podcast) In the first week I attracted 2 lawyers, a realtor, an entrepreneur, and a financial planner who purchased without ever talking to me. I lost clients who were overly concerned about every minute, and got ones who focused on the transf...

Your fitness business needs a minimum of 5 legal documents and probably more. But here’s a start. What not to do: Just go online, Google terms of service, copy and paste and use it on your site. You are not protected. You have no idea if your services and products are all included. Here are the 5. Think of this as your checklist for what you have and what you need on your website. Don’t panic; but...