She Means Fitness Business

Fat burning & weight loss are hot topics uniquely, and together, during menopause. Since for decades, the dogma has been that metabolism slows with age (proven not until about 60 very recently) and that menopause hormone changes make weight gain more likely, it’s easy to believe there may not be much you can do for your clients.    Not so fast. Look, the research I’ve shared for nearly a decade, a...

If a trainer tells me they hit a plateau and can’t get more clients, I ask them about their email list.  If you aren’t working on growing that email list, chances are that’s a large part of why.  Before you get more sales skills, you want to attract more people, more on that in a minute.    The Problem with a Small List is….  If you’re in a “launch” with few people, and then you “launch” again wit...

How would you like to ask social media advice of someone with over 65 years of fitness marketing experience? Collectively in this episode that’s what we’re giving you. It is with great pleasure I get to share with you this interview with Petra Kolber. I took a few minutes to ask her some questions about marketing and social media.  Before we begin… know that Petra has rebranded herself in her care...

What is personal branding and how do you build your personal brand? It’s connecting to your customer with a personal story.  You can talk about a mix of personal and professional  Hormones Fasting Kettlebells   Building relationships in your own environment, showing your personality  Your home Your family Your favorite pastime (not working)   You share in-the-moment, in-real-life, behind-the-scene...

Every one of women’s hormone phases of a woman’s life provides a unique demand for exercise protocols that are most beneficial. Then you layer in the nuances true of her right now. If you find you’ve gained weight due to the pandemic or it came on during menopause and you haven’t learned that it’s just a sign what you’re doing now doesn’t work, that’s a nuance for you. If you’ve just learned you h...

If you want to attract more fitness clients you’ve got to get their attention. Talking about more sleep, drinking more water, and walking are probably not enough. Not unless you do something silly and out of the ordinary. If you’re a little shy or more reserved, then here’s a smaller step for you to take.  Surprise or shock by agreeing with on something they would have sworn you’d never say. Tell...

Wonder if you should be an employee or entrepreneur? There are a lot of reasons why I became an entrepreneur. The entire first two weeks of this year it would be very easy to say I’ve done nearly none of them. Why I think most of us go into business. I’ve spent the majority of my time doing things I’m not good at. I’ve been procrastinating doing them, which amplifies the negative impact of them. A...

How would you like to give a great interview? Or first, get more media opportunities? Book more podcasts? In order to stand out and get your message out to more people you want to make the most of every conversation. When you land a minute on the news or the paper calls to interview you for an article, you want to make the most of it. Here are 11 Steps to a Great Interview 1. Start with an introdu...

This episode is a countdown of the Top Fitness Marketing Podcasts of 2021 (and All Time). I couldn’t resist throwing in some that are huge standouts from prior years (this show is in its 9th season)! You can find the episodes at fitnessmarketingmastery.com, Apple podcasts, iTunes, iHeartRadio and anywhere you listen to podcasts. In true David Letterman style, which is what any self-respecting Iowa...

Love or hate small talk, you can make small talk matter big! Here’s how to take the most benign questions and turn them into an opportunity to showcase your work in a way someone becomes intrigued by you and wants to hang with you longer. If you’re an introvert, I’ll bet you can relate to this. You end up at a party or mixer, not knowing anyone very well, and wishing you didn’t have to show up but...

In this series of weekly marketing posts, I’ll help you craft your content so that you can resonate with your ideal customers. I’ll choose an example of some fitness posts that are a good concept but miss the mark. Say This, Not That Fitness & Health Pros Now, there’s a whole lot more involved in a good post that gets engagement, a quality call-to-action, use of the right hashtag strategy, engagin...

Rest assured; I’m going to give you 6 more ways to increase your sales this season. But I’m going to do it a little backhandedly. That is, I’m going to share why your marketing ISN’T bringing you more sales. These are six reasons why too many fitness pros are striking out when it comes to social media, or any marketing for that reason, and what to do about it. Fail to serve your customers Posting...

