She Means Fitness Business

The amount of women who deal with disordered eating on a daily basis is stifling. These are women, and may be you, who think about food from the moment they wake until they go to bed at night.  They focus on what they will eat, what they won’t eat, and how much. Least of all they focus on how hungry or satisfied they are. And they’ll come to you for help with weight issues that are potentially cat...

The best way to immediate sales is better email marketing. Social media is a way to be in front of strangers. Who then should come to your subscriber list because you’ve earned their trust and you have something they want. Listen, you don’t have a relationship with people who randomly see an ad. If you don’t have a significant engagement on social media, posting about something you’re selling ther...

Messages from 2019 won’t work as well as a 2022-driven message for your fitness brand right now. You don’t want to miss this episode with Fitness Celebrity Natalie Jill, who’s built a following of over 3 million on social media in the last 15 years.  00:00 You’ll hear how she’s not just chosen, but been forced to pivot, and her fitness brand right now is continuing to grow because of it. In this e...

I think training women in menopause comes with a responsibility. If it’s our mission to serve them, then we’re tasked with the need to call out them… and us… when we’re misfiring ageist messages.   00:00 I think we can agree with this:  Age doesn’t matter. It’s ability.   But age will matter as long as clients say, and you give validation to:   I’m _____ (age) what exercise should I be doing? You...

If your female fitness clients aren’t getting results, it’s alarming, right? You know that session or two, even a week or two of a plateau is normal, but it gets hard to come up with answers about why it might be true to calm your clients.   00:00 Unless of course, you start to second guess them. Are they cheating? Are they overestimating the exercise they’re doing outside of sessions or underesti...

What for you is successful enough? If there’s no wrong answer, no right answer, what do you really want? Is it a monetary return? Is it a certain lifestyle?  00:00 One thing I’d like for you to consider is you may already have it. I realized not long ago that I’m living my best life day today. I love my schedule, love my lifestyle, and am traveling just the right amount to the places I want to go....

If you have female training clients, I can almost guarantee they want it all, AND they are overwhelmed before they start.   00:00  You, dear trainer, will be tempted to give them the diet changes, the hydration goals, and the exercise to do all at once. And they will start on Monday and blow it by Wednesday and come back to you next week sheepish, feeling like a failure already.  So don’t! Here’s...

Your female entrepreneur playbook is on the way. Better yet, it’s an audio edition, so lace up your shoes and get busy while you listen to this. My guest is going to help you become credible, have authority, and boost your brand.  00:00 I can tell you the power of a book is great. It puts your words and message in front of many over and over again. Though I don’t like to refer to books as calling...

I’ve got some testimonial sources you may want to tap into in this episode!  Already asking for testimonials regularly? You might be tempted to skip this one. But don’t! 00:00 Videos of your successful clients are always going to work, right? But there’s something that you’re not using that may be the difference between someone pulling the trigger and deciding to start training with you.  02:40 In...

If you’d love to tap into social media influencer tips for marketing right now you’re in luck. It’s tough out there! With everyone in the free world on social media since 2020, you’re going to have to be better, more clear, and offer more value if you hope to have an influence yourself.  00:00 My guest is doing just that. She knows a thing or two about having a clear message vs a popular message....

If you’re working with midlife women and love solving the problems of insomnia, weight gain, and belly fat with exercise modifications made for menopause, and want more midlife fitness clients… or health coaching clients… this is for you.   00:00 You already realize that the time of day a woman exercises may determine how her hormones respond. She can improve or devastate her hormone status by the...

It’s the best right? Promote affiliates and make money in your jammies! But how? Here are 5 ways (and some ways to enhance those 5 ways). And a warning… promoting affiliates is an art and a partnership. If you say yes to someone about promoting a program, it takes more than a “post.” Or an email.   00:00 Be honest about how many email subscribers you have. Know your open rate. Know that they love...

If you’re in a post-pandemic place of needing new life for your virtual fitness business, this may be inspiring. It’s no secret that building wealth includes multiple revenue streams. For instance, you may provide physical training or virtual coaching, but you add supplements to that, or you affiliate for products and services you use and trust. Maybe you also have speaking or consulting revenue. ...