We all have to deal with strong emotions and yet if you’re an entrepreneur you also have to figure out doing business anyway. If you’re running a business, no wait really, if you are the business, then inevitably you’re going to run into moments when life happens. You will have to both run your business and deal with the unpleasant reality that our loved ones are born, get married, break bones, ha...

To fill your health & fitness coaching business, you have to know what to say to close the fitness sale. Or, rather how to open a conversation.  And it's not what will come out of your mouth first... unless you've rehearsed it after thinking about it. When you’re: On a phone call In a consultation Doing a presentation (webinar, live talk) What should your flow be? (on the webinar?  in the consulta...

Who doesn’t need and want more revenue generating actions? Note I said actions and not ideas. My goal is not to give you a list of very good ideas. What I want you to do is treat this like a check list. It may be a reminder for things you have done and have worked but you just stopped doing. The first step is to not assume everyone already knows about you and they’ll come find you when they’re rea...

Are you starting a new business as personal trainer? You’ll want to listen to this episode. I interview Jen Shaver who is in her second career. We hear here story of starting and growing her personal training business. My Guest: Jennifer Shaver from Fit with Shaver. She is a former endurance athlete who spent many years doing countless triathlons, 7 full marathons and 9 half marathons. Jen didn’t...

Avoid burnout post pandemic no matter what the reason you have it. Stop scrambling to compete with someone else. The best way to beat comparison mode is two things: Know your customer better than everyone else             What are the problems they have and want solved right now?             What do they know now and what do you want them to know?                 What do they feel now and what do...

If your free fitness consultations fail to convert, you’re not alone. Here’s a look at why and what to do about it. It’s not a body composition assessment or a movement screen. It’s something that once set up doesn’t require you to lift a finger. But it will make every single one of your consultations more productive. Helping Hand? First, I want to say this. We love to help. Fitness professionals...

You may think social media doesn’t pay the bills. But it could. In fact, there are plastic surgeons, physical therapists, and fitness pros who got checks from YouTube during COVID that kept them going when business was shut down. And in fact, it can be a huge source of organic traffic. It is for me. I grew a YouTube channel to almost 130K organically. Still today, 8 years later, people that join m...

Having to get things done can either be the best or worst thing for productivity. Some perform well under the gun, others not so much. If you’re in a habit of waiting til the last minute, in other words, you’re probably a perfectionist, here are 3 tips to help you get things done easier without the cortisol-escalating adrenaline rush that may not produce your best work. You’ve got programs and wor...

Are you marketing to active older adults? Successfully? Did you know more than 2/3 of them – especially women - don’t think advertisers understand them? While this episode touches on marketing, we dive into just what supports older adults most. There's gold in using the science and facts to educate and allow it to work for you. My Guest: Pete McCall is a personal trainer, the host of the All About...

How would you like a Facebook ad formula that works? Yes, please, right?! No matter if you’re brand new to paid advertising, only thinking about it, but haven’t done any yet, or you’re a veteran but have noticed a huge change (for the worse) recently, listen to this episode. It will help you think about thinks in a way that makes it far less mysterious. When I first began running ads I would have...

Whether you sell fitness & health services by webinar, phone, or in person all of these tips will help you get there. First, before the meeting: Set the stage for it being about how we’ll work together not if. How long have you been thinking about this? How serious are you about taking action? Why do you think you’re not where you want to be? Which of my products or services make the most sense to...

There are two parts to how to present your fee or make an offer and they are: Where – meaning what format When and what do you say So, I’m breaking this down into two podcasts because when I went to unpack it I knew I’d leave you hanging and leave important considerations out if I didn’t. Present Your Fee ABCs In this episode of how to present your fee it’s about where you’re going to do that. I’m...

In the year and a half we’ve had it’s nice to hear a fitness business success story. Hang onto your hats because it sounds too good to be true. But founded on listening to what was already working, first for them this sister act created a community that love them and what they’re doing. Sisters, best friends, coaches, and most importantly, moms! Both Ashley and Jocelyn are NASM Certified Personal...