First of all, what is a viral reel? Truly it may not be your best goal. Because your business isn’t likely to grow from one viral reel. Now, if you were doing a TEDx talk and it got 10M views, that’s going to help your business. 00:00 What’s the difference? The credibility that provides authority that then makes you the go-to expert.  And.. you have to remember that if you don’t have a call-to-act...

In this episode, I’m sharing 5 marketing ideas for Female fitness and health business owners. If you’re stuck.. this will help you get unstuck! They’re not rocket science. But as I’m recording this on a Monday morning, I know that this morning maybe more than most can be a pain point for fitness and health coaches.   00:00 If you aren’t full, if you didn’t have a lot of calls and inquiries, and ma...

If you’re not defining a successful fitness business for yourself, you’re going to be more and more unhappy as you grow and scale it.  00:00 If you start out working around the clock without an end in sight or boundaries, chances are, in five years you’ll still be doing it.  That said, you have to be willing to do the things no one else is willing to do. I’ve done those 14- and 16-hour days where...

Yes, your nutrition recommendations could make your clients fat or bloated. [00:00] Ouch, right?!  Or you… female in midlife yourself or working with them? You absolutely want to listen to this episode (and potentially do a little more homework by listening to another resource).  [0:47] My Guest:  Sara Banta is the owner of Accelerated Health Products in addition to the host of Accelerated Health...

Faster than an interval training workout I'm going to share 3 ways to increase your email opens (which increases the deliverability of future emails, which: increases the chance that when you are promoting they'll read it and register) and  social engagement (no more crickets!)  ... but first... I shared this earlier and I want you to attend for $1 as my guest but you have to hurry because it's li...

00:00 I’m rebranding the podcast you’re listening to and there’s a new female fitness entrepreneurs podcast coming soon.  I’ve polled my team. I’ve asked a small group of my private business coaching clients.  I’ve Googled anything that might never be possible to Trademark because of conflicting titles. (You should do this before you name your business or program, by the way!) and narrowed it down...

00:00 This is part two, How to Raise Your Rates, in the raise your rates series. In the first, I addressed when to raise your rates including 3 key times. And #2 may shock the Lulu’s off you. The link to that episode will be here in the show notes today. As always you’ll find those at fitnessmarketingmastery.com and podcasts are available on your favorite podcast platform! So, you’ve decided to ta...

There are key times and reasons when you want (and NEED) to raise your rates. In this two-part episode series, I’m going to talk first in this episode about WHEN to raise your rates. I’ll give you three reasons and discuss each, with examples of what happens when I or other trainers I coach do it.  In the follow-up episode, I’ll talk about how including HOW MUCH! how often how to tell them And now...

00:00 Online fitness businesses or virtual studios are the paths many fitness professionals took during the pandemic. Whether you were doing it already, were forced to look at other directions for your business during quarantines, or are considering it now this episode has tips for you.  00:40 In this episode, I’ll explore ways to grow your online fitness business with an inspiring interview with...

00:00 Fitness marketing basics aren’t the sexy, social media influencer, ego-centric increase in fans and followers, and more likes on your recent post.  Fitness marketing basics are simultaneously the easiest and easiest to resist steps to successful revenue building.  This episode reviews the fastest way to grow your business.  Then what I’m going to dive deeper into is why you might be resistin...

How do clients enroll in your program? How do you convert them from stranger to follower to subscriber to buyer?    There are potential gaps anywhere in that funnel I just described. The one we’re talking about here is from subscriber to buyer. Say someone just reached out for your freebie. You’ve nurtured them as they used it. Now they are finished with the nurture email series.    What do you sa...

There are better fitness marketing tools than a newsletter. There are better fitness marketing tools than Tic Tok if you don’t have a back end that makes sense and attracts new subscribers.  It is well into 2022 if you’re listening in real-time. If you’re not do not go away it’s still relevant.  Are you inviting people to your email newsletter?  That one died in the early 2000s. I know some people...